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Item Page # Item Page # CHAPTER 1: BACKGROUND. Item Item Item Page # Page # Page # Item Page # Item Page # Item Page # 4 THE FIRST CHOICE IN CRUISE TRAVEL RETAIL
BACKGROUND OUR PROPOSAL. THE OPPORTUNITY. Gebr. Heinemann is delighted by having been invited by Carnival Cruise Lines to participate in this exciting Retail and Duty Free opportunity. Heinemann has a longstanding philosophy of becoming involved in business options only where we genuinely believe that we can make a real difference. Over the past 15 years, Heinemann was able to take over more than 40 new concession contracts at international airports and cruise lines worldwide. All these contracts have been awarded as a result of competitive bidding processes and in every case Heinemann increased sales and revenues. We are proud to say that our unsurpassed growth has been largely organic. This is part of our family company philosophy: of generating organic and sustainable growth. With our extensive experience and wide range of partnerships we are firmly convinced that we can positively impact the performance and also its operational excellence of Carnival Cruise Lines. Though highly experienced in international travel retail, the involvement and further investment in the global Cruise Retail market represents a significant step to our company. A step thought out carefully prior to this tender. The level of quality in our existing Cruise Retail environments is proof of the full commitment and determination of Heinemann to deliver an exceptional shopping experience that benefits cruise line passengers. We are confident you will find the Heinemann Experience becoming a hallmark of your fleet’s commercial offer. 5 THE FIRST CHOICE IN CRUISE TRAVEL RETAIL
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