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NETWORK ADVISORY COUNCIL<br />

NEW MEMBER ONBOARDING<br />

Learn more at:<br />

www.farmtoinstitution.org/about


2017-19 STRATEGIC PLAN<br />

Published in full January 2018<br />

Table of Contents<br />

1. Guiding Ideas<br />

2. Goals, Indicators & Strategies<br />

3. Implementation


Part 1: Guiding Ideas<br />

Mission<br />

To mobilize the power of New England institutions to transform our food system.<br />

Vision<br />

Preamble​: <strong>FINE</strong>’s vision is in alignment with those of many other food system entities, including<br />

the ​New England Food Vision​ created by Food Solutions New England. The vision we hold<br />

places emphasis on both the way that institutions and the farm to institution network will be<br />

operating, and the cultural conditions we see existing by 2030.<br />

By 2030, we envision New England institutions and the <strong>FINE</strong> network playing leadership roles in<br />

cultivating a region that is moving towards self-reliance. We envision an equitable and just food<br />

system that provides access to healthy and abundant food for all New Englanders, and is defined<br />

by sustainable and productive land and ocean ecosystems.<br />

Role<br />

In alignment with our values, mission, and vision, <strong>FINE</strong> works in three primary ways. We: 1) serve<br />

as the backbone for the farm to institution network in New England, 2) catalyze collaborative<br />

projects that address key barriers in the New England institutional supply chain, and 3) advance a<br />

policy and programmatic agenda.<br />

Core Values<br />

Preamble​: <strong>FINE</strong>’s values have been developed to reflect our collective aspirations and guide us<br />

in carrying out our mission to transform the food system. These values reinforce each other and<br />

are not to be viewed in isolation. Together they reflect the need for whole systems thinking to<br />

understand and integrate the complex connections of the people, programs and policies related<br />

to the food system. They aim to create a high level of accountability, trust, and identity, both<br />

internally within the network and externally to our stakeholders and the broader public. Our<br />

values guide our behavior and articulate what we think is important. We commit to being<br />

intentional and aware about how our work reflects these values.<br />

We value:<br />

Collaboration: ​Networks of diverse actors working together with a spirit of trust and generosity<br />

toward shared goals.<br />

Community & Place:​ Place-based multi-state approaches that build on the unique geographic<br />

identity and history of our New England communities and region to promote relationships and<br />

foster productive change.<br />

Diversity:​ All dimensions of diversity, which include (but are not limited to) age, sexual<br />

orientation, ethnicity, ancestry, gender identity, race, physical abilities, marital status, military


experience, religious beliefs, economic class, geography, education, parental status and/or work<br />

experience. These inform a wide range of opinions, traditions, approaches, backgrounds,<br />

communities, and ways of knowing.<br />

Equity:​ Fair and just access to resources and opportunities for all within the food system and<br />

beyond, regardless of any dimension of diversity.<br />

Healthy Ecosystems: ​The integrity and biodiversity of natural systems. From recycling nutrients<br />

to promoting healthy fish stocks, crop diversity, soil and water quality, energy conservation, and<br />

resilience in the face of changing climates, we recognize that the wellbeing of people and planet<br />

are inextricably linked.<br />

Strategic Disruption: ​Actions that directly challenge elements of the food system that run<br />

counter to our values.<br />

The Right to Food:​ The belief that everyone deserves access to nutritious, affordable,<br />

sustainably produced, culturally appropriate food.<br />

Thriving Local Economies: ​Economies that cultivate socially equitable, financially viable, and<br />

environmentally healthy food systems and ensure that economic power resides locally to the<br />

greatest extent possible. This includes ensuring decent and dignified livelihoods for farmers,<br />

community-based fishermen and all supply chain workers.<br />

Transparency:​ Open access to information that has the potential to create positive change in the<br />

food system, and a commitment to honesty regarding goals and purpose when working in<br />

collaboration.


Part 2: Goals, Indicators & Strategies<br />

Following are the <strong>FINE</strong> goals for our work, indicators of success and strategies that we will follow<br />

over the next three years (fiscal years 2018-2020). They are built on the foundation of our<br />

enduring values, vision, mission, and role.<br />

Definitions of key terms for this document<br />

Farm to Institution​: The infrastructure, processes, supply chain relationships, and policies that<br />

enable food to travel from producers to institutional consumers within the region.<br />

Stakeholder​: A person with some relationship to the institutional food system, including<br />

institutions, distributors, food service operators, food system organizations, and producers,<br />

including all members of the <strong>FINE</strong> network.<br />

<strong>FINE</strong> Network​: People who are connected to <strong>FINE</strong> via projects, events, committees, or<br />

communication platforms.<br />

Institution​: Any organized entity that creates a demand for food and serves food to a defined<br />

population. <strong>FINE</strong>’s programs target K-12 schools, colleges, and hospitals.<br />

Local​: At this time, <strong>FINE</strong> does not have a single definition of “local food.” <strong>FINE</strong> recognizes that<br />

many of the New England states and partner organizations have their own definitions of “local<br />

food,” as does the USDA.<br />

Sustainable​: A means of production that promotes the long-term viability of natural or social<br />

systems and is reflective of <strong>FINE</strong>’s values.<br />

Food​: Any item that is a form of sustenance. <strong>FINE</strong>’s priority is to increase the proportion of foods<br />

consumed that meet healthy diet standards and are culturally appropriate.<br />

Community of Practice​: A temporary cohort of practitioners and partners with expertise in a given<br />

topic who gather to share information related to that topic. In some cases, these COPs generate<br />

cooperative solutions to common challenges.<br />

Region​: <strong>FINE</strong>’s region is New England. We recognize that for states that border states or<br />

provinces outside New England, their definition of region may include those border states or<br />

regions.<br />

Summary<br />

Goal 1:​ More local food served at institutions<br />

Goal 2: ​A more developed and diverse regional network of individuals and entities across all<br />

parts of the food system that are mobilizing the power of institutions to transform the food system<br />

