ABRA-EmploymentBranding

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v AD BUDGET RECOMMENDED MONTHLY AD SPEND $2000 $2500
vi PROCESS PRODUCE CAMPAIGN CREATIVE - Messaging / Copywriting, Microsite Build VIDEO PRODUCTION - Script + Storyboard Creation, Video Shoot, Editing, Post-Production 30 DAYS BUILD CAMPAIGN CREATION - Set up Facebook and YouTube campaigns AD CREATION - Create and optimize ads for each platform LAUNCH LAUNCH AD CAMPAIGNS - Go live with Facebook and YouTube campaigns PUBLISH MICROSITE - Launch microsite and set as destination page for ad campaigns MEASURE REPORT (MONTHLY) ON KPIs - CTR, CPC, Web Traffic, Conversion, Campaign ROI OPTIMIZE CAMPAIGNS - Bid Adjustments, Ad Optimization 6 MONTHS
Page 1 and 2: EMPLOYMENT BRAND + ADVERTISING STRA
Page 3 and 4: i CAMPAIGN GOALS 1 ESTABLISH abra a
Page 5 and 6: ii DEMOGRAPHICS © ONELINE MEDIA, L
Page 7 and 8: iii STRATEGY 1 2 3 BRAND VIDEO + CA
Page 9 and 10: iii STRATEGY 1 CAREERS MICROSITE Fu
Page 11 and 12: iii STRATEGY 2 FACEBOOK ADVERTISING
Page 13 and 14: iii STRATEGY 2 YOUTUBE ADVERTISING
Page 15: iv AD TARGET RADIUS
Page 19: QUESTIONS? PLEASE REACH OUT! STEVEN

ABRA-EmploymentBranding

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