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FI DI CULCHA

FINAL YEAR MEDIA PROJECT MAGAZINE Fi Di Culcha is a pro black magazine that explored 3 aspects of black culture often appropriated and exploited by other cultures. Those aspects included hair, clothing and jewellery. This was explored by featuring 3 Jamaican creators whose areas of expertise was in these appropriated and exploited aspects. The creators included: Chrystal Graham, the creator and hair stylist of Ubber Hairdresser, Gabrielle Clarke, the creator and designer of the Afro-wear brand Quaint by GSC and Christen Romans, the creator and designer of the copper jewellery line Chrissy's Coils. Interviews were conducted with each of these creators to pick their brains about why they started a brand that catered to black culture, as well as to find out their views on the issue of appropriation and exploitation of black culture and what they believe their brand represents as it relates to black culture among other things. Among these featured indoviduals, the magazine also highlights hair and jewellery care tips as well as protective styles for natural hair. Fi Di Culcha was chosen as the title for as the magazine as the premise of it deals with black culture and was written in patois; a dialect synonymous to Jamaica, to highlight that the persons featured as well as their brands are all Jamaican.

FINAL YEAR MEDIA PROJECT MAGAZINE
Fi Di Culcha is a pro black magazine that explored 3 aspects of black culture often appropriated and exploited by other cultures. Those aspects included hair, clothing and jewellery. This was explored by featuring 3 Jamaican creators whose areas of expertise was in these appropriated and exploited aspects. The creators included: Chrystal Graham, the creator and hair stylist of Ubber Hairdresser, Gabrielle Clarke, the creator and designer of the Afro-wear brand Quaint by GSC and Christen Romans, the creator and designer of the copper jewellery line Chrissy's Coils.

Interviews were conducted with each of these creators to pick their brains about why they started a brand that catered to black culture, as well as to find out their views on the issue of appropriation and exploitation of black culture and what they believe their brand represents as it relates to black culture among other things.
Among these featured indoviduals, the magazine also highlights hair and jewellery care tips as well as protective styles for natural hair.
Fi Di Culcha was chosen as the title for as the magazine as the premise of it deals with black culture and was written in patois; a dialect synonymous to Jamaica, to highlight that the persons featured as well as their brands are all Jamaican.

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<strong>FI</strong> <strong>DI</strong> <strong>CULCHA</strong><br />

