What's Hot around the Globe: - Nielsen
What's Hot around the Globe: - Nielsen
What's Hot around the Globe: - Nielsen
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Share of top 3 branded items —<br />
Champagne/Sparkling Wine category<br />
Top 3 Brands<br />
29%<br />
Year over year growth by top 10 markets:<br />
Champagne/Sparkling Wine category ($ 000)<br />
Germany<br />
Great Britain<br />
France<br />
Italy<br />
USA<br />
Australia<br />
Russia<br />
Belgium<br />
Spain<br />
Switzerland<br />
Remaining Category<br />
71%<br />
7%<br />
10%<br />
2%<br />
30%<br />
7%<br />
3%<br />
0%<br />
Champagne/Sparkling Wines:<br />
Driving innovation<br />
Innovation and new distribution helped spur<br />
growth in <strong>the</strong> Champagne/sparkling wine category.<br />
In France, <strong>the</strong> introduction in 2007 of <strong>the</strong> Mumm’s<br />
“fresh box”, a round package with handle that can<br />
be used as an ice bucket, contributed to growth in<br />
that market. This promotional package was very<br />
well received by shoppers.<br />
In Australia, on <strong>the</strong> o<strong>the</strong>r hand, it was <strong>the</strong> growth<br />
of private label “cleanskin” products being<br />
introduced. A cleanskin wine is one that is sold in<br />
bulk (typically 6 or 12 bottles) without an attached<br />
manufacturer’s label with only <strong>the</strong> necessary<br />
regulatory information on it. Recently, some<br />
Australian retailers have introduced plain private<br />
label bottles, also referring to <strong>the</strong>m as cleanskins,<br />
and selling <strong>the</strong>m in single-bottle form. Great<br />
Britain saw <strong>the</strong>ir category increase based on a<br />
sales increase in 750ml Rosé style wines.<br />
Separately, with income growth on <strong>the</strong> rise in<br />
Russia consumption is also growing, which has<br />
helped drive consumers to switch <strong>the</strong>ir<br />
consumption to more expensive, premium<br />
beverages, including Champagne and sparkling<br />
wines.<br />
0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 1,800,000 2,000,000<br />
6%<br />
9%<br />
2006<br />
2007<br />
1%<br />
14