Freestyle Lifestyle Handbook
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DEVELOPING YOUR MOVES<br />
Creating Your <strong>Freestyle</strong> <strong>Lifestyle</strong> is going to take a different set of skills that you<br />
may have not learned when you were in school.<br />
You’re going to have to stretch and grow when you learn and apply these skills.<br />
Your first move is going to be to create a personal brand…<br />
“It’s important to build a personal brand because it’s the only thing<br />
you’re going to have. Your reputation online and in the new business<br />
world is pretty much the game, so you’ve got to be a good person. You<br />
can’t hide anything and more importantly, you’ve got to be out there<br />
at some level.” -Gary Vaynerchuk<br />
What is a Personal Brand?<br />
A personal brand is how you will stand out in the age of the Internet and how<br />
people are going to remember you and what you do.<br />
There are 3 elements to creating a personal brand:<br />
1. Who you are<br />
2. How you stand out<br />
3. How you make people feel<br />
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