IPPro Patents Issue 049
In this issue: Andrei Iancu confirmed as USPTO director
In this issue: Andrei Iancu confirmed as USPTO director
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ISSUE<strong>049</strong> 21 Feb 2018<br />
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Iancu at the USPTO<br />
Trump’s nomination is finally confirmed<br />
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Lead News Story<br />
Andrei Iancu confirmed as USPTO director<br />
Andrei Iancu has been confirmed as the new<br />
undersecretary of commerce for intellectual<br />
property and director of the US Patent and<br />
Trademark Office (USPTO) by the US Senate.<br />
Iancu, who previously served as managing<br />
partner of law firm Irell & Manella, was<br />
nominated by US President Donald Trump in<br />
August last year.<br />
His practice at Irell & Manella focused on<br />
IP litigation, prosecution, due diligence<br />
and licensing.<br />
He has represented clients across the<br />
technology spectrum, including those<br />
associated with medical devices, genetic<br />
testing, therapeutics, the internet, TV<br />
broadcasting, video game systems and<br />
computer peripherals.<br />
Prior to law school, Iancu was an engineer at<br />
Hughes Aircraft.<br />
Iancu replaces Michelle Lee as director of the<br />
USPTO, who resigned from the role in June<br />
last year.<br />
Lee was appointed to lead the USPTO in<br />
2014, but her position came under threat with<br />
the election of Trump.<br />
For three months after Trump’s inauguration<br />
it had been unclear whether Lee would<br />
be replaced, despite an outcry of industry<br />
support for Lee.<br />
Associate solicitor Joseph Matal took on the<br />
role as acting undersecretary of commerce<br />
for IP and director of the USPTO following<br />
Lee’s departure.<br />
3 <strong>IPPro</strong> <strong>Patents</strong> www.ippropatents.com
Contents<br />
www.ippropatents.com<br />
@<strong>IPPro</strong><strong>Patents</strong><br />
Acting Editor: Becky Butcher<br />
beckybutcher@blackknightmedialtd.com<br />
+44 (0)203 750 6019<br />
Senior Reporter: Barney Dixon<br />
barneydixon@blackknightmedialtd.com<br />
+44 (0)203 750 6026<br />
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+44 (0)203 750 6021<br />
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serenafranklin@blackknightmedialtd.com<br />
+44 (0)203 750 6025<br />
Account Manager: Brenda Shanahan<br />
brenda@blackknightmedialtd.com<br />
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Office Manager: Chelsea Bowles<br />
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Published by Black Knight Media Ltd<br />
Copyright © 2018 All rights reserved<br />
Patent Approaches<br />
Craig Thomson of HGF discusses<br />
innovation in emerging fields such as<br />
bacteriophage therapeutics<br />
p8<br />
Innovation Analysis<br />
Jeffrey Stone of Barnes & Thornburg explains<br />
how patent counsel can become “innovation<br />
stimulators” to enhance their work<br />
p12<br />
Pacific Partnership<br />
As US President Donald Trump threatens to<br />
negotiate the TPP, the knock-on effect for IP<br />
rights is becoming more apparent<br />
p17<br />
Value Analysis<br />
Cindy Ahn of Longford Capital explains how<br />
general counsels of IP-centric companies<br />
can maximise value and innovation<br />
p10<br />
European <strong>Patents</strong><br />
Innovators in advanced materials can face<br />
an uphill struggle to get suitable patent<br />
protection at the EPO<br />
p15<br />
Case Report<br />
Sachin Sinha of Concur IP provides an<br />
overview of TCL v Ericsson and what it<br />
means for FRAND rate setting<br />
p20<br />
4 <strong>IPPro</strong> <strong>Patents</strong> www.ippropatents.com
News Round-Up<br />
Uber Waymo litigation ends<br />
“To be clear, while we do not believe that any<br />
trade secrets made their way from Waymo to<br />
Uber and Waymo have reached a settlement<br />
in their trade secret dispute after nearly a year<br />
of litigation.<br />
Uber, nor do we believe that Uber has used<br />
any of Waymo’s proprietary information in<br />
its self-driving technology, we are taking<br />
Waymo, Alphabet’s self-driving car<br />
steps with Waymo to ensure our LiDAR and<br />
software represents just our good work.”<br />
company, sued Uber for the theft of trade<br />
secrets and intellectual property in February PatSnap joins WIPO ASPI programme<br />
2017, accusing the ride hailing service of<br />
taking and using “key parts of Waymo’s selfdriving<br />
Research and development analytics<br />
technology”.<br />
company PatSnap has joined the World<br />
Intellectual Property Organisation’s (WIPO)<br />
According to Waymo, Otto founder Anthony<br />
Levandowski, who previously worked at<br />
Access to Specialised Patent Information<br />
(ASPI) programme.<br />
Waymo and later worked at Uber, had stolen<br />
more than 14,000 highly confidential design<br />
files for various hardware systems, including<br />
