May2018_MonthlyUpdate

MONTHLY UPDATE: MAY 2018
MONTHLY UPDATE
President’s Note
Bew White and William White
Wow, wow, wow!! April has exceeded our expectations! Our business continues to grow this month: Gabby is up
over 60% in order entry, Summer Classics is up over 30%, and Retail is up 21% over last year in written sales.
April marks the biggest furniture show of the year - High Point. This market, we introduced over 60 new Gabby
pieces and 24 new fabrics, displayed Summer Classics Essentials frames only - a market first, and debuted Wendy
Jane. Each showroom looked amazing thanks to the merchandising work of Roy Dollar, Chris Hutchens, Jose
Ramos, Jamie Monroe and their entire team. As always, this team worked hard and contributed to High Point
market success!
The Asia Summit was also just completed in Bali, Indonesia and it was an awesome event! We have over 50
attendees with representatives from 15 key suppliers in attendance. Our Operations team did a wonderful job of
preparing for the event as we communicated our vision, reviewed several vendor compliance initiatives, showed
them product development concepts and initiatives and gave them an opportunity to tell us how we can improve.
We also enjoyed meals together and had a presentation of traditional Balinese dancing. Thanks in particular
to our Asia Team led by Pam Cheung for all their efforts in organizing the event and translating everything
into Mandarin!
As the new 2019 Summer Classics product samples arrive, the design team has been hard at work making final
adjustments to the assortment and will wrap-up photoshoots for the new products this month. All of this is in an
effort to get ready for our earliest Garden Party yet in late July.
We are also pleased to announce a furnishings agreement
partnership with Pursell Farms, a 3,200-acre
destination resort in Sylacauga, AL, less than an hour
away from Birmingham. The Contract team did an
amazing job assisting with this partnership as both
Summer Classics and Gabby products are featured
throughout the resort. With a similar target market as
Pursell Farms, we believe that this new relationship
will significantly help expand both Summer Classics
and Gabby product exposure and brand recognition.
This month we are looking forward to the grand
opening of the new Jacksonville Summer Classics
Home store on May 23rd. This historic building was
built in 1926 in downtown Jacksonville and marks our
first retail venture in the state.
As we look toward this next quarter, busy season is
upon us. Please do your best to exceed customer
expectations and work as a team to serve each other
well!
Sincerely,
Bew & William White
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MONTHLY UPDATE: MAY 2018
Pursell Farms looking beautiful with new Summer Classics Furniture!
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Wendy Jane Update
Wynne White
MONTHLY UPDATE: MAY 2018
With High Point market behind us, I want to give a huge thanks to Chris Hutchens, Roy Dollar, Jose Ramos,
Sam Ryland, Willie Moore and Lindsay McMullen for all of their help making the showroom come to life!
The display was a real WOW factor. Not only was the showroom gorgeous, but it was in a great location
which brought in a lot of traffic for us. Overall, market was a hit as we have recieved great feedback all
across the board!
I am really looking forward to seeing what the future holds for the Wendy Jane line. So thank you to
everyone who has been a part of making Wendy Jane come to life. This is just the beginning for us!
Operations Tom Livingston, VP of Operations
As a company, we strive to make our products with the most careful attention to detail and quality. We are able
to achieve this with the fantastic group of suppliers who manufacture our products. In April, our Operations
team traveled to Asia to visit these suppliers. The trip not only allowed us to strengthen relationships with them,
but enabled us to work hand-in-hand with our Asia team members. It also gave Jim Moore, our Director of
Global QA, the opportunity to work on some beneficial packaging improvements.
The Asia trip culminated with our 2018 Asia Summit. The summit provided us with a great forum in which to
bring our suppliers together. We had two success days of collaboration and open discussion in Bali, Indonesia.
Pam Cheung, our VP of Asia Operations, along with Asia team members, spearheaded the event. Pam and his
team are constantly working with our suppliers to ensure the highest quality of production, best delivery, and
strongest pricing.
During the summit, William gave a strategic overview of the company direction for the coming years. Tom
Livingston reviewed our complete Asia Operations function as well as our new vendor scorecard. The team also
introduced the suppliers to our new GWC Vendor Compliance, Packaging, and Construction Manuals. It was a
great two days, and the teams look forward implementing these processes for the remainder of 2018 and into
2019.
