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<strong>Hungary</strong>,<br />
<strong>the</strong> <strong>Land</strong> <strong>of</strong> <strong>Healing</strong> <strong>Waters</strong><br />
Endowed with <strong>the</strong> world’s fifth-largest supply <strong>of</strong> <strong>the</strong>rmal<br />
waters and an ancient bathing culture, <strong>Hungary</strong> has <strong>the</strong> potential<br />
to build on its heritage and establish itself as a world-class mainly spabased<br />
wellness and health tourism destination. An increasing supply <strong>of</strong><br />
beautiful facilities, mainly new projects but also upgrades, combined with<br />
buoyant demand driven by greater health consciousness, more focus on<br />
prevention, and increasing interest in natural curative methods makes<br />
this a very promising sector, toge<strong>the</strong>r with <strong>the</strong> fact that <strong>the</strong> demographic<br />
drift toward older populations leads to an increasing stream <strong>of</strong> demand.<br />
Therefore Health Tourism enjoys top priority in <strong>the</strong> activities <strong>of</strong> <strong>the</strong><br />
Hungarian National Tourist Office (HNTO), <strong>the</strong> country’s national tourism<br />
marketing organization.<br />
Thermal bathing in what is now <strong>Hungary</strong> is older than <strong>the</strong><br />
nation itself. There is evidence that Neolithic peoples were attracted<br />
to <strong>the</strong> territory’s warm springs. Later, Romans brought <strong>the</strong>ir bathing<br />
practices to Pannonia, <strong>the</strong> part <strong>of</strong> <strong>the</strong> Roman Empire that is now<br />
<strong>Hungary</strong> and whose capital, Aquincum, sat on <strong>the</strong> right bank <strong>of</strong> <strong>the</strong><br />
Danube in current-day nor<strong>the</strong>rn Budapest. Hungarian tribes who<br />
conquered <strong>the</strong> territory in <strong>the</strong> 9th century also established <strong>the</strong>ir main<br />
settlements around <strong>the</strong>rmal springs. Budapest bathing was fur<strong>the</strong>r<br />
boosted by <strong>the</strong> occupation <strong>of</strong> <strong>the</strong> Hungarian kingdom during <strong>the</strong><br />
16th and 17th centuries by <strong>the</strong> Ottomans, who, in accordance with<br />
Islamic ablutionary rites, built public baths, four <strong>of</strong> which - Király, Rác,<br />
Rudas, and Lukács - remain in use today.<br />
While ancient man had discovered <strong>the</strong> benefit <strong>of</strong> a good soak,<br />
modern balneo<strong>the</strong>rapy can be traced to <strong>the</strong> establishment in <strong>the</strong> late<br />
19th century <strong>of</strong> “water cure” spas, which catered to Europe’s royals,<br />
aristocrats and well-to-do and for which <strong>the</strong> Austro-Hungarian Empire<br />
was famous. After <strong>the</strong> World Wars, <strong>Hungary</strong> embarked on a spa development<br />
drive in <strong>the</strong> 1960s, when dozens <strong>of</strong> new medicinal baths and<br />
swimming pools were built. And in <strong>the</strong> 1970s, <strong>the</strong> United Nations<br />
established an institute in Budapest for promoting bath development<br />
and <strong>the</strong> international sharing <strong>of</strong> its know-how.<br />
During <strong>the</strong> past decade, healing programmes<br />
that relied solely on bathing have<br />
given way to more elaborate <strong>the</strong>rapeutic<br />
approaches, which incorporate massage and<br />
physio<strong>the</strong>rapy. Mud treatments and cures<br />
based on drinking mineral waters are also<br />
popular. The certification <strong>of</strong> medicinal water,<br />
defined as mineral water proven to have<br />
healing effects, is handled by <strong>the</strong> Ministry <strong>of</strong><br />
Health in line with European Union regulations.<br />
Budapest, Europe’s largest spa city,<br />
has about 100 <strong>the</strong>rmal springs, feeding<br />
some 20 baths including <strong>the</strong> city’s six<br />
main historical baths, <strong>the</strong> Gellért (part <strong>of</strong><br />
<strong>the</strong> hotel <strong>of</strong> <strong>the</strong> same name), Király, Rác,<br />
Rudas, Lukács, and Széchenyi, in addition<br />
