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Audience by Sector
Corporate
Finance
Officers
13%
Buy-side
15%
Municipal
Finance
29%
M&A
16%
Readership by Firm Type
Corporations
13%
Law / Accounting Firms
23%
*Includes Private Equity Firms,
Hedge Funds, Pension Funds, and
other Asset Managers.
Source: Publisher's Own Data
Investment Banks
24%
2010
media planner
Private Equity
13%
Structured
Finance
14%
Institutional
Investors*
25%
Credit Analysts
15%
For 75 years, Investment Dealers’ Digest has served as
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READERSHIP & PuRCHASE POWER
IDD's Loyal Readers Are Influential Decision Makers
PAGE 4 INVESTMENT DEALERS’ DIGEST MARCH 12, 2009
EDITOR’S NOTE
the Winner Is...
T And
o ring in the New Year, Bank of America
wrapped up its remarkable buy of Merrill
Lynch. The reaction from the rating
agencies was pretty much unanimous, as
evidenced by the torrent of BofA downgrades
shortly thereafter.
Nothing overly surprising about that,
Testimonials:
does anyone else out there find it fascinating that the rating
agencies continue to wield so much power—or any
power—despite their, well, slight miscalculations of the
PA G E 16
MARCH 12, 2009 INVESTMENT DEALERS’ DIGEST PA G E 17
recent past?)
The good news is that risk management is increasingly
becoming part of Wall Street’s lexicon, if two years and Statistics
$3 trillion too late. But this is going to be a bear of a prob-
I suppose. BofA is well-known to be solid, if not spectaclem not only
IC
for
OFFERINGS
BofA but for JPMorgan, Barclays, Wells
2009 IPO PERFORMANCE
ular, when it comes to integrating companies it has ac- Fargo and anyone else who bought. % As we pointed out in Best Issuers Offer Price on Percent Ticker Offer Amount Book Manager
Worst Issuers Offer Price on Percent Ticker Offer Amount Book Manager
quired, but Merrill is a different animal. There are lots of an IDD cover story last spring—well Change before it became the
Price 01/05/09 Change Symbol Date ($Mil)
Price 01/05/09 Change Symbol Date ($Mil)
25.000
1. Grand Canyon Education 12.00 18.61 55.083 LOPE 11/19/08 126.0 Credit Suisse; Merrill Lynch 1. Verso Paper 112.00 1.09 -90.916 VRS 05/14/08 168.0 Credit Suisse; Citi
moving parts, some questionable assets on its books that popular topic it is now—risk management 57.667 and culture are 2. CardioNet 18.00 24.57 36.500 BEAT 03/18/08 81.0 Citi
2. Bioheart 5.25 1.05 -80.000 BHRT 02/19/08 5.8 Dawson James Securities
you may have heard something about, and the usual “cul- no easy things to join. -67.143
3. Hatteras Financial 24.00 27.15 13.125 HTS 04/24/08 240.0 Keefe Bruyette & Woods; BofA 3. Pansoft 7.00 2.85 -59.286 PSOF 09/05/08 8.4 Not Applicable
-63.920
4. Heritage-Crystal Clean 11.50 13.00 13.043 HCCI 03/11/08 22.0 William Blair
4. GT Solar International 16.50 4.00 75.758 SOLR 07/23/08 500.0 Credit Suisse; UBS
ture” issues to contend with when you mesh two large fi- As one risk professional told us back then, “More often,
-68.691
5. American Capital Agency 20.00 21.10 5.500 AGNC 05/14/08 200.0 Citi; Merrill Lynch
5. China Mass Media 6.80 2.19 -67.794 CMM 08/04/08 49.0 Merrill Lynch
nancial-services companies.
