Essential Digital Marketing Checklist for Getting Found Online
This free checklist outlines the minimum aspects of your online presence that are essential to effective Digital Marketing.
This free checklist outlines the minimum aspects of your online presence that are essential to effective Digital Marketing.
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3 - Website or Blog<br />
If you have a website, whether produced<br />
professionally or created by yourself, make<br />
sure it can post regular updates.<br />
This could be a Blog page, a News and<br />
Events page or perhaps a Newsletter.<br />
Google loves sites with regularly updated<br />
content, as it helps to engage people <strong>for</strong><br />
return visits.<br />
If you don’t have a website, at least start a Blog<br />
4 -Video is King<br />
Try to include a video with everything you do.<br />
Shared videos from other sources is okay but<br />
those made by you are better, as they authenticate<br />
that you are genuinely providing content<br />
<strong>for</strong> those searching <strong>for</strong> it.<br />
Live videos help to boost rankings, as Google<br />
and Facebook’s facial recognition software can<br />
detect you are real.<br />
YouTube is owned by Google, so anything you upload to this plat<strong>for</strong>m will be more likely to<br />
be found in Google searches than on any other video plat<strong>for</strong>m.<br />
A good idea is to upload videos to YouTube and then embed the link to the video on your<br />
site’s page or Blog article.
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