India Sanitary Napkin _ Pads, Tampon & Pantyliners Market Outlook, 2023
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<strong>India</strong> <strong>Sanitary</strong> <strong>Napkin</strong> / <strong>Pads</strong>, <strong>T<strong>amp</strong>on</strong> & <strong>Pantyliners</strong> <strong>Market</strong> <strong>Outlook</strong>, <strong>2023</strong> Page - 1/8
Publisher Bonafide Research Type <strong>Market</strong> Research Report<br />
Product Code 180310291 Region Asia-Pacific<br />
Pages 117 Country <strong>India</strong><br />
Published Date 24-03-2018 Category Consumer Goods & Services<br />
DESCRIPTION OF THE REPORT:<br />
.<br />
<strong>India</strong> <strong>Sanitary</strong> napkin / <strong>Pads</strong>, <strong>T<strong>amp</strong>on</strong> & <strong>Pantyliners</strong> <strong>Market</strong> <strong>Outlook</strong>, <strong>2023</strong>' gives a comprehensive<br />
analysis on the <strong>Sanitary</strong> napkin industry of <strong>India</strong>. Since last few years, <strong>India</strong> is experiencing a major<br />
growth in the <strong>Sanitary</strong> napkin sales. The continuous improvement of literacy rates, the enhancement of<br />
consumers’ safety, sanitary consciousness and extended lifespan, plus improvements in conditions in<br />
rural areas, have all created opportunities for expansion of the sanitary napkin market.<br />
<strong>India</strong> <strong>Sanitary</strong> napkin market is expected to grow with a CAGR of more than 10% in the forecasted<br />
period of FY 2017-18 to FY 2021-22. Overall sanitary napkin is segmented into rural sanitary napkin and<br />
urban sanitary napkin market. Increased sales of sanitary napkin are due to increased percentage of<br />
working females and upgraded consumers’ consumption habits. Being aware of the problem, the<br />
government has started to take measures to promote sanitary products in poor areas. <strong>Sanitary</strong> napkins<br />
are increasingly getting popular among women. Of course, continuous education and marketing from big<br />
international brands has significantly contributed to this penetration. 90% of <strong>India</strong>’s sanitary napkin<br />
market share goes to international companies like P&G and Johnson & Johnson.<br />
Lower penetration is due to low incomes as well as the general lack of awareness of the importance<br />
of sanitary protection. The essential nature of sanitary protection is set to support performance,<br />
especially as the category’s key manufacturers are expected to invest in education c<strong>amp</strong>aigns to<br />
expand consumer base to include rural dwellers and low-income urban consumers. <strong>T<strong>amp</strong>on</strong>s may<br />
possibly emerge due to a continued trend of westernisation although it still seems far-fetched and it<br />
would rival pantyliners and standard towels in future; there might only be a slight rise in demand.<br />
Covered in the report:<br />
• <strong>India</strong> <strong>Sanitary</strong> napkin<br />
• Rural <strong>Sanitary</strong> napkin<br />
• Urban <strong>Sanitary</strong> napkin<br />
• <strong>India</strong> <strong>Pantyliners</strong><br />
• <strong>India</strong> <strong>T<strong>amp</strong>on</strong><br />
"<strong>India</strong> <strong>Sanitary</strong> napkin / <strong>Pads</strong>, <strong>T<strong>amp</strong>on</strong> & <strong>Pantyliners</strong> <strong>Market</strong> <strong>Outlook</strong>, <strong>2023</strong>" discusses the following<br />
aspects of <strong>Sanitary</strong> napkin in <strong>India</strong>:<br />
How it will help solving your strategic decision making process??<br />
The report gives an in-depth understanding of the <strong>Sanitary</strong> napkin market in <strong>India</strong>:<br />
