Key Benefits of Having a Mobile App for Your Ecommerce Store

Key Benefits of Having a Mobile App
for Your Ecommerce Store
In the year 2017, there were nearly 269 billion app downloads. If you
arrange all these 269 billion app icons end to end, they would go to the
moon and back! Not just once, but 500 times and quite literally! This fact
clearly indicates how the fad for mobile apps is growing with each
passing day. For traditional business owners who have finally dragged
themselves to have a website for their business, (Well, Congratulations!)
this should come as a jolt of alertness. Having a website is not enough.
Customers want to connect with brands on their fingertips and if you
want your business to grow, you must have an app.
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Most of the successful ecommerce websites run on Magento platforms
today. And now that we are talking about having an app, you must have
already started mulling over the things you need to do. Hire a developer,
share your requirements, and get an app developed from the scratch?
Well, the long way is not always the right way. Thanks to the technology,
you can get your hands on a​ ​Magento extension​ which can help you to
create your own little store and an intuitive app in a matter of minutes.
But before we know about these extensions, we will try to know the
benefits of having a mobile app for your ecommerce business. So, here
we go:
Enhanced User Engagement
The best way to connect with your users is to interact with them in the
best ways possible. When you provide your users with an app that uses
their mobile features, you can enhance customer engagement and drive
loyalty. You can have the following features in your app:
● Audio Search: You can enable your customers to find the product
they are looking for and simplify their search process through the
mike of your phone.
● GPS: This feature enables the app to find out the customer’s
location. When the customer addresses are geotagged, it saves the
task of adding shipping information manually. It also directs the
user to the nearest physical store of your brand, if any.
● Camera: Let us say you have a fashion e-store. As a part of one of
your marketing campaigns, you can enable your customers to share
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pictures of their attires on social media accounts. When they do
that, the word spreads and your sales get a boost.
Lesser Cart Abandonments
Cart abandonments rank first amongst the issues that ecommerce store
owners face. There are thousands of examples wherein customers add
their favorite items to the cart but abandon them before placing an
order. This majorly happens because the websites have prolonged
navigation process and it can be exhausting for the customers to go
through it when they have several tasks on hand. The number of cart
abandonments in a mobile app are low as the checkout process is
relatively simpler.
Also, one of the biggest drawbacks of a website are, visitors have to
browse through the products even when they know what they’re looking
for. With the help of ​Magento mobile app builder​, you can build an app
easily and the chances of such behavior are relatively low. And there are
no distractions. If you want your customers to make purchase in few
clicks, mobile apps are the way to go!
Higher Average Order Value
After user engagement and shopping cart abandonment rates, average
order value matters a lot. It is important to know what motivates your
customers to buy from your e-store. Although different businesses might
have different factors in mind, these are some of the features that can
help you boost the average order value:
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● Easy payment option: If you want to boost your sales, offering
different payment methods to your customers is must. So, if they
are paying by credit card, try not to make them go through the
whole process of adding information with every purchase. Offer
them with other options like Google Wallet, PayPal, Apple Pay etc.
● Push Notifications: Whether you want to make announcements
about discounts and deals or items that are back in stock, push
notifications can come of great help. By sending the right
notifications at the right time, you can keep your customers
hooked to your app.
● Once click order: The simpler your app’s layout is, the easier it is for
people to order. Make sure you provide your customers with one
button checkout so that they can make transactions in the quickest
way possible.
Boost Your Conversions
Simple navigation, satisfactory UX and intuitive user-interface are a
perfect recipe for fruitful conversions. A research conducted by Criteo
proved that ecommerce app conversion rates are three times higher as
compared to mobile websites and one and half times higher than for
desktop sites. Also, the customers who access your browse your store
using your app are likely to view 4.6 times more products than they
would in their mobile or desktop browsers.
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MageMob App Builder for Magento 1: An Intuitive
Mobile App Builder
One of the best Magento 1 Extensions by AppJetty,​ ​MageMob App
Builder​ is a perfect way to build a customized mobile app for your
Magento Store. This mobile app builder for Magento is optimized for iOS
and Android platforms and is mobile responsive.
The best part about this Magento extension is that it enables you to
create your mobile app using the live synchronization feature. Thanks to
this feature, there is no need for you to worry about maintaining your
mobile application and Magento store individually. Once you make
changes on your Magento store, they get updated on your mobile app in
real time. This saves a lot of efforts spent after maintaining two different
catalogs.
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If you are looking forward to have an attractive, user-friendly, and
intuitive app for your ecommerce store, the time is now. Write to us on
sales@appjetty.com.
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