the person who was shot early -41.814 on was the chief risk officer,
But what caught my eye was the discussion of risk man- when in fact the CRO had fairly -32.429 well-developed processes GRAND CANYON VERSO PAPER
WEEKLY YIELDS OF 20-BOND GO INDEX
-76.606
agement at the newly combined commercial bank/invest- in place but the broader organization -20.118 wasn’t paying atten- EDUCATION (LOPE) (VRS)
AND TREASURY SECURITIES
ment bank/ brokerage firm. Moody’s believes BofA’s risk tion to what they were saying.” -6.769
Latest Previous Year 12-Month
-65.357
Week Week Ago High Low
$20
$10
management practices will have to get beefed up to prop-
-56.799
20-Bond Index.......................................5.13 4.80 4.29 6.01 4.29
erly swallow Merrill and its vast and complex cap-mar-
-65.368
10-Year Treasury Note ...........................2.58 2.20 3.65 4.22 2.05
0.750
30-Year Treasury Bond ..........................3.25 2.86 4.36 4.77 2.53
kets businesses. Ya think? “Moody’s would also consider
16
8
Basis Pt Spread to Note....................... –255 –260 –64 –47 –341
-91.083
a (further) downgrade if there is evidence of risk manage-
BBI as % of Note.................................198.8 218.2 117.5 266.3 111.1
-59.700
Basis Pt Spread to Bond...................... –188 –194 7 21 –293
ment weaknesses resulting from the integration of Merrill
-9.273
BBI as % of Bond................................157.8 167.8 98.4 215.8 95.5
-47.111
12
6
Lynch.”
-18.368
In that case, they might as well pull the trigger on that
6.625
7
20-Bond Index
-33.880
downgrade now and save us the suspense. (As an aside,
8
4
6
-3.023
Tr easury Note
-30.125
5
19.667
12.745
4
2
4
-9.043
-85.771
3
Tr Treasury easury Bond Bond
8.778
VOL. 75 NO. 8
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EDITORIAL FEATuRES BOnuS DISTRIBuTIOn
Underwriter Rankings / 2009 Review
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Mezzanine Finance
Deals of the Year (2009)
Roundtable: Venture Capital
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• AM&AA 2010 Winter Conference (January 12-14) Las Vegas, NV
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Cancellation Policy: All insertions must be cancelled/rescheduled in writing with your sales representative before 12:00 noon EST
on the space reservation deadline of the issue in question. 90 days’ notice required for Cover/Premium Positions.
Ad materials are due on the “materials due” deadline; please send all ad materials to giovanni Masi at giovanni.masi@sourcemedia.com

2010 DISPLAY ADvERTISIng RATES
Print Rates (All rates are gross)
4-COLOR 1x 6x 12x 24x 48x
Full Page (10" x 12") $6,000 $5,775 $5,575 $5,350 $5,150
Junior Page (7 7⁄ 16" x 10") 5,000 4,825 4,650 4,500 4,350
1 ⁄4 Page Vertical (4 7⁄ 8" x 6 3⁄ 8") 3,500 3,400 3,305 3,215 3,130
1 ⁄4 Page Horizontal (7 7⁄ 16" x 4") 3,500 3,400 3,305 3,215 3,130
Horizontal Bottom Strip (10" x 3") 3,000 2,925 2,850 2,780 2,720
BLACk & WHITE 1x 6x 12x 24x 48x
Full Page (10" x 12") $4,500 $4,275 $4,075 $3,850 $3,650
Junior Page (7 7⁄ 16" x 10") 3,500 3,325 3,150 3,000 2,850
1 ⁄4 Page Vertical (4 7⁄ 8" x 6 3⁄ 8") 2,000 1,900 1,805 1,715 1,630
1 ⁄4 Page Horizontal (7 7⁄ 16" x 4") 2,000 1,900 1,805 1,715 1,630
Horizontal Bottom Strip (10" x 3") 1,500 1,425 1,350 1,280 1,220
PREMIuM POSITIOnS 1x 6x 12x 24x 48x
Outside Back Cover (Cover 4) $7,500 $7,125 $6,775 $6,500 $6,125
Page 3 Please add 20% to standard price (full or partial page)
Page 5 Please add 15% to standard price (full or partial page)
Mechanical Specifications:
AD SIzE (nO BLEED) WIDTH x HEIgHT
Trim Size 11 3⁄ 8 " x 13 3⁄ 4 "
Full Page 10" x 12"
Junior Page 7 7⁄ 16" x 10"
1 ⁄4 Page Vertical 4 7⁄ 8" x 6 3⁄ 8"
1 ⁄4 Page Horizontal 7 7⁄ 16" x 4"
Horizontal Bottom Strip 10" x 3"
Full Page
Junior Page
Horizontal Bottom Strip
1
⁄4 Page Vertical
1 ⁄4 Page Horizontal
Please email michael.stanton@sourcemedia.com for further information / sponsorship details.