Goal 3:​ Broader stakeholder understanding of the role of farm to institution<br />

Goal 4:​ Stronger state and federal policies in support of farm to institution<br />

Goal 5: ​A stronger organizational foundation to support <strong>FINE</strong>’s mission-driven work


Goal 1: More local food served at institutions<br />

Indicators of Success<br />

●<br />

●<br />

●<br />

●<br />

More local food purchasing expenditures:<br />

○ 5% average increase in local food purchases across surveyed schools, campuses,<br />

and health care facilities between 2015 and 2020 (as measured by <strong>FINE</strong>’s metrics<br />

initiative)<br />

More purchasing goals:<br />

○ Baseline measurement of the number of institutions that have stated goals around<br />

local food purchasing in their food service contracts or other documentation<br />

More tracking:<br />

○ Percentage of colleges and universities that track local food purchases with a<br />

specified tool increases from 68% to 80% from 2015 to 2018 (as measured by<br />

<strong>FINE</strong>’s metrics initiative)<br />

More viable farm and fishing businesses in New England​:<br />

○ Increase in the overall number of producers<br />

○ Reduction in off-farm employment among farm owners<br />

○ Increase in the number of producers selling to intermediaries<br />

○ Increase in the volume of direct-to-institutions sales<br />

Core Strategies<br />

A. Events:​ Convene institutional stakeholders to share local procurement best practices.<br />

B. Research & Tools: ​Conduct original research to capture institutional local procurement<br />

strategies and create tools, resources, and trainings based on results.<br />

C. Technical Assistance: ​Develop and implement programs that focus on specific<br />

institutions and producers to demonstrate strategies in action and move the sector<br />

forward.<br />

D. Measurement: ​Continue to hone metrics to measure progress through collaboration with<br />

leaders in the region and around the country.<br />

E. Outreach: ​Conduct outreach and public relations that will increase demand for local food<br />

by stakeholders at institutions.<br />

Goal 2: A more developed and diverse regional network<br />

of individuals and entities across all parts of the food<br />

system that are mobilizing the power of institutions to<br />

transform the food system<br />

Indicators of Success<br />

●<br />

Deeper participation in the <strong>FINE</strong> network:


●<br />

●<br />

●<br />

○ 15% increase in the number of individuals and/or organizations in total and from<br />

each state who consider themselves “somewhat” or “very” active members of the<br />

<strong>FINE</strong> network, according to responses to <strong>FINE</strong>’s stakeholder survey<br />

○ Each state has a group of farm to institution stakeholders and decision makers<br />

who meet and collaborate at least two times per year<br />

Broader advisory representation across <strong>FINE</strong>:<br />

○ <strong>FINE</strong> advisory bodies (e.g., <strong>NAC</strong> and committees, program/project advisory<br />

groups) have representatives from government, business, nonprofit sector, and<br />

seafood-focused entities<br />

Increased engagement with <strong>FINE</strong> network communications program:<br />

○ 25% increase in e-newsletter subscribers each year for the next three years, with a<br />

30% open rate, on average<br />

○ 10% increase in unique visitors across <strong>FINE</strong>’s websites per year, on average<br />

○ 15% increase in <strong>FINE</strong> followers on Facebook and Twitter per year<br />

○ At least five requests, on average, per month for <strong>FINE</strong> support in communicating<br />

events, activities, research findings, and other similar services<br />

A more diverse network:<br />

○ More diversity in <strong>FINE</strong> network membership and member participation in <strong>FINE</strong><br />

programs<br />

○ Makeup of the <strong>FINE</strong> network is reflective of the diversity of the region<br />

Core Strategies<br />

A. Award Program: ​Start an award program to celebrate institutions that demonstrate the<br />

value of <strong>FINE</strong>’s mission to mobilize the power of institutions to transform the food system.<br />

B. Storytelling: ​Compile and communicate stories that demonstrate the value of <strong>FINE</strong>’s<br />

mission, vision, and priority goals each year for three years.<br />

C. Membership: ​Explore membership options (e.g., structures, benefits, responsibilities) and<br />

move forward with one of the options.<br />

D. Communities of Practice: ​Identify and convene two to three high-value communities of<br />

practice that support farm to institution work in the region.<br />

E. Partnerships:​ Engage a wide array of stakeholder organizations with the aim of<br />

expanding their awareness of the role of farm to institution and increasing perspectives in<br />

<strong>FINE</strong>’s program planning and implementation.<br />

F. Council:​ Actively utilize Network Advisory Council members and take advantage of the<br />

group’s standing and ad hoc committees in order to gain guidance on key programmatic<br />

and organizational issues.<br />

G. Outreach: ​Perform targeted outreach (e.g., communications, programming) to<br />

organizations representing diversity to join the <strong>FINE</strong> network and participate in <strong>FINE</strong>’s<br />

network and programs.<br />

H. Diverse Programs:​ Feature diverse representatives as speakers at events and in stories<br />

on our website, and integrate this content into our regular programming as opposed to<br />

reserving it for when we address equity or diversity.


