DEF_Teaser_Final

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DEF® Community:
Sales & Marketing
DEF® has researched and developed a ground-breaking sales vehicle unique to the
global media machine: DEF® Connect Social Sales Force, or DCSSF for short. It is
a community of like-minded individuals (young people who represent the largest
demographic using social media in the global platform) from such diverse groups as
skateboarders, video gamers, fashionistas, and music enthusiasts.
We will analyze these individuals’ use of social media globally – how often they post,
what their images, values, and public perceptions are, and how many followers are
linked to their Instagram, Snapchat, Twitter, and Facebook accounts. DCSSF will then
send a personalized DEF® “ambassador” gift box to these selected recipients.
These select people, our ambassadors, will receive a simple set of “loyalty sales
instructions” when they open their box, a perfect trigger to build our sales force!
Ambassadors will be rewarded as they encourage every follower on their feed to click
on DEF® and make an online purchase. This gives legions of pre-teens, teens, and
adults the opportunity to be a part of DEF®. When an ambassador receives that first
DEF® royalty check, they will spread the excitement by word of mouth.
Word of mouth is the most powerful sales model ever. Ambassadors’ followers will
become DEF® Juniors, social sales force participants, as well. After their royalties
exceed a set benchmark, they will be qualified as ambassadors to the brand and
receive their own personalized ambassador gift box – it is that simple. This social sales
model is never-ending and exponential as it drives sales by creating a special bond
between consumer and the DEF® brand.
While implementing traditional sales team members for “brick and mortal retail” and
the always successful “point and click” direct Internet sales model, this innovative
DCSSF combination will augment constant growth and aggressive market capture.
SOCIAL SALES FORCE
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