May2018_MonthlyUpdate
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Marketing and Design<br />
Amy Myers, CMO<br />
MONTHLY UPDATE: MAY 2018<br />
With more than 65 Gabby Introductions, the launch of Wendy Jane, and a Summer Classics showroom filled with Essentials,<br />
it is easy to say that it was a successful High Point for our teams. The Marketing Operations team and visual teams worked<br />
closely together to set up all three of our showrooms and did an incredible job pulling this off! The rest of the marketing team<br />
worked diligently to promote the events with emails, printing promotional materials, blog preview posts, ordering supplies and<br />
producing Wendy Jane and Gabby catalogs ready for market. In addition, the new Wendy Jane pillow designs were added to<br />
the Summer Classics and Gabby websites just in time for market. Our showrooms were filled with customers and media who all<br />
loved our beautiful products.<br />
For the design team, there is no doubt that it has been a busy month. With the Gabby designers just returning from a trip to Asia<br />
to visit suppliers and the Summer Classics designers hard at work making final adjustments to the new product assortment and<br />
will wrap-up photoshoots for this month. All this is in an effort to get ready for our earliest Garden Party yet in late July.<br />
With the opening of the Jacksonville store just a few weeks away there are great plans in place for the opening that include a<br />
digital campaign, mailing to the Garden and Gun list, and a grand opening party with Traditional Home. The marketing team is<br />
definitely looking forward to May 23rd!<br />
Our High Point shoe style socail media campaign was a hit! As customrs walked<br />
through each showroom they were able to post their shoe’s with our giant floor<br />
stickers<br />
High Point Market Style Spotter - Mary Douglas Drysdale made a<br />
stop in the Gabby showroom with her dog Clifford. They “spotted”<br />
the new Gabby Leona Dresser.<br />
Thanks for the picrture William!! Chris Hutchens enjoying hi spaghetti in Surabaya<br />
while on Asia trip<br />
8 of 14<br />
Gabby cocktail hour in High Point was busy per-usual with customers<br />
enjoying cocktails, food, and live music
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