Goal 3: Broader stakeholder understanding of the role of<br />

farm to institution<br />

Indicators of Success<br />

● More programming:<br />

○ 10% more workshops, discussions, and conversations about farm to institution at<br />

primary food and agriculture events in New England (e.g., NESAWG, Harvest New<br />

England) each year<br />

○ 10% more professional development opportunities for institutional food service<br />

staff to learn about local procurement, seasonal menus, and cafeteria promotion<br />

each year<br />

● More usage of farm to institution language:<br />

○ 10% increase in the use of the phrase “farm to institution” as a term that refers to<br />

regional supply chains serving a variety of institutions (as measured by Google<br />

Alerts)<br />

● More food committees:<br />

○ 10% more institutions have active food or wellness groups (as measured by <strong>FINE</strong>’s<br />

metrics initiative), between 2015 and 2018<br />

● More diversity represented in <strong>FINE</strong>’s communications:<br />

○ 50% of newsletters and 25% of case studies represent photos or stories of diverse<br />

populations or institutions around the region<br />

● Broader stakeholder engagement in the <strong>FINE</strong> network​ (see goal 2)<br />

Core Strategies<br />

A. Key Messages: ​Craft strong messages and compelling stories about the value of farm to<br />

institution.<br />

B. Communicating Importance:​ Communicate the importance of farm to institution to all<br />

stakeholders, including <strong>FINE</strong> network members, policy makers, institutional leaders, and<br />

supply chain operators.<br />

C. Resources: ​Expand the number and value of tools and resources that support farm to<br />

institution efforts.<br />

Goal 4: Stronger state and federal policies in support of<br />

farm to institution<br />

Indicators of Success<br />

●<br />

Defined role for <strong>FINE</strong> in the policy arena ​(6-12 months out)<br />

○ Critical partners are identified for this work and relationships with them have been<br />

established<br />

○ There are clearly articulated criteria, including criteria for equity and diversity, for<br />

when <strong>FINE</strong> signs onto a policy action, pushes a policy opportunity to its network,<br />

or takes a leadership role on policy issues


○ There is a defined role for <strong>FINE</strong> in advocacy related to federal policy issues<br />

including the Farm Bill, Fish Bill, Child Nutrition Reauthorization, and Dietary<br />

Guidelines<br />

● Clear policy platform established​ (12-24 months out)<br />

○ For each of the six New England states, there is a completed review of<br />

state-based policies that are relevant to farm to institution<br />

○ Types of state-based policies that are highest leverage for <strong>FINE</strong> agenda have<br />

been identified<br />

○ Explicit priorities for state-based advocacy have been identified<br />

○ Explicit priorities have been set for the next Farm Bill and Child Nutrition<br />

Reauthorization Act<br />

○ <strong>FINE</strong> has completed a written report with stated goals and priorities related to<br />

regional and national policies<br />

● Policy agenda implemented​ (years 2-5)<br />

○ A set of specific process and outcome goals have been articulated based on<br />

policy platform<br />

○ 75% of process-based goals established in platform<br />

Core Strategies<br />

A. State Food Plans:​ Deepen involvement in the community of practice for New England<br />

state food planners.<br />

B. Policymakers:​ Deepen communication with key state and federal food policy makers and<br />

policy advocates.<br />

C. Policy Priorities:​ Work with leaders in the states in order to determine appropriate<br />

national, regional, and state farm to institution-related policy priorities.<br />

D. Policy Research: ​Perform targeted policy research and analysis.<br />

E. Policy Platform:​ Produce a collaboratively-developed, regional farm to institution policy<br />

platform and infuse a leading national good food policy platform with farm to<br />

institution-focused elements.<br />

F. Advocacy: ​Provide state testimony and advocacy materials upon request.<br />

Goal 5: <strong>FINE</strong>’s mission-driven work is built upon a<br />

stronger organizational foundation<br />

Indicators of Success<br />

●<br />

●<br />

More and broader funding:<br />

○ <strong>FINE</strong> has an annual fund development plan<br />

○ <strong>FINE</strong> has received funding from two additional foundations or institutional donors<br />

○ 25 new individual donors give to <strong>FINE</strong> in each of the next three years<br />

Stronger governance:<br />

○ The role of the Network Advisory Council is clearly defined<br />

○ 80% or more Network Advisory Council (<strong>NAC</strong>) members attend each <strong>NAC</strong><br />

meeting, on average


●<br />

●<br />

●<br />

●<br />

○ Three or more sub-committees each meet a minimum of three times per year<br />

Strong staff team:<br />

○ All staff have professional development plans that include opportunities for<br />

personal and professional growth<br />

○ All staff are satisfied with their work<br />

○ Staff share responsibilities for leadership and/or decision making<br />

○ We have an adequate staff team to meet our goals and commitments<br />

More accountability and clearer direction:<br />

○ <strong>FINE</strong> staff with support from Network Advisory Council members use the strategic<br />

plan to track work on a quarterly basis and adjust indicators and work plans<br />

○ Staff use strategy filter to make decision on new opportunities<br />

Stronger evaluation:<br />

○ <strong>FINE</strong> has a program of evaluation that measures the impact of our core programs<br />

A more diverse team:<br />

○ <strong>FINE</strong>’s Network Advisory Council, staff, consultants, and interns reflect the<br />

demographics of New England in terms of race, class, age, gender identity, sexual<br />

orientation, and other identifiers<br />

Core Strategies<br />

A. Development Plan: ​Create a development plan for each fiscal year.<br />

B. Advisor Engagement: ​Engage <strong>FINE</strong>’s Network Advisory Council as a whole and as<br />

individual council members on a regular basis in a systematic way.<br />

C. Staff Development: ​Perform regular staff development and team-building activities.<br />

D. Strategy:​ Use strategic plan as a “living document.”<br />

E. Evaluation:​ Develop and implement a program of evaluation.<br />

F. Professional Development: ​Invest in professional development opportunities on diversity<br />

and racial equity for <strong>FINE</strong>’s Network Advisory Council members and staff.<br />

G. Internal Policy: ​Develop an internal policy to ensure that issues of diversity, inclusion, and<br />

equity are represented in decision-making by staff and advisors.<br />

H. Diverse Team: ​Ensure that all new <strong>FINE</strong> advisory teams and core groups are diverse in<br />

their initial composition and in recruitment of new members.<br />

I. Evolution: ​Make specific, positive changes as a result of critical feedback related to<br />

diversity on evaluations and assessments, both formal and informal.


