IMI - The Easy Guide to Boosting Your CRO
IMI's latest e-commerce blog will take you through the steps involved in CRO, how you can apply them to your website, and increase your conversions.
IMI's latest e-commerce blog will take you through the steps involved in CRO, how you can apply them to your website, and increase your conversions.
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
THE EASY GUIDE<br />
TO BOOSTING YOUR<br />
<strong>CRO</strong><br />
PROVIDED BY: <strong>IMI</strong>.BIZ
<strong>CRO</strong><br />
op·ti·mi·za·tion<br />
[äptəməˈzāSHən,ˌäptəˌmīˈzāSHən], n<br />
<strong>The</strong> action of making the best or<br />
most effective use of a situation<br />
or resource.
GOALS<br />
When talking about conversion<br />
rate optimization (<strong>CRO</strong>) there<br />
are several goals:<br />
Increase Conversions<br />
Create the Best Possible<br />
User Experience<br />
Collect Data<br />
Prioritize Improvements<br />
and Apply Where Needed
STRATEGY<br />
How do you reach these goals?<br />
1<br />
RESEARCH + DISCOVERY<br />
In this phase, it’s all<br />
about identifying areas<br />
of improvement for<br />
your website.
STRATEGY<br />
How do you reach these goals?<br />
2<br />
A<br />
B<br />
TESTING<br />
After you’ve gathered data<br />
and decided which areas <strong>to</strong><br />
change, this is where A/B<br />
testing comes in.
TESTING<br />
Remember A/B testing is only one <strong>CRO</strong> methodology.<br />
You can also improve your <strong>CRO</strong> by changing the call <strong>to</strong> action<br />
(CTA) <strong>to</strong> prompt the user <strong>to</strong> take the desired action.<br />
CHANGE THE<br />
COLOR<br />
CHANGE THE<br />
PLACEMENT<br />
CHANGE THE<br />
MESSAGING<br />
CONTACT US<br />
WE CREATE<br />
QUALITY CONTENT<br />
CONTACT US<br />
WE CREATE<br />
QUALITY CONTENT<br />
WE CREATE<br />
QUALITY CONTENT<br />
WORK WITH US
IMAGERY<br />
Switching up the visuals is another way <strong>to</strong> improve <strong>CRO</strong>. Visual adjustments could be:<br />
<strong>The</strong> kinds of<br />
images you’re<br />
using<br />
<strong>The</strong><br />
format of how<br />
you’re presenting<br />
content<br />
Other<br />
visual keys <strong>to</strong><br />
guide users <strong>to</strong><br />
your CTA
COPY<br />
Changing your copy may also be<br />
necessary <strong>to</strong> improve <strong>CRO</strong>.<br />
Questions <strong>to</strong> consider:<br />
Are your headlines attention<br />
grabbing?<br />
Does your copy need <strong>to</strong> be<br />
shortened?<br />
Is it formatted for easy<br />
reading?
AFTER TESTING YOUR CHANGES...<br />
Write down what you’ve learned, and apply it <strong>to</strong> future campaigns. ASK YOURSELF:<br />
1<br />
2 3<br />
Do your statistics<br />
make sense?<br />
Can you provide context<br />
<strong>to</strong> tell the s<strong>to</strong>ry of your<br />
<strong>CRO</strong> experiment?<br />
Will you continue<br />
<strong>to</strong> test?
RESEARCH<br />
REPEAT<br />
APPLY<br />
BOOST<br />
YOUR <strong>CRO</strong><br />
Commit <strong>to</strong> the following:<br />
TEST<br />
DOCUMENT
THANKS!<br />
<strong>IMI</strong>.BIZ | 866.563.0620
Change language