- Global <strong>Sanitary</strong> Hygiene Product <strong>Market</strong> <strong>Outlook</strong><br />
- Global <strong>Sanitary</strong> napkin <strong>Market</strong> <strong>Outlook</strong><br />
- North America <strong>Sanitary</strong> napkin <strong>Market</strong> <strong>Outlook</strong><br />
- Latin America <strong>Sanitary</strong> napkin <strong>Market</strong> <strong>Outlook</strong><br />
- Europe <strong>Sanitary</strong> napkin <strong>Market</strong> <strong>Outlook</strong><br />
- APAC <strong>Sanitary</strong> napkin <strong>Market</strong> <strong>Outlook</strong><br />
- MEA <strong>Sanitary</strong> napkin <strong>Market</strong> <strong>Outlook</strong><br />
- Global <strong>Pantyliners</strong> <strong>Market</strong> <strong>Outlook</strong><br />
- Global <strong>T<strong>amp</strong>on</strong> <strong>Market</strong> <strong>Outlook</strong><br />
<strong>India</strong> <strong>Sanitary</strong> <strong>Napkin</strong> / <strong>Pads</strong>, <strong>T<strong>amp</strong>on</strong> & <strong>Pantyliners</strong> <strong>Market</strong> <strong>Outlook</strong>, <strong>2023</strong> Page - 2/8
- Total Women, Menstruating women and its penetration (Overall vs Rural vs Urban)<br />
- <strong>India</strong> <strong>Sanitary</strong> napkin <strong>Market</strong> Size By Value & Forecast<br />
- <strong>India</strong> <strong>Sanitary</strong> napkin <strong>Market</strong> Size By Volume & Forecast<br />
- <strong>India</strong> <strong>Sanitary</strong> napkin <strong>Market</strong> Segmental Analysis: By Company, By Region, By Demographic<br />
- <strong>Market</strong> Insights of <strong>Sanitary</strong> <strong>Napkin</strong> <strong>Market</strong> of Age below 24 years<br />
- Total women, Menstruating women and its penetration<br />
- ASP, Total Usage per Cycle and Volume Contribution<br />
- <strong>Market</strong> Insights of <strong>Sanitary</strong> <strong>Napkin</strong> <strong>Market</strong> of Age From 24-35 years<br />
- Total women, Menstruating women and its penetration<br />
- ASP, Total Usage per Cycle and Volume Contribution<br />
- <strong>Market</strong> Insights of <strong>Sanitary</strong> <strong>Napkin</strong> <strong>Market</strong> of Age above 35 years<br />
- Total women, Menstruating women and its penetration<br />
- ASP, Total Usage per Cycle and Volume Contribution<br />
- Product, Variant & Pricing Analysis<br />
- Product Variant Information<br />
- ASP of Overall vs Rural vs Urban <strong>Market</strong><br />
- Key Vendors in this market space<br />
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their<br />
market-centric strategies. In addition to marketing & presentations, it will also increase competitive<br />
knowledge about the industry.<br />
Report Methodology<br />
The information contained in this report is based upon both primary and secondary research. Primary<br />
research included interviews with various channel partners of <strong>Sanitary</strong> napkins in <strong>India</strong>. Secondary<br />
research included an exhaustive search of relevant publications like company annual reports, financial<br />
reports and proprietary databases.<br />
Please get in touch with our sales team in order to find out more.<br />
<strong>India</strong> <strong>Sanitary</strong> <strong>Napkin</strong> / <strong>Pads</strong>, <strong>T<strong>amp</strong>on</strong> & <strong>Pantyliners</strong> <strong>Market</strong> <strong>Outlook</strong>, <strong>2023</strong> Page - 3/8
TABLE OF CONTENTS<br />
.<br />
TABLE OF CONTENT<br />
1. Report Methodology<br />
2. Executive Summary<br />
3. Global <strong>Sanitary</strong> Hygiene Products <strong>Market</strong> <strong>Outlook</strong><br />
