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India Personal Care Appliance Market Outlook, 2023

“Rivalry between the two lions to capture the biggest market share for personal care appliances in India: Philips vs Panasonic” Bonafide Research According the report on published by Bonafide Research, India overall market for personal care appliances has grown with a CAGR of more than 16% in value terms during review period starting from 2011-12 to 2016-17.

“Rivalry between the two lions to capture the biggest market share for personal care appliances in India: Philips vs Panasonic” Bonafide Research
According the report on published by Bonafide Research, India overall market for personal care appliances has grown with a CAGR of more than 16% in value terms during review period starting from 2011-12 to 2016-17.

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<strong>India</strong> <strong>Personal</strong> <strong>Care</strong> <strong>Appliance</strong> <strong>Market</strong> <strong>Outlook</strong>, <strong>2023</strong> Page - 1/8


Publisher Bonafide Research Type <strong>Market</strong> Research Report<br />

Product Code 180610371 Region Asia-Pacific<br />

Pages 123 Country <strong>India</strong><br />

Published Date 01-06-2018 Category Consumer Goods & Services<br />

DESCRIPTION OF THE REPORT:<br />

.<br />

‘<strong>India</strong> <strong>Personal</strong> <strong>Care</strong> <strong>Appliance</strong>s <strong>Market</strong> <strong>Outlook</strong>, <strong>2023</strong>’ gives a comprehensive analysis of the<br />

personal care appliances industry in <strong>India</strong>. Owing to benefits such as better affectivity than traditional<br />

procedures and time saving, demand for personal care appliances is growing gradually. <strong>India</strong> personal<br />

care appliances market majorly includes hair care appliances, hair removal appliances and oral care<br />

appliances. Hair care appliances includes hair dryers, hair straighteners and hair stylers and curlers.<br />

Hair removal appliances is sub-divided into trimmers, shavers, epilators and other hair removal<br />

appliances like body groomers, face stylers, grooming kits, etc. Oral care appliances market includes<br />

into electric toothbrushes and other oral care appliances like oral irrigators and plaque removers.<br />

The <strong>India</strong> <strong>Personal</strong> <strong>Care</strong> <strong>Appliance</strong>s <strong>Market</strong> has shown a growth with a CAGR of more than 16% in<br />

the period from FY 2011-12 to FY 2016-17. This growth is attributed to the factors like people’s high<br />

emphasis on personal appearance and desire to look good, imitation of celebrities due to rise in social<br />

media and increasing availability of these appliances on most of the e-commerce platforms. The highest<br />

contribution in personal care appliances market comes from hair care market around 60% of the overall<br />

market. The main players of this market in <strong>India</strong> are Philips, Panasonic and Havells whose share is<br />

more than 40% in the total market of personal care appliances in <strong>India</strong>; while the lion’s share of more<br />

than 45% in the market is occupied by other companies like Braun, Conair, Wahl, Veet, Eveready, etc.<br />

The market of personal care appliances is expected to grow up to more than INR 2,500 crores in the<br />

forecast period FY 2022-23. But the market is facing a pull-back in the demand due to challenges like<br />

traditional ways of personal caring, lack of awareness regarding new products and presence of Chinese<br />

and Taiwanese low-priced products. Oral care appliances have a very high ASP which is more than INR<br />

4,000, which makes it quite unaffordable looking at today’s scenario in <strong>India</strong>, where the per capita<br />

income is very low. ?<br />

Covered in the Report:<br />

• <strong>India</strong> <strong>Personal</strong> <strong>Care</strong> <strong>Appliance</strong>s<br />

• Hair <strong>Care</strong> <strong>Appliance</strong>s<br />

• Hair Removal <strong>Appliance</strong>s<br />

• Oral <strong>Care</strong> <strong>Appliance</strong>s<br />

"<strong>India</strong> <strong>Personal</strong> <strong>Care</strong> <strong>Appliance</strong>s <strong>Market</strong> <strong>Outlook</strong>, <strong>2023</strong>" discusses the following aspects of <strong>Personal</strong><br />

<strong>Care</strong> <strong>Appliance</strong>s in <strong>India</strong>:<br />

