Golfhacker: Issue 12

Lawrie struck the fatal blow on the
18th. 221 yards away from the hole,
Lawrie opted for his four iron. He
struck it sweetly with his ball rolling
ever closer towards the hole leaving
A news article discusses curren
recent news of either general i
him a five foot putt for the title. The
rest is history.
(i.e. daily newspapers) or of a
topic (i.e. political or trade new
That winning putter now resides in
magazines, club newsletters, o
the British Golf Museum in St
technology news websites).
Andrews. A relic of golfing greatness
that tells Lawrie’s story for
A news article can include acc
of eyewitnesses to the happen
generations to come. In most cases,
event. It can contain photogra
no one remembers those who
accounts, statistics, graphs,
finished in either second or third
recollections, interviews, polls,
place. The golfing world however,
on the topic, etc.
certainly won’t forget Jean Van De
Velde.
Headlines can be used to focu
reader’s attention on a particu
They will also remember Paul Lawrie
main) part of the article. The w
can also give facts and detaile
with affection. The man who came
back from the brink to make the
information following answers
general questions like who, wh
greatest comeback in Open history.
Yet, the comeback is even
when, where, why and how.
greater as we should also consider
The writer can use redirection t
that Lawrie had to qualify in the first
place.
ensure that the reader keeps re
the article and to draw her att
“It was a victory that literally
other articles.
changed my life,” Lawrie said. “I was
a very good player before The Open,
but all of a sudden, I was The Open
Champion – a big difference. People
forget I had to qualify to get in.”
Since his Open victory, Lawrie has
been a key part of all aspect of the
game in Scotland. From his course,
the Paul Lawrie Matchplay and his
own apparel company, Cardinal.
A legacy was born in 1999 and it is a
legacy that has helped to develop
golf in Scotland further. For many,
Paul Lawrie was the Last King of
Scotland in a golfing sense. With a
younger generation now aiming to
Image: Cardinal Golf
emulate his success, a new king will
be aiming to be crowned once
again.