handmade jewellery by<br />

chrissy’s coils<br />

and more..<br />

SPECIAL E<strong>DI</strong>TION


FROM THE<br />

E<strong>DI</strong>TOR<br />

I would like to extend a warm and huge<br />

thank you to every single individual who<br />

helped to make this project a success.<br />

To all the models who gave their time<br />

and energy and patience to this project,<br />

I greatly appreciate it.<br />

To all my friends who gave their support when<br />

planning did not go my way and also<br />

extended their wisdom, I give a big bear hug.<br />

Lastly, another very big thank you to my family and lecturers<br />

who gave their design expertise, support and time<br />

from their busy schedules.<br />

Fi Di Culcha’s purpose is to explore three aspects of black<br />

culture ,those being hair, clothing and jewellery, often<br />

appropriated and exploited by other cultures. I do this by<br />

featuring individuals whose craft is centered around those<br />

aspects and highlight how they used their craft to reclaim a<br />

part of their culture.<br />

In an environment where globalisation has caused human<br />

beings to constantly be stripped of their beliefs and cultural<br />

background I belive it is pertinent to stay true to oneself,<br />

hence the decision to create Fi Di Culcha.<br />

To all the stylists and designers who gave<br />

their time as well as their products another<br />

big thank you.<br />

BLESSINGS AND LIGHT


@momopenellidesigns


03<br />

07<br />

quick chat with quaint<br />

The creator of Quaint by GSC tells us all about<br />

the afro brand<br />

a crown for a queen<br />

Chrystal sits down with Fi Di Culcha and<br />

dishes out all the deets<br />

09<br />

all the styling help<br />

naturalistas need<br />

Hair care tips & tricks for all the natural girls<br />

out there<br />

11<br />

the new africa<br />

Must have Afro prints and accessories in<br />

your closet<br />

NTS


13<br />

dipped in gold<br />

Christen Romans tells Fi Di Culcha about<br />

her handmade jewellery line “Chrissy’s<br />

Coils” and much more<br />

17 style it! love it!<br />

Three super cute styles for natural hair<br />

19 keep your coppers<br />

poppin'<br />

Four ways to keep your copper jewellery<br />

longer<br />

21 shop chrissy's coils<br />

Chrissy’s handmade jewellery for sale<br />

CONT-


ulture<br />

in<br />

Couture<br />

If Jamaican Afro- wear had a name, it<br />

would be ‘unusually interesting’,<br />

which is the meaning of the intriguing<br />

Afro brand ‘Quaint by GSC’. Gabrielle<br />

S. Clarke, the 22-year old founder and<br />

creator of the brand, describes it as<br />

one that strives to keep Afrocentric<br />

culture alive through fashion.<br />

The young entrepreneur describes<br />

Quaint as her calling. Starting at the<br />

early age of 6 years old, fashion has<br />

always appealed to her sense of<br />

creativity. From creating clothing for<br />

her dolls and teddies to owning a<br />

one-of-a-kind Jamaican brand,<br />

Gabrielle is on her way to being a<br />

force to be reckoned with in the<br />

fashion industry.<br />

However, in a ‘world’ where scales are<br />

not always tipped in a black girl’s<br />

favour and history has ushered the<br />

discourse of self-hate into the minds<br />

of black people, Gabrielle describes<br />

her brand as one that strives to make<br />

people proud of their roots and to<br />

embrace them.<br />

The young creative attributes her<br />

inspiration for the brand to her<br />

blackness. She states: “I am black. My<br />

brand should always represent me<br />

and African prints were the only thing<br />

that spoke to me when I had to<br />

Fi Di Culcha 03<br />

decide what line of fabrics I would use for<br />

my products.”<br />

The Afro- entrepreneur states that black<br />

culture needs to be represented, as<br />

Jamaicans are mostly exposed to American<br />

and European fashion and culture.<br />

She states African culture has been psychologically<br />

and physically beaten out of<br />

black people and it is important to return<br />

to our roots. Her brand is a representation<br />

of black culture and she deems it important<br />

to put her good talents and skills to<br />

say black culture is worthy.


Q<br />

U<br />

A<br />

I<br />

N<br />

T<br />

B<br />

Y<br />

G<br />

S<br />

C<br />

“I AM BLACK.<br />

MY BRAND SHOULD REPRESENT ME.”<br />

From fashion shows at Elsa-Leo Rhynie<br />

Towers Hall at the UWI Mona campus,<br />

to pop up shops at Bae Vibes, Gabby<br />

describes Quaint by GSC growth as<br />

phenomenal, especially with the use of<br />

new age marketing via her social<br />

media platforms. Quaint bag packs are<br />

generally made within 4 hours after<br />

ordering, with material all locally<br />

sourced from establishments such as<br />

Pings, Pablo’s and Marc’s Upholstery.<br />

The Afro brand is definitely on that<br />

allows individuals to once again get<br />

#AQUAINTED with black culture<br />

through fashion.


