Marketing Dissertation Topics
Top 50 Marketing Dissertation topics https://www.bachelorthesis.biz/marketing-dissertation-topics/
Top 50 Marketing Dissertation topics https://www.bachelorthesis.biz/marketing-dissertation-topics/
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TOP 50 MARKETING<br />
DISSERTATION TOPICS<br />
1. Reasons behind the success of the loyal card scheme of Telco when<br />
others didn’t succeed<br />
2. Comparing the marketing strategies of Amazon and eBay<br />
3. Loyalty schemes – the expectations and motivations<br />
4. Luxury good retailing – how to market the items effectively<br />
5. Customer behavior when shopping online and in brick and mortar<br />
stores<br />
6. Branding and marketing – how related<br />
7. How to improve customer loyalty in online stores<br />
8. How poor branding affects a business<br />
9. How social media change marketing<br />
10. Why and how relationship marketing vary among industries<br />
11. Effects of high and low touch products on customer loyalty<br />
12. What is reputation management in marketing?<br />
13. How celebrity endorsements increase or decrease sales<br />
14. Teenager shopping – how they’re influenced by social media<br />
15. Why brand marketing matters for a business<br />
16. Company brand values – how do companies convey these through<br />
marketing
17. Differences in marketing for low income and high-income customers<br />
18. Commercial designs – how businesses determine the right approach<br />
19. How Starbucks market new coffee products to loyal customers<br />
20. Do leading brands really have the finest products and services?<br />
21. How effective post-sales customer service affect marketing<br />
22. How brand image affect customer loyalty<br />
23. How to improve customer service in the perspective of marketers<br />
24. How the US brands are coping up with mass production of cheap<br />
China-made products<br />
25. How poor customer service affect a brand’s image<br />
26. How brand image vary from one industry to another<br />
27. How marketers build an effective marketing approach across<br />
channels<br />
28. Social media marketing – the important roles it plays for brand<br />
marketing<br />
29. How social media make brands more competitive in marketing their<br />
products and services<br />
30. Corporate social responsibility – what it has to do with marketing<br />
31. In what ways do innovations affect brands<br />
32. Corporate social responsibility techniques – the role they play in<br />
branding and marketing<br />
33. Customer behavior towards long-term and short-term offers<br />
34. Discounts and vouchers – what psychology they play in affecting<br />
customer brand behavior<br />
35. How customers protect themselves from shady marketing tactics
36. Toll-free numbers and direct sales<br />
37. Commercial ad length – how does it affect success of delivering brand<br />
message<br />
38. How the accent of customer service professionals affect customer<br />
response<br />
39. Language barrier and marketing in China for international brands<br />
40. Direct marketing and social media marketing – comparison and<br />
analysis<br />
41. Effective customer relationship building activities<br />
42. Offline and online marketing – which to choose<br />
43. Prospecting and marketing<br />
44. Building effective marketing techniques for the loyal competitor<br />
customers – how to win them over<br />
45. Instagram and marketing for the food industry<br />
46. Word-of-mouth marketing - how important for the ticketing<br />
industries<br />
47. Tourism marketing – the latest techniques<br />
48. Gaining leads for the real estate industry<br />
49. Automotive industry and website marketing<br />
50. Cultural differences and marketing for an international brand
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