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MONTHLY UPDATE: MAY 2018
A Look Overseas!
Asia Summit 2018
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I.T. Update
Ben Erickson, Vice President of I.T.
MONTHLY UPDATE: MAY 2018
If you spend much time in the IT department, you’ll know that security is always at the top of our “Things that
keep you up at night” list. Through March of this year, there have been around 60 reported data breaches in the
US, exposing over seven million records of personal identification information (PII). These breaches ranged from
schools and other government agencies to hospitals and private businesses. This month Alabama became the
final state to enact a data breach notification requirement, the Alabama Breach Notification Act. This new law
requires notification to consumers if their PII is compromised, and specifics timetables for doing so.
As we continue formalize many of our processes and policies, the first area we look at is security. While we are
constantly making enhancements on the backend, occasionally we make changes that directly affect our users.
For example, we are beginning to roll out password policy updates to all users to conform with the latest industry
best practices. While this is painful to most of us (it took me about a week to stop typing my old password at ever
prompt), it’s one of the key steps in building up our IT security policies and heading off as many vulnerabilities as
possible. We are implementing these changes one department at a time, with the goal of completing all users by
the end of the quarter. In addition to policy changes, we are also continuing our relationship with ThreatAdvice
who provides online training courses in 5 to 10 minute increments. These courses are especially important to
our security policy as roughly 90% of successful cyber-attacks are the result of human error such as opening an
attachment or following a link from an email. Notifications will be sent throughout the month regarding your
ThreatAdvice account and next steps.
Retail Update Marianne Minogue, VP of Retail
“Success doesn’t come to you, YOU GO TO IT!” ~ Marva Collins
April has certainly showered us in success and although the challenge gets stronger every year, we are UP for it
and I am super proud of the entire Retail Team and every department that helps us along the way!
•Business Highlights Retail was up 21% over LY in Written Sales with highlights as follows:
o Dallas who also celebrated their 1-year anniversary up 123%
o Nashville up 72%
o Louisville Licensee up 69%
o San Antonio up 60%
o Chicago Licensee up 51%
o Pelham Showroom up 50%
o Pelham Outlet up 26%
o Atlanta up 10%
o Richmond up 7%
o Raleigh flat to LY
o Charlotte with a record breaking Last Day of the month and flat to LY
•Our Design Consultants truly amazed me with incredible business and sharing the GIFT of great service in all they
do!
•We’re so close to the Jacksonville Opening – May 23rd here we come!! See drawing of the store below:
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MONTHLY UPDATE: MAY 2018
Some Retail Celebrations:
Our Dallas Team celebrating their 1-year anniversary, congratulations!
This spectacular design from Liz in our Raleigh location for a client:
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MONTHLY UPDATE: MAY 2018
A look at the Gabby, Summer Classics, & Wendy Jane High Point Showrooms
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Marketing and Design
Amy Myers, CMO
MONTHLY UPDATE: MAY 2018
With more than 65 Gabby Introductions, the launch of Wendy Jane, and a Summer Classics showroom filled with Essentials,
it is easy to say that it was a successful High Point for our teams. The Marketing Operations team and visual teams worked
closely together to set up all three of our showrooms and did an incredible job pulling this off! The rest of the marketing team
worked diligently to promote the events with emails, printing promotional materials, blog preview posts, ordering supplies and
producing Wendy Jane and Gabby catalogs ready for market. In addition, the new Wendy Jane pillow designs were added to
the Summer Classics and Gabby websites just in time for market. Our showrooms were filled with customers and media who all
loved our beautiful products.
For the design team, there is no doubt that it has been a busy month. With the Gabby designers just returning from a trip to Asia
to visit suppliers and the Summer Classics designers hard at work making final adjustments to the new product assortment and
will wrap-up photoshoots for this month. All this is in an effort to get ready for our earliest Garden Party yet in late July.
With the opening of the Jacksonville store just a few weeks away there are great plans in place for the opening that include a
digital campaign, mailing to the Garden and Gun list, and a grand opening party with Traditional Home. The marketing team is
definitely looking forward to May 23rd!
Our High Point shoe style socail media campaign was a hit! As customrs walked
through each showroom they were able to post their shoe’s with our giant floor
stickers
High Point Market Style Spotter - Mary Douglas Drysdale made a
stop in the Gabby showroom with her dog Clifford. They “spotted”
the new Gabby Leona Dresser.