Please contact giovanni Masi via email at giovanni.masi@sourcemedia.com or at 212.803.8838 for all print production inquiries.

PRInT AD SPECIFICATIOnS
General rate Policy
1. Advertising copy, including illustrations, is subject to approval of the publisher.
2. Advertising which, in the opinion of the publisher, simulates editorial format will be
labeled “Advertisement.”
3. Advertisers will be short-rated if the contract space is not used within the period
upon which their billing is based.
4. Cancellations received after the 5th day of the month will incur a 25% cancellation
fee.
5. All cancellations must be in writing prior to the advertising date.
6. The publisher is not responsible for errors in reader service numbers or in the
advertiser index.
7. The publisher is not responsible for failure to publish or to circulate all or part of any
issue or issues, because of strikes, work stoppages, accidents, fires, acts of God, or
any circumstances outside the publisher’s control.
8. The publisher reserves the right to reject or cancel any advertisement any time before
publication date.
9. Pre-payment required for first-time advertisers.
commission: Agency commission to recognized advertising agencies:
15% of gross billing for space, color and special position.
Publisher Services: Preparation of all ads will be billed to the advertiser at cost; i.e.,
shooting of negatives from veloxes or mechanical, pulling a match print from film, etc.
Binding & tipping
Glue tip-in, inserts: $45 per thousand, non-commissionable.
Glue tip-in, BRCs: $35 per thousand, non-commissionable.
Hand tip-in: $125 per thousand, non-commissionable.
Machine binding: $25 per thousand, non-commissionable.
Mechanical Specifications:
AD SIzE (nO BLEED) WIDTH x HEIgHT
Trim Size 11 3⁄ 8 " x 13 3⁄ 4 "
Full Page 10" x 12"
Junior Page 7 7⁄ 16" x 10"
1 ⁄4 Page Vertical 4 7⁄ 8" x 6 3⁄ 8"
1 ⁄4 Page Horizontal 7 7⁄ 16" x 4"
Horizontal Bottom Strip 10" x 3"
Business reply cards: Advertiser-supplied business reply cards will be charged
the open 1⁄2 junior page rate. Minimum Size: 3 1⁄2” x 5”, 75# stock preferred.
Special nonprofit Discount: A discount of 20% off space and color rates is
available for nonprofit institutions. The nonprofit discount is given in lieu of the
agency commission.
inserts: General information as to space, size and mechanical charges will be
quoted upon request and/or receipt of dummy or sample in publisher’s office.
Inserts are non-cancellable.
Binding and tipping charges (see above) will be added to net quantities.
Discount for advertiser-supplied inserts are as follows:
2 full pages (4 or more magazine pages): 10%
4 full pages (8 or more magazine pages): 15%
6 or more full pages (12 or more magazine pages): 25%
Discount applies to black and white rates only.
Split run: Split run (A/B split or zip code sort) will be charged
$2,500 additional (non-commissionable).
Payment terms: Billed upon publication; net 30 days.
n PUBliSHer reSerVeS tHe riGHt to cHanGe
rateS UPon tHirty (30) DayS notice.
Short rate: Advertisers will be short-rated if, within a 12-month period from date
of first insertion, they do not use the amount of space (frequency) upon which their
billings have been based. Advertisers will be rebated if, within a 12-month period from
date of first insertion, they have used sufficient additional space to warrant a lower
rate than that at which they have been billed. Rebates will be offered as a credit toward
future advertising scheduled or as a cash reimbursement.
cancellation: Cancellations are accepted only before final date for reservation and
must be in writing. 90-day advanced written notice is required for preferred positions
and 120-day advanced written notice is required for all custom publishing projects.
Cover positions are noncancellable. Advertisers will be responsible for
late cancellations.
online: Investment Dealers' Digest does not guarantee impressions on its
web site. Impressions quoted are based off of a historical average as provided
by a third party vendor.
