DEF_Teaser_Final

3 DEF® Community:
Social Media & Outreach
To deliver what the consumer wants at a price that is affordable, you have to get out
on the “factory floor,” invest in your people and your product, and create a better
consumer experience. Creative companies recognize – and consumers remind us
-that there is always room for improvement. The sophisticated consumer recognizes
when quality of sound and the durability of cans decreases, but prices continue to rise.
One of our core differentiators is our niche sales connection platform. The world is
connected with a “click” in social media. With DEF®-connect Social media sales, our
brand will be the first consumer product-driven company to flip the switch on the
social media juggernaut around the world, and have a DEF® consumer-led sales team
built into every person connected to the net with one swipe or click of your finger.
“The true beauty of music is that it connects people. It carries a
message, and we, the musicians, are the messengers” - Roy Ayers
The DEF® Team Will Simply Carry on the Message
We have a proven track record in FCMG, especially in music, entertainment and
sports, so music delivery to consumers and the headphones market has always been
close to our heart; we don’t take shortcuts, and we don’t take our consumers for
granted.
In 2014, we began to study the headphones market in depth. Following this detailed
analysis, and after monitoring the market’s landscape and evolution we decided in
2015 to create and develop the next generation of headphone technology – “studio
quality at street prices.”
To better understand this decision, we will provide notable case studies in the
competitive landscape at a later stage, and how that landscape has evolved: quality vs.
“cool” vs. sustainability, and how we can take that one step further.
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