RiverSource_Blueprint

STRATEGIC GROWTH BLUEPRINT
DIGITAL MARKETING & INTEGRATIVE
BRAND OPTIMIZATION
PREPARED FOR:
STRATEGY ARCHITECT: EUGENE SHATSMAN
216.395.0300 info@nationalstrategic.com

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STRATEGIC GROWTH BLUEPRINT
“We could have never imagined growing our practices as quickly
as we have with National Strategic on board."
DR. H, OWNER
Leading Behavioral Health Practice

STRATEGIC GROWTH BLUEPRINT
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Table of Contents
The Approach
Strategy First
Knowledge Initiative
Growth Opportunities
The Deliverables
Best-in-Class SEO
Website Design & Conversion
Reputation Management
Social Media Management
Sales Management & Training
Data & Analytics
Leadership
Partnership
The Next Steps
Engagement Letter

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The
National Strategic
Approach
"All too often with marketing companies, they start in a position where they can sell you, rather than
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analyzing what is actually going on in your business. That's why the blueprint and the online property
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appraisal we received from National Strategic were really helpful. They gave us places to go and outlined
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what we can improve on. ”
EMMA SQUARES
CHRISTIAN, Marketing THIRD Coordinator GENERATION / Beige OWNER
Leading Optical Practice

Your Strategic Growth Blueprint
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At National Strategic, we pride ourselves on prioritizing
marketing strategy over tactics. In order to deliver the best
results for our clients, we first design a strategic marketing
plan to deliberately and predictably grow your business. We
call this plan a Strategic Growth Blueprint. As part of our due
diligence, our analysts kicked off phase one of your Strategic
Growth Blueprint.
This initial discovery process shed light upon many key
elements of your business and allowed us to identify areas
ripe with opportunity for growth. In the next phase of the
blueprint, our team will formalize specific tactics, a timeline of
deliverables, and techniques for measuring success.
54%
FACT: Our clients report
that mapping out a strategic
deployment plan for their
marketing increased leads by
an average of 54%
year-over-year.
"We interviewed several other marketing agencies prior to bringing National Strategic Group
on-board, and I think one of the main things that stood out to us were the perspectives they
offered in their initial strategy planning. They really invested the time to better understand our
needs, our values and our opportunities. What they sent us was way more than just a brochure
of services.”
DAVID, CEO
Multiple Location Medical Practice

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STRATEGIC GROWTH BLUEPRINT
"Knowledge is having the right answer.
Intelligence is asking the right question."
“Every business has unique marketing leverage points
that can be fully monetized. The difference at National
Strategic is we invest the time to uncover what they
are and put in the work to bring them to light.”
Eugene Shatsman, Managing Partner
Beyond being experts in marketing, at National Strategic we’re devoted to being experts on you. We get
intimately familiar with your business, your place in the industry, and your competition.
The first step in this in-depth research initiative starts with an inventory of your brand’s current digital
performance. We call this analysis an Online Property Appraisal (OPA) which has been provided to you in
a separate document. .
"“Their research of the rapidly changing digital market and how
our world is affected by it is unparalleled.”
JOHN, PRESIDENT
Large Multi-state Service Company

STRATEGIC GROWTH BLUEPRINT
High level, River Source can grow in the following ways:
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Increase Your
Customer Base
Increase
Transactional
Frequency
Increase the
Size of
Transactions
Another benefit of the OPA analysis is taking a “bottom-line” look at how your marketing
elements are performing. Many of the areas that warrant immediate attention are technical.
These technical concerns range from the less time intensive, such as repairing broken links, to
the more complex and time intensive, such as optimizing a mobile responsive website.
The River Source’s Core Leverage Points
1. Widespread Insurance Partner Relationships & Private-Pay Affordability
2. Naturopathic Recovery Approach
3. Patient Comfort & Appeal - Gender Separate
4. Multiple Distinct Target Audiences Such As: Pregnant Women & Native Americans
“One of our core values at National Strategic is to never let
a single stone go unturned. As marketing strategists, we
understand our clients rely on us to constantly push the
envelope. How can we get better? What did we learn from this?
What else can we be doing? These are the types of questions
we challenge each other with in our strategy sessions. The
expectation is to never sit still.”
Jaime, Director of Strategy