3.1. <strong>Market</strong> Size<br />
3.2. <strong>Market</strong> Share<br />
3.2.1. By Region<br />
3.2.2. By Company<br />
3.3. Global <strong>Sanitary</strong> <strong>Napkin</strong> <strong>Market</strong> <strong>Outlook</strong><br />
3.3.1. <strong>Market</strong> Size By Value<br />
3.3.1.1. Overall <strong>Market</strong><br />
3.3.1.2. Americas <strong>Sanitary</strong> <strong>Napkin</strong> <strong>Market</strong><br />
3.3.1.3. Europe <strong>Sanitary</strong> <strong>Napkin</strong> <strong>Market</strong><br />
3.3.1.4. APAC <strong>Sanitary</strong> <strong>Napkin</strong> <strong>Market</strong><br />
3.3.1.5. MEA <strong>Sanitary</strong> <strong>Napkin</strong> <strong>Market</strong><br />
3.3.2. <strong>Market</strong> Share By Region<br />
3.4. Global <strong>Pantyliners</strong> <strong>Market</strong> <strong>Outlook</strong><br />
3.4.1. <strong>Market</strong> Size By Value<br />
3.4.2. <strong>Market</strong> Share By Region<br />
3.5. Global <strong>T<strong>amp</strong>on</strong> <strong>Market</strong> <strong>Outlook</strong><br />
3.5.1. <strong>Market</strong> Size By Value<br />
3.5.2. <strong>Market</strong> Share By Region<br />
4. <strong>India</strong> - Total Women, Menstruating women and its penetration (Overall vs Rural vs Urban)<br />
5. <strong>India</strong> <strong>Sanitary</strong> <strong>Napkin</strong> <strong>Market</strong> <strong>Outlook</strong><br />
5.1. <strong>Market</strong> Size By Value<br />
5.1.1. Overall <strong>Market</strong><br />
5.1.2. Urban vs Rural <strong>Market</strong><br />
5.2. <strong>Market</strong> Size By Volume<br />
5.2.1. Overall <strong>Market</strong><br />
5.2.2. Urban vs Rural <strong>Market</strong><br />
5.3. <strong>Market</strong> Share<br />
5.3.1. By Company<br />
5.3.2. By Demographic (Rural Vs. Urban)<br />
5.3.3. By Age Group<br />
5.4. <strong>Market</strong> Insights of <strong>Sanitary</strong> <strong>Napkin</strong> <strong>Market</strong> of Age below 24 years<br />
5.4.1. Total women, Menstruating women and its penetration<br />
5.4.2. ASP, Total Usage per Cycle and Volume Contribution<br />
5.5. <strong>Market</strong> Insights of <strong>Sanitary</strong> <strong>Napkin</strong> <strong>Market</strong> of Age From 24-35 years<br />
5.5.1. Total women, Menstruating women and its penetration<br />
5.5.2. ASP, Total Usage per Cycle and Volume Contribution<br />
5.6. <strong>Market</strong> Insights of <strong>Sanitary</strong> <strong>Napkin</strong> <strong>Market</strong> of Age above 35 years<br />
5.6.1. Total women, Menstruating women and its penetration<br />
5.6.2. ASP, Total Usage per Cycle and Volume Contribution<br />
5.7. Product, Variant & Pricing Analysis<br />
5.7.1. Product Variant Information<br />
5.7.2. ASP of Overall vs Rural vs Urban <strong>Market</strong><br />
6. <strong>India</strong> <strong>Pantyliners</strong> <strong>Market</strong> <strong>Outlook</strong> (Size & Forecast)<br />
7. <strong>India</strong> <strong>T<strong>amp</strong>on</strong> <strong>Market</strong> <strong>Outlook</strong> (Size & Forecast)<br />
8. <strong>India</strong> Economic Profile<br />
9. Policy & Regulatory Landscape<br />
<strong>India</strong> <strong>Sanitary</strong> <strong>Napkin</strong> / <strong>Pads</strong>, <strong>T<strong>amp</strong>on</strong> & <strong>Pantyliners</strong> <strong>Market</strong> <strong>Outlook</strong>, <strong>2023</strong> Page - 4/8
10. Raw Material & Manufacturing Process<br />
11. PEST Analysis<br />
12. Trade Dynamics<br />
12.1. Import<br />
12.2. Export<br />
13. Channel Partner Analysis<br />
13.1. Direct (through NGO)<br />
13.2. Indirect (Online, MBR, SBR)<br />
13.3. Tupperware model<br />
