Skechers 2018 Pier to Pier Marketing Brochure

SUNDAY
OCTOBER 28, 2018
Benefiting Children with Special Needs
and Supporting Public Education

It’s more than a walk.
It’s a festival of friendship.

“This is the 10th anniversary of our event, and I’ve been proud to watch it
grow with each passing year. It’s a wonderful thing to witness so many
people come together for such a great cause. On behalf of Skechers and
the Friendship Foundation, I’d like to thank everyone who helped us turn
a modest pier to pier walk into an enormous festival for good.”
MICHAEL GREENBERG
President of Skechers USA

Coming together
to help children thrive.
That’s what friends do.
The SKECHERS Pier to Pier Friendship Walk is an annual event that benefits children with special needs
and raises money for public education. Located in California’s beautiful South Bay, and co-produced by
SKECHERS USA and the Friendship Foundation, it is the largest charity event of its kind.

2017
14k Attendees
2016
12k Attendees
2015
13k Attendees
2014
9k Attendees
2013
7.5k Attendees
2012
6.5k Attendees
2011
6k Attendees
2010
5.5k Attendees
2009
4k Attendees

The Friendship Foundation.
A powerful friend
to children with special needs.

Libraries
Athletic Programs
Field Trips
After-School Programs
Summer Camps
The SKECHERS Pier to Pier Friendship Walk is co-produced by the Friendship Foundation, a local nonprofit organization dedicated to
providing services and companionship to children with developmental disabilities. Simple activities like attending school, going out
to dinner and making friends can be challenging for many children with special needs. The foundation offers a variety of programs,
including athletics, art, music, theater and field trips, where kids can have fun, enjoy new experiences and cultivate lifelong friendships
in a safe and supportive environment. To learn more about the Friendship Foundation, visit FriendshipFoundation.com.

Stories of friendship.
From the Friendship Foundation.
Trey & Shawn
I have been volunteering at Friendship Foundation for about two years, and I enjoy every event. The friendships and memories
I have made are a blessing I will cherish for years to come. I am thrilled to be a part of Friendship Foundation and all the great
things they do for the community. I got involved with the organization because I wanted to find a volunteer opportunity where
I could interact with kids in a fun environment. I then heard about Friendship Foundation and thought I would try it. I now try
to volunteer as much as possible. My favorite program to volunteer for is Movie Night. We play games, watch a movie and eat
pizza all while making new friends. It’s so cool seeing every kid feel more comfortable in their own skin. It is such a rewarding
experience, and I would encourage everyone to try and volunteer at Friendship Foundation!
The bond I have with each of my buddies is so amazing. Seeing them smile and playing with friends in a welcoming environment
is a feeling like no other. I met Sean at Movie Night #3. We usually play air hockey, foosball, basketball and various card games right
before we watch a fun movie together. Sean is so much fun to be around and full of energy. When I volunteer, I have just as much
fun as my buddy! These relationships are extremely important to me, and I will never forget these friends for as long as I live. — Trey

Joei & Layla
I am proud to say I started with Friendship Foundation the same year they started Camp Got Friends. I enjoy all the different
activities and events the Friendship Foundation has to offer. Watching the kids become comfortable around you and accept
you as a friend is the best feeling ever. I can’t see myself spending the summers with a better group of people than those
at the Friendship Foundation. They truly are my second family. The staff is beyond amazing, but the kids are what keep me
coming back. I know all the people and friends I meet here will continue to teach me to be a better person. Volunteering at
the Friendship Foundation has been an amazing journey, and I am honored to be a part of it.
The first time I met Layla was her first time participating at Camp Got Friends. She was shy in the beginning. Luckily, she really
enjoyed dance class, and it became one of our favorite activities together. We both love to dance and listen to music. Layla has
the sweetest smile and is a great dancer. We had so much fun during that week. Camp ended with a big carnival. We won lots
of prizes at the game booths, and we ate lots of cotton candy and shaved ice. I am glad we became friends during the summer,
and I can’t wait to see her at the next program. — Joei

Money for education
is money for our future.
Public schools continue to suffer from state budget cuts. We continuously see teachers being laid off and crucial programs
cut, which ultimately compromises the quality of our schools. The SKECHERS Pier to Pier Friendship Walk aims to improve
children’s academic and professional futures by supporting education directly.