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STRATEGIC GROWTH BLUEPRINT
The River Source Growth Opportunities
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Digital Presence
If you don’t rank in the top search results, customers will have a hard time finding your business
online! Our team will develop an SEO deployment strategy to augment a more dominating digital
presence that:
üü
Allows your business to become a more trusted authority in the eyes of Google and helps provoke
more web traffic.
üü
Propels your position in the marketplace above your main competition in top geo-target areas.
üü
Generates more qualified leads in the Mesa, Arizona City, Phoenix and other surrounding areas
across the state of Arizona.
üü
Leads to more organic growth in the areas of the business that matter most; such as residential/
inpatient, intensive outpatient treatment and detox.
üü
Builds a steady influx of new patients who are attracted to the naturopathic and holistic appeal.
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Brand Awareness
Google places the top three most relevant local listings to a user’s search in the highly coveted snack
pack. Our plan to increase your local relevancy includes:
üü
Optimizing your Google-My-Business page for maximum ROI.
üü
Verifying that all NAP (Name, Address, Phone) data is accurate and consistent across all local
listings. Also making NAP updates to key areas on your website.
üü
Deploying a social proof strategy with a hyper-focus on generating a high volume of 5-star reviews
and leveraging our proprietary review response protocols.
üü
Re-building a mobile-responsive website that’s optimized for the top geographically related
searches in the Mesa, Arizona City, Phoenix and surrounding areas across the state of Arizona.
üü
Leveraging social media platforms, such as Facebook and YouTube to promote the unique selling
propositions your brand has to offer.
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Brand Messaging
Our team uses concise language to best convey your underlying value proposition and creates
content aimed to increase both engagement and conversions. This work will include:
üü
Using best copywriting practices to re-build your website that speak directly to your coveted
audience and help highlight your unique offerings.
üü
The creation of clever call-to-actions and lead capture forms backed by our split-testing protocols
to identify the most effective language and placement.
üü
Creating multi-purpose email marketing campaigns to both your prospective and past
patient-base.
üü
Generating more referrals by leveraging patient testimonials through the Continuing Care Program.
ü ü Writing creative paid ad headlines and compelling copy to advocate high click-through rates,
maximum conversions and the most ROI.

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Reputation Management
Your prospects care what their peers have to say, and they want new genuine insights to your
business. We can generate social proof by:
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üü
Interviewing your Alumni members who have inspiring stories to tell about how The River Source
has helped them achieve sustained sobriety.
üü
Converting those interviews into powerful written and multi-media assets to leverage on multiple
platforms.
üü
Installing our review generation protocols which can occur at the time of treatment or after
treatment.
üü
Building private social media pages for addicts in recovery to use as a recovery resource, a source
of support and an interactive platform. This is also a referral generation source for The River Source.
üü
Implementing our proprietary review response system to encourage others to leave reviews and showcase
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Social Media Visibility
Our team uses concise language to best convey your underlying value proposition and creates
content aimed to increase both engagement and conversions. This work will include:
üü
Using best copywriting practices to re-build your website that speak directly to your coveted
audience and help highlight your unique offerings.
üü
The creation of clever call-to-actions and lead capture forms backed by our split-testing protocols
to identify the most effective language and placement.
üü
Creating multi-purpose email marketing campaigns to both your prospective and past
patient-base.
üü
Generating more referrals by leveraging patient testimonials through the Continuing Care Program.
üü
Writing creative paid ad headlines and compelling copy to advocate high click-through rates,
maximum conversions and the most ROI.
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Design and Layout
A clean and modern website that incorporates the most advanced lead capture tools will increase
your visitor conversions. Attract more paying customers by:
üü
Creating a user experience design that allows your visitors to easily navigate and learn about your
brand’s core values, while taking the optimal path to conversion.
üü
Optimizing a mobile-responsive website that ranks at the top for most relevant keyword searches
in the Mesa, Arizona City, Phoenix and other surrounding areas across the state of Arizona.
üü
Designing a visually-appealing user interface with visual hierarchy in mind to ensure things such as
buttons, links and other tools stand out and are easy-to-use.
üü
Positioning content and conversion assets in the most effective places based on predictable
pattern trend analysis.
üü
Utilizing social proof assets such as compelling patient stories and video testimonials that inspire

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STRATEGIC GROWTH BLUEPRINT
Best In Class SEO
"A big part of our SEO strategy is gathering intelligence, whether
that be in the marketplace or directly from your competitors.
When we analyze data, it’s not just empty information. We analyze
it, we interpret it, then we highlight what it means to create an
action plan for what to do with it.”
Cameron, SEO Team Leader
The running joke at our office is if you want to hide a dead body, just
put it on the second page of Google. (Seriously, nobody will find it.)
All jokes aside, deploying a comprehensive SEO strategy is the key
to generating organic, qualified leads to your website and building a
strong digital presence.
100%
Our “best-in-class” SEO claim is backed up by our commitment to do
much more than create some content and build you a nice-looking
website. In order for your brand to stay relevant, our team heavily
relies on rigorous testing, review and constant optimization.
FACT: 100% of active
clients at National
Strategic Group are
ranking on page one of
Google.
“Before working with National Strategic, we were being penalized by Google for a
number of different reasons. We had bad backlinks, we didn't have a mobile-responsive
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website and within three months, we had double the amount of unique visitors to our
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website. Today that number has icnreased by over 300%."
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JAMES, CO-PRESIDENT
EMMA SQUARES
45+ LOCATION EYE CARE PROVIDER
Marketing Coordinator / Beige

