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Product Research<br />
Consumer and product research<br />
Experience in market and consumer research is essential<br />
for successful product development. Understanding<br />
your consumers on a macroscopic level will influence<br />
the overall product design and features. Considering<br />
ethnology, anthropometrics and ergonomics are all<br />
crucial factors for a product to enter the lives of users.<br />
This is especially important if your goal is to encompass<br />
users from a wide range of backgrounds, cultures,<br />
physical capabilities and sensitivities.<br />
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Product research can be produced and documented<br />
with varying methods, including user groups, reverse<br />
engineering, market analysis, immersive testing and<br />
functional testing. All these methods will be analysed<br />
and measured against development to produce superior<br />
products and design solutions.<br />
UX<br />
UI
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