How it will help solving your strategic decision making process?<br />

The report gives an in-depth understanding of the <strong>Personal</strong> <strong>Care</strong> <strong>Appliance</strong>s <strong>Market</strong> in <strong>India</strong>:<br />

- <strong>India</strong> <strong>Personal</strong> <strong>Care</strong> <strong>Appliance</strong>s <strong>Market</strong> Size By Value & Forecast<br />

- <strong>India</strong> <strong>Personal</strong> <strong>Care</strong> <strong>Appliance</strong>s <strong>Market</strong> Size ByVolume& Forecast<br />

- <strong>India</strong> <strong>Personal</strong> <strong>Care</strong> <strong>Appliance</strong>s <strong>Market</strong> Segmental Analysis: By Company, By Category, By End<br />

User<br />

- <strong>India</strong> Hair <strong>Care</strong> <strong>Appliance</strong>s <strong>Market</strong><br />

- <strong>India</strong> Hair Dryer <strong>Market</strong><br />

- <strong>India</strong> Hair Straightener <strong>Market</strong><br />

- <strong>India</strong> Hair Styler and Curler <strong>Market</strong><br />

<strong>India</strong> <strong>Personal</strong> <strong>Care</strong> <strong>Appliance</strong> <strong>Market</strong> <strong>Outlook</strong>, <strong>2023</strong> Page - 2/8


- <strong>India</strong> Hair Removal <strong>Appliance</strong>s <strong>Market</strong><br />

- <strong>India</strong> Trimmers <strong>Market</strong><br />

- <strong>India</strong> Shavers <strong>Market</strong><br />

- <strong>India</strong> Epilators <strong>Market</strong><br />

- <strong>India</strong> Other Hair Removal <strong>Appliance</strong>s <strong>Market</strong><br />

-<strong>India</strong> Oral <strong>Care</strong> <strong>Appliance</strong>s <strong>Market</strong><br />

- Average Selling Price<br />

- Product, Variant & Pricing Analysis<br />

- Product Variant Information<br />

- Key Vendors in this market space<br />

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their<br />

market-centric strategies. In addition to marketing & presentations, it will also increase competitive<br />

knowledge about the industry.<br />

Report Methodology<br />

The information contained in this report is based upon both primary and secondary research. Primary<br />

research included interviews with various channel partners of <strong>Personal</strong> <strong>Care</strong> <strong>Appliance</strong>s in <strong>India</strong>.<br />

Secondary research included an exhaustive search of relevant publications like company annual<br />

reports, financial reports and proprietary databases.<br />

Please get in touch with our sales team in order to find out more.<br />

Keywords: <strong>India</strong>, Research, Study, <strong>Market</strong>, Share, <strong>Personal</strong> <strong>Care</strong> <strong>Appliance</strong>, Hair Dryer, Hair <strong>Care</strong>,<br />

Hair Curler, Straightener, Epilator, Trimmer, Shaver, Clipper, Electric Toothbrush, Plaque Remover, Oral<br />

<strong>Care</strong>, Oral Irrigators, Philips <strong>India</strong> Limited, Panasonic Corporation, Havells <strong>India</strong> Limited, Syska,Gillette,<br />

P&G, Braun, Conair, Wahl, Veet, Eveready.<br />

<strong>India</strong> <strong>Personal</strong> <strong>Care</strong> <strong>Appliance</strong> <strong>Market</strong> <strong>Outlook</strong>, <strong>2023</strong> Page - 3/8


TABLE OF CONTENTS<br />

.<br />

TABLE OF CONTENT<br />

1. Report Methodology<br />

2. Executive Summary<br />

3. <strong>India</strong> <strong>Personal</strong> <strong>Care</strong> <strong>Appliance</strong>s <strong>Market</strong> <strong>Outlook</strong><br />

3.1. <strong>Market</strong> Size By Value<br />

3.2. <strong>Market</strong> Size By Volume<br />

3.3. <strong>Market</strong> Share<br />

3.3.1. By Company<br />

3.3.2. By Category (Hair care, Hair Removal & Oral <strong>Care</strong>)<br />

3.3.3. By End User<br />

4. <strong>India</strong> Hair care <strong>Appliance</strong>s <strong>Market</strong> <strong>Outlook</strong><br />