Light Detection and Ranging (LiDAR) sensor<br />
technology, from Waymo.<br />
The ASPI programme is designed to support<br />
innovation in developing countries by offering<br />
free or low-cost access to sophisticated tools<br />
and services for retrieving and analysing<br />
patent data.<br />
In acquiring Otto, Uber had allegedly acquired<br />
this stolen technology.<br />
PatSnap’s addition to the programme will<br />
provide eligible patent offices, academic<br />
Under the settlement, Waymo will receive institutions, and research institutions<br />
$245 million payment from Uber.<br />
with free or low-cost access to its R&D<br />
analytics platform.<br />
Uber CEO Dara Khosrowshahi said that<br />
he wanted to acknowledge and correct<br />
“mistakes of the past”.<br />
Jeffrey Tiong, CEO of PatSnap, commented:<br />
“WIPO’s ASPI programme plays a crucial role<br />
in providing equal opportunities for innovation<br />
“To our friends at Alphabet: we are partners, across the globe, enabling some of the world’s<br />
you are an important investor in Uber, and we<br />
share a deep belief in the power of technology<br />
to change people’s lives for the better.”<br />
He added: “Of course, we are also competitors.<br />
And while we won’t agree on everything going<br />
forward, we agree that Uber’s acquisition of Otto<br />
could and should have been handled differently.”<br />
brightest minds to research and pursue their<br />
new ideas regardless of their background or<br />
socio-economic status.”<br />
He said: “Open innovation is a fundamental<br />
part of the PatSnap philosophy. In 2017, we<br />
launched PatSnap Academy to open the<br />
floodgates of innovation, by providing those<br />
Khosrowshahi continued: “There is no<br />
with no knowledge of IP with a free platform to<br />
learn how to protect and pursue their ideas.”<br />
question that self-driving technology is crucial<br />
to the future of transportation—a future in “The ASPI programme ties in perfectly with<br />
which Uber intends to play an important role.<br />
Through that lens, the acquisition of Otto<br />
made good business sense.”<br />
our ethos, and we hope that through this<br />
partnership we can provide the necessary<br />
insight that can help to bring a largely<br />
untapped ocean of new ideas and inventions<br />
“But the prospect that a couple of Waymo to the global marketplace.”<br />
employees may have inappropriately solicited<br />
others to join Otto, and that they may have<br />
potentially left with Google files in their<br />
possession, in retrospect, raised some hard<br />
questions,” he said.<br />
Yo Takagi, assistant director general of<br />
WIPO, added: “WIPO is pleased to welcome<br />
PatSnap as a partner in the ASPI programme<br />
in making available sophisticated patent<br />
search and analysis tools for free or at low<br />
cost to institutions in least developed and<br />
other developing countries.”<br />
“PatSnap joins seven other leading patent<br />
database service providers in providing<br />
researchers, innovators, and entrepreneurs<br />
in developing countries with critical insights<br />
into emerging trends in a wide range of<br />
technologies and industries.”<br />
“This contributes to ASPI’s ultimate goal of<br />
encouraging innovation.”<br />
Anaqua partners with Ceva Santé Animale<br />
Animal healthcare company Ceva Santé<br />
Animale has chosen Anaqua to manage its<br />
intellectual property portfolio.<br />
The partnership will see Anaqua manage<br />
Ceva’s portfolio of patents, inventions,<br />
trademarks and awards.<br />
Ceva has 12 research and development<br />
centres and a growing IP portfolio.<br />
Bob Romeo, CEO of Anaqua, commented:<br />
“With Anaqua’s unified IP management<br />
software, Ceva will be able to better<br />
manage the innovation process and more<br />
easily track the status of their valuable IP<br />
assets worldwide.”<br />
“Ceva has a truly global network of R&D<br />
teams who work together to keep shifting the<br />
boundaries of science, and we are looking<br />
forward to supporting their IP and innovation.”<br />
AQUA to manage Nokia patent<br />
portfolio sale<br />
AQUA Licensing has been selected to<br />
manage the sale of a second patent portfolio,<br />
including patents developed by Alcatel-<br />
Lucent/Bell Labs, Nokia Technologies and<br />
Nokia Networks.<br />
The new telecommunications portfolio<br />
offering comprises 557 patent families. It is<br />
made up of former Alcatel-Lucent patents,<br />
which total around 83 percent of the assets,<br />
including patents from the former AT&T<br />
Bell Labs.<br />
5 <strong>IPPro</strong> <strong>Patents</strong> www.ippropatents.com
News Round-Up<br />
Approximately 10 percent of the patent<br />
families originated from the former devices<br />
and services business of Nokia.<br />
Though the business was acquired<br />
by Microsoft in 2014, Nokia retained<br />
the intellectual property in its Nokia<br />
Technologies business.<br />
The other 7 percent of the patent families<br />
