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5 REASONS
WHY YOU NEED
A GLOBALCOM
DIGITAL SCREEN
IN YOUR BUSINESS
Digital Screens provide the combination of interactive
media and marketing strategies customised to suit
a broad range of needs for businesses, brands, and
venues and their communities
Digital Screens are commonly used as menu
boards, point of purchase and interactive kiosks and
informational screens that educate, entertain, engage
customers, clients, and visitors.
Due to its flexibility and adaptability, Digital Screens
are a billion dollar business that has a presence in
everything from fast food restaurants and high-end
hotels to physician waiting rooms, retail stores, and
commercial showrooms.

1ALLOWS
YOU TO CONNECT
WITH YOUR LOCAL
COMMUNITY
Businesses today are expected
by consumers to engage in
corporate social responsibility.
And a great way for businesses
to give back is to get involved
in their local communities.
Strong ties with the community can also be vital to
business growth. One of the great advantages a
business has over its competitors is its connection
to its local community. But this connection does
not just happen; a business has to reach out and
develop these relationships.
These attempts at local marketing require more
than just putting an ad in the paper. Intel reports
that Digital Displays capture 400% more views
than static displays. To be effective, the business
and its owners must spend time on things that
are important to the community.

If done correctly, local marketing can
establish loyalty and generations of
customers.
GlobalCom Media has released a
unique platform that allows you to reach
out and bring your local community
closer to you. GlobalCom’s platform
allows business to launch brands,
promote sales, build awareness,
encourage engagement, create local
conversations and deliver desired
proximity and maximum share of
local voice. All this for only $1 per day,
the most cost-effective and targeted
solution for engaging and interacting
with that local community!

Its all about ambiance. The ambiance in many
cases is one of the most important aspects of
business. Ambiance sets the mood, character,
quality, tone and atmosphere of your business.
2DIGITAL
SCREENS CREATES
HAPPIER, MORE
SATISFIED
CUSTOMERS.
An uncomfortable waiting room filled with
disgruntled customers who feel like they have
been waiting forever isn’t good for anyone.
Customers become upset which in turn, makes
your staff’s job more difficult when they have to
deal with unhappy customers.
This can lead to visibly irritated customers, bad
reviews, stressed employees, and lower customer
retention. Digital signage can prevent this negative
situation from occurring.
When digital signage is added to a waiting room,
it can drastically improve the environment and
customer attitudes and experiences.

Decreases the feeling of a long wait.
When digital signage is present, it decreases perceived wait time and
can make a customer’s wait can feel up to 33% shorter--so a 30-minute
wait feels more like a 20-minute wait. While you may not always be
able to prevent your customers from waiting, you can use informative,
community relevant digital signage to make that wait more comfortable.
Displays the type of content your audience wants to see.
Another benefit of controlling the content on your digital screen is that
you can select the specific content your target customer wants to see,
as well as specific community engagement you want the customer to
see.
Create and design your own professional advertisement.
Thanks to user-friendly design platforms, you can create visually
appealing and effective content for your business, at no cost.
GlobalCom allows businesses to access and upload their own designs,
anytime, through free design platforms such as Canva. So generating
your content can be done quickly and cost effectively.

It’s no longer enough to simply perform a
service or provide a product for customers.
Competition is bigger than ever. If you
want to stand out, you need to provide
something extra for your customers.
3UPLIFTS
THE APPEARANCE
AND CUSTOMER
PERCEPTION OF
YOUR STORE.
One way to do that is by providing an
elevated in-store experience. You can add
elements to your customer touch points
that differentiate it from what others in
your industry offer.
Digital signs create touch points that stand
out and improve a customer’s perception
about your business.
Adds high-end appeal.
Your business will feel more sophisticated and
deluxe when you display product offers, promotions,
or services available, on a beautiful, high-definition
screens instead of an old faded print sign. And, your
brand will feel established and professional as you
display branded frames and content on your digital
display.

Allows you to create memorable experiences.
Create unique, memorable street frontage brand
recognition and appeal, attracting the attention
of stationary traffic and window shoppers, even
after-hours! Whether your business is opened
or closed, GlobalCom Digital Screens give
your business a uniqueness that captures and
demands the attention of your customers – that
extra point of difference.
Shows that you care about your customer’s
experience.
If you usher waiting customers into a bare, boring
waiting room, the customer will feel as though
your business hasn’t taken their experience into
consideration. It feels like their experience is
barely a concern on your radar. But, when you
improve your waiting room and seat customers
in a comfortable space that caters to their needs,
they will know that you care about all aspects of
their experience.

4
DIGITAL SCREENS
INCREASE
PERFORMANCE
Improved Customer Experience
Customer experience refers to how consumers
interact with a business throughout the whole
customer cycle–from pre‐purchase, at‐purchase
to post‐purchase–via multi‐channel touch‐points.
Success in customer experience is determined
by how customers are engaged. Are they feeling
emotionally engaged to the brand? Are they
getting emotionally memorable experiences?
Statistics have shown that a digital screen has
a measurable impact on customer experience.
For one, it improves customer recall. An Arbitron
study reported that 83% of those who have seen
at least one ad on a digital signage screen in
the past 30 days specifically recall seeing the
content.
Digital screens also have great impact on
customer satisfaction. Displaying visually
arresting and relevant information reduces
customer boredom and frustration. According
to a study by Aberdeen, the technology has the
potential to increase customer satisfaction and
retention by 46% and 30% respectively.