4.1. <strong>Market</strong> Size By Value<br />

4.1.1. Overall <strong>Market</strong><br />

4.1.2. Hair Dryer <strong>Market</strong><br />

4.1.3. Hair Straightener <strong>Market</strong><br />

4.1.4. Hair Curler & Stylers <strong>Market</strong><br />

4.2. <strong>Market</strong> Size By Volume<br />

4.2.1. Overall <strong>Market</strong><br />

4.2.2. Hair Dryer <strong>Market</strong><br />

4.2.3. Hair Straightener <strong>Market</strong><br />

4.2.4. Hair Curler & Stylers <strong>Market</strong><br />

4.3. <strong>Market</strong> Share By Product Type<br />

4.3.1. By Volume<br />

4.3.2. By Value<br />

5. <strong>India</strong> Hair Removal <strong>Appliance</strong>s <strong>Market</strong> <strong>Outlook</strong><br />

5.1. <strong>Market</strong> Size By Value<br />

5.1.1. Overall <strong>Market</strong><br />

5.1.2. Trimmer <strong>Market</strong><br />

5.1.3. Shaver <strong>Market</strong><br />

5.1.4. Epilators <strong>Market</strong><br />

5.1.5. Others (Hair Clippers, Body Groomers, Face Stylers)<br />

5.2. <strong>Market</strong> Size By Volume<br />

5.2.1. Overall <strong>Market</strong><br />

5.2.2. Trimmer<br />

5.2.3. Shaver<br />

5.2.4. Epilators<br />

5.2.5. Others (Hair Clippers, Body Groomers, Face Stylers)<br />

5.3. <strong>Market</strong> Share By Product Type<br />

5.3.1. By Volume<br />

5.3.2. By Value<br />

6. <strong>India</strong> Oral <strong>Care</strong> <strong>Appliance</strong>s <strong>Market</strong> <strong>Outlook</strong><br />

6.1. <strong>India</strong> Oral <strong>Care</strong> <strong>Appliance</strong>s <strong>Market</strong> Size By Value<br />

6.2. <strong>India</strong> Oral <strong>Care</strong> <strong>Appliance</strong>s <strong>Market</strong> Size By Volume<br />

7. Product Price Variant Analysis<br />

8. <strong>India</strong> Economic Snapshot<br />

9. PEST Analysis<br />

10. Trade Dynamics<br />

10.1. Import<br />

10.2. Export<br />

11. Channel Partner Analysis<br />

<strong>India</strong> <strong>Personal</strong> <strong>Care</strong> <strong>Appliance</strong> <strong>Market</strong> <strong>Outlook</strong>, <strong>2023</strong> Page - 4/8


12. <strong>India</strong> <strong>Personal</strong> <strong>Care</strong> <strong>Appliance</strong> <strong>Market</strong> Dynamics<br />

12.1. Key Drivers<br />

12.2. Key Challenges<br />

13. <strong>Market</strong> Trends & Developments<br />

13.1. Growing E-Commerce<br />

13.2. Frequent Travellers fuel the demand for Travel-Size <strong>Appliance</strong>s<br />

13.3. Focus on specific target customers to increase presence<br />

13.4. Imitation of Celebrities<br />

13.5. Increasing Professional Spas and Salons<br />

14. Competitive Landscape<br />

14.1. Porter's Five Forces<br />

14.2. Company Profiles<br />

14.2.1. Philips <strong>India</strong> Limited<br />

14.2.2. Panasonic <strong>India</strong> Pvt. Ltd.<br />

14.2.3. Tri-Star Products Private Limited (Vega)<br />

14.2.4. Havells <strong>India</strong> Limited<br />

14.2.5. Syska Led Lights Private Limited<br />

14.2.6. Gillette <strong>India</strong> Limited<br />

14.2.7. Wahl <strong>India</strong> Grooming Products Pvt. Ltd.<br />

14.2.8. Conair Corporation<br />

14.3. Company Overview<br />

14.3.1. Bajaj Electricals Limited<br />

14.3.2. Braun GmbH (P&G)<br />

14.3.3. Nova <strong>Market</strong>ing Private Limited<br />

15. Strategic Recommendations<br />

16. Disclaimer<br />

Browse the complete Report ( Click Here )<br />

<strong>India</strong> <strong>Personal</strong> <strong>Care</strong> <strong>Appliance</strong> <strong>Market</strong> <strong>Outlook</strong>, <strong>2023</strong> Page - 5/8