originated from Nokia Networks, previously<br />
Nokia Siemens Networks.<br />
The second portfolio covers seven technology<br />
sectors, including cellular access and mobile<br />
core, components and devices, fixed and IP<br />
networking, multimedia and imaging, security,<br />
services and applications, and short-range<br />
radios and home networking.<br />
The sale follows from the sale of the first<br />
telecommunications portfolio offering,<br />
made in August last year via AQUA<br />
Licensing. The previous portfolio consisted<br />
of 4,260 patent families.<br />
Ilkka Rahnasto, head of patent business<br />
at Nokia, said: “As we continue to optimise<br />
our own patent portfolio, we are pleased that<br />
AQUA will make a further set of former Nokia<br />
patents available to operating companies and<br />
startups, enabling them to obtain strategic or<br />
defensive IP advantage.”<br />
“We believe AQUA has an innovative approach<br />
and we are encouraged by their early success<br />
with the first offering.”<br />
Mark McMillan, managing director of<br />
AQUA Licensing, added: “We’re extremely<br />
pleased to be working with Nokia again on<br />
this next portfolio.”<br />
“The first former Nokia portfolio offered through<br />
us back in August generated a great deal of<br />
interest, and we’re confident that the superior<br />
assets in this second Nokia portfolio will offer<br />
buyers an exceptional opportunity to obtain<br />
significant value and defensive enforcement<br />
advantages at a reasonable price.”<br />
The portfolio is being made available for cash<br />
purchase, in whole or in part, on a first-come,<br />
first-served basis.<br />
Trio of Australian firms combine<br />
Australian intellectual property law firms<br />
Fisher Adams Kelly Callinans, Cullens and<br />
Spruson & Ferguson will merge under the<br />
Spruson & Ferguson brand as of April 2018.<br />
The merged entity will cover all aspects<br />
of IP law, including patents, trademarks<br />
and designs.<br />
businesses have the capability, resources<br />
and systems to deliver the highest quality<br />
service to clients and provide strong<br />
career paths for our people.”<br />
He added: “Through this merger, we<br />
expect significant benefits will flow to<br />
the business, its clients and people, with<br />
synergies in operations, access to an<br />
It will employ a team of more than 400 even greater talent base and integration<br />
staff, including 152 IP professionals with Spruson & Ferguson’s Asia Pacific<br />
across its 10 offices in Bangkok, Beijing, service offering.”<br />
Brisbane, Hong Kong, Jakarta, Kuala<br />
Lumpur, Melbourne, Shanghai, Singapore<br />
and Sydney.<br />
Tracey Berger, managing director Sydney/<br />
Melbourne at Spruson & Ferguson, said:<br />
“We are delighted to join with Fisher Adams<br />
All three firms are members of IP services<br />
group IPH Limited.<br />
Kelly Callinans and Cullens to provide an<br />
even greater pool of IP talent to our local<br />
and international clients.”<br />
Andrew Blattman, managing director<br />
and CEO of IPH Limited, commented: “Our combined firm will draw on the<br />
“This announcement today reinforces strengths of all three businesses to provide<br />
our market-leading approach and our clients with an enhanced top-tier IP<br />
commitment to ensuring our group service across the Asia Pacific region.”<br />
BPTO extends USPTO highway including the European Patent Office, the<br />
State Intellectual Property Office of China,<br />
The Brazilian Patent and Trademark Office and the Japan Patent Office.<br />
(BPTO) has extended its Patent Prosecution<br />
Highway (PPH) agreement with the US Patent The BPTO is also a part of a PPH programme<br />
and Trademark Office.<br />
that encompasses the Latin American<br />
PROSUR group, including Argentina, Chile,<br />
According to a BPTO bulletin, the agreement, Colombia, Costa Rica, Ecuador, Paraguay,<br />
which had a deadline of 31 January 2018, has Peru and Uruguay.<br />
been extended to 10 May 2018.<br />
According to Brazilian law firm, Di Blasi<br />
PPH agreements allow patent offices to Parente & Associados, the implementation<br />
request fast-track examination in a partner of such agreements is part of the BPTO’s<br />
country after a patent has already been strategy to reduce its backlog.<br />
granted in the home country.<br />
In January, the BPTO implemented a pilot<br />
Brazil has entered into a range of PPH programme aimed at tackling the backlog of<br />
agreements with various patent offices, patent applications at the office.<br />
6 <strong>IPPro</strong> <strong>Patents</strong> www.ippropatents.com
Patent Approaches<br />
Emerging innovation<br />
Craig Thomson of HGF discusses innovation in emerging fields such as<br />
bacteriophage therapeutics, and the challenges of protection in these areas<br />
Biotechnological approaches used today in medicine have been<br />
shaped by explosions of research in many emerging fields. Innovating<br />