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STRATEGIC GROWTH BLUEPRINT
Our Process
Four Fundamental Pillars of SEO
On Page
Also known as back-end optimization, on-page SEO is the
foundation for maximizing the performance of all the other
elements in your SEO strategy. It’s not flashy, but it’s a crucial
component because it’s ultimately the way your website
communicates with Google.
On-page SEO is not like a watch, you can’t just set it and forget it. It’s
an ongoing process. What works now might not work later because
Google is constantly changing their algorithms, often several
times per day. Our team of SEO experts stay up-to-date with a
hyper-focus on on-page re-optimization. The truth is – you may not
always notice this technical and behind-the-scenes work, but this
rigorous management delivers results.
800
FACT: Google has made
over 800 updates to its
search algorithm in the
last 12 months.
Off Page
A well-defined off-page SEO strategy is much deeper and goes far beyond high-volume link acquisition.
Our proprietary process is all about quality backlinks originating from high-authority and trustworthy
sources. We inspect and remove any links that negatively impact your brand, clean up your entire
link-profile and verify all your listings are complete and consistent. We focus on building solid new links
by creating new content for your brand, such as press releases, blogs and other relevant listings.
At National Strategic, what really makes our process unique is the research component to how we
prepare for your off-page strategy. We utilize our advanced tools and resources to help identify
relevant, high traffic sites and execute a competitive analysis to check out what your top competitors
are doing well.
Our comprehensive off-page approach compliments our on-page efforts to generate more qualified
web traffic and increased rankings.

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Content & Structure
Now more than ever, Google rewards engaging and relevant content. Our copywriting team
collaborates with our SEO team to make sure that’s exactly what we deliver every single time. We don’t
“keyword-stuff”, rather we develop content that aligns with the over-arching brand message and is
extremely easy-to-digest for prospective customers.
Google also rewards websites that are structurally sound. They look at the overall functionality of your
site. They verify it’s properly optimized for mobile and other devices, how secure it is, how it’s coded,
and they are constantly changing the parameters for what they consider a “fully-functional” site. Our
web development team has processes in place to make sure when an algorithm change is made, your
site continues to perform at a high level.
Local & Social Signals
Over the years, National Strategic has developed many proprietary
techniques and strategies that will help your business become as locally
relevant as possible.
Our experience has proven that our clients find the most success when
we build up their rankings to the local Google Snack Pack. Additionally, we
focus on leveraging various social platforms, like Facebook and YouTube,
that we know boost SEO.
93%
FACT: The Google Snack
Pack appears in the #1
spot 93% of the time
when a local search is
being performed. Almost
half of all searches
on Google are of this
nature.
Take-Away
It takes all four fundamental pillars to properly execute an effective SEO strategy. Once the SEO foundation
is in place, we move on to advanced optimization techniques by leveraging in-depth keyword research and
creative geographic strategies.
100 % of our clients currently rank on page one of Google. To us, “optimization” isn’t a one-time deliverable.
It’s an ongoing process that demands steady and continuous attention-to-detail in order to consistently get
results.

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STRATEGIC GROWTH BLUEPRINT
Website & Conversion Optimization
“At National Strategic, we challenge ourselves to think
about the sales process first. If a first-time prospective
customer asked you about your brand, what would you
say to them?
That’s exactly what we think about when designing a
website for our clients because what we’re ultimately
creating is much more than a brochure or a business
card, it’s a digital sales person.”
Kayla, Web Design Team Leader
The goal of web design is to ensure your site is both aesthetically pleasing and functional for your
visitors. From our best copywriting practices and multimedia production to our compelling call-to-actions
and clever opt-in’s, we make sure your site is engaging, visually-appealing and effective.
We focus heavily on the overall navigation of the site and make sure that each page can stand alone.
This collaborative effort with our SEO team delivers a cohesive strategy to convert leads into prospects
and prospects into customers.
“National Strategic produced an excellent website, reviewed the material with me to make
sure it fully represented the uniqueness of my brand, and then implemented it in very short
order. In less than a week, I had an active website up and running and the phone began to
ring immediately.”
DR. JERRY, OWNER
Addiction Treatment Practice in Kentucky

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Other
Websites
"Design & Launch"
üü
üü
üü
üü
üü
üü
üü
Basic or no website analytics
Mobile friendly, not mobile responsive
Off-the-shelf offerings and services
Information focused, conversions low priority
Pre-templated, drag & drop design
Standard site security
1-800 customer support tickets
Our
Websites
"Strategize, Wireframe,
Design, Launch,
Monitor, Test, Analyze,
Re-optimize."
üü
ü ü
üü
üü
üü
üü
üü
üü
üü
üü
Strategic roadmapping & wireframing
"Before & After" - providing growth metrics to
compare old vs. new website
All-device responsive design
Strategic theme & custom layout components
backed by in-house consumer psychology
studies
Advanced website analytics
User-behavior analysis
Heat maps to identify partner trends &
predictions
Tagging data
Zero interruption service protocols
HTTPS secure site with SSL
üü
üü
üü
üü
üü
üü
üü
üü
üü
üü
üü
üü
üü
New insights & blog postings
Sales funnel analysis
Social proof
Social Media Integration
Fully-optimized video content
Visual hierarchy best practices
Various CTAs with split testing
Exit intent controls
Live chat boxes
Pixel analysis to collect re-targeting data
Engaging email campaigns with automations
Optimal support with fast & reiable turnaround
plus multiple methods of communication
Constant re-optimization protocols & site
management