Style it!<br />

Love it!<br />

Taking care of natural hair can be super difficult, but not<br />

with these three super cute and easy protective styles!<br />

THE BRAIDED CROWN & LOW BUN<br />

1<br />

2<br />

Start by sectioning off the front of your hair into two.<br />

Then, braid both sections all the way to the back of your<br />

head.<br />

Next, slick back the remaining hair along with the two<br />

braided pieces and use a scrunchie to hold together.<br />

Fluff bun to desired volume.<br />

FAUX LOCS<br />

1<br />

Start by plaiting natural hai<br />

additional hair to length of<br />

2 around<br />

Take kanekalon or marley h<br />

the braids previous<br />

3<br />

Burn<br />

ends to avoid hair unr<br />

accessories of choice.<br />

Fi Di Culcha 17


1<br />

TWISTED BUNS<br />

Moisturise hair with product before sectioning hair into<br />

four parts. Grasp two twists and seal with an elastic band,<br />

now creating two twist instead of four.<br />

2<br />

Twist ends of hair of both twists into four smaller twists<br />

and wrap into a bun, using hair pins to hold together.<br />

You may add additional hair to your own for extra<br />

volume.<br />

r to its full length, adding<br />

choice.<br />

air and wrap tightly<br />

ly made.<br />

avelling . Add any<br />

Fi Di Culcha 18


THE MANE<br />

ATTRACTION with<br />

CHRYSTAL<br />

GRAHAM


A crown<br />

A Queen<br />

FOR A<br />

Like bees are to honey, a black woman’s<br />

hair is her crown, and for one reason and<br />

one reason only; because she is a queen.<br />

Chrystal Graham is the 22-year old Scotia<br />

banker by day and a hair wizard after 5<br />

p.m. Her hair brand which she proudly<br />

calls, ‘Ubber Hairdresser’ is the innovative<br />

hair salon that comes to you. The young<br />

stylist says what makes Ubber Hairdresser<br />

stand out, is that she goes the extra mile<br />

to please her clients, by finding their perfect<br />

style, as well as taking them on an<br />

educational hair journey by giving them<br />

hair care tips and tricks. The creative was<br />

inspired to dedicate her hair talents to a<br />

black audience because of her excitement<br />

for black culture. She describes it as fascinating<br />

to re-create and modify styles from<br />

the past and highlights that many styles<br />

she has attempted are inspired by the<br />

Fulani tribe among others in Africa.<br />

When Chrystal isn’t scouring YouTube<br />

looking for tips on perfecting her craft, she<br />

is definitely putting in the work to get her<br />

name and her business, into the ears and<br />

unto the lips of everyone she can, through<br />

the use of social media platforms such as<br />

Instagram.<br />

Fi Di Culcha 07


As many aspects of black culture are often<br />

appropriated and exploited with high fashion<br />

runways calling bantu knots mini buns<br />

and cornrows boxer braids, the young hair<br />

guru believes it is disrespectful and quite<br />

tactless for elements of a culture to simply<br />

be claimed by another. Chrystal states,<br />

“While I’m not perturbed by people from<br />

different cultures wearing hairstyles affiliated<br />

with black culture, what I don’t appreciate<br />

is when the foundation of black culture;<br />

especially in the case of hair, is taken and<br />

other cultures affix their names to it without<br />

giving much or any credit to the black community<br />

as the original source.”<br />

“Bad days happen to everyone,<br />

but don’t let it be even worse with a<br />

bad hairstyle”<br />

Despite hair styling to be strenuous, with styles<br />

taking up to 10 hours to complete, and the challenge<br />

of not owning a vehicle restricting the<br />

young hairstylist from quickly getting around to<br />

conduct business; this style savvy queen hopes to<br />

spread her wings and one day expand her business,<br />

master her craft and be on her way to<br />

becoming a mane attraction.<br />

Ubber Hairdresser can be found<br />

@ubber_hairdresser on Instagram.<br />

Fi Di Culcha 08


All the styling help<br />

naturalistas need<br />

LAY ME !<br />

Lay those edges mamacita ! Eco styler gel is<br />

a girl’s baby hair’s best friend !<br />

Eco styler gel comes in many variations;<br />

flaxseed,argon oil and even coconut oil. Eco<br />

styler gel is perfect for<br />

neatening hair and<br />

slicking back cute buns.<br />

It works great on<br />

defining curls on damp<br />

hair. Raking baby hair<br />

back with a tail comb or toothbrush defines<br />

them perfectly.<br />

CURL ME !<br />

Shea Moisture’s Coconut & Hibiscus Combo is<br />

perfect for those curls!<br />

L The curl enancing<br />

smoothie is enriched<br />

with natural elements<br />

that give gloriously<br />

shiny and bouncy<br />

curls!<br />

Section damp or dry<br />

hair and apply product<br />

sparingly and style hair<br />

as desired. As every product is different for<br />

every naturalista, this product is good to have<br />

as a go to. Its mouisturising and hydrating<br />

formula tames flyaway hairs and is great for<br />

transitioners with damaged or over processed hair.<br />

Fi Di Culcha 09


GROW ME !<br />

VOLUME VOLUME AND MORE VOLUME !!<br />

Black castor oil is the holy grail when it<br />

comes to growing and thickening hair.<br />

Massaging a little castor oil into one’s<br />

hair helps to stimulate hair growth.<br />

Also sealing hair ends with castor oil<br />

before washing will help stimulate<br />

hair growth over time.<br />

SHINE ME !<br />

Argon Oil is one of the best oils when it comes<br />

to achieving that super shiny hair we all dream of !<br />

A little goes a long way with<br />

this product. Argon oil is great<br />

for taming frizz and promoting<br />

shine and gloss in every queen’s<br />

crown.<br />

It can even help fight dandruff<br />

and dry scalp. Its Vitamin E<br />

encourages healthy hair growth<br />

with its chockful of antioxidants.<br />

STRENGTHEN ME !<br />

Coconut oil and Olive oil are great apart<br />

but even greater together!<br />

A hot oil treatment with a mixture of<br />

coconut oil and oilive oil is perfect<br />

for preventing hair breakage<br />

and alaso treating dry and<br />

brittle hair. It can be used as<br />

an overnight leave-in<br />

conditioner and after washing<br />

hair will be smoother and<br />

stronger.