Part 3: Implementation<br />

Strategy Filter<br />

This filter is used to assess opportunities (or threats) that arise and to help us determine whether and how to<br />

adjust our current work plan. Opportunities may include a new project, partnership, involvement in a meeting<br />

or conference, or other effort that will require a commitment of our energy, resources, thinking, and brand.<br />

The filter helps us remain nimble and responsive to new opportunities and yet be accountable to existing<br />

commitments and plans.<br />

The filter is divided into two sections. The first seven categories correlate to <strong>FINE</strong>’s strategic plan and<br />

organizational mission. The last two categories relate to staff and budget capacity. ​When an opportunity<br />

receives between 14 and 21 points in the first part of the filter, it will progress to the second section.​ If it<br />

scores below 14 points or receives any zeros, it will be revisited and modified before moving ahead to the<br />

second section. Note that “New England” is abbreviated to “NE.”<br />

0 POINTS [RED FLAG] 1 POINT 2 POINTS 3 POINTS<br />

Values &<br />

Mission &<br />

Vision<br />

Conflicts with one or<br />

more key values<br />

Involves food system or<br />

institutions<br />

NE institutions and NE<br />

food system<br />

NE institutions and NE<br />

food system and other<br />

values<br />

Geography No NE connection Nationwide with a<br />

moderate impact on NE<br />

1 to 5 NE states, may<br />

inform regional strategy<br />

or benefit other NE<br />

states<br />

All six NE states and<br />

may include nationwide<br />

impacts<br />

Sectors<br />

Does not relate to<br />

institutions<br />

Serves only one of our<br />

core sectors<br />

Serves two or three of<br />

our core sectors<br />

Serves all of the core<br />

sectors<br />

Local Food<br />

Served at<br />

Institutions<br />

Does not directly<br />

increase local food at<br />

institutions<br />

Indirectly supports local<br />

food at institutions<br />

(education)<br />

Very supportive of<br />

activities that increase<br />

local food at institutions<br />

Creates measurable<br />

increase in local food at<br />

institutions<br />

Network<br />

Duplicates, confuses or<br />

conflicts with work of<br />

other partners<br />

Unclear demand from or<br />

conflicts with partners<br />

High demand for work,<br />

some overlap with other<br />

partners<br />

No other partner does<br />

the work; all partners<br />

want the work done<br />

Stakeholder<br />

Awareness<br />

Will not increase<br />

stakeholder awareness<br />

Low visibility and<br />

unclear impact of story<br />

or data<br />

High visibility OR<br />

compelling story or data<br />

High visibility and<br />

compelling story or data<br />

Food System<br />

Impact Through<br />

our Key Values<br />

No impact on regional<br />

food systems<br />

development or<br />

institutional markets<br />

Impact on regional food<br />

systems, but not<br />

institutional markets -<br />

national or state level<br />

Small impact on both<br />

regional food systems<br />

and institutional markets<br />

- national or state level<br />

Large impact on both<br />

regional food systems<br />

and institutional markets<br />

- national or state level<br />

Staff Capacity<br />

No new funds or good<br />

fit for current staff<br />

capacity<br />

Hire new staff with<br />

project funds<br />

Have staff skills but<br />

need to shift workload<br />

Will put existing staff<br />

skills and capacity to<br />

work<br />

Budget/<br />

Funding<br />

Prevents us from doing<br />

other core work<br />

Pays for project costs<br />

Covers project costs<br />

and some general<br />

operating<br />

Generates<br />

unrestricted revenue


NETWORK ADVISORY COUNCIL<br />

MEMBER ORIENTATION<br />

THE <strong>FINE</strong> BASICS<br />

A PRIMER TO FARM TO INSTITUTION NEW ENGLAND


OVERVIEW


OUR MISSION<br />

To mobilize the power of<br />

institutions to transform<br />

our food system


OUR HISTORY<br />

Founded in 2011<br />

as a partnership among regional<br />

farm to school leaders and the six<br />

New England agricultural<br />

commissioners<br />

Photo: Hampshire College


WHY INSTITUTIONS?<br />

Diversified and stable market<br />

Serve 3.8 million people per day<br />

Buy 17% local food, on average<br />

Want to buy more local food<br />

Major employers


WHY REGIONAL?<br />

More producers up north and<br />

more consumers down south<br />

Distributors and FSMCs operate<br />

across state lines<br />

Shared history + culture ➡ collaboration


WIDE-REACHING IMPACT<br />

4,628<br />

Schools<br />

210<br />

Colleges<br />

256<br />

Hospitals<br />

And 34,877 farms in New England


CORE VALUES<br />

Collaboration<br />

Diversity<br />

Equity<br />

Transparency<br />

Community & Place<br />

Healthy<br />

Ecosystems<br />

Strategic<br />

Disruption<br />

The Right to Food<br />

Thriving Local<br />

Economies


OUR GOALS<br />

Goal 1: More local food purchased by regional institutions<br />

Goal 2: A more developed and diverse regional network of individuals and<br />

entities across all parts of the food system that are mobilizing the power of<br />

institutions to transform the food system<br />

Goal 3: Broader stakeholder understanding of the role of farm to institution<br />

