5Ps Marketing & Consultancy

Join us on a digital marketing journey to discover
how your business can benefit from the DM tools.
INNOVAT IVE I ADAPTIVE I AFFORDABLE

7 Digital Marketing Services
Website
SEO
Social
Media
Marketing
Content
Marketing
Email
Marketing
Ad
Campaigns
Google
Analytics /
Customer
Feedback
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Market Research

Acquire
Customers
Convert
Customers
Retain
Customers
Portfolio of
digital
marketing
services to
choose from
Website
Search Marketing
SEO /PPC
Social Media
Marketing
Ad campaigns
Email Marketing
Content Marketing –
Articles, Blogs
Social e-Commerce,
apps
Social contests &
deals
Google Analytics
Social customer
service
Reputation
monitoring
Customer feedback
Net promoter score
analysis
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Market Research

5 challenges faced in digital marketing that we take care of
Lack of Time
• You are always
wishing you
had TIME to
manage social
media & digital
marketing
Unable to
Keep Pace
• Not able to be
up to date with
new digital
tactics that
deliver real
results
Trial & Error
• Depending on
guesswork &
trials to deliver
results
Lack of
Content
• Not having the
time or
resources to
create relevant
content
Lack of
Database
• Not knowing
how to create a
custom
audience of
social media
followers
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Market Research

WEBSITES
DESIGN | SEO OPTIMIZATION OPTIMIZATION

Starting point of digital road map
Website – your brand presence online
WEBSITE
Website is your identity, your
brand online. Building a user
friendly website is the first step
to digital marketing success
67% of website users claim
they are more likely to
purchase from a mobile
friendly website
RESPONSIVE
DESIGN
E-
COMMERCE
Techniques that
actively encourages
your visitors to buy
your product/service
LANDING
PAGES
Companies with
landing pages
generate more leads
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Market Research

E-commerce
platforms
-
Selling online
simplified
Take your business wherever you go with your own custom branded
and mobile friendly e-commerce site at very affordable rates. We
will assist you in setting up your virtual store step by step.
We help businesses to tap into the upward trend in online shopping
which continues to grow with each passing year.
Omni channel is the
new norm
• 85% of online shoppers start
a purchase on one device
and finish on another,
according to Google.
Spend 3 times more
• Multi-channel shoppers
shop more often and spend
over 3 times more than your
single channel shopper.
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SEO
TECHNICAL OPTIMIZATION | ON PAGE & OFF PAGE OPTIMIZATION
SEARCH ENGINE OPTIMIZATION

SEO Process
In Google keyword
search results if
your brand doesn’t
appear in the first
page you are losing
new customers
Website audit
Monthly
reports
Technical SEO
optimization
SEO
submission
Keyword
research
Off page
optimization –
link building
Content
updates
On page
optimization
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ENHANCED TRAFFIC
• Top positions in a search engine receive the majority of clicks and impressions which eventually leads
a business to climb the ladder of rankings.
Benefits
of
SEO
BETTER ROI
• We effectively track each aspect of our SEO strategy let it be increase in traffic, rankings, conversions,
etc. Our spot-on analytics acquire demographic information along with other engagement metrics of
users
REACH QUALITY CUSTOMERS
• We believe the traffic produced by SEO is far more effectively qualified for turning potential customers
and repeat sales as compared to other marketing and advertising forms.
BETTER SITE USABILITY
• Our specialists work vigilantly to rearrange a site’s links and overall architecture to make it easier for it
to be located and navigable.
BRAND AWARENESS
• We believe a site which lists on the first page of a search engine is able to relate to a better brand
awareness, trust, and credibility in the mind of the users.
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CONTENT MARKETING
CREATE GREAT CONTENT – TOPICAL & EVERGREEN