in such emerging fields can be more interesting than innovating in<br />
an established field. There can be more potential to identify real<br />
game-changing innovations, there are no established ‘standards’<br />
set by commercialised products, and the field can change daily.<br />
However, for the same reasons, developing an optimised strategy<br />
for the patent protection of innovations in emerging fields can be<br />
very challenging.<br />
In this article, we will look at the emerging field of bacteriophage<br />
therapeutics, and the challenges of protecting innovations in this area.<br />
An introduction to bacteriophage<br />
Bacteriophage (phage) are viruses for bacteria. Many will be familiar<br />
with their use, since the 1970s, as a cloning vector (for example, the<br />
lambda phage). Outside of former Soviet states (notably Georgia),<br />
phage’s ability to target and kill specific strains of bacteria has been<br />
largely overlooked as a potential new form of antibiotic. Medicine<br />
in the West has focused on the raft of small-molecule antibiotics<br />
that have been developed. With the growing number of strains of<br />
antibiotic-resistant bacteria, a new-found interest in the use of phage<br />
as an antibiotic has emerged.<br />
To date, however, there has been no phage therapeutic authorised for<br />
sale as a medicine in Europe or in the US.<br />
This presents us with the first challenge. When drafting claims<br />
to any therapeutic product, one normally wishes to have a clear<br />
understanding of what is likely to be sold, so that granted claims<br />
can provide the required subject-matter cover, but also so that<br />
opportunities for patent term extensions can be optimised. It is<br />
common when one drafts an application to a set of new therapeutic<br />
compositions not to know what precisely will be approved for<br />
market. However, generally one knows the form of related classes<br />
of therapeutics that have been approved, including aspects of such<br />
approved therapeutics such as formulation.<br />
Until a clearer understanding is reached, drafters must draft broadly<br />
and include as many options for protection as possible within new<br />
filings. Are phage therapeutics going to be single-phage, or more<br />
likely cocktails of phage, such as formulations of different types<br />
of phage? What formulations will be most efficient for delivery of<br />
phage? Are wild-type phage going to be approved, or is it going to<br />
be easier to obtain marketing authorisation for phage that have been<br />
modified in some way?<br />
Learning from the past<br />
An analysis of the available patent literature suggests that there are<br />
only about 450 patent families that have been filed and that focus on<br />
the use of phage as a therapy (excluding uses of phage as vectors).<br />
Although the number of filings is relatively low, the filings in the last<br />
4 or 5 years have been increasing. Figures for the last half of 2016<br />
and 2017 are not yet available, but what is available suggest that the<br />
filings for 2016 will be considerably greater than either of the previous<br />
two years.<br />
Over the last 20 years, strategies for claiming antibody therapeutics<br />
have been tested through prosecution before patent office around<br />
the world. One can now look at recent patent filings for companies<br />
with a proven track record of commercialising antibody therapeutics<br />
to see how they optimise patent filing strategies for this field. Defining<br />
restrictively with reference to hybridoma deposit is now less common.<br />
We now understand how patent offices require us to define antibodies<br />
with reference to their complementarity-determining regions, a<br />
drafting style that can enable us to encompass minor modifications<br />
of the wild type. We cannot rely on such developed prosecution<br />
strategies when it comes to bacteriophage.<br />
What can we learn from past filings? Patent filings perhaps start to<br />
become interesting around the 2000s. Take, for example, the first<br />
independent claim granted under US Patent 7,459,272 in 2008<br />
(Intralytix): “A method for reducing the risk of bacterial infection or<br />
sepsis in a person colonised with pathogenic bacteria comprising<br />
treating the colonised person with a pharmaceutical composition<br />
containing bacteriophage of one or more strains which produce lytic<br />
infections in said pathogenic bacteria, wherein said treatment occurs<br />
prior to said colonised person developing an illness due to said<br />
pathogenic bacteria and said treatment reduces the risk of bacterial<br />
infection or sepsis in said colonised person.”<br />
This is an impressively broad claim, not being restricted to any<br />
specific bacteriophage (other than it being a lytic phage). It was<br />
successfully argued that in 2003 such prophylactic methods in the<br />
terms defined within the claim were both novel and not obvious.<br />
