2018 Global Food and Beverage Trends
Welcome to Pretzel’s 2018 Global Food & Beverage Trends Each year we identify a handful of global trends that will influence customer’s shopping baskets, shape customer behavior & beliefs and transform product categories through innovation.
Welcome to Pretzel’s 2018 Global Food & Beverage Trends
Each year we identify a handful of global trends that will influence customer’s shopping baskets, shape customer behavior & beliefs and transform product categories through innovation.
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Pretzel Agency | 18<br />
<strong>Food</strong> & <strong>Beverage</strong> <strong>Trends</strong><br />
I cooked it, I baked it.<br />
Customers want to be a part in the ‘making-of’<br />
journey. We learned that they want to see clean<br />
labels by knowing where their food was made <strong>and</strong><br />
what’s in it. With ‘I cooked it, I baked it’ trend<br />
customers gain control over origin <strong>and</strong> freshness<br />
of products <strong>and</strong> are included in the creative<br />
process of finalizing it. The ‘making-of’ process<br />
gives them unique experience <strong>and</strong> reward of<br />
accomplishment.<br />
What does that mean for producers? <strong>Food</strong> startups<br />
like Plated <strong>and</strong> Blue Apron that provide packs of<br />
fresh ingredients, along with recipes are stealing<br />
their way into customers hearts, by giving them a<br />
better alternative to instant food, yet – less<br />
complicated than st<strong>and</strong>ard cooking from scratch.<br />
#Plated #BlueApron<br />
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