Ravi Gaikwad RTO,Ravi Boss Gaikwad,Ravi Gaikwad Solapur

ROAD SAFETY
MASTERS
T20 WORLD CUP

INDIA
THE HIGHEST NO. OF ROAD
FATALITIES IN THE WORLD
MORE THAN 1,50,000 PEOPLE ARE KILLED EACH YEAR
IN TRAFFIC ACCIDENTS.THAT’S ABOUT
400
FATALITIES A DAY

IT’S TIME WE
CAME TOGETHER
TO DO SOMETHING
WE NEED A MOVEMENT & ACTION TO DRIVE THIS CHANGE

A LONG TERM COMMITMENT
LONG TERM
COMMITMENT
BEHAVIOURAL CHANGE CAN’T HAPPEN OVER NIGHT
& NEEDS A LONG TERM PLAN.
WE ENVISAGE A 10 YEAR CONCERTED EFFORT TO
BRING ABOUT THIS CHANGE IN INDIA

THE STRATEGY
TO GET THIS MESSAGE ACROSS TO MAXIMUM PEOPLE IN INDIA WE NEED A HIGH IMPACT
HIGH REACH PLATFORM. BUT ADVERTISING ON EXISTING SPORTING PRPERTIES IS PROHIBITIVE

WHY CRICKET
CRICKET IS THE MOST FOLLOWED SPORTS IN THE COUNTRY
CRICKETERS IN INDIA ARE LOOKED UPON AS IDOLS BY MOST OF THE CITIZEN OF
THE COUNTRY PROMOTING THE CAMPAIGN USING CRICKET AS A MEDIUM WILL
CREATE THE RIGHT IMPACT AMONGST THE VAST NUMBER OF FOLLOWERS OF THE SPORT
IN THE COUNTRY

THE
BIG IDEA
RIDE ON THE POPULARITY OF CRICKET & CREATE A
NEVER SEEN OR TRIED BEFORE PROPERTY

THE EVENT
A MASTER’S T20 CRICKET WORLD CUP HELD BETWEEN
THE LEGENDS OF THE GAME. UNITING TO PROMOTE
THE CAUSE OF ROAD SAFETY
SCHEDULE
10TH TO 15TH NOVEMBER, 2018
@ CCI / WANKHEDE, MUMBAI

PRESENTING
ROAD SAFETY
MASTERS
T20 WORLD CUP
PARTICIPATION OF LEGENDS OF THE GAME FROM ALL OVER THE WORLD
T20 MASTERS CRICKET TOURNAMENT NEVER HAD BEFORE IN INDIA
HIGH SCOPE OF PR & MEDIA MILEAGE GENERATION

ROAD SAFETY
MASTERS
T20 WORLD CUP
THE TEAMS
AN EXCITING NEVER SEEN BEFORE CRICKET TOURNAMENT PLAYED BY THE
LEGENDS OF THE GAME
INDIA
WEST INDIES
SIX CRICKETING NATIONS WILL BATTLE FOR THE ROAD SAFETY MASTERS T20
WORLD CUP
AUSTRALIA
SOUTH AFRICA
PARTICIPATION OF SOME OF THE GREATEST PLAYERS TO HAVE PLAYED
THE GAME
TELEVISED BY BROADCAST PARTNERS ACROSS THE GLOBE
ENGLAND
SRI LANKA
EACH TEAM TO COMPRISE OF A SQUAD OF 15 LEGENDS WHICH INCLUDES
5 MARQUEE PLAYER, 5 GRADE A PLAYER & 5 GRADE B PLAYER

THE VISION
CREATE A GLOBALLY ATTRACTIVE T20 WORLD MASTERS CUP
TO BE PLAYED EVERY YEAR MAKE IT A CATALYST FOR CHANGING BEHAVIOUR
AND SAVING LIVES THROUGH THE MESSAGE OF ROAD SAFETY WORLD
LEGENDS OF CRICKET BECOME AMBASSADORS OF ROAD SAFETY

ATTAIN STATURE AND
GAIN RESPECT
BY ASSOCIATING WITH THIS NOBLE CAUSE OF
ROAD SAFETY ON A GLOBAL SCALE

UNPRECEDENTED REACH
GAIN AUDIENCES ACROSS THE GLOBE & CREATE AWARENESS ABOUT IIFL’S FINANCIAL SERVICECS

ACCESS TO LEGENDS OF CRICKET
INTERACTIONS WITH HIGH NET WORTH CRICKETERS TO BECOME THE WEALTH MANAGEMENT ADVISOR OF CHOICE
RAHUL DRAVID AJIT AGARKAR VIRENDRA SEHWAG SAURAV GANGULY
MURALI KARTIK VVS LAXMAN ASHISH NEHRA HARBHAJAN SINGH

NETWORKING WITH HNWI’S
A CHANCE TO NETWORK WITH A NICHE AUDIENCE OF TEAM OWNERS & OTHER
SPONSORS OF THE EVENT. PMG SPORTS - ORGANISERS OF THE EVENT OWNERS BY
LEGENDARY CRICKETERS SUNIL GAVASKAR

OPEN DOORS
DIRECT ACCESS TO THE MOST INFLUENTIAL CRICKETING
BODY IN THE WORLD

PROMOTING
THE T20 MUMBAI LEAGUE
BY ASSOCIATING WITH THE MASTER’S WORLD CUP, IIFL GETS ACCESS TO THE
KEY INFLUENCER & DECISION MAKERS AT VARIOUS CRICKETING BODIES
THUS GIVING AN OPPORTUNITY TO PROMOTE THE T20 ML

THE 360 DEGREE CAMPAIGN
T.V
ON GROUND
CREATE HYPE
NEWSPAPER
GENERATE BUZZ
BUILD EXCITEMENT
ENGAGE FANS
RADIO
OUTDOOR
SOCIAL MEDIA & PR

COME PARTNER WITH US