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It all st<strong>art</strong>s with a<br />
story<br />
What happens when an entrepreneur with a<br />
successful track record in manufacturing has a<br />
home built for himself? Massive frustra on!<br />
<strong>Insight</strong> <strong>Homes</strong> founder, Rob Lisle, was<br />
confounded by the fact that so many modern<br />
building techniques and materials were<br />
available, but ignored by most builders. Could<br />
it be cost, difficulty to implement, or just plain<br />
lack <strong>of</strong> desire? To learn why, an experiment<br />
was hatched. Build 36 houses, in groups <strong>of</strong><br />
three, to maximize energy efficiency,<br />
structural integrity, air quality, and build me.<br />
Each group <strong>of</strong> three improved upon the<br />
performance <strong>of</strong> the last.<br />
Before comple on, Rob received recogni on<br />
from the Dep<strong>art</strong>ment <strong>of</strong> Energy for building a<br />
home significantly more efficient than ENERGY<br />
STAR® guidelines. <strong>The</strong> innova on didn't stop<br />
at energy savings. In fact, it con nues every<br />
day at <strong>Insight</strong> <strong>Homes</strong>.<br />
Today, <strong>Insight</strong> builds a home that sits well<br />
ahead <strong>of</strong> the pack. To this day, no other area<br />
builder can match the performance, longevity,<br />
<strong>comfort</strong> or cost <strong>of</strong> ownership provided by an<br />
<strong>Insight</strong> Home. No fluff, just empirical pro<strong>of</strong>!<br />
build 36 ho<br />
groups <strong>of</strong><br />
unr<br />
sup<br />
hea<br />
Over 50% <strong>of</strong> our sales come from customer referrals.<br />
We have earned this trust by making sure that our<br />
innova ve approach to home building con nues long<br />
a er the customer has moved into their new home.<br />
– Rob Ellio<br />
Senior Vice President, <strong>Insight</strong> <strong>Homes</strong><br />
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