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STRATEGIC GROWTH BLUEPRINT
61%
FACT: Google reports
that 61% of users are
unlikely to return a
website that is not
mobile-responsive and
nearly half will choose
to visit a compeitors site
instead.
What Matters
With hundreds of tools and tactics at our disposal, many being proprietary to National Strategic, we customize a web
design strategy that’s centered around maximizing every visit, click, conversion and minute-spent on your site. We take it
to the next level by studying trends in your unconverted traffic and we implement re-targeting tools to capture additional
leads.
Most first-time visitors to your website are in the “interest” stage of the sales funnel. They’re intrigued, they want to learn
more, but they still may have questions about your brand’s core values and what you can offer. Our primary objective is
to meet those expectations. We want to deliver an unflawed experience that’s both geared towards influencing buying
actions and focused on having assets in place to convert once they do.
Everything we do for your digital brand is revolved around data-driven insights from the marketplace and your target
audience. The content we create for you is original, it’s captivating and it’s strategically placed with a purpose.

STRATEGIC GROWTH BLUEPRINT
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Mobile Friendly vs. Mobile Responsive

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STRATEGIC GROWTH BLUEPRINT
Paid Traffic For Maximum ROI
“The truth is there's no "secret sauce" for creating a
successful paid advertising campaign.
Great pay-per-click results are derived from a level of
intense management that most businesses simply aren't
set up to manage alone. That's why we provide our clients
with a team that's solely devoted to getting great returns on
your paid advertising investments.”
Jeff, Senior Production Manager
Our strategic content development team uses data-driven insights to optimize your paid advertising
campaigns. To maximize ROI, we create a consistent and compelling message for your brand that
combines the most opportune keywords, site experience and conversion tools.
Whether it’s Google Adwords, Facebook, Youtube or any other paid advertising, we offer much more
than “oversight.” Our team is constantly fixated on studying trends with our rigorous testing protocols, as
we adjust and re-optimize your campaigns to help grow your business one click at a time.
“Today we work with National Strategic in many different areas of digital marketing, but we
specifically brought them in to help us with our pay-per-click campaigns in the beginning. They
really offered us a new perspective and a fresh approach to our paid advertising strategy
and we immediately saw the results. We started to see a significant increase in our clicks per
campaign and our conversion percentage increased 80% month-over-month.”
JULIE, PRACTICE MANAGER
Leading Plastic Surgery Practice

Google Adwords
We work rigorously to increase volume
and decrease spend by obtaining lower
conversion costs, high click-through rates
and maximum conversion rates.
STRATEGIC GROWTH BLUEPRINT
üü
üü
üü
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Core Strategy Deliverables
Deep Level Understanding of your Business and PPC Goals
Comprehensive Overview of PPC History
Develop PPC Strategy & Review Approach
Extensively Complete a Keyword Research Analysis
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üü
üü
üü
üü
üü
üü
üü
Initial Development of Negative Keyword Lists
Keyword Categorization & Ad Group Development
Write Creative & Effective Ad Copy – Multiple Ads for Split-Testing
Set Budget Optimization Tools
Select Best Ad Times & Geographical Targeting
Tracking Codes for Google Analytics and PPC Conversion Tracking
Final Review & Launch Live!
Core Management Deliverables
üü
üü
üü
üü
üü
üü
üü
Ongoing PPC Strategy Development
Ongoing Keyword Performance Analysis & Optimization
Interactive Retargeting Ad Campaigns for Non-converting Visitors
Deploy Monitoring Protocols for Bidding & Positioning
Ongoing Ad Copy Analysis, Testing & Re-Optimization
Thought-Leadership & Brainstorming Sessions for New Campaigns
Weekly PPC Analysis & Reporting; Review
21-Point
Adwords Audit
üü
üü
üü
üü
üü
üü
üü
üü
üü
üü
üü
Keyword Audit
Conversion tracking
Call tracking
Display campaigns
Retargeting strategy
Negative keywords
GEO targeting
Quality score distribution
Budget efficiency
Settings review
Ad copy review
üü
üü
üü
üü
üü
üü
üü
üü
üü
üü
Mobile strategy
Landing pages
Mobile apps
Click-through-rate
Strategy review
Keyword efficiency
Negative Keywords
Market share
Day partin
Device Distribution