LIST OF FIGURES & TABLES<br />

LIST OF FIGURES<br />

Figure-1: <strong>India</strong>n <strong>Personal</strong> <strong>Care</strong> <strong>Appliance</strong>s <strong>Market</strong> – By Value 2011-12 to 2022-23F(In Crores)<br />

Figure-2: <strong>India</strong>n <strong>Personal</strong> <strong>Care</strong> <strong>Appliance</strong>s <strong>Market</strong> – By Volume 2011-12 to 2022-23F(In Thousand)<br />

Figure-3: <strong>India</strong> <strong>Personal</strong> <strong>Care</strong> <strong>Appliance</strong>s <strong>Market</strong> Share – By Company (2016-17 & 2022-23F)<br />

Figure-4: <strong>India</strong> <strong>Personal</strong> <strong>Care</strong> <strong>Appliance</strong>s <strong>Market</strong> Share – By Product (2016-17 & 2022-23F)<br />

Figure-5: <strong>India</strong> <strong>Personal</strong> <strong>Care</strong> <strong>Appliance</strong>s <strong>Market</strong> Share – By End User (2016-17 & 2022-23F)<br />

Figure-6: <strong>India</strong>n Hair <strong>Care</strong> <strong>Appliance</strong>s <strong>Market</strong> – By Value 2011-12 to 2022-23F (In Crores)<br />

Figure-7: <strong>India</strong>n Hair Dryers <strong>Market</strong> – By Value 2011-12 to 2022-23F (In Crores)<br />

Figure-8: <strong>India</strong>n Hair Straighteners <strong>Market</strong> – By Value 2011-12 to 2022-23F (In Crores)<br />

Figure-9: <strong>India</strong>n Hair Styler and Curler <strong>Market</strong> – By Value 2011-12 to 2022-23F (In Crores)<br />

Figure-10: <strong>India</strong>n Hair <strong>Care</strong> <strong>Appliance</strong>s <strong>Market</strong> – By Volume 2011-12 to 2022-23F(In Thousand)<br />

Figure-11: <strong>India</strong>n Dryer <strong>Market</strong> – By Volume 2011-12 to 2022-23F (In Thousand)<br />

Figure-12: <strong>India</strong>n Hair Straighteners <strong>Market</strong> – By Volume 2011-12 to 2022-23F (In Thousand)<br />

Figure-13: <strong>India</strong>n Hair Styler and Curler <strong>Market</strong> – By Volume 2011-12 to 2022-23F (In Thousand)<br />

Figure-14: <strong>India</strong> Hair <strong>Care</strong> <strong>Appliance</strong>s <strong>Market</strong> Share – By Volume 2016-17 & 2022-23F<br />

Figure-15: <strong>India</strong> Hair <strong>Care</strong> <strong>Appliance</strong>s <strong>Market</strong> Share – By Value 2016-17 & 2022-23F<br />

Figure-16: <strong>India</strong>n Hair Removal <strong>Appliance</strong>s <strong>Market</strong> – By Value 2011-12 to 2022-23F (In Cr)<br />

Figure-17: <strong>India</strong>n Trimmers <strong>Market</strong> – By Value 2011-12 to 2022-23F (In Crores)<br />

Figure-18: <strong>India</strong>n Shavers <strong>Market</strong> – By Value 2011-12 to 2022-23F (In Crores)<br />

Figure-19: <strong>India</strong>n Epilators <strong>Market</strong> – By Value 2011-12 to 2022-23F (In Crores)<br />

Figure-20: <strong>India</strong>n Other hair removal appliances <strong>Market</strong> – By Value 2011-12 to 2022-23F (In Crores)<br />

Figure-21: <strong>India</strong>n Hair Removal <strong>Appliance</strong>s <strong>Market</strong> – By Volume 2011-12 to 2022-23F (In Thousands)<br />

Figure-22: <strong>India</strong>n Trimmers <strong>Market</strong> – By Volume 2011-12 to 2022-23F (In Thousands)<br />

Figure-23: <strong>India</strong>n Shavers <strong>Market</strong> – By Volume 2011-12 to 2022-23F (In Thousands)<br />