As the art developed, it has become increasingly difficult to obtain<br />
such broad claims. It is now more common to see product and<br />
use claims restricted to phage defined by deposit and or nucleic<br />
8 <strong>IPPro</strong> <strong>Patents</strong> www.ippropatents.com
Patent Approaches<br />
acid sequence. For example, looking at US Patent 8,071,352,<br />
granted to Intron Biotechnology in 2011, we see a claim to “an<br />
isolated bacteriophage belonging to Myoviridae family, which has<br />
killing activity specific to Staphylococcus aureus, and the genome<br />
comprises sequences of SEQ ID. NOs:1-26”, with a sub-claim<br />
further defining the phage as “one that was deposited under the<br />
Accession No: KACC 97001P”.<br />
US law. Additionally, case law in Funk Bros Seed Company v Kalo<br />
Inoculant Co has made it difficult to obtain protection for novel<br />
phage cocktails.<br />
Consequently, it is likely that the product claims outlined above are<br />
no longer valid in the US, with the likely exception of the claim drawn<br />
to a modified phage.<br />
Although such product claims are unlikely to now be valid in the US,<br />
method claims in the US are now more acceptable. We now also see<br />
more claims drawn to consortia (for example “a panel of bacteriophage,<br />
wherein the panel comprises any one or more bacteriophage<br />
selected from the group”) and to modified phage. Look, for example,<br />
to US Patent 9,623,058, the principle claim in this patent being: “A<br />
Staphylococcus bacteriophage K mutant, which comprises one or<br />
more mutations within one or more of the following regions: a) the<br />
region between ORF 18 and ORF 19; and/or h) ORF 100.”<br />
With the US in mind, it is now useful when preparing new applications<br />
to include as much information relating to modifications or<br />
formulations of the phage. If a synergistic effect can be demonstrated<br />
from your cocktail, then this should also be included as it should help<br />
issues arising from Funk Bros.<br />
Of course, we should still be able to rely on protection in the US<br />
from claims drawn to methods of treating specific diseases with<br />
specified phage.<br />
Current challenges and looking to the future<br />
It is now difficult to obtain methods of use claims where the invention<br />
comes from the use of phage in general, rather than the use of<br />
specific phage. However, where we can argue that the general use<br />
of phage is novel and inventive in the context of the method, such<br />
claims should be pursued.<br />
Applicants are now more focused on developing specific therapeutics,<br />
and so will now more likely want to pursue product claims drawn<br />
to phage compositions that will be useful in therapy, with narrower<br />
claims drawn to the therapeutic uses of those phage.<br />
In Europe, the patent system is well disposed to such a strategy. The<br />
most significant problem in many current cases in Europe is having to<br />
demonstrate to patent examiners that a phage in a patent application<br />
is different to that in cited prior art. For this reason, it is advised to<br />
include as much characterisation data as possible in new filings,<br />
such as morphological and functional data.<br />
The US patent system is, however, perhaps the greatest current<br />
challenge. It is not presently possible to obtain patent protection in<br />
the US for ‘natural products’, which include isolated phage under<br />
Perhaps the biggest challenge comes from trying to future-proof your<br />
patent filings. A patent has the potential to provide protection for 20<br />
years, so we need to have an eye to the products of the future. With<br />
the interest in synthetic biology, will synthetic phage be the preferred<br />
therapeutic agent?<br />
Will phage that have been modified to remove genes that are not<br />
required (or potentially detrimental to full therapeutic potential) be the<br />
therapies of the future?<br />
If this is the case, we must ask ourselves if claims drawn to specific<br />
deposited phage, or to tightly defined nucleic acid sequence are<br />
broad enough to cover these future potential therapeutics.<br />
For that reason, we should try and be innovative in our claim strategies<br />
and our applications should push patent offices to accept more<br />
broadly defined phage (including modifications to those sequences).<br />
Finally, as this field becomes established, and the levels of<br />
competition in the market rise between the principle parties, we will<br />
no doubt see a corresponding increase in defensive and aggressive<br />
patent strategies. The field will then become more interesting, for<br />
perhaps a different reason. <strong>IPPro</strong><br />
Perhaps the biggest challenge comes from<br />
trying to future-proof your patent filings.<br />
A patent has the potential to provide<br />
protection for 20 years, so we need to have<br />
an eye to the products of the future<br />
Craig Thomson, partner, HGF<br />