Goal 4: Stronger state and federal policies in support of farm to institution<br />

Goal 5: A stronger organizational foundation to support <strong>FINE</strong>’s<br />

mission-driven work


WHAT <strong>FINE</strong> OFFERS<br />

NETWORK SERVICES<br />

EVENTS & TRAININGS<br />

COMMUNICATIONS<br />

RESEARCH & METRICS<br />

PROGRAMS<br />

FARM TO CAMPUS<br />

CAMPUS FOODSHIFT<br />

FOOD SERVICE<br />

PUBLIC POLICY<br />

COMMUNITIES OF<br />

PRACTICE<br />

PROCESSORS<br />

FOOD HUBS<br />

METRICS ENTHUSIASTS<br />

DINING OPERATORS


OUR TEAM<br />

The <strong>FINE</strong> team has many players,<br />

including staff, interns, fellow(s),<br />

the Network Advisory Council (18<br />

members), campus working groups,<br />

and various project advisory boards.


NETWORK SERVICES


EVENTS & TRAININGS<br />

We host the biennial Northeast<br />

Farm to Institution Summit as<br />

well as other convenings and<br />

webinars. Our staff also makes<br />

dozens of presentations at<br />

partner events each year.


COMMUNICATIONS<br />

We regularly communicate with our<br />

network of more than 2,800 partners<br />

through <strong>FINE</strong>’s website, blog,<br />

e-newsletter, social media, key<br />

stakeholder outreach and more.


RESEARCH & METRICS<br />

The information we share about the<br />

state of farm to institution through<br />

our dashboard, research reports,<br />

webinars, and other publications is<br />

built from a foundation of primary and<br />

secondary research.


PROGRAMS


FARM TO CAMPUS<br />

The New England Farm & Sea to<br />

Campus Network is a community of<br />

higher education and food systems<br />

stakeholders who connect, share, and<br />

collaborate to develop transparent<br />

regional supply chains and educate<br />

campus communities about regional<br />

food systems.


CAMPUS FOODSHIFT<br />

We’re providing technical assistance<br />

to pilot campuses, helping them to:<br />

(1) increase the amount of local food<br />

they procure, (2) build informed and<br />

active campus communities, and (3)<br />

participate in a region-wide cohort of<br />

other campuses committed to<br />

building strong local food programs.


FOOD SERVICE<br />

We offer a toolkit called “Setting the Table<br />

for Success: Increasing Local Food Purchasing<br />

by Institutions”to help food service providers<br />

at schools, colleges and hospitals navigate<br />

the process of buying local food. Plus, we’ve<br />

published guides that help demystify the<br />

world of food service management companies.<br />

<strong>FINE</strong>’s food service toolkit is available online:<br />

www.farmtoinstitution.org/food-service-toolkit


PUBLIC POLICY<br />

Our new strategic plan<br />

identifies the development of<br />

“stronger state and federal<br />

policies in support of farm to<br />

institution,” as one of five core<br />

goals. In early 2018, <strong>FINE</strong><br />

launched a policy working group<br />

to help us reach this goal.


COMMUNITIES OF<br />

PRACTICE


LOCAL FOOD PROCESSORS<br />

Photo: Vermont Food Venture Center<br />

The New England Local Food Processors<br />

Community of Practice was formed to<br />

create a culture of collaboration and<br />

teamwork among food processing facilities<br />

in New England that serve food businesses,<br />

farms, distributors, schools, colleges,<br />

hospitals, restaurants, retailers, and others.


FOOD HUB NETWORK<br />

In 2016, <strong>FINE</strong> received a USDA LFPP<br />

Planning Grant to explore opportunities<br />

for food hubs to increase their sales to<br />

regional institutions in order to increase<br />

the amount of local food flowing into<br />

institutions, and leverage institutional<br />

markets for food hub growth and long<br />

term viability.


METRICS COLLABORATIVE


DINING OPERATORS<br />

<strong>FINE</strong> coordinates a listserv for campus<br />

dining operators such as nutrition directors,<br />

chefs, and procurement specialists, with a<br />

current membership of nearly 100<br />

individuals.


KEY TOOLS


METRICS DASHBOARD<br />

NEW ENGLAND FARM TO<br />

INSTITUTION METRICS DASHBOARD<br />

Your source of cross-sector metrics<br />

measuring the breadth and impact of farm<br />

to institution in six states<br />

Explore the dashboard:<br />

dashboard.farmtoinstitution.org


RESEARCH REPORTS<br />

Download digital copies of these three research reports and watch<br />

recordings of our one-hour webinars about key findings:<br />

dashboard.farmtoinstitution.org/research-reports


STATE PROFILES<br />

Download state profiles for all six New England states:<br />

dashboard.farmtoinstitution.org/state-profiles


BLOG SERIES<br />

Read our six-part farm to institution metrics blog series:<br />

dashboard.farmtoinstitution.org/measuring-up


FOOD SERVICE TOOLKIT


CASE STUDIES<br />

Want to learn about how institutions<br />

around New England are sourcing local<br />

food, growing their own, and spreading<br />

the word? Check out our set of case<br />

studies featuring exciting farm to<br />

institution initiatives at colleges, schools<br />

and hospitals.


EVENTS


PARTNER EVENTS<br />

Our team members actively participate<br />

in the programs offered by many<br />

partners organizations by presenting at<br />

their conferences and events, and<br />

attending their meetings.