the<br />

new Africa<br />

Update your wardrobe with<br />

these cute Afrocentric essentials<br />

Designer Momopenelli shows us<br />

all her earrings, necklaces and<br />

shirts for all the kings and queens<br />

out there.<br />

PHOTO COURTESY OF MOMOPENELLI DESIGNS<br />

LOREM IPSUM DOLOR SIT<br />

PHOTO COURTESY OF MOMOPENELLI DESIGNS<br />

PHOTO COURTESY OF MOMOPENELLI DESIGNS<br />

Fi Di Culcha 11


CHRISSY’S<br />

COILS


<strong>DI</strong>PPED IN<br />

GOLD<br />

Dipped in gold and bronzed in elegance is the pure definition of<br />

Chrissy’s Coils. The handmade coiled copper jewellery line was<br />

introduced to Jamaica by 23 year old UWI law student,Christen<br />

Romans.<br />

The young wire bender took the initiative to become more serious with<br />

her craft during a period of financial difficulties at university and<br />

describes the creative direction of Chrissy’s Coils as a reflection of her<br />

personal style and what she finds visually stimulating. Christen uses<br />

gold-plated copper and anodised aluminum; which is a coat of a metal,<br />

especially aluminum with a protective oxide layer, to create her<br />

jewellery. She believes that her brand stands above the rest because<br />

there’s something for every type of female and even male, such as her<br />

arrowhead rings and half bloom earrings which are a big hit among the<br />

females. Chrissy’s Coils is the brand that gives individuals the platform<br />

to boldly or subtly express their pride and alliance with Afrocentrism<br />

and Africa on a whole, in such a racially divided society.<br />

Fi Di Culcha 13<br />

“As a black wo<br />

blackness, I wa<br />

and in creating<br />

my target audie<br />

copper connois<br />

inspiration from<br />

marginalisation<br />

cultures benefi<br />

problem of cult<br />

things that wou<br />

unappealing an<br />

into hip, trendy<br />

source needs to<br />

worldwide deb<br />

items such as b<br />

believes repres<br />

extremely impo<br />

so heavily infiltr<br />

representation


man taught to embrace her<br />

s initially creating pieces for myself<br />

for myself, I indirectly carved out<br />

nce“,the creative said. The<br />

seur believes that everyone draws<br />

somewhere; however, the<br />

of black culture in which other<br />

t without giving credit, is where the<br />

ural appropriation lies. “Taking<br />

ld be considered ghetto,<br />

d inappropriate and turning them<br />

and urban, without citing the<br />

stop,” says Christen. There is the<br />

ate as to why it is so difficult to find<br />

lack dolls, and as such, Christen<br />

entation of black culture is<br />

rtant. She states that in a country<br />

ated by U.S media, black<br />

ensures that we as black people<br />

“I see myself as a girl who was<br />

blessed to have been born black”<br />

remember who we are and not have our black<br />

culture dictated to us by those who would seek to<br />

further marginalise, manipulate and exploit us.<br />

The coiling creative, voices that being a one woman<br />