14. <strong>India</strong> <strong>Sanitary</strong> <strong>Napkin</strong> <strong>Market</strong> Dynamics<br />
14.1. Key Drivers<br />
14.2. Key Challenges<br />
15. <strong>Market</strong> Trends & Developments<br />
15.1. Low penetration level of hygiene products has created opportunities<br />
15.2. Start ups are booming the <strong>India</strong>n market<br />
15.3. Banana fiber sanitary pads are on track<br />
15.4. Major sales are driven by NGOs<br />
15.5. Government/ CSR spending on sanitary napkin market<br />
16. Competitive Landscape<br />
16.1. Porter's Five Forces<br />
16.2. Company Profiles<br />
16.2.1. P&G Hygiene and Health Care Limited (Whisper)<br />
16.2.2. Johnson & Johnson Private Limited (Stayfree, Carefree)<br />
16.2.3. Unicharm <strong>India</strong> Pvt. Ltd. (Sofy)<br />
16.2.4. Kimberly-Clark Lever Pvt. Ltd (Kotex)<br />
16.2.5. Saral Design (Active Plus)<br />
16.3. Company Overview<br />
16.3.1. Sooth Healthcare (Paree)<br />
16.3.2. Aakar Innovations Pvt Ltd (Anandi)<br />
16.3.3. Bella <strong>India</strong> Healthcare Pvt. Ltd (Bella)<br />
16.3.4. Rohit Surfactants Private Limited (Pro Ease)<br />
16.3.5. Mankind Pharma Limited (Dont Worry)<br />
17. Strategic Recommendations<br />
18. Disclaimer<br />
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<strong>India</strong> <strong>Sanitary</strong> <strong>Napkin</strong> / <strong>Pads</strong>, <strong>T<strong>amp</strong>on</strong> & <strong>Pantyliners</strong> <strong>Market</strong> <strong>Outlook</strong>, <strong>2023</strong> Page - 5/8
LIST OF FIGURES & TABLES<br />
LIST OF FIGURES<br />
Figure-1: Global <strong>Sanitary</strong> hygiene Products <strong>Market</strong> Size – By Value 2011-12 to 2016-17 (USD Billion)<br />
Figure-2: Global <strong>Sanitary</strong> hygiene Products <strong>Market</strong> Size Forecast – By Value 2018F to <strong>2023</strong>F (USD Billion)<br />
Figure-3: Global <strong>Sanitary</strong> Hygiene Products <strong>Market</strong> Share – By Region By Value 2017 & <strong>2023</strong><br />
Figure-4: Global <strong>Sanitary</strong> Hygiene Products <strong>Market</strong> Share – By Company By Value 2016<br />
Figure-5: Global <strong>Sanitary</strong> <strong>Napkin</strong> <strong>Market</strong> Size – By Value 2011-12 to 2016-17 (USD Billion)<br />
Figure-6: Global <strong>Sanitary</strong> <strong>Napkin</strong> <strong>Market</strong> Size Forecast – By Value 2018F to <strong>2023</strong>F (USD Billion)<br />
Figure-7: Americas <strong>Sanitary</strong> <strong>Napkin</strong> <strong>Market</strong> – By Value 2011 to 2017 (USD billion)<br />
Figure-8: Americas <strong>Sanitary</strong> <strong>Napkin</strong> <strong>Market</strong> Forecast– By Value 2018F to <strong>2023</strong>F (USD billion)<br />
Figure-9: Europe <strong>Sanitary</strong> <strong>Napkin</strong> <strong>Market</strong> – By Value 2011 to 2017 (USD billion)<br />
Figure-10: Europe <strong>Sanitary</strong> <strong>Napkin</strong> <strong>Market</strong> Forecast– By Value 2018F to <strong>2023</strong>F (USD billion)<br />
Figure-11: APAC America <strong>Sanitary</strong> <strong>Napkin</strong> <strong>Market</strong> – By Value 2011 to 2017 (USD billion)<br />
Figure-12: APAC America <strong>Sanitary</strong> <strong>Napkin</strong> <strong>Market</strong> Forecast– By Value 2018F to <strong>2023</strong>F (USD billion)<br />
Figure-13: MEA <strong>Sanitary</strong> <strong>Napkin</strong> <strong>Market</strong> – By Value 2011 to 2017 (USD billion)<br />
Figure-14: MEA <strong>Sanitary</strong> <strong>Napkin</strong> <strong>Market</strong> Forecast– By Value 2018F to <strong>2023</strong>F (USD billion)<br />