Send files with proofs to: SourceMedia/ IDD Ad Traffic, One State Street Plaza, 27th Floor, New York, NY 10004, Attn: Giovanni Masi (212) 803-8838

2010
media planner
AvERAgE MOnTHLY
METRICS AT-A-gLAnCE
unique visitors | 30,703
Page views | 74,649
Time Spent | 5:03
Source: September 2009, Average Monthly Metrics (January - September)
IDDMagazine.com reaches more than 20,000 financial
professionals each month. IDDMagazine.com is the
source institutional investors, corporate officers and
senior management from the municipal finance, M&A,
private equity, and structured finance communities turn
to for essential news and authoritative data. Information
that helps them identify market opportunities and deal
structures and allows them to stay on top of what's
happening on Wall Street and in the capital markets. Its
mix of exclusive news, insightful features, interviews with
movers and shakers, and the most highly regarded and
comprehensive league tables available anywhere have
earned IDD its reputation as the “Bible”of Wall Street.
Extend your reach online with IDDMagazine.com. Our
online offerings allow you to increase awareness of your
brand, define and target specific market segments, and
ultimately maximize ROI. The customers you need to
target turn to our site for news and product information.
Let us customize a targeted online campaign that allows
your brand increased exposure to our select audience.
93% OF SuBSCRIBERS FInD
THE COnTEnT On IDDMAgAzInE.COM
uSEFuL In THEIR WORk
For more information on advertising or sponsorships, contact:
Michael Stanton, SVP, Group Publisher
Phone: 212.803.6552
Email: michael.stanton@sourcemedia.com

2010 OnLInE SOLuTIOnS & RATES
POSITIOn 1 MOnTH 3 MOnTHS/
PER MOnTH
6 MOnTHS/
PER MOnTH
9 MOnTHS/
PER MOnTH
12 MOnTHS/
PER MOnTH
Leaderboard $4,000 $3,800 $3,610 $3,610 $3,260
Rectangle #1 3,260 3,325 3,325 3,150 3,150
Rectangle #2 3,000 2,850 2,700 2,575 2,575
Button 3,200 3,040 3,040 2,890 2,600
Vertical Banner 2,000 1,900 1,900 1,900 1,630
Rates are per month/NET
OnLInE AD SPECIFICATIOnS
Top Banner-Leaderboard
728 x 90
max file size (23K)
Bottom Banner-Leaderboard
728 x 90
max file size (23K)
Button
120 x 90
max file size (10K)
Rectangle 1
300 x 250
max file size (25K)
For a PDF copy of our Digital Ad
Specifications or for productionrelated
questions/inquiries, please
contact Robert D. vitriol via email at
robert.vitriol@sourcemedia.com.
Leaderboard 728w X 90h pixels Max File Size: 23K GIF or JPG
Rectangle 300w X 250h pixels Max File Size: 25K GIF or JPG
Button 120w X 90h pixels Max File Size: 10K GIF or JPG
Skyscraper
Vertical Banner 120w X 240h pixels Max File Size: 15K GIF or JPG
Vertical
Banner
120 x 240
max
file size
(15K)
More IDDMagazine.com Online Solutions
Co-Branded Emails
Leverage the power of our brand recognition through a cobranded
email. Unlike a standard email rental, your message
will be sent out under the brand name of the list you choose
to rent, highlighting your association with our publication.
Your co-branded email will be exclusive of any other content
beyond what you provide, and will include links to your site.
Podcasts
Engage your potential customers with a Podcast using our
editorial team to record interviews and discussions with content
experts and client case studies. Benefits include exclusive
sponsorships around targeted content, polling to all registered
participants, lead generation capabilities, and much more.
White Papers
Attract and retain clients with a white paper that offers
valuable business intelligence while serving as an effective
Banner
468w x 60h pixels (24k)
Marquee (button + 50 word text & hyperlink)
Button
120wx90h
120w x
600h
pixels (24k)
Rectangle 2
300 x 250
max file size (25K)
sales and marketing tool. A perceptive, in-depth analysis on
a subject in your area of expertise establishes your company’s
authority and credibility while showcasing your capabilities.
