Marketing Thesis Topics for MBA

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M a r k e t i n g
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Advertising influence on the behavior of consumers
Do consumers completely understand what brand values are?
How companies use social responsibility in strengthening their brand equity
How brand image is communicated in a marketing environment
Social media impact on the choices of shoppers
How a company can profit from incorporate offline and online shopping
features
What products attribute is most liked by shoppers?
Family orientation impact on marketing communications
Marketing thesis topics for MBA: How global marketing use standardization
United Kingdom phone industry: delivering value to student
International marketing standardization vs. adaptation issues
Branding elements and brand recognition
US supermarket: competition and oligopoly
Marketing communication tools effectiveness on the decision of consumers
What is brand loyalty has to do with customer satisfaction?
Strategic analysis of ASDA
Social media effects on customer purchase decisions
LA Fitness strategic market analysis
Boots Company and marketing communications activities
Factors affecting success and competition in Athletic footwear
Effect of brand identity on consumer behavior
Brand loyalty on sportswear industry
Investigation on how to protect and re-enforce a brand
Relationship marketing concept in a company: an investigation
How experiential marketing enhance traditional marketing
Consumer behavior in depth analysis
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Advertising effects and its impact on young people alcohol consumption
Market role in research for success
To what extent does internet growth affect consumer behavior
Strategic ethical marketing and consumers
Study on consumer attitudes towards food
Female approach on consumer decision making
Supermarket comprehensive investigation and differentiation
Loyalty schemes investigation
Does endorsement of celebrity affect the purchasing decisions of
consumers?
Are United Kingdom markets over selling and placing much focus on their
fair-trade products?
What is the effect of cartoon characters on children? What are its
implications on parents?
How amendments in regulatory environment affect food and tobacco
companies marketing strategies
The attractiveness and impact of web experience on clothes shopping
Internal marketing effects in Indian hotel industry
Strategic e-marketing analysis
Building brand image that stand the test of time
Brand identity: what it is and how to market it
Best way to brand out a company
The great way in making customers buy on impulse
How internet changed marketing strategies over the years?
Which medium is the best, social media or word of mouth?
Do users really understand marketing gimmicks?
Do companies are using all possible resources in increasing their market?
Does internet help startups in competing with business leaders?
Recent technological advances that helped marketing techniques
Marketing industry future
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Patronage of consumers and Pharmaceutical dispensing pattern
Self-placement effect on buying products
Brand awareness impact
What are the determinants of consumer buying behavior?
Recognizing service quality in banking sector: a study of international and
local banks
Food buying and on cooking behavior: Effects of occupational status
Brand image effect on taste preference of consumers
Gender effect on buying decisions of family
Recession advertising effect
Factors that affect positive/negative characteristics of a free sample
Promotional activities and Recession
People attitude in various roles on direct marketing
Internal advertising awareness vs. internal usage practices
Deceptive advertising effect on loyalty of consumers
Effect of organizational characteristics, market and product on the practices
of research
Comparative study of sellers and buyers
Factors that affect scientist and educationist response to patent registration
Advertising research practice effects on companies performance
Relationship between customer knowledge, marketing research and
business sales
Performance commitment impact on product quality customer’s evaluation
Factors behind telecom industry brand switching
Factors that influence the satisfaction of customers
Brand personality and brand extension impact
The 4 dimension approach in measuring attitude
Consumer decision making in automobile industry
Customer responses on sales promotion
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Congruity impact on brand image and self-concept on preference in
automobile industry
Personal involvement result on brand selection
Corporate characteristic effect on CSR choice
Personality characteristics and personal effect on sales performance
The relationship between organization response and organization features
to market
Recycling and waste management study in US
Parent brand image impact on firm brand extension
Publicity effects on consumer belief
Communication effect on brand evaluation
Nutritional labeling effect on consumers buying behavior
Celebrity endorsement impact on pre-purchase evaluation
Search engine optimization effects on marketing performance of
organizations
Consumer travel characteristics effect on response of consumers
Factors that affect compulsive buying
Factors that influence the retention of customers in hotels
Evaluating the packaging variables and impact on preference of consumers
Outdoor advertising role in bringing awareness for social causes
Environmental friendliness effects on brand preference
Customer service impact on shoppers
Customer relationship management effect on customer retention
Consumer preferences and store image relationship on store brand
Brand attitudes and brand awareness
Advertising impact on client buying behavior
Humor advertising influence on brand perception of consumers
Association between content and advertising messages
Consumer spending study via debit cards
Offensive images effects on brand image and brand recall
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