Marketing Automation
Insight in to interesting facts and figures that demonstrate the future of marketing Website: https://www.exporthub.com/
Insight in to interesting facts and figures that demonstrate the future of marketing Website: https://www.exporthub.com/
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<strong>Marketing</strong><br />
<strong>Automation</strong><br />
Insight in to interesting facts and figures that<br />
demonstrate the future of marketing.
<strong>Marketing</strong><br />
• What is <strong>Marketing</strong>?<br />
• Product <strong>Marketing</strong><br />
• <strong>Marketing</strong> Execution<br />
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<strong>Marketing</strong> Execution<br />
• Strategy<br />
• Plan<br />
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<strong>Marketing</strong> <strong>Automation</strong><br />
• A Process<br />
• NOT a Software<br />
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Goal - Sales<br />
• <strong>Marketing</strong> Responsibilities – Execution<br />
• Lead Generation<br />
• Engagement<br />
• Conversion<br />
• Customer Engagement<br />
• Satisfaction – Word-of-Mouth<br />
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Lead Generation – Conversion Points<br />
• Opt-Ins<br />
• Entry click-in – SEO / SEM / PPC<br />
• Call – in<br />
• Engagement<br />
• Lead Aggregators, Paid leads<br />
Small Steps<br />
• Visits<br />
• Browse<br />
• Sign-up for ‘stuff’<br />
• Abandonment<br />
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Conversion<br />
User<br />
Context<br />
Conversion<br />
Logic<br />
Funnel<br />
Design<br />
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Conversion Logic<br />
• Best Practices<br />
• A/B and Multivariate testing – colors, columns, white<br />
space, buttons<br />
• Red vs. Green buttons – vary according to industry,<br />
company, site<br />
• No Consideration for User Content<br />
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User Content<br />
• Everything about your Potential Clients<br />
• Who are they?<br />
• Where they came from?<br />
• Where are they now?<br />
• What do they know?<br />
• Reason for browsing<br />
• Are they home? Clinic? Using desktop? Tablet?<br />
• Are they trying to solve a problem? Changing EMR? MU Incentive is the<br />
motive?<br />
• How knowledgeable are they?<br />
• Search Engine or campaigns or other media<br />
• How close are they to being ready to buy?<br />
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Funnel Design<br />
• Not just for Sales – <strong>Marketing</strong> AND Sales Process<br />
• Series of steps that lead visitors through website and<br />
other marketing and sales tactics towards ultimate<br />
conversion point.<br />
• Can and should have several funnels depending on<br />
your business model<br />
• Micro conversions<br />
• Bottom line conversions<br />
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Funnel<br />
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Funnel - Leaks<br />
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Funnel - Lean<br />
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Plinko<br />
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Funnel - Hourglass<br />
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Buyer Expectations - ZMOT<br />
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When to<br />
Sell?<br />
What do<br />
they<br />
Need?<br />
<strong>Marketing</strong><br />
<strong>Automation</strong><br />
How to<br />
Reach<br />
Them?<br />
Will<br />
they<br />
Buy?<br />
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3 Reasons for <strong>Marketing</strong> <strong>Automation</strong><br />
1. You Don’t want to miss out on your leads<br />
• 79% of <strong>Marketing</strong> leads are not pursued (salesforce)<br />
2. You want to engage with HOT prospects quickly<br />
• 78% of sales goes to vendor that responds first (salesforce)<br />
3. Be on Top of mind for your prospects<br />
• Nurtured leads deliver 47% higher average order values than non-nurtured<br />
leads (Aberdeen)<br />
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CRM<br />
Groups<br />
• Workflows<br />
• Activities<br />
• Sales alerts based on<br />
criteria<br />
<strong>Marketing</strong> <strong>Automation</strong><br />
1. Simplifies Business Processes<br />
2. Brings Efficiency<br />
3. Ensures Growth<br />
SEO, PPC, Offline, DM,<br />
Social<br />
Website<br />
Lead<br />
Qualified 1<br />
Qualified 2<br />
Demo<br />
Negotiate<br />
Webform Landing<br />
page @ @ @<br />
Drip Campaign @ @ @<br />
-<br />
Score Leads<br />
Drip Campaign @ @ @<br />
Event – online, offline<br />
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Lead Scoring<br />
Workflows<br />
Prediction<br />
Analytics<br />
PURL + Print<br />
Social<br />
Collaboration<br />
Drip<br />
Campaigns<br />
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<strong>Marketing</strong> <strong>Automation</strong> Vendors<br />
Marketo<br />
Infusionsoft<br />
Pardot<br />
Eloqua<br />
Greenrope<br />
Act-on<br />
Salesfusion<br />
Hubspot<br />
Callidus<br />
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Thank You<br />
Presented By<br />
ExportHub.com<br />
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