Marketing Proposal - Flipbook

marketing proposal
18 ENGLEWOOD GREENS

With a passion for all that Whistler has to offer, John Ryan and team
bring integrity and professionalism to the table. We engage our
clients in the search for the right investment and provide the sound
advice and confidentiality they need to make their final decision.
Widely recognized for his expertise, John Ryan provides the most
extensive exposure for sellers and invaluable tools for buyers. No
other Whistler realtor has that kind of local expertise or experience in
international markets. The added knowledge and networks within
our team result in an unmatched ability to best serve our clients. And
with local & international buyers always looking for something special,
opportunity knocks often. We know the community as intimately as we
know the real estate market and how to best present your property.
We provide the competitive edge in Whistler.
Take us up on it!

our team

JOHN RYAN
Personal Real Estate Corporation
Regarded as Whistler’s top agent since 1988, John has represented many of
the area’s most exclusive properties. He offers a unique and strategic view of
investment potential and a seasoned approach to buying and selling in the
market, having watched the resort grow and change first-hand.
John’s trusted expertise, established industry relationships and connection
to everything Whistler has to offer, drives superior service. As an established
member of the real estate community, his detailed approach delivers results.
Direct 604 935 2844 | Cell 604 932 7670 | Email johnr@wrec.com
SUZI MACKINTOSH
Hailing from Australia, Suzi was drawn to Whistler’s vibrant lifestyle, bringing
experience in exclusive properties and international ski destinations. As a key
member of our Licensed Sales Team, her extensive knowledge of the local
market and professional approach allows our clients to feel confident in every
aspect of buying and selling real estate.
Direct 604 905 2854 | Cell 604 906 2088 | Email suzi@wrec.com
DANI O’NEILL
A Whistler resident for over 13 years, Dani brings a wealth of local property
and project management experience to the team. Her strengths include longterm
exposure to the Whistler real estate market and trends combined with
expertise managing investment properties for resident and non-resident owners.
Dani’s skills range from managing high-end rental properties to supervising
interior decoration and renovation projects, demonstrating an unparalleled
understanding of high-end properties and exceptional attention to detail.
Direct 604 905 2850 | Cell 604 698 6977 | Email dani@wrec.com
VICKI WESTON-WEBB
Vicki brings a wealth of expertise in marketing and business development. With
her BA Hons in Marketing combined with in-depth knowledge of the resort
and international business experience, she works with the team to develop
the corporate brand, streamline and grow our business operations while also
ensuring each of our listing receives the attention it deserves.
Direct 604 905 2867 | Cell 604 902 5284 | Email vicki@wrec.com

investing in the brand
CORPORATE IDENTITY
We heavily invest in developing our corporate identity to cement our position as
Whistler’s leading authority in real estate. Our focus on partnerships, media and
online exposure, help drive referrals and website visitation from qualified markets,
while also strengthening our brand awareness; these efforts ultimately provide
enhanced exposure to you as a seller.
Our efforts also include pro-active marketing to key markets; most recently we
have run an online campaign to promote the strong exchange rates to international
markets.
SETTING THE MARKETING BENCHMARK
Our ongoing insight into the evolving trends of the luxury real estate market call for a new approach in how properties
are marketed; both from a holistic messaging perspective and its execution. We have expertly adapted a strategy
that defines a new benchmark in the Whistler Real Estate market; focusing on the emotive aspects of a property we
can further engage clients and minimize their reservations.
A recent example is a lifestyle video we commissioned for a residence on substantial flat acreage, walking distance
to the village. The creative focused on how the residence could be used to create family memories and connect to
the Whistler lifestyle.

OUR NETWORK
Paramount to our success is our established network of past clients and professional connections that represent
approx. 70% of our business via direct purchases/sales and referrals. Maintaining and further developing these
relationships is a core focus of our business approach.
AWARD WINNING MARKETING PROGRAMS
We provide an award winning marketing program, having competed against realtors from 21
countries across the Americas, the Caribbean and Canada to be awarded an International Property
Award for our marketing efforts - Winner of Best Marketing in Canada 2017.
The objective of these awards is to recognise excellence in the property industry worldwide and to
promote an international standard. For more information on the awards visit propertyawards.net

online marketing
We believe the web to be one of our most important tools in capturing a buyer’s attention and penetrating Whistler
Real Estate markets worldwide. Our online networking is extensive and our positioning at the top of Google is
imperative to putting your property at the forefront of the Whistler Real Estate market.
REAL ESTATE IN WHISTLER
realestateinwhistler.com
Our recently revamped website aims to enhance the user’s experience and better showcase your listing through high
resolution images, improved navigation and stronger call-to-actions throughout the site to more effectively realize
and develop sale leads.
With clients in both local and international markets, we recognize the importance of your online presence to effectively
showcase your property and ultimately engage interested parties to view your property or request additional
information.
Website highlights include:
• We have an average of nearly 7,000 visits to our website each month
• We are the only Whistler realtor to feature high-res images; better showcasing your property to potential buyers
• We recognise currency fluctuations play a major motivator in clients’ purchasing decisions (especially with a strong
USD), so have included functionality on our website to change currency
• Strong call-to-actions on throughout our website encourages interested buyers to contact easily and conveniently,
minimizing the loss of potential leads
• Google Street View provides potential buyers with a greater insight into your location and proximity to amenities
• Ease of navigation was central to our website design to encourage enhanced user experience
• Our website is consistently ranked at the top of both natural and paid Google searches