Schools need our help.
It’s a lesson we’ve learned.
The SKECHERS Friendship Walk helps save teachers’ jobs, retain vital educational programs, maintain smaller class sizes,
improve libraries and upgrade school technology. The end goal is simple: academic excellence.
Libraries
STEM
“These funds help reach every child every day,
with programs like PE, science lab, counseling and
professional development for our many teachers.
These funds are used across the district, and
without the funds from the SKECHERS Walk,
we might not be able to sustain our programs.”
HILARY MAHAN
Director of Annual Appeal
Manhattan Beach Education Foundation
Music
Teachers

Hats off to the
Skechers Foundation
Scholarship Program.
In addition to helping children with special needs, the SKECHERS Friendship Walk benefits the Skechers Foundation
and its blossoming scholarship program.
The SKECHERS Foundation exists to strengthen communities all over the country through our greatest asset: children.
The goal of the foundation is simply to inspire and support young students so they can thrive.
In 2016, the SKECHERS Foundation launched its first-ever scholarship program in a successful effort to expand the
organization’s capabilities. Just one year later, in 2017, the SKECHERS Foundation was thrilled to provide $100,000 in
scholarship funds to high school seniors nationwide. So far, we’ve made higher learning a reality for 24 students, and
we look forward to increasing that number in the years to come.

“Thank you again for the AWESOME opportunity you have given me to
attend University of Mary Hardin-Baylor. By receiving the SKECHERS
scholarship, and additional academic and general scholarships, I was able
to fully fund my first year at this private school. My freshman year at UMHB
has been amazing–filled with challenging classes, wonderful friends and
an opportunity to play college baseball! THANK YOU AGAIN!”
HUNTER MCQUARY
Scholarship Recipient, University of Mary Hardin-Baylor
“The SKECHERS Scholarship Program has allowed me to truly explore and
satiate my academic curiosity. With their help, I was able to participate
in many programs, from backpacking in the Utah Red Rocks to visiting
businesses in Italy. At Penn, I’ve participated in many different clubs to give
me exposure to possible career paths and as a way to meet new people.
I am immensely grateful for these opportunities.”
SHERYL CHEN
Scholarship Recipient, University of Pennsylvania

Not to drop names, but many
of our friends are celebrities.
“I’ve been a part of this walk for two years now, and there’s nothing like it. It galvanizes us to come together and make
a difference in children’s lives. It really highlights the great optimism in all of us and the power we have when we organize
for good. I hope this walk inspires others to do the same.”
— SUGAR RAY LEONARD

Celebrity shoutouts.
3.32M
followers
1.4M
followers
254k
followers
282k
followers

In the news.
Press highlights:
OK! Magazine
Star Magazine
Us Weekly
NBC4 Southern California
The Insider
Access Hollywood
Dodgers TV
KIIS FM
Yahoo! Sports
Yahoo! Finance
Wall Street Online
Just Jared
Tiger Beat
Twist
Radar Online
Mail Online
Sporting Goods Business
Footwear Insight
Footwear News
Footwear Plus
Running Insight
Easy Reader
The Beach Reporter
Daily Breeze
South Bay Magazine
Examiner.com

Do something wonderful today.
Become a sponsor.
We invite you to bring happiness into the lives of children by becoming a corporate sponsor of the SKECHERS Pier to Pier
Friendship Walk. Whether you’d prefer to make a monetary contribution or an in-kind donation, all types of giving can work
miracles. Of course, we’ll be sure to celebrate your support by offering your company a presence on a wide range of event
marketing materials. Join us today.

Sponsorship Opportunities
Star Level
Donation Amount: $50,000
• Company logo on all marketing materials
• Company logo on main event banners
• Company logo on event T-shirts
• Company logo on event websites
& hyperlink to company website
• Exposure on social media marketing
• Full tent in exhibition area
• Inclusion in press release
• Press availabilities
• Event naming opportunities
• Additional signage at event
• Walker registration: 30
Sky Level
Donation Amount: $35,000
• Company logo on all marketing materials
• Company logo on main event banners
• Company logo on event T-shirts
• Company logo on event websites &
hyperlink to company website
• Exposure on social media marketing
• Full tent in exhibition area
• Inclusion in press release
• Walker registration: 25
Sun Level
Donation Amount: $25,000
• Company logo on all marketing materials
• Company logo on main event banners
• Company logo on event T-shirts
• Company logo on event websites &
hyperlink to company website
• Exposure on social media marketing
• Full tent in exhibition area
• Walker registration: 20
Sea Level
Donation Amount: $15,000
• Company logo on all marketing materials
• Company logo on main event banners
• Company logo on event T-shirts
• Company logo on event websites &
hyperlink to company website
• Exposure on social media marketing
• Full tent in exhibition area
• Walker registration: 15
Surf Level
Donation Amount: $10,000
• Company logo on all marketing materials
• Company logo on event banners
• Company logo on event T-shirts
• Company logo on event websites &
hyperlink to company website
• Exposure on social media marketing
• Full tent in exhibition area
• Walker registration: 10
Sand Level
Donation Amount: $5,000
• Company logo on all marketing materials
• Company logo on main event banners
• Company logo on event T-shirts
• Company logo on event websites &
hyperlink to company website
• Exposure on social media marketing
• Full tent in exhibition area
• Walker registration: 10
Strand Level
Donation Amount: $2,500
• Company name on event banners
• Company name on marketing materials
• Company name on event T-shirts
• Company name on event websites
• Exposure on social media marketing
• Walker registration: 5
Swag Level
Donation Amount: In-Kind Items
Sponsorship level of in-kind gifts will be
determined by the wholesale value of the
total donation
The SKECHERS Foundation is a 501(c)(3)
organization. Tax I.D. 27-3158320
For sponsorship information, please contact:
Robin Curren
Executive Director
310-318-3100 x1337
robinc@skechers.com
Stacy Held
Public Relations Manager
310-318-3100 x1174
staceyh@skechers.com
Anne Kelly
Manager of Events & Outreach
310-318-3100 x1186
annek@skechers.com