Content
Videos, Photos
Blogging,
Newsletter
Infographics
Content Marketing
- critical success factor in digital marketing
Content is King.
Good powerful
content, be it
words, videos or
pictures, attract
consumers and
establish your
brand
Viewers are 12%
more likely to
buy a product
after watching a
product video.
Creative photos
enhance your
brand visibility
and awareness
Companies that
blog have 434%
more indexed
pages by search
engines and
inbound links
Businesses which
use Infographics
grow in traffic on
an average of
12%, more than
those who don’t
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Content Guide for Social Media
Social media is the most powerful platform where you can market your business and increase its brand value
Facebook
Twitter
Instagram
LinkedIn
Pinterest
Snap Chat
• Behind the scene photos, Quotes, Questions, Blog Posts,
Announcements, Videos
• Blog Posts, Curated Content, Quotes, Industry News, Announcements,
Videos, Live Tweeting Events
• Product Photos, Quotes
• Company News, Industry News, Curated Content, Quotes, Industry
Relevant Statistics, Trends
• Product Photos, Infographics, Quotes, Blog Post, Curated Content
• Product Photos, Short Videos
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SOCIAL MEDIA MARKETING
WORKSHOPS FOR CLIENTS / SOCIAL MEDIA MANAGEMENT

Social Media Workshop / Training
When it comes to social media marketing there are 2 options – manage it in-house or outsource it to a
professional digital marketing agency. Both the options need trained staff to manage social media.
TRAINING/
WORKSHOP
We provide customized hands-on training/workshop for client’s in-house staff to
manage social media
Training modules are designed for Facebook, Instagram, LinkedIn, Twitter.
Training for other platforms can be given on request
Each module’s duration varies from 2-3 hours with Q& A. Facebook / LinkedIn – 3
hours; Instagram / Twitter - 2 hours
One month’s FREE consultation is provided after the training as additional support
Based on your needs and requirement a customized quote that fits your budget
can be given. Digital Discuss Marketing with I us your Market training Research needs and budget.

Social Media Workshop / Training
TRAINING/
WORKSHOP
CONTENT
An overview of social media platforms
-How to create a profile or audit an existing profile
-Understanding the main features and how to use it
-Content strategy – what to post, how to create, how often to post, when to
post
-Creating a campaign - deciding campaign objectives, custom audience
creation, budget finalization, getting creatives right, content creation
-Evaluation and analytics
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Social Media Management
Analyze Results
Social paid ad
campaigns
Posting
How your social media
will be managed
Objectives
Content Creation
Editorial Calendar
Digital Marketing
Profile
I Market
Audit
Research

Social Media Management Process
How your social media accounts will be managed
Client gets to
finalize how
much they
would like to
spend on
social media
management
every month.
• New account creation or existing profile audit, streamlining and optimizing the
profiles
• Discuss with clients to understand their objectives and expectations
• Prepare content plan and editorial calendar
• Content strategy – what to post, how to create, how often to post, when to post
• Create campaigns - deciding campaign objectives, custom audience creation,
budget finalization, getting creatives right
• Evaluation and analytics report every month
• Choose from two payment options : pay per post or pay a monthly fee.
Additional budget has to be kept for social ads
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EMAIL MARKETING
SUBSCRIBER LIST SETUP/ SEGMENTATION/ ANALYTICS

Email Marketing
It is an inbound marketing channel
and permission based.
It is most effective in delivering quality
content directly to the inbox of those
who have already given you the
consent to receive your information.
A properly planned email marketing
campaign will pull people towards
your company and product.
First step is to start building up your
subscriber list and the best place to
start is your existing customer base.
Types of email:
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Special offers
Advertisements
Newsletters
Product updates
Event invitation
Announcements
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Email Marketing
We will help you in :
Types of automated email that could be sent:
- Starting a subscriber list through
lead generation tactics
- Database set up
- Email design with quality content
- Automated email delivery using
email service providers
- Testing
Welcome email
Thank you
- Analytics of results
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Confirmation email
Abandoned cart follow
up

