Global Electronic Shelf Label (ESL) Market is Projected to growth at a CAGR 17
The Global Electronic Shelf Label (ESL) industry was 625.63 million USD in 2017 and is projected to reach USD 2486.01 million USD by 2025, at a CAGR (Compounded Annual Growth Rate) of 18.82
The Global Electronic Shelf Label (ESL) industry was 625.63 million USD in 2017 and is projected to reach USD 2486.01 million USD by 2025, at a CAGR (Compounded Annual Growth Rate) of 18.82
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<strong>Global</strong> <strong>Electronic</strong> <strong>Shelf</strong> <strong>Label</strong> (<strong>ESL</strong>)<br />
<strong>Market</strong> <strong>is</strong> <strong>Projected</strong> <strong>to</strong> <strong>growth</strong> <strong>at</strong> a<br />
<strong>CAGR</strong> <strong>17</strong>% between 20<strong>17</strong> and 2025<br />
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• The <strong>Global</strong> <strong>Electronic</strong> <strong>Shelf</strong> <strong>Label</strong> (<strong>ESL</strong>) industry was 625.63 million USD in<br />
20<strong>17</strong> and <strong>is</strong> projected <strong>to</strong> reach USD 2486.01 million USD by 2025, <strong>at</strong> a <strong>CAGR</strong><br />
(Compounded Annual Growth R<strong>at</strong>e) of 18.82% between 20<strong>17</strong> and 2025. The<br />
United St<strong>at</strong>es <strong>Electronic</strong> <strong>Shelf</strong> <strong>Label</strong> (<strong>ESL</strong>) industry was 152.05 million USD<br />
in 20<strong>17</strong> and <strong>is</strong> projected <strong>to</strong> reach USD 554.01 million USD by 2025, <strong>at</strong> a <strong>CAGR</strong><br />
(Compounded Annual Growth R<strong>at</strong>e) of <strong>17</strong>.54% between 20<strong>17</strong> and 2025.<br />
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• <strong>Electronic</strong> <strong>Shelf</strong> <strong>Label</strong>, also known by the acronym <strong>ESL</strong>. It <strong>is</strong> the l<strong>at</strong>est solution<br />
for inven<strong>to</strong>ry and price management in the retail sec<strong>to</strong>r, based on the use of<br />
advanced IT technology. <strong>ESL</strong> replaces conventional paper price tags <strong>at</strong>tached<br />
<strong>to</strong> the shelves of supermarkets and department s<strong>to</strong>res with, for example, LCDs<br />
and electronic paper (E-paper) th<strong>at</strong> show inform<strong>at</strong>ion on product price, sales<br />
promotions, etc.<br />
• <strong>ESL</strong> takes advantage of Zigbee, a low-power wireless communic<strong>at</strong>ion technology,<br />
<strong>to</strong> keep product prices upd<strong>at</strong>ed in real time. <strong>ESL</strong> cons<strong>is</strong>ts of an e-paper<br />
equipped tag and g<strong>at</strong>eway which delivers product inform<strong>at</strong>ion. The central<br />
server transmits inform<strong>at</strong>ion of each product <strong>to</strong> the g<strong>at</strong>eway, which in turn<br />
sends such inform<strong>at</strong>ion <strong>to</strong> thousands of tags <strong>at</strong> the same time.<br />
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• <strong>Electronic</strong> <strong>Shelf</strong> <strong>Label</strong> (<strong>ESL</strong>) <strong>is</strong> a technology-intensive industry. The <strong>to</strong>p two<br />
manufacturers are S<strong>to</strong>re <strong>Electronic</strong> Systems (imagotag) and Pricer in 20<strong>17</strong>. The<br />
other competi<strong>to</strong>rs include D<strong>is</strong>playd<strong>at</strong>a, E Ink, Opticon Sensors Europe B.V, DIGI,<br />
Altierre, Hanshow Technology and new entrants like Panasonic, LG innotek and<br />
Samsung etc. There are also a number of smaller regional companies or companies<br />
th<strong>at</strong> are <strong>at</strong>tempting <strong>to</strong> develop products with a view <strong>to</strong> establ<strong>is</strong>hing a position on<br />
the market. With the restructuring of the sec<strong>to</strong>r, for example, if one or more<br />
competi<strong>to</strong>rs were <strong>to</strong> enter in<strong>to</strong> an alliance with a strong partner, th<strong>is</strong> could<br />
constitute a thre<strong>at</strong> <strong>to</strong> other players in the market. The <strong>growth</strong> of <strong>Electronic</strong><br />
<strong>Shelf</strong> <strong>Label</strong> (<strong>ESL</strong>) industry depends on the acceptance of retail s<strong>to</strong>re.<br />
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• At present, in developed countries, the <strong>Electronic</strong> <strong>Shelf</strong> <strong>Label</strong> (<strong>ESL</strong>) industry <strong>is</strong><br />
generally <strong>at</strong> a more advanced level. The world's largest enterpr<strong>is</strong>es are mainly<br />
concentr<strong>at</strong>ed in Europe. Meanwhile, foreign companies have more advanced R & D<br />
capability and leading technical level. However, foreign companies’ manufacturing<br />
cost <strong>is</strong> rel<strong>at</strong>ively higher, compared with Asia companies.<br />
• In the coming years, <strong>Electronic</strong> <strong>Shelf</strong> <strong>Label</strong> (<strong>ESL</strong>) market <strong>is</strong> expected <strong>to</strong> witness<br />
the highest <strong>growth</strong> r<strong>at</strong>e in the Asia-Pacific region, especially in China. China has<br />
about 100 thousand chain supermarket and the penetr<strong>at</strong>ion r<strong>at</strong>e of <strong>ESL</strong> <strong>is</strong> small.<br />
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