show is the hardest thing about running a business,<br />

but appreciates small pleasures, like vending at<br />

events such as the last Bob Marley birthday<br />

celebration at the Bob Marley Museum. She says it<br />

is a good forum for her to interact with her<br />

customers. Christen’s goal is to be recognised both<br />

locally and internationally; to become a company<br />

synonymous with quality and uniqueness and<br />

dipping the world’s black kings and queens in the<br />

gold that is Chrissy’s Coils.


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DJ. JAMMI / DJ. PRIVATE MARK / DJ. DAYA<br />

Tickets on sale at: www.afrofusionfest.com<br />

AMME LU |KOKO SPICE |PANA | TWENTY 9 PILOTS |T SQAURE | GUCCI SQUAD | FUTURA | AYA | TAYLOR FAST


BAKING SODA<br />

01<br />

INDRE<strong>DI</strong>ENTS:<br />

Baking soda, lemon/lime and salt<br />

Mix equal parts of baking soda, lemon or lime and salt to<br />

create a paste. Apply to copper jewellery with a toothbrush<br />

and set for at least 5 - 10 minutes, then rinse with water.<br />

KEEP YOUR COPPERS<br />

POPPINʼ<br />

02 KETCHUP<br />

Ketchup is a great option for vintage copper jewellery with a lot<br />

of detailing. The household find contains vinegar, which is great<br />

for cleaning copper.<br />

Rub the ketchup on the jewellery with fingers then use a damp<br />

cloth or a toothbrush to buff out the ketchup. Rinse the jewellery<br />

then let it dry and shine it with a polishing cloth.<br />

Fi Di Culcha 19


Jewellery<br />

Care<br />

03<br />

VINEGAR BOIL<br />

Bring a pot of water and vinegar solution to a boil and immerse<br />

your copper jewellery in it for a deep clean. Leave jewellery for<br />

at least 10-15 mins.<br />

Remove jewellery with tongs and let cool before touching and<br />

rinsing. After jewellery has cooled, rinse the copper with cool water.<br />

04 WORCESTERSHIRE<br />

SAUCE<br />

The acidic nature of this sauce has the ability to clean copper<br />

jewellery. This is however not recommended for pieces that contain<br />

details such as pearls.<br />

Coat the item in sauce and leave for about 10 minutes then rinse<br />

with lukewarm water and dry with a clean cloth.<br />

Fi Di Culcha 20


Shop Chrissy’s Coils<br />

JMD:$2000.00<br />

JMD:$1200.00<br />

JMD:$1500.00<br />

Fi Di Culcha 21<br />

JMD:$2500.00


CONTRIB<br />

Monique jones<br />

DESIGNER AND OWNER OF<br />

MOMOPENELLI DESIGNS<br />

UTORS<br />

All my firends and family<br />

AND EVERYONE I CANNOT LIST<br />

MOTIVATORS, AND GIVERS OF MORAL SUPPORT AND<br />

GOOD OPINIONS<br />

CHRYSTAL GRAHAM<br />

HAIR STYLIST<br />

IMAGE<br />

CHRISTEN ROMANS<br />

CREATOR OF CHRISSY’S COILS<br />

gabrielle clarke<br />

DESIGNER AND OWNER OF<br />

QUAINT BY GSC<br />

IMAGE<br />

marissa rowe<br />

MAKE UP ARTIST


MY <strong>CULCHA</strong>.<br />

YOUR <strong>CULCHA</strong>.<br />

<strong>FI</strong> WI <strong>CULCHA</strong>.<br />

<strong>FI</strong> <strong>DI</strong> <strong>CULCHA</strong>.

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