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STRATEGIC GROWTH BLUEPRINT
Facebook Advertising
"Facebook's ad platform is the first medium that truly
allows us to hyper-target the audiences for our ads.
Shattering the constraints of traditional marketing when
you only could target by demographics or geography,
Facebook allows us to build your perfect audience, also
selecting prospects by lifestyle, interests, behaviors and
so much more. This eliminates wasteful spending, and
ensures that the message is perfectly honed to those who
care about it.”
Linsdsay, Social Media Team Leader
National Strategic Group has the knowledge about advanced targeting and delivery options that will
set your paid ad campaign on the track to success. With in-depth research into message testing and
experience in audience building and lead generation, we leave nothing to chance. We use analytics to
monitor each part of a campaign and make ongoing adjustments in real time.

STRATEGIC GROWTH BLUEPRINT
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There's no point in speaking to an empty room!
Our experts can help build the ideal audience for your brand.
Core Deliverable: Split Testing
You can feel confident that your ads are reaching the right people, in the right place, at the right
cost. National Strategic’s split-testing and optimization process will give you the data to put your
mind at ease.

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STRATEGIC GROWTH BLUEPRINT
Reputation Management
"A core part of your digital reputation is your social reviews.
We all know reviews matter when we're making buying
decisions. Total star rank, review volume and recency of
reviews have historically been key decision drivers. In
addition, our analysts have identified ways that your
reviews can help with your Search Engine Optimization and
position you above others in your industry."
Jen, Rep Management Team Leader
Reputation Management is a fundamental part of brand management so it is essential to a successful
marketing strategy. Over the years, we’ve helped many businesses who pride themselves on having
superior customer satisfaction ratings, but were plagued by inferior, sub 3-star ratings. Unbeknownst
to them, they were instilling doubt in a significant portion of their prospective customers before ever
having an opportunity to engage with them.
In today’s ever-demanding market for social proof, it’s not only crucial to build a positive online presence
for your prospective customers, you must also prove to Google that you’re a trustworthy authority as
well.
Common Starting Points
The way I view my
brand’s reputation
is not the way it
appears online
My social reputation
does not accurately
reflect the feelings of
my customers
I’m not really sure
what my online
reputation is or how
to gauge it

STRATEGIC GROWTH BLUEPRINT
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Google Reviews Are Important
üüPrior to making a buying action, 1 out of 3 consumers will view a business
profile to see if they responded to their customer's review.
üüA recent consumer report has shown that "medical/healthcare" is the #3
ranked vertical market in which most consumers read reviews prior to
making a buying decision. (Restaurant and hotel were ranked #1 and #2.)
üü86% of consumers look at online reviews before doing business with a
company even if they received a personal referral.
üü51% of consumers surveyed will not consider doing business with a company
who has less than a 4-star rating.
üüMost consumers say they only look for reviews within the last 28 days, as
they are the most relevant.
93%
FACT: 93% of people
use online reviews to
validate a business or
practice.
üüBusiness with fewer than 30 reviews lose credibility.
üü70% of consumers surveyed say they have the ability to spot fake reviews.
What's the minimum star rating a business must have
for a customer to use them?
39% 39%
4%
8%
9%
1 Star 2 Stars 3 Stars 4 Stars 5 Stars

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STRATEGIC GROWTH BLUEPRINT
An Increase in Positive Reviews Leads to More Discovery Searches
Glenview, IL
April 2017 June 2017 March 2018
Total Reviews
8
32 67
Rating
3.1
4.4
4.7
Discovery Searches
2568 3196 4322
68% INCREASE YEAR OVER YEAR
“It’s interesting because while we have surveyed our patients and we come across with really
good service, 97% would refer us to a friend or family member; yet our online reputation was
dramatically different, it was largely negative. Our online reputation was highlighted by 1-star
and 2-star ratings until National Strategic introduced us to their reputation management
program."
JAMES, CO-PRESIDENT
45+ Chicago Location Eye Care Practice

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Our Process
Our Success Tracking Program is backed by our in-depth knowledge and experience in human psychology
and consumer behavior. Our proprietary system focuses on generating positive reviews through our
interviewing process with your customers. This program also provides unparalleled insights into your
business and highlights what you are doing well and where you can capitalize on future opportunities.
Four Keys To Our Success Tracking Program
'
Positive Online Review Generation
This is not about monetary incentives to your customers in exchange for reviews. Our experienced rep
management team members are specially trained to psychologically prime your customers to leave a
positive review.
Response Value Proposition
We implement our proprietary review response system to properly respond to positive reviews,
combat negative online perceptions and deploy our best practices for the removal of malicious
reviews.
Testimonial Repository Compilation
We leverage quality conversations we have with your customer-base to produce compelling video,
audio and text testimonials.
Operational Insight Report Production
We provide you with the in-depth knowledge we’ve gathered directly from your customers to give you
a unique understanding of why they choose to do business with you, what they value most about your
company and where your biggest opportunities in the market exist.