to those <strong>of</strong> five modern spa hotels,<br />
<strong>the</strong> Ramada Plaza Budapest, Aquaworld<br />
Ramada Resort, Corinthia Grand Hotel<br />
Royal, Danubius Health Spa Resort Helia<br />
and Danubius Health Spa Resort Margitsziget.<br />
Also based in Budapest is <strong>Hungary</strong>’s National<br />
Institute for Rheumatism and Physio<strong>the</strong>rapy.<br />
With nearly 1,000 beds, it is <strong>the</strong> world’s<br />
largest such institution for <strong>the</strong> treatment <strong>of</strong><br />
locomotor disorders and has a special section<br />
for foreign patients. The institute, which incorporates<br />
clinics <strong>of</strong> post-graduate medical<br />
studies, is equipped with state-<strong>of</strong>-<strong>the</strong>-art diagnostic<br />
and <strong>the</strong>rapeutic facilities, including for<br />
balneo<strong>the</strong>rapy.<br />
With <strong>the</strong>rmal springs percolating<br />
beneath three-quarters <strong>of</strong> <strong>Hungary</strong>’s territory,<br />
over 58 spa or treatment hotels can<br />
be found in <strong>Hungary</strong>. <strong>Hungary</strong>’s traditional<br />
spa Mecca is Héviz, however plenty <strong>of</strong> settlements<br />
boast spa or treatment hotels, some <strong>of</strong><br />
<strong>the</strong> more noteworthy include Bük, Hajdúszoboszló,<br />
Sárvár, Egerszalók, Siófok, and Balatonfüred.<br />
The term ’wellness’ was imported in <strong>the</strong><br />
Hungarian language a few years ago. It does<br />
not translate easily into Hungarian, since its<br />
meaning covers a general well-being in body<br />
and mind, relaxation, revitalization as well as<br />
being pampered. Hungarian hotels soon recognized<br />
<strong>the</strong> business potential lying in this new<br />
worldwide trend and initiated development<br />
HUNGARY<br />
projects to use it. Some new hotels were built<br />
on <strong>the</strong> basis <strong>of</strong> this concept whereas o<strong>the</strong>rs<br />
– especially health hotels – extended <strong>the</strong>ir<br />
service portfolio in this direction.<br />
The active ingredients in <strong>the</strong> various medicinal<br />
waters differ from place to place, and<br />
some are unsuitable for visitors suffering from<br />
certain conditions. The majority are used to<br />
treat locomotor and rheumatic complaints;<br />
o<strong>the</strong>rs are recommended for gynaecological<br />
problems, and kidney and metabolic disorders;<br />
when taken as a drinking cure, some are<br />
effective against stomach ailments.<br />
The composition <strong>of</strong> <strong>the</strong> water at Harkány<br />
is very similar to <strong>the</strong> one <strong>of</strong> <strong>the</strong> Dead Sea,<br />
and alleviates dermatological problems. It is
DW • 10<br />
always advisable to read carefully <strong>the</strong> information provided<br />
about <strong>the</strong> medicinal properties <strong>of</strong> <strong>the</strong> waters, and if in doubt<br />
to seek medical advice.<br />
Those who believe in natural healing remedies have a<br />
range <strong>of</strong> choices that extends far beyond just water. Hévíz<br />
and Hajdúszoboszló are also centres for mud treatment. The<br />
medicinal qualities <strong>of</strong> <strong>the</strong> mud make it especially suitable for<br />
<strong>the</strong> treatment <strong>of</strong> locomotor complaints. The humid air in <strong>the</strong><br />
caves at Abaliget, Budapest, Tapolca and Jósvafö helps with<br />
respiratory problems.<br />
At Tapolca you can row a boat on <strong>the</strong> cave’s crystal-clear<br />
waters, while Jósvafö is part <strong>of</strong> <strong>the</strong> Aggtelek National Park<br />
and is a World Heritage Site. The m<strong>of</strong>ette at Mátraderecske<br />
is a real curiosity. Here, naturally occurring gas containing<br />
carbon dioxide has been shown to have a positive effect<br />
when allowed to permeate <strong>the</strong> skin. Those who can benefit<br />
from a ‘dry bath’ in <strong>the</strong> gas are people suffering from heart<br />
and circulatory problems, including high blood pressure, and<br />
from chronic skin complaints.<br />
More information about spa and wellness tourism in <strong>Hungary</strong>:<br />
www.hungary.com