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Omnichannel : The God of Marketing

Omnichannel marketing is one of the most blooming strategy one could go for. When it comes to brand awareness nothing beats omnichannel strategy. Read Here more about it https://goo.gl/Uam3Ny

Omnichannel marketing is one of the most blooming strategy one could go for. When it comes to brand awareness nothing beats omnichannel strategy. Read Here more about it https://goo.gl/Uam3Ny

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● Rewards Program App<br />

Some stores can create an app where a wallet is created for payment. <strong>The</strong> balance can be<br />

updated any time and used to make payment, this allows them to use reward points that are<br />

<strong>of</strong>fered from time to time. <strong>The</strong> rewards earned can be reflected in the app and automatically<br />

utilised whenever next payment is done.<br />

● Integrating Online and Physical store<br />

Bonobos has adapted a strategy that allows the customer to choose and try clothes in the store<br />

itself and then the same dress can be purchased by their customers online. <strong>The</strong> buyer will get<br />

doorstep delivery, this will reduce their inventory cost making them bot and ecommerce and a<br />

retail store.<br />

● Creating a different starting point<br />

How nice it would be if you can start the purchase at one platform and contemplate it at<br />

another. Value city Furniture allows its customers to create a shopping cart online and to<br />

complete the purchase in-store.<br />

● In-store online associates<br />

Oasis which is UK based store uses a strategy to provide real time information to its customers<br />

by way <strong>of</strong> giving ipad devices to the associates. This enables them to provide product

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