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STRATEGIC GROWTH BLUEPRINT
Social Media Management
"Nearly 80% of adults use Facebook and 1 out of 3 millennials say they
engage with a brand on a social media at least once a month. I think
those are pretty telling statistics that prove the days of just “existing” on
social media simply don’t cut it anymore. That’s why we create holistic
strategies that are hyper-focused and centered around engagement.
We don’t curate content. Sure, we look at market trends to see what
others are doing well, but we’re not in the business of recycling. We focus
on leveraging your unique voice by creating original and buzz-worthy
content that gets the right audience excited about your brand.”
Lindsay, Social Media Team Leader
Overview
Most of your prospects are on social media; yet the majority of businesses in today’s market do not have a
clearly-defined social media strategy.
Three Fundamental Ways We Can Effectively Utilize Social Media
'
Brand Building
Position your business accurately as a “magnetic” authority in your field
18-49
Awareness and Hand-Raising
Generate audience-building activities to highlight your qualified prospects
Lead Generation and Funnel Engagement
Transition your qualified prospects through the sales funnel
FACT: Youtube reaches
more people between
the ages of 18-49 than
any cable network
in the U.S.
Social Account Creation
Our social media ninjas know how to create an account that engages customers and
encourages more followers. Your social presence builds your brand and increases
customer loyalty through meaningful conversations and connections.

STRATEGIC GROWTH BLUEPRINT
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Social Account Management
Constantly posting relevant and engaging content, researching best practices and analyzing reports can be
a big time commitment. Our creative team can craft a variety of original content specifically
for your brand to establish your voice, build your credibility, bolster your reputation, entertain your
audience, and showcase your personality. Some of our social media content specialties include:
Low-cost, high-volume graphics
Videos
Blogs
Images
Infographics
Post Copy
We not only know the best times to post for maximum visibility, but also can provide you with regular reports
and benchmark goals, so you are always ahead of the curve.
"One of the areas that really impressed us about National Strategic was their ability to build us a
larger and more engaged following on social media. They laid out some really exciting content ideas
that were both educational and promotional. Our current member-base loves it. It's helped us
upsell and promote new offerings and I was actually pretty surprised to see how great of a referral
source it's become over the past few months.”
BOBBY, C-OWNER
Health and Wellness Center
How We Create Buzz For Your Brand

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STRATEGIC GROWTH BLUEPRINT
Sales Management and Training
“I think offering this type of sales program perfectly encapsulates the
reason why we consider ourselves a “results-focused” company. It’s the
perfect complement to a sound digital marketing strategy.”
Dan, Sales Management Team Leader
Beyond Digital Marketing
Most marketing companies stop when they get your phone to ring, but we know one simple way to increase
ROI is to turn more of those phone calls into dollars for your business. That’s why our strategy doesn’t stop
with lead generation.
Led by our world-class sales trainers, we’ve developed a proprietary sales management and training
program that was specifically designed to capture more revenue, more often. With a proven track record, our
processes open more doors of opportunity within your current customer-base and will not only help improve
your retention rates, they will help generate more qualified referrals as well.
National Strategic clients utilizing sales management and
training programs see an average increase of...
45%
APPOINTMENT
41%
CONVERSIONS
17%
SALES YEAR-OVER-YEAR
33%
RETENTION
46%
REFERRALS
SHOW-RATES

STRATEGIC GROWTH BLUEPRINT
Sales Management Best Practices
29
üüEmploy state-of-the-art technology and software
systems to track and listen to inbound calls
üüDevelop customized sales scripts based on our intimate
knowledge of internal processes
üüTrain staff on objection-handling, controlling
conversations, tonality and closing tactics
üüWork with front-line staff to develop active listening and
rapport-building skills
üüCreate custom engagement procedures for
practice-based businesses such as; appointment
confirmations, missed appointments and “win-back”
operations
üüDesign proprietary reports to continue monitoring
progress after initial training is complete
üüConduct periodic reviews for staff accountability and
advanced growth
“We were having a lot of issues with our phone staff not answering calls correctly and we just weren’t
having a whole lot of consistency with the calls. National Strategic implemented a phone script for us and
they worked with our girls on everything from tonality to how to stick to the script when difficult questions
were being asked.”
“They implemented a very structured training program and it was really unbelievable how it turned our
practice around in a very short amount of time. We could immediately see revenue increasing due to that.”
DR. ANDREA, CO-OWNER
Leading Plastic Surgery Practice in Dallas, TX