9 <strong>IPPro</strong> <strong>Patents</strong> www.ippropatents.com
Value Analysis<br />
Getting with the times<br />
Cindy Ahn of Longford Capital explains how the general counsels of IP-centric<br />
companies can maximise value and innovation while staying within budget<br />
Budget constraints often act as a barrier to aggressive litigation and<br />
patent protection. But it doesn’t have to be that way. Companies can<br />
pursue justice and have their holiday bonuses, too.<br />
revenue. They are shifting the risk and costs that sometimes prevent<br />
companies from defending patents, and redefining the role of legal<br />
departments along the way.<br />
As general counsel managing multiple litigations for a publicly traded<br />
biotech firm, no statement crystalised the pressure of balancing<br />
budgetary constraints and quality legal practice more than a warning<br />
my former boss gave early in my tenure, that if I didn’t come in under<br />
my budget, the company wouldn’t be able to give Christmas bonuses<br />
that year. That statement kept me intensely focused on controlling<br />
costs. I didn’t have the luxury of taking big risks, unless I wanted my<br />
colleagues to potentially suffer the consequences. Luckily, our company<br />
was extremely intellectual property savvy, in part because the CEO was<br />
a former patent litigation attorney with the confidence to assess the<br />
importance of IP in protecting our technology and market position.<br />
As a result, we did not hesitate to litigate when appropriate. This<br />
required me to hire legal teams I trusted to win, which accounted for<br />
the lion’s share of my legal budget every year. I spent a lot of time<br />
pouring over invoices and attempting to cut costs in a manner that<br />
would not jeopardise the overall quality of work that I expected from<br />
my outside legal teams, and in turn was expected from me. I never<br />
cost my colleagues their Christmas bonuses, but it certainly wasn’t<br />
easy. I was recently reminded of the immense pressure to balance<br />
costs with effective legal counsel when I read that pharma, biotech<br />
and life science had easily the highest legal spend of any industry in<br />
the US last year. Looking back on my own situation, however, I don’t<br />
think I would be on such a knife’s edge if I were an in-house counsel<br />
today, and here’s why.<br />
A new era of innovation<br />
For an industry built around innovation, many legal departments at<br />
pharma and biotech firms can be relatively stuck in their ways, relying<br />
largely on time-tested methods of cost cutting just as I did: tamping<br />
down on billable hours, seeking alternative fee arrangements or<br />
potentially sacrificing quality for low cost options. While most inhouse<br />
counsel would agree these options can be helpful in controlling<br />
costs, they would concede that they are merely band-aids, to be<br />
applied when the ideal strategy or solution simply seems too costly.<br />
Now, however, a few innovative general counsels are challenging this<br />
paradigm. They aren’t struggling to choose between aggressively<br />
pursuing IP claims and coming under budget, because they know<br />
they can do both. Rather than obsessing over saving money, they<br />
are focusing instead on identifying winning cases and generating<br />
From cost centre to value driver<br />
The volume of legal spending in the pharma and biotech industries<br />
is staggering: firms spend, on average, 2.5 percent of revenue<br />
on internal and external legal services, according to a survey<br />
from the Corporate Legal Operations Consortium. That’s a whole<br />
percentage point higher than the next highest industry, media and<br />
entertainment, and in an industry with an estimated $370 billion<br />
in sales, that’s some $9 billion in legal spending. Controlling<br />
these soaring costs has to be a priority for every company in<br />
the industry, from big pharma to biotech startups. However, the<br />
spirit of innovation at the heart of the industry—labs filled with<br />
brilliant scientists, discoveries that save lives and global searches<br />
for the next wonder drug—often seems to be missing from legal<br />
departments, which are too often seen as cost centers, tasked with<br />
the near-impossible tasks of keeping expenses in check while also<br />
defending all-important IP.<br />
When it comes to litigation, many of these companies are still<br />
asking themselves the questions: “do we have the budget for that?”<br />
or “what if we lose?”, that can cause them to miss opportunities to<br />
extract value from meritorious IP claims. After all, even a successful<br />
case can eat up resources and act as a short-term drag on profits,<br />
potentially doing more damage that it is worth. But in order to remain<br />
competitive, general counsels and their bosses know a vigorous IP<br />
strategy is essential.<br />
Many beleaguered general counsels have set out to spend less<br />
without scaling back on their caseload, pushing the risks and pricing<br />
