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Insight Homes - The art of design. The science of comfort.

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It all st<strong>art</strong>s with a<br />

story<br />

What happens when an entrepreneur with a<br />

successful track record in manufacturing has a<br />

home built for himself? Massive frustra on!<br />

<strong>Insight</strong> <strong>Homes</strong> founder, Rob Lisle, was<br />

confounded by the fact that so many modern<br />

building techniques and materials were<br />

available, but ignored by most builders. Could<br />

it be cost, difficulty to implement, or just plain<br />

lack <strong>of</strong> desire? To learn why, an experiment<br />

was hatched. Build 36 houses, in groups <strong>of</strong><br />

three, to maximize energy efficiency,<br />

structural integrity, air quality, and build me.<br />

Each group <strong>of</strong> three improved upon the<br />

performance <strong>of</strong> the last.<br />

Before comple on, Rob received recogni on<br />

from the Dep<strong>art</strong>ment <strong>of</strong> Energy for building a<br />

home significantly more efficient than ENERGY<br />

STAR® guidelines. <strong>The</strong> innova on didn't stop<br />

at energy savings. In fact, it con nues every<br />

day at <strong>Insight</strong> <strong>Homes</strong>.<br />

Today, <strong>Insight</strong> builds a home that sits well<br />

ahead <strong>of</strong> the pack. To this day, no other area<br />

builder can match the performance, longevity,<br />

<strong>comfort</strong> or cost <strong>of</strong> ownership provided by an<br />

<strong>Insight</strong> Home. No fluff, just empirical pro<strong>of</strong>!<br />

build 36 ho<br />

groups <strong>of</strong><br />

unr<br />

sup<br />

hea<br />

Over 50% <strong>of</strong> our sales come from customer referrals.<br />

We have earned this trust by making sure that our<br />

innova ve approach to home building con nues long<br />

a er the customer has moved into their new home.<br />

– Rob Ellio<br />

Senior Vice President, <strong>Insight</strong> <strong>Homes</strong><br />

6

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