Web Seminars
Web Seminars are a successful method of generating qualified
sales leads and portraying your company as an industry thought
leader. Sponsors find that Web Seminars are an effective way to
interact with their target audiences and effectively communicate
with a wide array of industry leaders.
Rich Media Solutions
IDDMagazine.com is a media rich environment perfect
for our advertising partners to showcase their dynamic
branded content. From floating to expandable ad positions,
IDDMagazine.com has the rich media solution to complement
your online media strategy.

2010 EnEWSLETTERS
Drive your message directly to our online community of thousands of capital markets professionals.
The IDDMagazine.com Daily Update is the flagship opt-in
enewsletter sent to over 5,400 financial services professionals
eager for the latest news and coverage of the investment
banking industry from IDDMagazine.com.
Every Monday, IDD’s Restructuring Alert features content
focused on bankruptcy filings, news, commentary and
analysis of the biggest issues in bankruptcy and restructuring,
an update on various rating agency moves, the state of the
CDS market and much more. IDD’s Restructuring Alert
currently has a weekly circulation of 7,000 opt-in subscribers.
88% OF THE IDDMAgAzInE.COM
READERSHIP REguLARLY uSES EnEWSLETTERS
AS An InFORMATIOn RESOuRCE
EnEWSLETTERS
EnEWSLETTER READER STATISTICS
Firm Type
non-Financial Corporate
15%
Institutional Investor/
Hedge Funds
9%
Law/Accounting Firms
13%
Debt/Structured Finance
5%
Private Equity
11%
Investment Banking/Lender
47%
Job Title Managing Director/
C-Suite Executive
16%
Director/Senior vP/vP/Associate
50%
general Partner/Partner
34%

2010 EnEWSLETTER ADvERTISIng RATES
POSITIOn 1 MOnTH 3 MOnTHS/
PER MOnTH
Acceptable Formats: gIF, JPg, Text
* We do not recommend Flash ads. Please note animated .gif images will not display
correctly for users of Outlook 2007. We recommend advertisers supply static images
for all newsletter ads.
6 MOnTHS/
PER MOnTH
Vertical
Banner
120 x 240
max
file size
(15K)
9 MOnTHS/
PER MOnTH
Bottom Banner-Leaderboard
728 x 90
max file size (23K)
Banner Above Header
468w x 60h pixels
Banner Below Header
468w x 60h pixels
Banner In the Middle
468w x 60h pixels
12 MOnTHS/
PER MOnTH
Banner Under Header $4,000 $3,800 $3,610 $3,430 $3,260
Banner Above Header 4,000 3,800 3,610 3,430 3,260
Banner In the Middle 3,500 3,325 3,150 2,995 2,845
Email Blast 5,000
(All rates are net)
EnEWSLETTER AD SPECIFICATIOnS
Banner Above Header Banner ad 468w X 60h pixels Max File Size: 23K
Banner Under Header Banner ad 468w X 60h pixels Max File Size: 23K
Banner in the Middle Banner ad 468w X 60h pixels Max File Size: 23K
For a PDF copy of our Digital Ad Specifications or for production-related questions/inquiries, please
contact Michael Stanton via email at michael.stanton@sourcemedia.com .
Rectan
300 x
max file si
Rectan
300 x
max file si

InTEgRATED MARkETIng SOLuTIOnS
Delivering Maximum Results: In PRInT, OnLInE AnD AT LIvE EvEnTS
Put the full power of our 3 strategic marketing channels—in print, online and live events—to work with a custom marketing program.
A comprehensive suite of solutions, creative services, and custom publishing offerings set you apart from your competitors and
communicate your message to clients and prospects.
Brand Awareness Studies
Our research staff develops a custom
course of inquiry that produces effective
data. Brand Awareness Studies help
you determine your competitive position
and facilitate adjusting your marketing
message to maximize interest.
Case Studies
Reach an audience of industry decisionmakers
to show how your business solution
is yielding tangible results through this
custom email campaign.
Co-Branded Emails
Leverage the power of our brand
recognition through a co-branded email.
Your message is sent out under the brand
name of the list you rent, highlighting your
association with our publication.