Figure-24: <strong>India</strong>n Epilators <strong>Market</strong> – By Volume 2011-12 to 2022-23F (In Thousands)<br />

Figure-25: <strong>India</strong>n Other hair removal appliances <strong>Market</strong> – By Volume 2011-12 to 2022-23F (In Thousands)<br />

Figure-26: <strong>India</strong> Hair Removal <strong>Appliance</strong>s <strong>Market</strong> Share – By Volume 2016-17 & 2022-23F<br />

Figure-27: <strong>India</strong> Hair Removal <strong>Appliance</strong>s <strong>Market</strong> Share – By Value 2016-17 & 2022-23F<br />

Figure-28: <strong>India</strong>n Oral <strong>Care</strong> <strong>Appliance</strong>s <strong>Market</strong> – By Value 2011-12 to 2022-23F(In Crores)<br />

Figure-29 <strong>India</strong>n Oral <strong>Care</strong> <strong>Appliance</strong>s <strong>Market</strong> – By Volume 2011-12 to 2022-23F (In thousands)<br />

LIST OF TABLES<br />

Table-1: Product Price Variant of <strong>Personal</strong> care <strong>Appliance</strong> In <strong>India</strong> (2017)<br />

Table-2: <strong>India</strong> Economic Profile – 2015<br />

Table-3: HS Code Classification for <strong>Personal</strong> <strong>Care</strong> <strong>Appliance</strong>s in <strong>India</strong> 2016-17<br />

Table-4: Import Duty Structure for Cheese in <strong>India</strong> 2017<br />

Table-5: Import of Hair <strong>Care</strong> <strong>Appliance</strong>s in <strong>India</strong> From 2011-12 to 2016-17 (Value & Volume)<br />

Table-6: Import of HS Code 85163100 in <strong>India</strong> - By Country By Volume Share 2016-17<br />

Table-7: Import of Hair Removal <strong>Personal</strong> <strong>Care</strong> <strong>Appliance</strong>s in <strong>India</strong> From 2011-12 to 2016-17 (Value &<br />

Volume)<br />

Table-8: Countries Exporting Shavers to <strong>India</strong> for Year 2016-17<br />

Table-9: Countries Exporting Hair <strong>Care</strong> <strong>Appliance</strong>s to <strong>India</strong> for Year 2016-17<br />

Table-10: Countries Exporting Hair Removing <strong>Appliance</strong>s to <strong>India</strong> for Year 2016-17<br />

Table-11: Export of Hair <strong>Care</strong> <strong>Appliance</strong>s from <strong>India</strong> From 2011-12 to 2016-17 (Value & Volume)<br />

Table-12: Countries Exporting Hair <strong>Care</strong> <strong>Appliance</strong>s to <strong>India</strong> for Year 2016-17<br />

Table-13: Export of Hair Removal <strong>Personal</strong> <strong>Care</strong> <strong>Appliance</strong>s from <strong>India</strong> From 2011-12 to 2016-17 (Value &<br />

Volume)<br />

Table-14: Countries Importing Shavers from <strong>India</strong> for Year 2016-17<br />

Table-15: Countries Importing Hair Clippers from <strong>India</strong> for Year 2016-17<br />

Table-16: Countries Importing Hair Removal <strong>Appliance</strong>s from <strong>India</strong> for Year 2016-17<br />

<strong>India</strong> <strong>Personal</strong> <strong>Care</strong> <strong>Appliance</strong> <strong>Market</strong> <strong>Outlook</strong>, <strong>2023</strong> Page - 6/8


Table-17: Key Facts of Philips <strong>India</strong> Limited<br />

Table-18: Key Facts of Panasonic <strong>India</strong> Pvt. Ltd.<br />

Table-19: Key Facts of Tri-Star Products Private Limited<br />

Table-20: Key Facts of Havells <strong>India</strong> Limited<br />

Table-21: Key Facts of Syska LED Lights Pvt. Ltd.<br />

Table-22: Key Facts of Gillette <strong>India</strong> Pvt. Ltd.<br />

Table-23: Key Facts of Wahl <strong>India</strong> Grooming Products Pvt. Ltd.<br />

Table-24: Key Facts of Conair Corporation<br />

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