Thanks for the picrture William!! Chris Hutchens enjoying hi spaghetti in Surabaya
while on Asia trip
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Gabby cocktail hour in High Point was busy per-usual with customers
enjoying cocktails, food, and live music

Contract Update
Don Smith, VP of Contract Sales
MONTHLY UPDATE: MAY 2018
This month has been very exciting in the contract division! We kicked off the month at the Boutique Design West show in
Los Angeles, CA. Angela King, Alissa Landrum, Deana Ray, and Don Smith attended the show. We had great opportunities
to meet with customers and meet new leaders in the industry. The Gabby booth was a finalist in best booth design,
and the Summer Classics booth won! We appreciate all the efforts from Roy Dollar, Pete Simonson, Chris Hutchins, Jose
Ramos, and Jamie Monroe to execute these fabulous booths!
The same week, Sara Kaiser and Mark Rodell attended the Interface Student Housing in Austin, TX. Almost 1,300 leaders
from across all facets of the student housing industry joined together in Austin this week for the 10th annual InterFace
Student Housing conference, held at the J.W. Marriott. Mark and Sara were able to network with decision makers in this
fast-growing market segment. Mark Rodell and Angela Kelman attended the Environments for Aging in Savannah, GA.
This conference is a designer focused event that was a perfect platform to network with designers that specialize in
senior living.
The Contract division has added new team members this month. Brittney Rose has joined our team and we couldn’t be
more thrilled! Brittney will be a Sales Support Coordinator, joining Libby, Catrina, Michele, and Tonya on a great team! We
are so excited to have new sales reps in Colorado and Arizona! Jenny Lewis and Betty Henderson will be working in the
Colorado territory and Kristin Wolfe in AZ. They all came to Pelham, AL this month for training. They are going to be great
representatives for the territories!
There is a great installation photo for this month! This photo is from a private dining space at Landry’s restaurant Mastro’s.
The photo displays our custom teak chairs that were designed specifically for this restaurant chain. Very exciting to see
the project in person!
Mastro’s restaurant - Summer Classics Conract custom teak chairs
Gabby booth was the finalist at the Boutique Design West show In L.A.
Congrats to Summer Classics Contract for being the showroom winner at
the Boutique Design West show in L.A.
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Accounting
Janet Roberson, Cheif Financial Officer
MONTHLY UPDATE: MAY 2018
On Saturday April 7th the accounting team came together for our first annual planning meeting. It was a huge
success! After the day the team had a better understanding of the company’s 3 year plan and its annual goals.
And most importantly how we as a department can help the company achieve its goals. We had some great
team building exercises. The overwhelming majority said they most enjoyed learning about the company’s
long range plans and getting to know each other better.
Two weeks later we held our quarterly meeting. I’m proud to report the team completed 94% of its rocks
for the quarter! With our new quarterly rocks set we established goals to move forward on completing our
annual goals for the department. This quarter we will:
1) revamp the company scorecard to make sure we are measuring the right things
2) roll out the new credit card processor
3) finalize order to cash (OTC) process improvements to enable automation
4) improve internal controls over cash and inventory starting with the retail stores
5) bring the operating credit line to a zero balance.
Private Label Update
Harold Hudson, President
Summer Classics Private Label is busy shipping our early spring containers that dealers requested later ship
dates. We still have some domestic inventory on Alyssa in Black Walnut and Weathered and we have selected
inventory on Terrazza Weathered and some Davenport.
We should get a good feeling on how strong our furniture is since we sold an order of Davenport to a fraternity
at the University of Arkansas last week.
Our 2019 samples have started shipping from the factory for late May early June photography. We will be
introducing a new full teak leg on Retro, adding teak to the top of the Jersey sectional arm. We also have a new
small rectangular balcony bistro group with the chairs in sling. The chairs will also double as a balcony lounge
chair with an ottoman that stores under the chair. We will be showing all of our new products in full force
during the Pre-Market in July in Chicago.
Summer Classics Private Label products appeared on the front cover of the first One Kings Lane outdoor
catalogue that were mailed last week. We also have a two page spread of Private Label Products in the Pottery
Barn Spring Outdoor book.