WEBINARS


MEETINGS<br />

<strong>FINE</strong> hosts a variety of<br />

project-focused and big-picture<br />

meetings throughout the year, both<br />

in-person and virtual.


SUMMIT


THANKS FOR<br />

TUNING IN!<br />

Photo: Hampshire College


2017 ANNUAL REPORT<br />

JULY 2016 - JUNE 2017<br />

Mobilizing the power of New England<br />

institutions to transform our food system.<br />

www.farmtoinst.org<br />

1


FY2017<br />

ANNUAL REPORT<br />

Director’s Letter<br />

Dear <strong>FINE</strong> Friends,<br />

The 2017 New England Farm to Institution Summit in April was a watershed<br />

moment for the farm to institution movement. Watching the nearly 500 leaders from<br />

all parts of the value chain share their experiences and make connections to source<br />

more local food, I was struck by how much has changed since 2011 when <strong>FINE</strong> was<br />

launched. It’s clear, farm to institution is not just a promising idea, but it has become<br />

an established part of our institutional food culture. We are having an impact – and<br />

yet our work is far from complete.<br />

This past year, <strong>FINE</strong>’s metrics program has deepened our collective understanding<br />

of this system we are working to change. We now have a good baseline of local food<br />

procurement percentages and practices for the three sectors we focus on, as well<br />

as institutional sales data for distributors who deliver the food and the farmers who<br />

produce it. We also better understand the motivations and barriers for all.<br />

Our New England Farm & Sea to Campus Network has emerged to serve as a<br />

valuable forum for campus food system leaders to exchange ideas and develop tools<br />

to address critical barriers in their sector. Campus FoodShift was launched to apply<br />

these tools to select institutions that are ready to step forward as the next cohort of<br />

local food system leaders.<br />

<strong>FINE</strong>’s food service program, which features a local food buying toolkit for food<br />

service professionals, continues to help partners navigate the sometimes opaque<br />

and dynamic world of food system contracts that define the opportunities and<br />

barriers of local food practices.<br />

<strong>FINE</strong>’s Network Advisory Council and staff team have also deepened our<br />

commitment to our core values and updated our mission statement, vision, and<br />

goals to align with the broader purpose of our work and to clarify our path forward.<br />

The <strong>FINE</strong> team is pleased to share the highlights of our work in fiscal year 2017.<br />

Thank you for partnering with us on this journey!<br />

Sincerely,<br />

2<br />

Peter Allison<br />

Network Director<br />

Farm to Institution New England


OUR MISSION<br />

To mobilize the power of New England<br />

institutions to transform our food system<br />

OUR VISION<br />

By 2030, we envision New England<br />

institutions and the <strong>FINE</strong> network playing<br />

leadership roles in cultivating a region that<br />

is moving towards self-reliance.<br />

We envision an equitable and just food<br />

system that provides access to healthy and<br />

abundant food for all New Englanders, and<br />

is defined by sustainable and productive<br />

land and ocean ecosystems.<br />

OUR VALUES<br />

We value collaboration, community and<br />

place, diversity, equity, healthy ecosystems,<br />

strategic disruption, the right to food,<br />

thriving local economies, and transparency.<br />

3


BY THE NUMBERS<br />

NEW ENGLAND<br />

FARM TO INSTITUTION<br />

4,628<br />

K-12 Schools<br />

210<br />

Colleges & Universities<br />

256<br />

Hospitals<br />

34,877<br />

Farms<br />

3.8 million<br />

People eat at<br />

institutions every day<br />

17% local<br />

Average percent of food<br />

budget spent on local<br />

food across institutions*<br />

*Based on surveyed populations<br />

ENGAGEMENT<br />

450<br />

Summit attendees<br />

915<br />

Webinar registrations<br />

32<br />

Advisors on<br />

project committees or<br />

network council<br />

1,456<br />

Newsletter<br />

subscribers<br />

18,360<br />

Website users<br />

4,423<br />

Food service toolkit<br />

pageviews<br />

NETWORK ROLES<br />

Responding network members told<br />

us their role in the food system*:<br />

28%<br />

Production<br />

17%<br />

Processing<br />

20%<br />

Aggregation<br />

21%<br />

Wholesale Distribution<br />

39%<br />

Dining Services<br />

57%<br />

Education<br />

21%<br />

Public Policy<br />

*Respondents could select<br />

more than one option<br />

4<br />

FY 2017<br />

GROWTH<br />

July 2016 to June 2017<br />

37%<br />

Newsletter<br />

subscriber growth<br />

63%<br />

Twitter<br />

follower growth<br />

35%<br />

Facebook<br />

follower growth


CORE STRATEGIES<br />

Network<br />

We serve as the<br />

backbone for the farm<br />

to institution network<br />

in New England.<br />

Catalyze<br />

We catalyze projects<br />

that address key<br />

barriers in the<br />

food supply chain.<br />

Organize<br />

We organize<br />

communities of<br />

practice to increase<br />

rates of success.<br />

REGIONAL NETWORK<br />

Farm to Institution New England is a six-state network of nonprofit, public<br />

and private entities working together to transform our food system by<br />

increasing the amount of good, local food served in our region’s schools,<br />

hospitals, colleges and other institutions.<br />

The <strong>FINE</strong> network consists of non-profit organizations, government<br />

agencies, institutions, foundations, farms, food distributors, food<br />

processors, food service operators and others.<br />

PROGRAM AREAS<br />

Farm to Campus Food Service Food Processors Food Hubs<br />

Events & Trainings<br />

Communications<br />

Research & Metrics<br />

The following pages feature fiscal year 2017 program highlights.<br />

5


2017 FARM TO INSTITUTION SUMMIT<br />

New England network demands bold food system change<br />

Bold Region. Big Change. Bright Future. That’s what hundreds of food system leaders adopted as<br />

their motto for <strong>FINE</strong>’s biennial New England Farm to Institution Summit on April 6th and 7th at the<br />

