236371 AAH OTC February 2018 Promotions
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72 STOCK AND SELL - BABIES WELLBEING<br />
BABY - TOILETRIES<br />
Nappy rash?<br />
Using Bepanthen at bedtime<br />
helps protect the delicate<br />
skin from the causes of<br />
nappy rash.<br />
• £0.5m media spend in Jan-May <strong>2018</strong><br />
• Optimised online campaign with<br />
new channels<br />
• Reaching over 71% of new mums<br />
• 92% of newborn babies receiving<br />
our sample<br />
• Bepanthen is the only leading nappy<br />
care product that meets all the 9 gold<br />
standards 1 of an ideal nappy care<br />
product.<br />
Award Winning Protection:<br />
Voted Best Nappy Cream by Parents!<br />
Value sales<br />
growth +6.9%<br />
YOY**<br />
Bepanthen<br />
30g is the No 1<br />
selling sku*<br />
Helps put nappy rash to bed.<br />
1Atherton D, Proksch E, Schauber J, et al. Irritant diaper dermatitis: Best practice management. SelfCare.2015;6(S1):1-11. *Nielsen, Bepanthen Nappy Care Ointment 30gr Value sales, Total UK<br />
Independent chemists, 52we 07.10.2017 **Nielsen, Bepanthen Nappy Care Ointment 100gr Value sales, Total UK Independent chemists, 52we 07.10.2017<br />
BEPANTHEN<br />
PACK<br />
SIZE<br />
MOQ RSP DISC OUTER<br />
COST<br />
12.5%<br />
OFF TRADE<br />
Bepanthen Ointment (New Plastic Tube) 100g 5 7.99 12.5% 21.82 BEP0006W 291-1436<br />
Bepanthen Ointment (New Plastic Tube) 30g 5 3.99 12.5% 10.91 BEP0005D 291-1428<br />
LINK<br />
PIP
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