Thanks to all the companies
that make this possible.
(And thanks for the kind words.)

“Nickelodeon is proud to continue its support of the
SKECHERS Pier to Pier Friendship Walk and the
amazing work that will benefit from it, providing
support for children with special needs and
education opportunities.”
“NBC4 is proud to be the first and exclusive media sponsor of an
event that gives generously to children with special needs. NBC4’s
commitment to local communities runs deep, and the SKECHERS
Pier to Pier Friendship Walk is another meaningful way to support
neighborhoods in the South Bay and beyond.”
SHARON COHEN
Executive Vice President of
Partner Marketing, Nickelodeon
STEVE CARLSON
President and General Manager
of NBC4 Southern California

Friendship.
That’s what it’s all about.

TM
Here’s to our 2017 sponsors.
CNC
NAN CHIEH
PACKAGING GROUP
24 SEVEN • ACUPRINT • ADDO INVESTOR RELATIONS • ALLIANT INSURANCE SERVICES • ANTHEM BLUE CROSS • ARCVISION INC. • BRISTOL FARMS • CALIFORNIA WATER SERVICE • CHASE
COFFEE BEAN & TEA LEAF • COLOR GRAPHICS • COLOREDGE • COVINGTON & BURLING LLP • DFH ARCHITECTS • DINERS CLUB INTERNATIONAL • EDWARDS LABEL • ENGLEKIRK STRUCTURAL
ENGINEERS • FINISH LINE • FOREST CITY COMMERCIAL MANAGEMENT • GAVA UK • GLOBAL RETAIL INTERIORS • HERDMAN RIERSON ARCHITECTURE + DESIGN • JAYEFF CONSTRUCTION
JUICE CORPORATION • KAA DESIGN • KAISER PERMANENTE • KLEINBERG & LERNER LLP • KREUZER CONSULTING GROUP • KRONOS • LOGISTIC DISTRIBUTION INC. • MAN ON THE STRAND
MARTECK • MAVERICK COLOR • MCCARTHY TÉTRAULT LLP • MERIT SERVICES • MGS SPORT TRADING LTD. • MOSS INC. • NATIONWIDE SECURITY & BUILDING SERVICES • OHL • OLKA SPOR AS
TURKEY • ONE SOURCE INDUSTRIES • PACCIONE FAMILY • PARAGON COMMERCIAL GROUP • PIONEER PACKAGING & PAPER • PREDICTSPRING • PT. MAP AKTIF ADIPERKASA • RBC WEALTH
MANAGEMENT • RENAISSANCE MANAGEMENT INC. • ROLLING HILLS PREPARATORY SCHOOL • ROPLAST ECO BAGS • YES ON 67 • SANDLER, TRAVIS & ROSENBERG, P.A. • SB FREIGHT
SHOPLIGHT • SIGNTECH • SIMPLEHUMAN • SKECHERS HONG KONG • SKECHERS LATIN AMERICA • SKECHERS SOUTHEAST ASIA • SMART RECRUITERS • STARLINK SUPER COLOR DIGITAL
SYSTEMS SOURCE • TELEDYNE CONTROLS • THE GREEN FOUNDATION • THE JOURNEYS GROUP • THOMPSON BUILDING MATERIALS • TLC • TOP TRENDS • TORRANCE MEMORIAL
MEDICAL CENTER • TREND MILL SA ARGENTINA • TTI LOGISTICS • TWI GROUP • TWO GUNS ESPRESSO • UBM • VASSI DESIGN GROUP CHIPPENHOOK • WILSONART • WOMEN’S MARKETING