DoubleTree by Hilton Hotel in Leominster, Mass.<br />

SUMMIT AT-A-GLANCE<br />

450<br />

Attendees<br />

201<br />

Presenters<br />

34<br />

Sponsors<br />

22<br />

Exhibitors<br />

Participants represent a<br />

variety of different entities*<br />

Overwhelmingly, participants had positive reports*<br />

91% of respondents said the summit helped them learn about<br />

innovative, successful work being done in other communities<br />

82% of respondents said the summit inspired them to set<br />

and achieve bolder goals for our food system<br />

*Based on responses from our post-event<br />

evaluation survey in spring 2018.<br />

6<br />

“<br />

There is a reason <strong>FINE</strong>’s summit is known as the premier farm to institution<br />

conference in the region. Between the diversity of attendees and session<br />

topics, it is certain that one will walk away with valuable new perspectives<br />

on food systems development in our region.<br />

– Dave Robinson, USDA Rural Development


RESEARCH & METRICS<br />

Increasing awareness of the opportunity and impact of New<br />

England’s farm to institution market<br />

Over the past fiscal year, <strong>FINE</strong> has increased the level of knowledge of the regional farm to institution<br />

market across K-12 schools, hospitals, and institutions of higher education – and across the supply<br />

chain – through an interactive online dashboard and three in-depth research reports.<br />

We have informed key audiences about data-based findings and shared specific recommendations<br />

with state policymakers, elected officials, funders, and supply chain actors through webinars on food<br />

distribution, food production, and campus dining; individual state profiles; and numerous<br />

in-person presentations to state departments of agriculture and funder affinity groups and at<br />

regional conferences.<br />

METRICS PROGRAM AT-A-GLANCE<br />

3<br />

Research<br />

Reports &<br />

Webinars<br />

6<br />

State<br />

Profiles<br />

1 12<br />

Online Metrics<br />

Metrics Presentations<br />

Dashboard<br />

Dig In Deeper!<br />

All of our metrics resources are<br />

available for free on <strong>FINE</strong>’s<br />

metrics dashboard:<br />

dashboard.farmtoinstitution.org<br />

“<br />

It can be hard to come by comprehensive data on the procurement practices of<br />

Massachusetts’s institutions of higher education. <strong>FINE</strong>’s published research and their<br />

willingness to provide the Mass. Food Policy Council with a customized data set served<br />

as essential tools in the research and drafting of the Massachusetts State Food Policy<br />

Council’s white paper on farm to institution sales.<br />

– Noah Baustin, Northampton, Mass.<br />

7


FARM TO CAMPUS<br />

<strong>FINE</strong>’s Farm & Sea to Campus Program<br />

mobilizes students, staff and faculty at<br />

institutions of higher learning<br />

Photo: Hampshire College<br />

New England Farm & Sea to Campus Network<br />

In fiscal year 2017, <strong>FINE</strong>’s New England Farm & Sea to Campus<br />

Network has grown to include more than 150 members. The<br />

network now accomplishes the goals established by the<br />

steering committee through hands-on projects organized by<br />

four working groups:<br />

1. Communications & Outreach<br />

2. Supply Chain Development<br />

3. Education & Engagement<br />

4. Evaluation & Tracking<br />

This year, the network launched its own<br />

newsletter and developed a unique<br />

visual brand, featuring a new logo!<br />

Campus Foodshift<br />

In fall 2017, to complement the campus network and open a<br />

door to working more closely with individual campuses, <strong>FINE</strong><br />

launched a pilot initiative called Campus FoodShift. Over the<br />

next few years, we aim to create a sense of momentum and<br />

critical mass around food system change led by colleges and<br />

universities in New England.<br />

Photo: Henry P. Kendall Foundation<br />

CAMPUS PROGRAM AT-A-GLANCE<br />

150<br />

Network<br />

Members<br />

4<br />

Working<br />

Groups<br />

8<br />

Steering<br />

Committee<br />

Members<br />

3<br />

Case<br />

Studies<br />

8<br />

“<br />

I see the New England Farm & Sea to Campus Network<br />

in a unique position to coordinate the incredible<br />

potential of institutions in higher education – and<br />

all the stakeholders involved – to advance<br />

real change in the food system.<br />

– Hannah Weinronk, Real Food Challenge


Photo: Henry P. Kendall Foundation<br />

ADDITIONAL ACCOMPLISHMENTS<br />

<strong>FINE</strong>’s impact on the lives of those who grow, move, cook, and eat<br />

local food in New England is furthered by our other project areas<br />

In fiscal year 2017, <strong>FINE</strong> expanded our reach,<br />

providing programs that help mobilize hundreds<br />

of people to transform our food system in their<br />

own significant way. Here are some of the other<br />

highlights of our recent work:<br />

1. Food Service: Increased awareness of key<br />

leverage points in food service management<br />

contracts through webinars and trainings<br />

utilizing the food service toolkit.<br />

2. Food Processing: Supported seven food<br />

processing facilities around New England<br />

by hosting a community of practice and<br />

publishing case studies about each facility.<br />

Promoted lightly processed local food for<br />

institutions through a pro video.<br />

“<br />

3. Food Hubs: Explored the feasibility of a New<br />

England food hub network through a study<br />

with six food hubs and six institutions.<br />

4. Storytelling: Inspired people with success<br />

stories through more than a dozen case<br />

studies and six Moth-style stories at the 2017<br />

New England Farm to Institution Summit.<br />

5. Strategic Planning: Revised our guiding<br />

ideas and goals and mapped out specific<br />

strategies and indicators in our 2017-19<br />

strategic plan.<br />

6. Outreach: Gave dozens of data and storyrich<br />

presentations at partner events such as<br />

webinars, meetings, and conferences.<br />

<strong>FINE</strong>’s food service management toolkit has provided a fantastic launching point for<br />

