CCL TEST

BRING AN EXTRA BAG,
WE’RE GOING FUN SHOPPING.
A PROPOSAL FOR FOR THE OPERATION OF
THE FUN SHOPS ONBOARD THREE
CARNIVAL CRUISE LINE VESSELS.
08.03.2018
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THE FIRST CHOICE IN CRUISE TRAVEL RETAIL

INTRODUCTION.
THE FIRST CHOICE IN CRUISE TRAVEL RETAIL
Carnival Cruise Lines is seeking a partner for its
Retail business for new build ships and are
requesting proposals from concessionaires who are
experienced in managing all components of a retail
program including staffing, logistics, design,
production, inventory, and warehouse storage.
The following information is based on The Request
For Proposals issued by Carnival Cruise Lines on
June 18th 2018.
We believe we are the first choice when it comes to
meeting the stated objectives…
• ︎Focus on driving top line performance to deliver
net revenue growth.
• ︎Deliver strong global brands, driving excitement
in the experience.
• Convey an improved guest experience within
retail and make retail a more integrated part of
the overall Carnival Cruise Line vacation
experience.
• ︎Provide a retail offer that reflects a ‘flagship
assortment’ with ‘industry-first’ initiatives.
We hope you agree and thank you for the
opportunity to take part.
CLAUS HEINEMANN | CO-OWNER
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THE FIRST CHOICE IN CRUISE TRAVEL RETAIL

CONTENTS.
THE FIRST CHOICE IN CRUISE TRAVEL RETAIL
CHAPTER 1:
BACKGROUND
CHAPTER 2:
THE SHOPS
CHAPTER 3:
THE PRODUCTS
CHAPTER 4:
MARKETING
CHAPTER 5:
LOGISTICS
CHAPTER 6: OFFER
FINANCIAL OFFER
CHAPTER 6:
CONCLIUSIONS
04 15 27 48 72 92 110
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THE FIRST CHOICE IN CRUISE TRAVEL RETAIL

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BACKGROUND.
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THE FIRST CHOICE IN CRUISE TRAVEL RETAIL

BACKGROUND
OUR PROPOSAL.
THE OPPORTUNITY.
Gebr. Heinemann is
delighted by having been
invited by Carnival Cruise
Lines to participate in this
exciting Retail and Duty Free
opportunity.
Heinemann has a longstanding
philosophy of
becoming involved in
business options only where
we genuinely believe that we
can make a real difference.
Over the past 15 years,
Heinemann was able to take
over more than 40 new
concession contracts at
international airports and
cruise lines worldwide.
All these contracts have
been awarded as a result of
competitive bidding
processes and in every case
Heinemann increased sales
and revenues.
We are proud to say that our
unsurpassed growth has
been largely organic. This is
part of our family company
philosophy: of generating
organic and sustainable
growth.
With our extensive
experience and wide range
of partnerships we are firmly
convinced that we can
positively impact the
performance and also its
operational excellence of
Carnival Cruise Lines.
Though highly experienced
in international travel retail,
the involvement and further
investment in the global
Cruise Retail market
represents a significant step
to our company. A step
thought out carefully prior to
this tender.
The level of quality in our
existing Cruise Retail
environments is proof of the
full commitment and
determination of Heinemann
to deliver an exceptional
shopping experience that
benefits cruise line
passengers. We are
confident you will find the
Heinemann Experience
becoming a hallmark of your
fleet’s commercial offer.
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THE FIRST CHOICE IN CRUISE TRAVEL RETAIL