pressure on to their outside law firms, and driving a race to the bottom<br />
for firms that specialise in IP cases. Patent attorneys at established<br />
firms are being undercut by new entrants offering to take on cases<br />
for a fraction of the cost—and with a fraction of the experience and<br />
expertise. Rather than rethinking their strategy, companies are simply<br />
trying to litigate as lean as possible.<br />
It doesn’t have to be this way. Innovative new tools like litigation<br />
financing allow companies to deploy the best available legal<br />
resources without causing major disruptions to cash flow or<br />
absorbing a multimillion-dollar hits to quarterly earnings. Forwardthinking<br />
general counsels are using these tools to once again pursue<br />
the ideal path forward, rather than the most affordable one.<br />
10 <strong>IPPro</strong> <strong>Patents</strong> www.ippropatents.com
Value Analysis<br />
A flexible new solution<br />
Although the use of litigation finance in the US is rising at a rapid clip,<br />
about a third of corporate lawyers are now using it, up more than<br />
400 percent since 2013, we remain far behind the UK and Australia<br />
in adoption. Yet the main concerns stifling broader adoption are<br />
evaporating. Just five years ago, 85 percent of US lawyers believed<br />
legal financing would lead to unnecessary litigation. Today, that figure<br />
has dropped to 10 percent.<br />
While litigation finance has historically been used mainly for trials,<br />
the legal battlefield for pharma and biotech has expanded beyond<br />
the courtroom in recent years, with generic drug makers often<br />
seeking approval under the Hatch-Waxman act or requesting inter<br />
partes reviews (IPRs) to settle patent disputes. But as long as there<br />
is a resolution point and financial reward at the end of the process,<br />
litigation finance remains a valuable tool.<br />
A standard litigation finance arrangement calls for the financier<br />
to take a percentage of the proceeds in the event of a successful<br />
outcome. In an IPR—or any other administrative proceeding—the<br />
value exchange would derive from a market analysis that determines<br />
the potential value of a win. A company seeking to bring a generic<br />
drug to market, for example, might agree to share a percentage of<br />
sales for a finite period.<br />
Litigation finance is also a democratising force. It is just as useful<br />
to a large-cap firm looking to alleviate short-term costs as it is to<br />
a growth-stage company whose success depends on its ability to<br />
defend ground-breaking patents. In the raging IP battle between<br />
innovators and generics, it offers both sides a fair chance to prevail,<br />
based on the merits of their claims, not on their resources.<br />
Embracing disruption<br />
For any company operating in the pharma/biotech space, legal<br />
costs are built into the business model. Generics know they will face<br />
costly lawsuits as they try to bring cheaper drugs to market, just<br />
like innovators can expect to spend millions fighting off attacks on<br />
their signature drugs, particularly in the age of IP rights. Any startup<br />
seeking to break into the industry should know that their innovations<br />
will be gobbled up by bigger competitors if they don’t come with<br />
a savvy IP strategy. It’s safe to say that those costs aren’t going<br />
down anytime soon. Which is why general counsels need to get<br />
creative, and be prepared to deploy a full array of tools. Because IP<br />
is so central to the pharma and biotech industries, business leaders<br />
generally appreciate the value of applying for patents and protecting<br />
them. But that doesn’t mean they can always afford to wield them.<br />
Even companies with vast resources are apt to pass on smaller cases<br />
that could spoil a quarter, possibly damaging shareholder value more<br />
in the short-term than they would boost it in the event of a favorable<br />
outcome. Yet general counsels are essentially throwing away assets<br />
if they ignore patent infringement. Again, the scenario cries out for<br />
innovation. And again, litigation finance offers an elegant solution.<br />
Because the cost is incurred only when, and if, a case reaches a<br />
successful conclusion, income and expenditures are synchronised.<br />
For generics, the legal winds have lately been blowing in a positive<br />
direction, thanks to legislation that not only encourages them to<br />
attack patents, but also allows them to do it faster and cheaper than<br />
ever before. But it’s still a costly endeavor, particularly for companies<br />
without the cash hoards of their large-cap competitors. For these<br />
firms, the ability to litigate at the same level—hiring lawyers of equal<br />
ability and expertise—is essential to carving out a market share.<br />
The same goes for growth-stage companies, which may have the<br />
next great breakthrough, but will quickly see its value destroyed<br />