Lindsay & Sam
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MONTHLY UPDATE: MAY 2018
Chaplin’s Corner
From an article in the Wall Street Journal:
John Scott
“In a survey of 2,000 Americans on gratitude, some 80 percent agreed that receiving gratitude makes them work
harder, but only 10 percent managed to express gratitude to others every day. “Thanks”—whether sent up, down,
or sideways—was rarely heard. The report states that being appreciated is one of the great motivators on the job,
even better than money. Researchers at the London School of Economics analyzed more than 50 studies that
looked at what gets people charged up at work. They concluded that we give our best effort if the work gets us
interested and excited, if we feel that it’s providing meaning and purpose, and if others appreciate what we’re
doing. A simple expression of gratitude doubled the response.”
How easy it is for us to be moving fast in our normal business day and forgot the power, motivation and meaning
that comes from expressing and receiving thanks for a job well done. No matter what role we play at the office,
at home or in the community, it seems the best currency is knowing you are valued outside of money. By letting
others know how much they are appreciated for who that are and what they do, they are given a glimpse into the
eyes of the Almighty God who sees us as we are and values us more than we can fathom.
Give people a taste of the Almighty today by simply letting them know that they matter and are appreciated. A
simple expression of words can power much!
Come see me if you ever need to talk.
Human Resources
David McLean, Vice President of Human Resources
I have just completed my first month and what a great month it has been! I feel so fortunate to be a part of the
Summer Classics family and to serve each of you.
A little more about me……I am originally from upstate New York, just 30 miles south of the Canadian border. My
parents essentially grew up there and into their early adulthood. My dad’s company was building a new papermill
in Kentucky and the idea of getting away from the brutal winters was very appealing to him and my mom. So,
we packed up and moved to a small town in western Kentucky, Madisonville. For those of you were at the April
W.I.T. award get-together, you heard me mention that while I pull for Alabama during football season, my true
passion is UK Basketball! So, depending on the time of the year, you might hear me say Roll Tide or Go Big Blue!
My wife, Michelle, teaches first grade at Chelsea Park Elementary School. I have two kids, Charlie 17, and Katie 13.
They attend school in Alabaster. Michelle has a son, Landon 8, who attends Chelsea Park. We make our home in
Chelsea.
One of my major focus areas will be to identify areas and opportunities that will make us an employer of choice.
Employer of choice is a buzz phrase that has been used in HR circles for at least the
past 10 years. It sounds great, but what does it really mean? To me, it means that
perspective employees are eager to work for us. It means that the people in the
communities we live and work are envious of our employees for working here. It
means that we regularly receive resumes and applications even when we do not
have openings in that person’s area of interest. Most importantly, it is an employer
where employees want to work throughout their career. I believe we are well on
our way to becoming an employer of choice and in some instances, we are already
there. Becoming an employer of choice is not simply a destination. It is not a list
of items on a checklist that once completed would allow us to sit back and declare
victory. It is an ongoing pursuit of excellence.
I’m looking forward to getting to know each and every one of you and to a great
career with Summer Classics. My door is always open. If you need anything, please
do not hesitate to stop by or give me a call (205-358-9525).
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MONTHLY UPDATE: MAY 2018
New Hires
Please help us welcome the following new employees to our team!
Name Position Location
Chris Blumstein MIS - Help Desk Representative Corporate
Magen Van Meter Retail Administration - Retail Customer Service Rep Corporate
Caroline Taylor Retail Administration - Brand Ambassador Nashville, TN
Chelsea Quintela Cushion Prod - Seamstress Corporate
Emily Kiley Operations - Fulfillment Specialist Corporate
Porter Metzler Retail Management - Retail Operations Assistant Charlotte, NC
Shoneika Crews Cushion Prod - Finishing Operator Corporate
Cindy Massingill Sales - Showroom Manager Dallas
Please join us in congratulating the following employees on their promotion!
Name Position Location
Susan Ray Marketing Director Corporate
Mary Glenn Culp Communications Specialist Corporate
Vernon Cunningham Expeditor Corporate
Carolyn Fynan Human Resources Manager Corporate
Dakota Guillot Traffic Coordinator Montevallo
Beth Sherer Vice President of Merchandising Corporate
Britney Rosse Sales Support Coordinator Corporate
Zac Thorson Retail Sales – Design Consultant Pelham Outlet
W.I.T. Whatever It Takes Monthly Award
Courtney Peoples - Scheduling Analyst
Courtney Peoples has been with the company for almost 11
years. He was nominated and selected based on his efforts and
demonstration of the Core Values through his daily work and
interactions. “Not only is Courtney a tremendous asset to the
company, he is a great guy as well! Courtney portrays all of the
Core Values...but most visibly I can comment on his D-Dedication
for coming in on Saturdays and working long hours when the job
called for it. Also, he is S-Synergistic in regard to his teamwork and
ability to willingly work so well with others!”
