236371 AAH OTC February 2018 Promotions
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
130<br />
STOCK AND SELL - GREAT VALUE OFFERS<br />
Great<br />
& Value Offers<br />
great value for your<br />
customers<br />
In this section you will find a fantastic range of great<br />
value offers to help maximise impulse purchases<br />
within your pharmacy.<br />
Why feature <strong>Promotions</strong><br />
in your Pharmacy<br />
Benefits of having strong promotions<br />
in your pharmacy<br />
• Highlights to the customer that there is<br />
something different going on in store.<br />
• Creates upsell and cross sell opportunities across<br />
multiple catagories.<br />
• Drives impulse purchasing behaviour.<br />
• Can create word of mouth opportunities in<br />
your area.<br />
• Creates training opportunities for staff to help<br />
them sell more products.<br />
• You can test different promotional mechanics to<br />
see what works best in your pharmacy.<br />
Check out our<br />
great value<br />
offers<br />
see page<br />
131 - 138<br />
Did you know…<br />
British consumers<br />
spend over £21.7<br />
billion on impulse<br />
purchases
Change language