DIGITAL AD CAMPAIGNS
GOOGLE ADWORDS / SOCIAL ADS / DISPLAY ADS

Digital Ad Campaigns
Based on your business objectives we
can create campaigns to achieve your
goals.
The types of ads you can consider are:
1. Google AdWords in search results
pages
Google AdWords
Display Ads –
Banner ad,
Leaderboard,
MPU, Skyscraper
2. Social ads – in Facebook,
Instagram, Twitter, LinkedIn
3. Display ads in Google Display
Network websites
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Social Ads – Ads
in Facebook ,
Instagram,
Twitter, LinkedIn
Market Research
Set a budget that is affordable to
you. When you are trying ad
campaigns for the first time start
with a small budget and increase it
as you start seeing results

RESEARCH & ANALYTICS
GOOGLE ANALYTICS / SURVEYS / MYSTERY SHOPPING

Google Analytics
Google Analytics tracks
and reports your website
traffic.
Using Google Analytics we
help you gain insights into
your user’s journey from
where they came to how they
behaved on your site through
web analytics.
We will also look at setting up
a Google Analytics account,
basic settings and installing
the tracking code on your
website.
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Market Research

Google Analytics Reports
There are 4 Google Analytics
reports you can have:
1. Audience
2. Acquisition
3. Behaviour
4. Conversions
These reports will give you a
better understanding of your
customer behavior and you
can customize your marketing
activities to achieve better
results.
Audience (Who your audience are)
Acquisition (How did they come to your
website)
Behaviour (What did they do on site)
Conversions (Whether they converted on site)
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Customer feedback monitoring
#1
Do you know what your customers say about your
product / service?
4 Important
questions all
businesses need
to answer
#2
# 3
Do you know what factors are considered important by
your customers?
Do you know what is your Net Promoter Score? –
Likelihood of recommending you, the most important
growth indicator
# 4
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Do you know whether customers will consider you for
future Market purchase? Research

Why is it important to take customer feedback?
#1
It is a known fact
that it is more
expensive to get a
new customer than
to retain an existing
customer.
So do you know
whether your
existing customers
are happy with
you ?
#2
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One of the easy ways
to grow your
business is from your
existing customer
base.
So do you know your
Net Promoter Score,
the most important
growth indicator
score ? It is the
willingness to
recommend your
business to others.
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# 3
The existence of any
business is its
customers. All
decisions are said to
be taken with the
best interests of
customers in mind.
So before you take
important decisions
related to business
do you minimize
your risk by taking
your customer’s
feedback ?

How customer feedback is gathered
Questionnaire
Sample
size
Methodology
Telesurveys
/
Face to
face
Mystery
shopping
/ dining
Power Point
actionable
reports with
charts
Research Design
Types of Research
Findings
Customer satisfaction studies / brand perception studies / lifestyle analysis / market share
analysis / market attractiveness Digital analysis Marketing I Market Research

4 reasons that make us different from other consultancies
o We are a B2H (Business to Human) consultancy
o When you assign a project to us we know how
important it is to you. We don’t put any restriction
or end date on the support we provide once a
project is started.
o We believe in working as your back office team, as
your reliable and reassuring partners.
o Whether it is future updates or amendments you
might need we will always find time to get it done as
we function as a location independent team
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CLIENTS
A GLOBAL FAMILY

BAHRAIN
Digital Marketing for Bahrain
This Month, Woman This
Month, thebhrg.com
Social Media Management
Website Redesign, Content
Development
www.abirachkar.com
Social Media Management

DUBAI
GERMANY
Website Redesign to eCommerce
Platform in Magento
Branding, Stationery design, Website,
Content Development, Social Media
Account Creation
INDIA
PLUS many clients in UK and US for
website design and SEO services
Social Media Management

CLIENT TESTIMONIAL:

CLIENT TESTIMONIAL:
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Office 22, Bldg. 1269, Road 3227, Buashirah, Manama,
Kingdom of Bahrain
www.5ps-mc.com
O: 973-13678999 M: 973- 66330069 Email: Iini@5ps-mc.com
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