Tim Alldredge - Raw Material Handler
Tim Alldredge has been with the company since 2016. He
is known as diligent, friendly and doing what it takes to get
the job done. “I nominate Tim because he is amazing at
everything he does. Even though he asks a million questions,
he is a hard worker. I’d rather him ask questions and do the
job right than not ask questions and do the job incorrectly.
He is willing to help in all departments. He lives and breathes
the core values. He doesn’t ever want to go home, seems like
he would rather stay here and work.”
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MONTHLY UPDATE: MAY 2018
Name Department Location Day
Rick Williams Cushion Prod - Director of Engineering Corporate 3
Tamika Braxton MIS - Business Systems Analyst Corporate 3
Mandy Piper Customer Service Representative Corporate 4
Amber Mueller Customer Service Operations Manager Corporate 5
Liz Taylor Retail Sales - Design Consultant Raleigh, NC 5
Sara Kaiser Sales - Factory Sales Representatives - SCCS Texas 5
Erica Ginder Retail Management - Retail Operations Manager Nashville, TN 8
Phillip Patterson Distribution - Shipping Associate I Corporate 9
Shoneika Crews Cushion Prod - Finishing Operator Corporate 10
Dale Jones MIS - Master Data Specialist Corporate 11
Tirelle Cullen Distribution - Receiving Associate I Corporate 13
Honie Weinstein Sales - Factory Sales Representative - Wholesale Illinois 17
Pascuala Rivera Duran Cushion Prod - Seamstress Corporate 17
Timothy Alldredge Cushion Prod - Material Handler I Corporate 17
Trisha Cauthen Customer Service Representative Corporate 17
Arthur Smith Distribution - Shipping Associate II Corporate 18
Billy Hodges Retail Warehouse - Retail Warehouse Assistant Richmond, VA 18
Caroline Taylor Retail Administration - Brand Ambassador Nashville, TN 18
Desmond Horn Distribution - Shipping Associate II Corporate 21
William Yowell Retail Management - Retail Store Manager Richmond, VA 21
Gwen Kazmierczak Sales - Sales Team Leader California 23
Kati Aiken Cushion Prod - Machine Cutter Corporate 23
Maggie Hubbard Retail Sales - Design Consultant Nashville, TN 23
Amber Paschel Purchasing - Scheduling Clerk Corporate 25
James Belyeu Distribution - Receiving Associate II Corporate 25
Monica Staffney Customer Service Representative Corporate 27
Che’Bondria Bray Cushion Prod - Prep Sewer Corporate 30
Lindsay McMullen Marketing - Merchandising Manager Corporate 30
Teara Wright Retail Administration - Retail Operations Manager Richmond, VA 30
Lisette Milner Retail Sales - Design Consultant Atlanta, GA 31
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Inspiring Thoughts
MONTHLY UPDATE: MAY 2018
1. There are so many kinds of apples, that if you ate a new one every day, it would take
over 20 years to try them all.
2. You can survive without eating for weeks, but you will only live 11 days without
sleeping.
3. People who laugh a lot are healthier than those who don’t.
4. Laziness and inactivity kills just as many people as smoking.
5. A human brain has a capacity to store 5 times as much information as Wikipedia.
6. Our brain uses the same amount of power as a 10-watt light bulb!!
7. Take a 10-30 minute walk every day & while you walk, SMILE. It is the ultimate
antidepressant.
8. Sit in silence for at least 10 minutes each day.
9. When you wake up in the morning, pray to ask God’s guidance for your purpose,
today.
10. Eat more foods that grow on trees and plants and eat less food that is manufactured
in plants.
CORE VALUES
Dedication | Enthusiasm | Synergy | Integrity | Goal-oriented | Nimble
OUR BRANDS:
WHOLESALE | CONTRACT SALES | PRIVATE LABEL | SC HOME STORES
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