Omnichannel : The God of Marketing

Omni Channel Strategies: Creating A Better User-Experience
In the world of marketing and technology where everything is available on multiple platforms, a
multi-channel strategy is what everyone should start to follow. Even the physical stores should
start to promote their market online. With the help of ​Magento web design​, one can target
online marketing and promote the brand globally.
This method of marketing is known as Omnichannel Strategy where you showcase your market
on different platforms like mobile, tablets, laptops and other internet oriented devices with the
help of blogs, social media, online website or an app. But the concept of omnichannel is not
limited to marketing, it emphasis on seamless integrating marketing. This means that all the
platforms the user has a hold on should be linked together to assess their behavioral pattern.
Each way is very different and important on its own that enhances the way a customer interacts
with the store. The strategies are as follows:
● Picking from where left-off
As a business professional it is necessary to understand that their consumers might be
accessing their website over different platforms. For example, they might have added the
products from one platform and complete the purchase over other platform. Thus a shopping
experience integrating the channels and saving purchase record should be created.

● Rewards Program App
Some stores can create an app where a wallet is created for payment. The balance can be
updated any time and used to make payment, this allows them to use reward points that are
offered from time to time. The rewards earned can be reflected in the app and automatically
utilised whenever next payment is done.
● Integrating Online and Physical store
Bonobos has adapted a strategy that allows the customer to choose and try clothes in the store
itself and then the same dress can be purchased by their customers online. The buyer will get
doorstep delivery, this will reduce their inventory cost making them bot and ecommerce and a
retail store.
● Creating a different starting point
How nice it would be if you can start the purchase at one platform and contemplate it at
another. Value city Furniture allows its customers to create a shopping cart online and to
complete the purchase in-store.
● In-store online associates
Oasis which is UK based store uses a strategy to provide real time information to its customers
by way of giving ipad devices to the associates. This enables them to provide product

availability information to the buyers on the spot. If the product is unavailable they can
pre-order it through online store and complete the transaction later.
What is the future of Omnichannel strategy?
From the above developments we can see that the concept of omnichannel is driving more and
more customers to such stores. And the experience is not limited to the above mentioned
features, you can bring in more strategies as and when the consumer’s need change.
With​ ​magento web developers​ ​of Alinga ecommerce, any retail store can easily create a
website, taking a step closer towards Omni channel marketing.
TO CONTACT US
Company Name : ​Alinga Ecommerce
Address : 1 Como Crescent, Gold Coast QLD 4215, Australia
Contact Num : ​+61 418 693 764
Email ID : alingawebdesign@gmail.com
Website : https://www.alingaecommerce.com.au/
To Connect With Us