Increased Revenue
Digital screens can have a significant impact on
sales. An InfoTrends study reported that digital
signage:
• Bumps up the average purchase amount by
29.5%.
• Creates a 31.8% upswing in overall sales
volumes.
• Generates a 32.8% growth in repeat buyers.
• Generates 32.8% more in-store traffic.
• Encourages customers to spend 30% more
time in stores.
Boosting Brand Awareness
Companies who carefully present their key
messages and logos on a consistent basis will
see improvements in brand awareness.
InfoTrends reported that it has a 47.7%
effectiveness on brand awareness.
The technology allows the brand to be more nimble
in the messaging. Content can be changed easily,
and also rotated to reflect different brand positions.
Brand-specific content such as logos, colours
and mission statement can be incorporated in
regular messaging such as announcements for
subtle reinforcement of brand identity.
But most importantly – with a digital sign you
can increase your sales.
Businesses saw an average increase of 2.5-3%
per transaction and overall 3-5% sales uplift after
incorporating Digital Signage.
What is the performance of digital signage on this
cornerstone of successful marketing?

5 WIN-WIN
INCREDIBLE COST
BENEFITS FOR
THE ADVERTISER,
INCREASED
REVENUE FOR
THE BUSINESS
OWNER.
As far back as Ancient Egypt, advertising has
served a critical purpose in the business world by
enabling sellers to effectively compete with one
another for the attention of buyers. No matter
what goods and services your company provides,
you can’t rely on a one-time announcement or
word-of-mouth chatter to keep a steady stream
of customers.
The following is a summary of traditional
advertising mediums:

THE COST OF ADVERTISING NATIONALLY
BROKEN DOWN BY MEDIUM
Web Page FX
Setup
Process
Setup
Cost
Cost of
Medium
Cost to
Continue
National
tv Advertising
Design + Production
$63,000
to
$8 million
average of
approx. $342,000 per
30 second ad
Cost of media + agency
hourly rate
National magazine
advertising
Design
$500
to
$397,800
average of
approx. $250,000
per ad
Cost of media + agency
hourly rate
national newspaper
advertising
Design
$11
to
$1.4 million
average of
approx. $113,000
per ad
Cost of media + additional
design in future
direct mail marketing
Design
$50
to
$7,200
approx $51.40 per
order
Design publishing +
postage costs
telemarketing
Script Writing
$1,000
to
$5,200
$7 - $70 per hour
or
$35 - $60 per lead
$20 - $60/hour
national search engine
optimization
Website Configuration
$4,000
to
$10,000
Free
-$500/month to internet
marketer
national pay per click
marketing
Website Configuration
$4,000
to
$10,000
5c - $3 per
qualified visitor
Cost of clicks + -$500/
month to internet marketer
national email
marketing
Email Template Design
$4,000
to
$10,000
5c - $3 per
qualified visitor
-$500/month to internet
marketer
web content marketing
Development of web content
assets and graphical elements
$6,000
to
$12,000
Free
$0 (If content is written
around “evergreen” topics)

GlobalCom’s offer is unparalleled, as it provides a competitive,
world-first advertising platform that allows you to display
your ad to the community up to 288 times for only $1 a day.
You simply choose the audience and location you want to
receive your message, create a customized ad, and simply
upload the advertisement via an online portal. These ads can
be adapted anytime online.
Your message is displayed for 10 seconds in a 5-minute
loop, which will repeat continuously while the selected
location is open for business.
In a 16-hour day your message will be displayed for a minimal
cost of only $0.0052!
A digital sign also provides co-op or advertising opportunities
wherein you, the business owner, will receive an ongoing
revenue stream for the ads populated on your digital screen.
The ongoing revenue equates to 66.6% of the
$1-a-day advertising fee:
1. 33.3% of the advertising revenue is given to the
selected location owner
.
2. 33.3% of advertising revenue is given to the digital
display owner.

Below is a chart highlighting revenue generated on 1 location, over 1 year,
and for large businesses with multiple locations, the net effect of multiple
locations and multiple Digital Displays.

v
Digital Signage Misconceptions
Even after understanding the benefits of digital signage, many business owners
still have hesitations about bringing the technology into their business.
But the apprehension is usually based on big misconceptions about digital
signage.
• It’s Too Expensive
• It’s Difficult to Set Up
• It’s Tough to Manage
• Generating Content Takes Too Much Time
• It Requires Too Much Management
But with the right strategy and digital signage provider, your business can
alleviate all of these perceived problems.

Industries That Most Commonly Use Digital Signage
While digital signs can benefit just about any type of business, they are most
commonly found in the following industries.
• Hotels
• Restaurants, Bars and Cafés
• Service Provider (Lawyers, Accountants, Salons, Estheticians, etc.)
• Healthcare Providers (Doctors, Dentists, Eye Doctors, etc.)
• Retailers
• Auto Dealers/Repair Shops
• Hospitals and Healthcare Centres
• Corporate Offices/Business Centres
• Residential Communities (Apartments and Complexes)
• Senior Care Facilities
• Educational Facilities/Campuses
But digital signage is not restricted for a specific industry or type of business.
It can be implemented and used successfully in most brick and mortar
businesses

CALLT0
ACTION
CONNECT WITH YOUR COMMUNITY
BE THE SELECTED BUSINESS INFORMATION CENTRE
IN YOUR COMMUNITY
BECOME A PART OF THE GLOBALCOM MEDIA DIGITAL
NETWORK