Figure-15: Global <strong>Sanitary</strong> <strong>Napkin</strong> <strong>Market</strong> Share – By Region By Value 2017 & <strong>2023</strong><br />
Figure-16: Global Pantyliner <strong>Market</strong> – By Value 2011 to 2017 (USD billion)<br />
Figure-17: Global Pantyliner <strong>Market</strong> Forecast– By Value 2018F to <strong>2023</strong>F (USD billion)<br />
Figure-18: Global <strong>Pantyliners</strong> <strong>Market</strong> Share – By Region By Value 2017 & <strong>2023</strong><br />
Figure-19: Global <strong>T<strong>amp</strong>on</strong> <strong>Market</strong> – By Value 2011 to 2017 (USD billion)<br />
Figure-20: Global <strong>T<strong>amp</strong>on</strong> <strong>Market</strong> Forecast– By Value 2018F to <strong>2023</strong>F (USD billion)<br />
Figure-21: Global <strong>T<strong>amp</strong>on</strong> <strong>Market</strong> Share – By Region By Value 2017 & <strong>2023</strong><br />
Figure-22: <strong>India</strong> Overall penetration of <strong>Sanitary</strong> <strong>Napkin</strong> 2011-12 to 2022-23<br />
Figure-23: <strong>India</strong> <strong>Sanitary</strong> <strong>Napkin</strong> <strong>Market</strong> – By Value 2011-12 to 2016-17 (In Crores)<br />
Figure-24: <strong>India</strong> <strong>Sanitary</strong> <strong>Napkin</strong> <strong>Market</strong> Forecast– By Value 2017-18F to 2022-23F (In Crores)<br />
Figure-25: <strong>India</strong> <strong>Sanitary</strong> <strong>Napkin</strong> <strong>Market</strong> – By Value 2011-12 to 2016-17 (In Crores)<br />
Figure-26: <strong>India</strong> <strong>Sanitary</strong> <strong>Napkin</strong> <strong>Market</strong> Forecast – By Value 2017-18F to 2022-23F (In Crores)<br />
Figure-27: <strong>India</strong> <strong>Sanitary</strong> <strong>Napkin</strong> <strong>Market</strong> – By Volume 2011-12 to 2016-17 (In thousands units)<br />
Figure-28: <strong>India</strong> <strong>Sanitary</strong> <strong>Napkin</strong> <strong>Market</strong> Forecast– By Value 2017-18F to 2022-23F (In thousands units)<br />
Figure-29: <strong>India</strong> <strong>Sanitary</strong> <strong>Napkin</strong> <strong>Market</strong> – By Value 2011-12 to 2016-17 (In thousands units)<br />
Figure-30: <strong>India</strong> <strong>Sanitary</strong> <strong>Napkin</strong> <strong>Market</strong> Forecast – By Value 2017-18F to 2022-23F (In thousands units)<br />
Figure-31: <strong>India</strong> <strong>Sanitary</strong> <strong>Napkin</strong> <strong>Market</strong> Share – By Company By Value 2015-16<br />
Figure-32: <strong>India</strong> <strong>Sanitary</strong> <strong>Napkin</strong> <strong>Market</strong> Share – By Demographic By Value 2016-17 & 2021-22F<br />
Figure-33: <strong>India</strong> <strong>Sanitary</strong> <strong>Napkin</strong> <strong>Market</strong> Share – By Demographic By Volume 2016-17 & 2021-22F<br />
Figure-34: <strong>India</strong> <strong>Sanitary</strong> <strong>Napkin</strong> <strong>Market</strong> Share – By Age Group By Value 2016-17 & 2021-22F<br />
Figure-35: <strong>India</strong> ASP of <strong>Sanitary</strong> <strong>Napkin</strong>- Overall vs. Rural vs. Urban 2011-12 to 2022-23<br />
Figure-36: <strong>India</strong> <strong>Pantyliners</strong> <strong>Market</strong> – By Value 2011-12 to 2016-17 (In Crores)<br />
Figure-37: <strong>India</strong> <strong>Pantyliners</strong> <strong>Market</strong> Forecast– By Value 2017-18F to 2022-23F (In Crores)<br />
Figure-38: <strong>India</strong> <strong>T<strong>amp</strong>on</strong> <strong>Market</strong> – By Value 2011-12 to 2016-17 (In Crores)<br />
Figure-39: <strong>India</strong> <strong>T<strong>amp</strong>on</strong> <strong>Market</strong> Forecast– By Value 2017-18F to 2022-23F (In Crores)<br />
LIST OF TABLES<br />