Conference Dailies
Industry events are packed with
information. Dailies provide an opportunity
for you to funnel developments into a
tangible custom piece that attendees can
use for reference on-site and beyond for
long-term retention of your message.
Custom Events
Present your company’s solutions on
the topic of your choice in the cities
you want. We provide an expert team to
produce targeted custom meetings and
conferences based on your needs to help
build client relationships.
Custom Research
Custom research solutions allow your firm
to discover ways to measure how products
and services are selling. Get invaluable
information on how your products or
services are perceived by your customers.
Dedicated Dialogues
We bring together key executives to
discuss major issues on your topic. We
help create a thought-provoking list
of questions to ensure a stimulating
conversation. Excerpts and photos
from this discussion are published in
a magazine format and inserted into a
selected print issue.
Executive Roundtables
We host a number of exclusive
roundtables geared to the C-level client.
They are by invitation-only and consist
of senior executives who share their
successes, challenges and ideas in a
confidential environment.
Microsites
A microsite includes content from
archives, repositories, and custom
information. Microsites are hosted for
a 1-year minimum and include a full
marketing package.
Online Advertising
IDD offers a strong editorial environment
with proven ROI for your online marketing
campaign.
Podcasts
Engage potential customers with a
monthly series using our editorial team
to record interviews and discussions with
content experts and client case studies.
Reprint Services
Custom reprints complement existing
marketing programs and are a valuable
communication tool. They are highquality
reproductions designed to meet
customized marketing needs.
White Papers
Our Custom Media group can write your
white paper using our editorial resources.
It’s then posted and promoted in our
online library and marketed to our readers.
Rich Media
Interactive media includes streaming
video, audio and animation. It allows site
visitors access to more information and an
opportunity to interact with your brand.
Extensive usage reports are included.
Sponsored Supplements
Distinguish your company as an industry
thought leader through participation in a
custom supplement that accompanies
our publication and reaches thousands
of subscribers.
videocasts
Our editorial team will record a compelling
segment in a studio, for broadcasting on
demand. It’s a great branding opportunity
with logo placement and a video clip
pre-roll opening.
Web Seminars
Communicate live, online with an
audience. In addition to a full marketing
package, the 1-hour session includes
45 minutes of a slide presentation and
a 15-minute Q&A session, with real-time
polling capability.
From building brand recognition
to lead generation, we can
make your budget work harder
in 2010 by combining the right
programs to achieve short-and
long-term goals.
Contact Naz Bayazit, Associate
Publisher at 212.803.8638
to learn more about how we
can build your custom
marketing program.
LEAD GENERATION • BRAND BUILDING • THOUGHT LEADERSHIP
Maximize ROI with best-in-class
lead generation products: eBooks,
podcasts, white papers and
Web seminars.

DIgITAL & OnLInE SPECIFICATIOnS
PDF Specifications
We prefer to receive digital advertising files in Adobe’s PDF format created from an Adobe
application using the PDF/X-1a:2001 specification. Typically, PDF files are created from Postscript
files utilizing Adobe Acrobat Distiller, but PDF’s created directly from InDesign will work as well.
We do NOT recommend exporting PDF files directly from your native operating system, Quark
or other non-Adobe applications. The results of exporting from non-Adobe applications can be
unreliable and will not meet our specifications because the profiles listed below were not used in
the creation process
creating PDFs from inDesign
From the File –> Adobe PDF Presets menu, choose PDF/X-1a:2001. Then choose Export from the
File menu.
creating PDFs from Quark
First you will need to create a Postscript file from Quark and then create the PDF with Acrobat
Distiller using the PDF/X-1a:2001 .settings.
Postscript and PDF checklist
Prior to making the Postscript file, please check your file to make sure that it meets the following
SourceMedia’s specifications:
check Page Size
n Page size should not be larger than the maximum allowable dimensions. Maximum single
page image area is: 11" W X 17" H and maximum spread image is: 22" W X 17" H.
n All pages should be built to trim size. All bleed elements should extend 1/8” or more beyond
trim size. Please keep all images and copy within the live area, at least ¼” away from trim.