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STRATEGIC GROWTH BLUEPRINT
Data & Analytics
“We’ve always been a data-driven company and it’s really a collaborative
effort between our analytics team and our strategy team. We research
and pull data using the most advanced technology, so our strategist
team can offer their clients very clear and decisive information to
showcase ROI performance.”
Jorge, Analytics Team Leader
Fueled by the work of our best-in-class analyst team, our strategists are able to measure, analyze and
manage the performance of your marketing efforts. We look at the whole picture and focus on every step of
the sales funnel. From initial interest and hand-raising to the final purchase, every aspect of your customer’s
journey is tracked, analyzed and optimized for maximum performance.
“I’d say it starts with Eugene. You can just tell how he demands knowledge out of his team. I don’t think
they’ve ever came to a meeting of ours without an organized agenda, they always have the right data
we need and the type of analytics they provide us with have been far superior than any other marketing
company we’ve ever worked with.”
VINCE, CEO
Multi-Disciplinary Medical Practice Group

STRATEGIC GROWTH BLUEPRINT
31
By The Numbers
KPI's And Meaningful
Marketing Metrics
Whether it’s a campaign deliverables review or a thought-leadership brainstorming
session, we come prepared to every single meeting with data-driven insights to present.
Using advanced analytic tools and custom template structures, you can count on our data
Domain & Page Authority
scientists to deliver clear, accurate and organized reports that help put the value of each Backlink Analysis
campaign into perspective.
SEO
Page Rank & Positions
Organic Click-Through Rate
GEO Traffic
Competitor Research
Analytics Snapshot
97,846
Total calls
analyzed
in the past 12
months.
268
Average volume
of calls analyzed
per day.
WEBSITE
Visitors & Page Views
Form Conversion Rates
Bounce-Rate
Conversion-Rates
Unique Website Visitors
Pages Viewed Per Session
Average Time on Page
Organic SERPs
Page Speed & Load Time
GOOGLE-MY-BUSINESS
Local Snack-Pack Rank
Total Traffic
Conversions
Landing Page Visitors
Local Keyword Rankings
3:41
Average call
duration.
6,007
Call analysis hours
spent in the last 12
months.
PAID TRAFFIC
Cost Per Conversion
Impressions
Clicks
Click Through Rate
Quality Score
Cost Per Click
Conversion Rate
Average Position
EMAIL CAMPAIGNS
Open Rates
Click Through Rates
Actions on Landing Page
Conversion Rates
Bounce & Unsubscribe Rates
SOCIAL MEDIA
Social Media Reach
Social Media Engagement
Actions on Page
Page Views
Page Likes

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STRATEGIC GROWTH BLUEPRINT
Leadership
"The strength of the team is each individual member. The strength of each member is the team."
Alex K.
Division Manager
Cameron M.
VP of Operations
SEO Team Leader
Christian O.
Director of
Web Development
Christian M.
Graphic Design
Team Lead
Dennis P.
Senior SEO Analyst
Cameron M.
Senior SEO
Strategist
Jaime S.
Director of
Strategy
Jeff B.
Senior Production
Manager
Jen G.
Reputation
Management Leader
Jorge S.
Analytics Team
Leader
Justin M.
Director of
Creative Strategy
Kayla S.
Dir. of Product
Strategy/Web Team
Lead
Lyndsey F.
Copywriting Lead
Lyndsay S.
Social Medla Lead
Patrick F.
Dir. of VIdeo

STRATEGIC GROWTH BLUEPRINT
33
Key Strategists
Eugene Shatsman
Lead Strategist
With a proven track record of delivering measurable growth
to clients, Eugene believes that only a complete strategic
approach will allow a business to fully capitalize on its
potential. He has meticulously studied human psychology
and economics to understand and predict decision drivers
for marketplace behaviors. This passion now serves as
guiding principles for National Strategic’s Intelligence Team
which gathers insights on industries, consumers and
competitors of our clients.
Eugene’s approach to marketing requires deep knowledge
of the client, so he can recommend marketing tools that
work together as comprehensive solutions. Because of his
commitment to staying ahead of changing technologies,
Eugene is regularly sought out as a keynote speaker and
educator. With his private clients, he is selective and
deliberate – investing time in the businesses that match his
core values.
Dan Wargo
Lead Strategist
Dan will be your direct point-of-contact ensuring everything
we do not only meets your goals but exceeds your
expectations. He is a renowned Sales Trainer and Sales
Process Architect, with experience with over three dozen
behavioral health centers, making him a true expert in
sustainable growth for a variety of recovery programs. Dan’s
diverse background in sales management uniquely qualifies
him to ensure that your marketing doesn’t come to a halt
when your phone rings.
A passionate and driven marketing expert, he is the guy who
always has your back, and never stops looking for solutions.
If you asked Dan’s clients – they’d say he’s organized,
prepared and always armed with data. Regardless of the
program type, Dan always takes the time to truly understand
the clients’ experiences and identify leverage points that can
help propel the practice.