Table-1: Total Female Population in <strong>India</strong> in 2012 & 2022<br />
Table-2: Total Menstruating Female Population in <strong>India</strong> in 2012 & 2022<br />
Table-3: Total Women & Menstruating Women of age below 24 years in <strong>India</strong> from 2012 to <strong>2023</strong> (In<br />
thousands)<br />
Table-4: <strong>Sanitary</strong> <strong>Napkin</strong> Penetration of Menstruating Women of age below 24 years in <strong>India</strong><br />
Table- 5: <strong>Sanitary</strong> <strong>Napkin</strong> ASP, Total Usage per Cycle and Volume Contribution of Menstruating Women of<br />
age below 24 years in <strong>India</strong><br />
Table-6: Total Women & Menstruating Women of age From 24 to 35 years in <strong>India</strong> from 2012 to <strong>2023</strong> (In<br />
<strong>India</strong> <strong>Sanitary</strong> <strong>Napkin</strong> / <strong>Pads</strong>, <strong>T<strong>amp</strong>on</strong> & <strong>Pantyliners</strong> <strong>Market</strong> <strong>Outlook</strong>, <strong>2023</strong> Page - 6/8
thousands)<br />
Table-7: <strong>Sanitary</strong> <strong>Napkin</strong> Penetration of Menstruating Women of age From 24 to 35 years in <strong>India</strong><br />
Table-8: <strong>Sanitary</strong> <strong>Napkin</strong> ASP, Total Usage per Cycle and Volume Contribution of Menstruating Women of<br />
age From 24 to 35 years in <strong>India</strong><br />
Table-9: Total Women & Menstruating Women of age above 35 years in <strong>India</strong> from 2012 to <strong>2023</strong> (In<br />
thousands)<br />
Table-10: <strong>Sanitary</strong> <strong>Napkin</strong> Penetration of Menstruating Women of age above 35 years in <strong>India</strong><br />
Table-11: <strong>Sanitary</strong> <strong>Napkin</strong> ASP, Total Usage per Cycle and Volume Contribution of Menstruating Women of<br />
age above 35 years in <strong>India</strong><br />
Table-12: Product & Price Variant of <strong>Sanitary</strong> <strong>Napkin</strong> in <strong>India</strong> in 2016-17<br />
Table-13: <strong>India</strong> Economic Profile – 2015<br />
Table-14: HS Code for <strong>Sanitary</strong> napkins in <strong>India</strong> 2017<br />
Table-15: Import Duty Structure for <strong>Sanitary</strong> <strong>Napkin</strong>s & <strong>T<strong>amp</strong>on</strong>s in <strong>India</strong> 2017<br />
Table-16: Import of sanitary napkin in <strong>India</strong>- By Value & By Volume 2013-14 to 2016-17<br />
Table-17: Import of sanitary napkin in <strong>India</strong>- By Country By Volume share 2016-17 (In thousand kgs)<br />
Table-18: Import of <strong>T<strong>amp</strong>on</strong> in <strong>India</strong>- By Value & By Volume 2013-14 to 2016-17<br />
Table-19: Import of <strong>T<strong>amp</strong>on</strong> in <strong>India</strong>- By Country By Volume share 2016-17 (In thousand kgs)<br />
Table-20: Export of sanitary napkin in <strong>India</strong>- By Value & By Volume 2013-14 to 2016-17<br />
Table-21: Export of sanitary napkin in <strong>India</strong>- By Country By Volume share 2016-17 (In thousand kgs)<br />
Table-22: Export of <strong>T<strong>amp</strong>on</strong> in <strong>India</strong>- By Value & By Volume 2013-14 to 2016-17<br />
Table-23: Export of <strong>T<strong>amp</strong>on</strong> in <strong>India</strong>- By Country By Volume share 2016-17 (In thousand kgs)<br />
Table-24: Key Facts of Procter & Gamble Hygiene and Health Care Limited<br />
Table-25: Key Facts of Johnson & Johnson Private Limited<br />
Table-26: Key Facts of Unicharm <strong>India</strong> Pvt. Ltd<br />
Table-27: Key Facts of Kimberly-Clark Lever Ltd<br />
Table-28: Key Facts of Soothe Healthcare Private Limited<br />
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