online marketing
ONLINE ADVERTISING
google display and search
We run a number of campaigns throughout the year ranging from property specifi c creative to creative promoting segments of
the market e.g. ski-in/ski-out / waterfront and geographic specifi c creative e.g. take advantage of a strong USD exchange rate.
We use a blend of static and fl ash creative to engage clients throughout their property search, with strong conversion rates
and repeat visitation to the website. Your property will be showcased in a series of creative across multiple campaigns.
SOCIAL MEDIA
To further our online and social reach, we regularly contribute to our Instagram page featuring high quality listing images,
general Whistler focused updates and behind-the-scene insights into our marketing efforts such as showcasing our
photoshoots and realtor tours.
Through our recent efforts this season we have over 1,400 followers on our personal Instagram page. We also work in
partnership with key real estate Instagram infl uencers such as Luxury Listings where our posts receive in excess of 20,000
likes.

our network
We heavily invest in our online network to provide your property with maximum exposure into our regional and
international markets. With carefully selected partners, we are confident that we offer targeted exposure across wide
reaching networks; from our extensive personal network, to our media contacts and our online presence. A summary
of the sites where your listing will be featured is outlined below:
CO-OP REALTOR PROGRAM
The five real estate companies in Whistler are comprised of over 140 licensed real estate agents. Your residence will
be presented to the real estate community and key connectors too ensure your property is at the forefront of agents’
minds when they have a client looking at Whistler real estate.
WHISTLER LISTING SYSTEM & MULTIPLE LISTING SERVICE
whistlerlistings.com | realtor.ca
The Whistler Listing System is a comprehensive listing service for all real estate in Whistler. The Multiple Listing
Service is Canada’s largest real estate website.
REAL ESTATE WEEKLY
rew.ca
REW.ca offers tools for buyers searching in Whistler, Vancouver and the Lower Mainland. Buyers can research MLS
listings, local real estate news, neighbourhood information and local amenities like schools and transportation. REW.ca
is the online arm of the largest real estate newspaper in the Lower Mainland: Real Estate Weekly. With over 30 years
in the market, the REW.ca newspaper is delivered to over 450,000 households on a weekly basis.
WHISTLER REAL ESTATE
whistlerrealestate.com
Ranked at the top of all major search engines and receiving over 10,000 visitors per month, this is a key online
resource to buyers and sellers in Whistler.
LEADING REAL ESTATE COMPANIES OF THE WORLD
leadingre.com
Our membership with Leading Real Estate Companies of the World - the largest network of top brokerage firms in the
residential sector of real estate worldwide - provides greater market exposure for our listing than any other company
in Whistler.

WHISTLER BUYER ORIGIN
2017 WLS Data
85%
CANADA
1%
MEXICO
8%
USA
1%
UK
4%
ASIA/PACIFIC
targeted exposure

welcome to
lakeside living
THE TRUSTED LEADERS IN WHISTLER
5602 ALTA LAKE ROAD $6,995,000
604.932.7670
johnr@wrec.com
TOLL FREE 1.800.667.2993 STATEMENTS BASED UPON WLS TRANSACTIONAL SALES ENDS (VOLUME & VALUE) 1988 - 2018

print media
THE WHISTLER REAL ESTATE MAGAZINE
Your property will be featured in the next issue of The Whistler Real Estate Magazine.
This is a high quality publication with over 30,000 copies distributed throughout Whistler, Squamish & Pemberton.
An additional 10,000 copies are further distributed to selected high wealth neighbourhoods in West Vancouver and
North Vancouver.
Our team has the strongest presence showcasing properties in this publication, giving buyer’s confidence in our
knowledge and product selection.
LOCAL WHISTLER PAPER
The Pique News Magazine
We promote our listings in a variety of full colour print advertising creative throughout the season. The Pique has a
weekly distribution of over 16,000 issues in-resort.

digital assets
PHOTOGRAPHY & COPY WRITING
We engage professional copywriters and photographers to best showcase your
property across all of our promotional mediums and networks.
LISTING PRESENTATION
Your property will be presented in a full listing package, professionally designed
and made available to all realtors and interested clients.
realtor tour
EXPOSURE TO THE WHISTLER REALTOR COMMUNITY
We will include your property on a Realtor Tour to allow realtors to preview your
property for their clients; every Tuesday Whistler’s real estate community tour
multiple properties giving them a first hand insight into a property to convey to
their clients.
Realtor Tour is a valuable way of helping to qualify client’s interest via their agent
before a showing.

ealestateinwhistler.com
604.932.7670 johnr@wrec.com