Babypalooza Magazine Spring 2018

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Mompreneur Cookie Fix BY KIM HILDENBRAND • PHOTO BY BRIT HUCKABAY Amy Jason, Owner of Cookie Fix COOKIE FIX 2854 18th St. South Homewood, AL, 35209 205-582-2623 CookieFix.com LIFE IS SWEET FOR A TALENTED BAKER WHO LAUNCHED A LOCAL COOKIE BUSINESS. Amy Jason has been baking since she was 10. But it wasn’t until she was newly married to husband David a couple of decades ago that she realized whipping up homemade treats was a real talent of hers. “I quickly became the dessert queen among all of our friends, for supper club, refreshment sign up for church, family events, and entertaining,” she recalls. “I could easily spend half a day on a decadent dessert.” When her children came along— Kathryn, now 21, Greg, 20, and John, 15—those decadent desserts gave way to quick batches of cookies and brownies. But still, after leaving her career in pharmaceutical sales to become a stay-at-home mom, Amy loved the immediate gratification of whipping up a batch of cookies. She began to dabble in recipe creation, producing unique cookies and sharing them with the people around 14 BabyPalooza.com
her. She signed up for PTA and Sunday school refreshments. If a friend’s dog died or their child broke an arm, Amy showed up with cookies. “Bringing cookies was how I loved on people and brightened their day,” Amy says. People loved her cookies so much they urged her to start a business. Though the idea piqued her interest, life was busy, and Amy knew she needed to wait for the right time— which turned out to be just as her second child left for college, leaving only her youngest at home. “It was way easier than trying this with three kids at home!” Amy says. Cookie Fix opened its doors November 2016, just two days before Thanksgiving. And business, Amy says, has been “awesome.” “We have fun and friendly customers who are excited to come in to get a cookie and to share lots of cookies,” Amy says. “Cookies definitely make people smile, and we love to hear stories of how our customers are sharing cookies and spreading smiles.” It’s important to understand that Amy doesn’t sell just any cookies. The cookies from Cookie Fix are “loaded with premium ingredients, in unique recipes, crispy on the outside and gooey on the inside, and baked fresh in small batches all day long,” Amy says. People can also pick up frozen dough to go so they can enjoy the perfect cookie at home, fresh from the oven. “Everyone says that our cookies are very unique and the best they have ever had,” Amy says. The most popular selections? Chocolate Chip, Healthy PB Oat, Salted Dark Chocolate Caramel, and White Trash (a white chocolate chip cookie base with toffee and pretzel bits, sprinkled with sea salt). The hard work has paid off: The company was “thrilled and flattered” to be named one of the best cookie bakeries in the country by the Food Network, but running a business isn’t without challenges. “It was a steep learning curve and still is 15 months later,” Amy says. Her awesome Cookie Fix team has eased the burden, immensely, she says. Though her kids are no longer toddlers, they still need her, and she wants to spend as much time as possible with them. During the first year, her hard work and 15-hour days were made possible through tremendous support from her husband. “I love a challenge and wake up every day energized and excited for what lies ahead,” Amy says. “Working for yourself is a challenge because the work is never truly done, but the rewards and satisfaction are tremendous.” While household chores and dinner prep may end up on the back burner, Amy says there’s a silver lining: “I have said for years, ‘I don’t always know what’s for dinner, but I know what’s for dessert!’” Lactation Cookie A cookie that promotes milk production for nursing moms? Yes please! Cookie Fix makes it easier than ever to enjoy a milk-boosting treat—no measuring, mixing, or dirty dishes required. LACTATION COOKIE INGREDIENTS Dubbed “Mommy’s Superfood HPB” by Cookie Fix, the frozen lactation cookie dough contains peanut butter, oats, chocolate chips and dark chocolate chips, flax, chia, walnuts, coconut oil (instead of butter), and Brewer’s yeast. MILK-BOOSTING BENEFITS Brewer’s yeast, oats, and flax are all proven to increase milk supply. Used in beer production, Brewer’s yeast also contains protein, B vitamins, iron, selenium, and other minerals; some also believe it helps combat the baby blues and fatigue. Oats provide fiber, iron, and protein, while flax contains healthy fats and enzymes. MOM-APPROVED COOKIES At the suggestion of new moms, Cookie Fix simply added Brewer’s yeast to the existing Superfood Healthy PB bar to create true lactation cookies. According to owner Amy Jason, they hear rave reviews about the cookie. “Best of all, it’s delicious and full of nutrition, not just a cookie with Brewer’s yeast and empty calories,” Amy says. “New moms have their hands full, and to be able to eat a nutritious cookie that is filling and can increase lactation is wonderful for them.” One challenge? “They have to keep their husbands out of it because they are yummy enough for anyone to like!” Amy says. HOW TO BUY Amy recommends calling ahead to reserve Mommy’s Superfood HPB frozen dough to go. “Demand has been so strong that we can run out quickly,” she says. BabyPalooza.com 15
Page 1 and 2: Babypalooza Magazine Stay-at-Home D
Page 3 and 4: Babypalooza Magazine FOUNDER & PUBL
Page 6 and 7: Editor’s Letter From the Editor Y
Page 8 and 9: News & Notes Hot Off the Press Comp
Page 10 and 11: Photo by Ashley Sargent Photography
Page 12 and 13: Partners in Kids’ Health Preventi
Page 14 and 15: Childcare Resources Advocate Like a
Page 18 and 19: Mom Groups Chocolate Milk Mommies B
Page 20 and 21: A Long Journey Home BY BARRY WISE S
Page 22 and 23: MOMS OF Multiples BY BARRY WISE SMI
Page 24 and 25: Stella for 12. Prior to having the
Page 26 and 27: MR.Dad The day and the life of two
Page 28 and 29: says. “When I had the chance to b
Page 30 and 31: While his days were once filled wit
Page 32 and 33: 2CAPTURE THE MAGIC FOREVER— Celeb
Page 34 and 35: Family Travel Margaritaville Resort
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Page 43 and 44: 4MARCH FOR BABIES, BIRMINGHAM APRIL
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Page 48: Monogram Maternity We know that pro

Babypalooza Magazine Spring 2018

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