The trim sizes for our publications are detailed in our rate card.
check colors Used
n Ensure all color NOT intended to separate as a spot color is defined as
Process color (CMYK)
check Fonts
n Ensure that all fonts used are PostScript type 1 or Open Type fonts. We do not accept
TrueType or MultipleMaster fonts.
check images
1. All images must be CMYK or Grayscale TIFF or EPS, with a minimum resolution of 200 DPI for
newsprint ads& and 300 DPI. for magazine ads.
2. Do not nest EPS file into another EPS file.
3. Do not embed ICC profile with images.
4. Total ink density should not exceed 280% for magazine ads, or 240% for newsprint.
Proofs
All color documents must include a SWOP standard color proof. We will attempt to
color-match on press, as closely as possible, to what is provided. All B/W documents
must include a composite laser.
n FILES CAn BE SEnT On CD/DvD ROM OR FTP
FtP information: (with proofs sent to the indicated address)
Set your FTP Client software to the following configuration:
FtP Site address: ftpfiles.sourcemedia.com
User name: AdDrop
Password: rainbow
Upload files to: /dropbox/AdMaterials
When files are uploaded, please notify Production Department.
Send files with proofs to: SourceMedia/ IDD Ad Traffic, One State Street Plaza, 27th Floor, New York, NY 10004, Attn: Giovanni Masi (212) 803-8838
ONLINE AD SPECIFICATIONS
SourceMedia uses DART for Publishers to serve ads to its web sites. DART for Advertisers clients are encouraged to send Internal Redirects to expedite the ad traffic process.
accepted Banner Formats
n Static GIF
n Animated GIF
n JPEG
n SourceMedia also accepts redirects from a variety of DART approved third-party
Rich Media Agencies such as Atlas, Mediaplex, Point Roll, EyeBlaster, etc.
n All files must be 30K or less.
n Max looping: indefinite
n Max animation: :15
n Max frame rate for flash : 18fps
n Audio must be user initiated
* Please note for eNewsletters we cannot serve any rich media redirect tags
or Flash files
** Also note while we accept animated .gif files for newsletters users of Outlook '07
will not be able to view them correctly. We recommend using static images for
newsletters.
adobe Flash: We support up to Flash version 10
Please include the following:
n Compressed Flash file (*.swf)
n A backup GIF or JPEG image file
compiling your *.fla file into a *.swf file.
1. Create the Flash ad in the form of a button.
In the button object Action (TOP LAYER):
• Use clicktag command as part of the getURL and check the URL Expression box.
The clickTag variable means that you do not need to hard code a click through URL
or click command into the .swf file. The clickTag variable is given a value in the Rich
Media code in DART, which is passed into the clickTag variable in the .swf file once
the ad is clicked on..
• Set the target Window as _blank. Do not check the Window Expression box.
• Set the Variables as “Don't Send.”
2. Use a single click-through URL for your campaign.
Button Object Action getURL example:
on (release) {
getURL (_level0.clickTag, "_blank");
}
3. All All files should begin with the same file name and may not exceed 12 characters
excluding the extension name. For example, abc468x60.fla, abc.468x60.swf and
abc468x60.gif
4. In In order to preview the background color of your .swf file in DART for Publishers,
ensure it is not set in Flash. Instead, set the bottom/last layer to have a graphic that
spans the complete movie, so no matter what the background color is set to the user
will always see the background color.
note: When submitting a Macromedia Flash banner(s), you must supply a compiled .swf
file and a standard GIF or JPEG image file used as backup for non-Rich Media enabled
browsers. Please include the URL for each ad campaign.
Submission information
one-pixel border: SourceMedia highly recommends inserting a one-pixel border around
the ads that have a white background so the user may be able distinguish it from white
background areas of the site.
referring Url/link and tracking: SourceMedia will not schedule any campaigns with
inactive referring URL/link (destination page/site).
email or FtP information: Send materials and files using the following FTP. Please use
the name of the folder or the subject line of the email to specify the name of the product
where your ad will run. Email to your online ad traffic coordinator at Gregg.Silverman@
sourcemedia.com.
FtP Site address: ftpfiles.sourcemedia.com
Username: aduser
Password: fulcrum29