the development of trainings for health care facilities related to how they can integrate<br />

their local and sustainable values into contracts with management companies and<br />

group purchasing organizations. We expect that the toolkit and associated trainings<br />

will lead multiple hospitals to change the way they issue RFPs and think about their<br />

contracts as a tool for increased access to regionally produced foods.<br />

– Jennifer Obadia, Health Care Without Harm<br />

9


OUR TEAM<br />

10<br />

Network Advisory Council<br />

Sue AnderBois | State of Rhode Island<br />

Charlene Andersen | NH Community Loan Fund<br />

Kevin Blaney | Chartwells Higher Ed<br />

Ramon Borges-Mendez | Clark University<br />

Andy Cox | Smith College<br />

Shelley Goraj | Maine General Medical Center<br />

Christopher Howland | University of Massachusetts Amherst<br />

Mark Lapping | University of Southern Maine / Maine Food Strategy<br />

Monica Nakielski | Partners HealthCare<br />

Jen Obadia | Health Care Without Harm<br />

Renee Page | Healthy Communities of the Capital Area / Maine Farm to Institution<br />

Kenneth Payne | Rhode Island Agricultural Partnership / RI Food Policy Council<br />

Alicia Pedemonti | Northeast Pork Association / NH Agency of Agriculture<br />

Margaret Read | Rudd Center for Food Policy & Obesity<br />

Annie Rowell | Sodexo<br />

Brett Tolley | Northwest Atlantic Marine Alliance<br />

John Turenne | Sustainable Food Systems<br />

Sarah Waring | Center for an Agricultural Economy<br />

Core Staff<br />

Peter Allison | Network Director<br />

Kaitlin Haskins | Communications Manager<br />

Riley Neugebauer | Campus Project Manager*<br />

Nessa Richman | Research & Evaluation Director<br />

Dana Stevens | Event & Project Manager<br />

*Left in May 2017<br />

A number of skilled temporary staff and consultants<br />

also contributed to our work in FY2017 (listed at right).<br />

Dozens of other changemakers<br />

serve on our<br />

project advisory<br />

boards!<br />

Thanks also to:<br />

Hannah Leighton | Metrics Intern<br />

(now Research Associate)<br />

Sarah Lott | Campus Intern<br />

Kathleen Nay | Communications Intern<br />

Lauren Olson | Campus Intern<br />

Mike Zastoupil | Campus Intern<br />

(now Campus Project Associate)<br />

Nathaniel Brooks | Research Associate<br />

Alissa Matthews | Food Processing<br />

Community of Practice Coordinator<br />

Lydia Oberholtzer | Metrics Specialist<br />

Jeremy Phillips | Strategy Consultant<br />

KK&P | Food Hub Consultants


FINANCIAL SUMMARY<br />

Fiscal Year 2017 Revenue<br />

Fiscal Year 2017 Expenses<br />

Total Revenue:<br />

$546,893<br />

Grants<br />

The John Merck Fund<br />

Henry P. Kendall Foundation<br />

USDA Local Food Promotion Program<br />

Anonymous<br />

Sponsorships<br />

USDA Agricultural Marketing Service<br />

Health Care Without Harm<br />

Red’s Best<br />

Maine Farm to Institution<br />

Sodexo<br />

Main Street Resources<br />

Commonwealth Kitchen<br />

USDA Food & Nutrition Service<br />

Food Solutions New England<br />

SecondsFirst<br />

UMass Amherst<br />

Lef Farms<br />

UConn<br />

Costa Fruit & Produce<br />

Coalesce<br />

Total Net Assets on July 1, 2017: $424,368<br />

Total Expenses:<br />

$594,122<br />

FUNDERS & SPONSORS<br />

“<br />

Franklin County CDC<br />

Arnolds Meat<br />

Farm Credit East, Maine Family Farms<br />

Crave Food Service / What’s Good<br />

Upper Valley Produce<br />

Dole & Bailey<br />

Fresh Point / Sysco<br />

Thank<br />

you!<br />

We value the role of <strong>FINE</strong> as a leading voice and<br />

convenor in the farm to institution network in New<br />

England. They connect and enhance the capacity<br />

of disparate actors in the regional value chain who<br />

together are overcoming critical barriers to increasing<br />

the amount of New England-produced food served<br />

to institutional customers. By providing good<br />

data, strong case studies, and best practices, <strong>FINE</strong><br />

enhances the viability and sustainability of the New<br />

England agricultural economy.<br />

– Christine James, The John Merck Fund<br />

Sea to Table<br />

Fair Food Fund<br />

Roch’s Distribution<br />

Happy Valley Meat Co.<br />

Grandy Oats<br />

Walden Meats<br />

11


Join us in creating a<br />

healthier tomorrow.<br />

Donate today!<br />

Contact Us<br />

info@farmtoinst.org – We’d love to hear from you!<br />

<strong>FINE</strong> c/o TSNE MissionWorks | 89 South Street | Suite 700 | Boston, MA 02111<br />

www.farmtoinst.org


THANKS FOR READING!

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