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STRATEGIC GROWTH BLUEPRINT
Partnership
Working with National Strategic means adding a partner to your team that cares about your success
as much as you do. That’s why here at National Strategic we pride ourselves on full and complete
transparency from the very beginning.
We don’t do long-term contract
We don’t offer meaningless guarantees
Next Steps
Our results speak for themselves
1
Letter of Engagement
Sign & email an executed copy to: info@nationalstrategic.com
2
Partnership Kick-Off
Schedule a 60-minute onboarding discovery call with your strategy team
3
Touchpoint Management
Select a date and time for regularly scheduled progress updates
4
5
Timeline Deliverables
National Strategic will compile a calendar showcasing the scope of work
and highlighting important deliverables and milestones
Launch
Production work begins according to the agreed upon calendar and deployment
schedule

Letter of Engagement
35
1. Deliverables
Planning & Preparation
(1) Strategic Kick-Off & Onboarding
(2) Key Personnel Introductions
(3) Finalize Strategic Growth Blueprint
(4) Gantt Chart & Production Timeline
(5) Touchpoint Management Guidelines
Strategy & Execution
(1) Search Engine Optimization
(2) Website Design & Conversion Optimization
(3) Paid Traffic
(4) Reputation Management
(5) Social Media Management
(6) Sales Management & Training
(7) Data & Analytics
Strategic Management
(1) Ongoing Management & Deliverable Optimization
(2) Install Call Tracking, Routing and Monitoring Technology
(3) Internal Metrics Reporting and Production Analysis
(4) Customize Success Tracking Program & Data Analysis
(5) Thought Leadership & New Campaign Development
2. Place Where Services Will Be Rendered
The Consultant will perform all services in accordance with this engagement letter at the Consultant’s
offices in Cleveland, OH via phone/web conference.
3. Manner and TIming of Services
We recognize that time is of the essence in accomplishing our goals, so the manner and timing of the
performance of this work is at the discretion of the Consultant with a very rigorous work plan.
Consultant will submit to Client all communications to be deployed on their behalf for review and
approval prior to publication or deployment unless otherwise directed by Client.
4. Confidential Information
The Consultant agrees that any information received by the Consultant during the performance of
the Consultant's obligations in accordance with this Memorandum of Engagement, which concerns all
business, personal, financial or other affairs of the Client and their Customers will be treated by the
Consultant in full confidence and will not be revealed to any other persons, firms or organizations.

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STRATEGIC GROWTH BLUEPRINT
5. Use of Services
a) The Consultant may from time to time recommend the Client use the products or services of third
party providers. Any additional costs will be paid exclusively by the Client. If these costs are paid by the
Consultant, they will be reimbursed to the Consultant within 30 days.
b) The Client may from time to time request that the Consultant arrange for third party services at an
additional cost to either party or both. All costs to the Consultant for those services will be paid by the
Client but in no event shall the Consultant engage third party services without the prior authorization of
the Client.
c) Client acknowledges that any contracting of products or services as described above is outside of
this Memorandum of Engagement and the Consultant is not responsible and cannot be held liable for
the nonperformance of any third party providers whether recommended by the Consultant or not.
Additionally, such nonperformance does not affect the terms of this Memorandum of Engagement.
6. Compensation and Terms of Payment
The term of this engagement is ongoing, but there is no obligation or contract. Client agrees to pay
Consultant $12,500 per month for the first three months and understands the first installment of
$12,500 must be paid prior to starting work. After that, the ongoing engagement can be adjusted
to a mutually agreed upon monthly rate based on the needs of the Client. All services rendered by
National Strategic are included in this agreement. Cost per click of any Facebook advertising (paid
directly to Facebook), Google advertising (paid directly to Google), or any other paid traffic source will
be the responsibility of the client. All paid advertising budgets will be approved by the client prior to
deployment. If travel is necessary, travel expenses will be reimbursed by Client.
7. Life of This Engagement
This engagement and its terms will continue on a monthly basis thirty (30) days after the Client Kick-Off
Call is executed. The tentative date for the Client and Consultant Kick-Off Call is scheduled for June 28th,
2018. It can be terminated at any time with 30 days written notice.
8. Digital Property Ownership
If the Client has paid in full for the first three months of this engagement, Client owns all web property,
its content, high resolution images, videos and any other content created by the Consultant for Client.
Consultant agrees to transfer all digital property including relevant logins, domain names and web
property to Client upon request or termination of agreement.

STRATEGIC GROWTH BLUEPRINT
9. Exclusivity
During the term of this engagement, The River Source will be the only treatment facility
in a 125-mile radius where Consultant will provide marketing for inpatient addiction
treatment offerings.
LEGAL DISCLAIMER
a) Consultant does NOT provide legal, medical, psychological or financial advice. If you use any of the
information from the consultant or during training, you agree to do so at your own risk.
b) Client agrees to seek proper legal counsel and authorization regarding all Consultant recommendations
and work. Consultant agrees to modify any applicable work in regards to FACT or LAW, as advised
by the Client or the Client’s legal counsel.
c) Consultant will take every measure possible to protect patient privacy in accordance with HIPAA
regulations and behavioral health standards.
This engagement is agreed to in full and accepted by:
Print Name
Signature
Date