Key Benefits of Having a Mobile App for Your Ecommerce Store
Mobile app is a great way to reach out potential customers and they also prefer purchase from the mobile app. Let’s check the benefits of having a mobile app for your ecommerce business. View Source: https://www.appjetty.com/blog/benefits-mobile-app-ecommerce-store/
Mobile app is a great way to reach out potential customers and they also prefer purchase from the mobile app. Let’s check the benefits of having a mobile app for your ecommerce business. View Source: https://www.appjetty.com/blog/benefits-mobile-app-ecommerce-store/
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<strong>Key</strong> <strong>Benefits</strong> <strong>of</strong> <strong>Having</strong> a <strong>Mobile</strong> <strong>App</strong><br />
<strong>for</strong> <strong>Your</strong> <strong>Ecommerce</strong> <strong>Store</strong><br />
In the year 2017, there were nearly 269 billion app downloads. If you<br />
arrange all these 269 billion app icons end to end, they would go to the<br />
moon and back! Not just once, but 500 times and quite literally! This fact<br />
clearly indicates how the fad <strong>for</strong> mobile apps is growing with each<br />
passing day. For traditional business owners who have finally dragged<br />
themselves to have a website <strong>for</strong> their business, (Well, Congratulations!)<br />
this should come as a jolt <strong>of</strong> alertness. <strong>Having</strong> a website is not enough.<br />
Customers want to connect with brands on their fingertips and if you<br />
want your business to grow, you must have an app.<br />
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Most <strong>of</strong> the successful ecommerce websites run on Magento plat<strong>for</strong>ms<br />
today. And now that we are talking about having an app, you must have<br />
already started mulling over the things you need to do. Hire a developer,<br />
share your requirements, and get an app developed from the scratch?<br />
Well, the long way is not always the right way. Thanks to the technology,<br />
you can get your hands on a Magento extension which can help you to<br />
create your own little store and an intuitive app in a matter <strong>of</strong> minutes.<br />
But be<strong>for</strong>e we know about these extensions, we will try to know the<br />
benefits <strong>of</strong> having a mobile app <strong>for</strong> your ecommerce business. So, here<br />
we go:<br />
Enhanced User Engagement<br />
The best way to connect with your users is to interact with them in the<br />
best ways possible. When you provide your users with an app that uses<br />
their mobile features, you can enhance customer engagement and drive<br />
loyalty. You can have the following features in your app:<br />
● Audio Search: You can enable your customers to find the product<br />
they are looking <strong>for</strong> and simplify their search process through the<br />
mike <strong>of</strong> your phone.<br />
● GPS: This feature enables the app to find out the customer’s<br />
location. When the customer addresses are geotagged, it saves the<br />
task <strong>of</strong> adding shipping in<strong>for</strong>mation manually. It also directs the<br />
user to the nearest physical store <strong>of</strong> your brand, if any.<br />
● Camera: Let us say you have a fashion e-store. As a part <strong>of</strong> one <strong>of</strong><br />
your marketing campaigns, you can enable your customers to share<br />
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pictures <strong>of</strong> their attires on social media accounts. When they do<br />
that, the word spreads and your sales get a boost.<br />
Lesser Cart Abandonments<br />
Cart abandonments rank first amongst the issues that ecommerce store<br />
owners face. There are thousands <strong>of</strong> examples wherein customers add<br />
their favorite items to the cart but abandon them be<strong>for</strong>e placing an<br />
order. This majorly happens because the websites have prolonged<br />
navigation process and it can be exhausting <strong>for</strong> the customers to go<br />
through it when they have several tasks on hand. The number <strong>of</strong> cart<br />
abandonments in a mobile app are low as the checkout process is<br />
relatively simpler.<br />
Also, one <strong>of</strong> the biggest drawbacks <strong>of</strong> a website are, visitors have to<br />
browse through the products even when they know what they’re looking<br />
<strong>for</strong>. With the help <strong>of</strong> Magento mobile app builder, you can build an app<br />
easily and the chances <strong>of</strong> such behavior are relatively low. And there are<br />
no distractions. If you want your customers to make purchase in few<br />
clicks, mobile apps are the way to go!<br />
Higher Average Order Value<br />
After user engagement and shopping cart abandonment rates, average<br />
order value matters a lot. It is important to know what motivates your<br />
customers to buy from your e-store. Although different businesses might<br />
have different factors in mind, these are some <strong>of</strong> the features that can<br />
help you boost the average order value:<br />
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● Easy payment option: If you want to boost your sales, <strong>of</strong>fering<br />
different payment methods to your customers is must. So, if they<br />
are paying by credit card, try not to make them go through the<br />
whole process <strong>of</strong> adding in<strong>for</strong>mation with every purchase. Offer<br />
them with other options like Google Wallet, PayPal, <strong>App</strong>le Pay etc.<br />
● Push Notifications: Whether you want to make announcements<br />
about discounts and deals or items that are back in stock, push<br />
notifications can come <strong>of</strong> great help. By sending the right<br />
notifications at the right time, you can keep your customers<br />
hooked to your app.<br />
● Once click order: The simpler your app’s layout is, the easier it is <strong>for</strong><br />
people to order. Make sure you provide your customers with one<br />
button checkout so that they can make transactions in the quickest<br />
way possible.<br />
Boost <strong>Your</strong> Conversions<br />
Simple navigation, satisfactory UX and intuitive user-interface are a<br />
perfect recipe <strong>for</strong> fruitful conversions. A research conducted by Criteo<br />
proved that ecommerce app conversion rates are three times higher as<br />
compared to mobile websites and one and half times higher than <strong>for</strong><br />
desktop sites. Also, the customers who access your browse your store<br />
using your app are likely to view 4.6 times more products than they<br />
would in their mobile or desktop browsers.<br />
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MageMob <strong>App</strong> Builder <strong>for</strong> Magento 1: An Intuitive<br />
<strong>Mobile</strong> <strong>App</strong> Builder<br />
One <strong>of</strong> the best Magento 1 Extensions by <strong>App</strong>Jetty, MageMob <strong>App</strong><br />
Builder is a perfect way to build a customized mobile app <strong>for</strong> your<br />
Magento <strong>Store</strong>. This mobile app builder <strong>for</strong> Magento is optimized <strong>for</strong> iOS<br />
and Android plat<strong>for</strong>ms and is mobile responsive.<br />
The best part about this Magento extension is that it enables you to<br />
create your mobile app using the live synchronization feature. Thanks to<br />
this feature, there is no need <strong>for</strong> you to worry about maintaining your<br />
mobile application and Magento store individually. Once you make<br />
changes on your Magento store, they get updated on your mobile app in<br />
real time. This saves a lot <strong>of</strong> ef<strong>for</strong>ts spent after maintaining two different<br />
catalogs.<br />
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If you are looking <strong>for</strong>ward to have an attractive, user-friendly, and<br />
intuitive app <strong>for</strong> your ecommerce store, the time is now. Write to us on<br />
sales@appjetty.com.<br />
View Source:<br />
https://www.appjetty.com/blog/benefits-mobile-app-ecommerce-store/<br />
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