if they can’t afford to protect and monetise it. For companies<br />
whose future depends on one big innovation, there is no greater<br />
risk than having their resources sucked up by legal battles, rather<br />
than marketing or production. It’s all but impossible to avoid these<br />
disputes, however, which is why partnering with a litigation finance<br />
firm makes so much sense.<br />
In each case, it no longer has to be a question of whether the legal<br />
department will blow the holiday bonus pool, but whether it will<br />
deliver a holiday surprise.<br />
General counsels no longer have to ask themselves how much they<br />
can do with their budget. The question is how much value they can<br />
get from their company’s IP. <strong>IPPro</strong><br />
General counsels no longer have to<br />
ask themselves how much they can do with<br />
their budget. The question is how much<br />
value they can get from their company’s IP<br />
Cindy Ahn, director, Longford Capital<br />
11 <strong>IPPro</strong> <strong>Patents</strong> www.ippropatents.com
Innovation Analysis<br />
Patent counsel: innovation stimulator<br />
Jeffrey Stone, partner at Barnes & Thornburg describes how patent<br />
counsel can become “innovation stimulators” to enhance their work<br />
Patent counsel, including patent attorneys and patent agents, take<br />
on a number of roles in assisting clients with a variety of patent and<br />
other intellectual property matters.<br />
One key non-traditional role for patent counsel is that of “innovation<br />
stimulator”. In this role, counsel facilitates the purposeful stimulation<br />
of a client’s inventive conception and innovation processes.<br />
These roles typically include that of counselor; documenter;<br />
protector; and strategist. However, I encourage patent counsel to<br />
look beyond these traditional roles to seek out unique and creative<br />
ways to provide maximum value to the client.<br />
Patent counsel is—by virtue of training, experience, intense<br />
knowledge of the client business strategy and the relevant competitive<br />
landscapes—well-positioned to take on the role of innovation<br />
stimulator. The rewards for taking on this challenging role are many,<br />
This article should not be construed as legal advice or legal opinion on any specific facts or circumstances. The contents are intended for general informational purposes only, and you<br />
are urged to consult your own lawyer on any specific legal questions you may have concerning your situation.<br />
12 <strong>IPPro</strong> <strong>Patents</strong> www.ippropatents.com
Innovation Analysis<br />
including an enhanced attorney-client relationship and satisfaction<br />
that comes from helping a client’s business grow in value.<br />
Invention and innovation are key drivers of client value<br />
Technology-based client businesses operate in highly<br />
competitive, knowledge-driven environments that are constantly<br />
changing and evolving.<br />
Accordingly, these clients must continually innovate to deliver<br />
valuable new solutions to meet customers’ evolving needs and to<br />
remain differentiated from competitors.<br />
Tech-based clients, therefore, must strive for a relatively continuous<br />
and vibrant flow of new ideas focused on serving strategic goals<br />
to not only maintain the current competitive position, but also to<br />
strategically grow revenue in new ways.<br />
Problems often go unsolved, solutions are not properly focused on<br />
the problem, solutions are not the best solution, the raw number<br />
of ideas generated by the organisation is suboptimal. For example,<br />
many organisations use brainstorming sessions to discover answers<br />
to questions that, unfortunately but predictably, continue to remain<br />
largely unanswered post-session.<br />
Most of these brainstorming sessions are uncontrolled, producing<br />
a large number of off-topic or non-feasible results, and are further<br />
contaminated by various inventive model elements that are<br />
counterproductive, thus producing suboptimal results.<br />
A purposeful innovation session can help patent counsel<br />
address some of the problems with clients’ innovation systems.<br />
The session may be executed, with patent counsel preparation<br />
and facilitation, with minimal expense, time commitment and<br />
disruption to the organisation.<br />
All tech-based businesses understand this, and many of those<br />
businesses strive for a culture of innovation, but an unfortunately<br />
large number fail to reach full innovative potential.<br />
Some of the key reasons for these innovation shortcomings include:<br />
Our experience facilitating numerous sessions is that they<br />
consistently provide both immediate and long-term value measured<br />
by: specific focus targeting; near- to mid-term commercial potential;<br />
the sheer volume of ideas generated; and training in an optimised<br />
innovation process.<br />
A general deficit of organisational knowledge of optimal<br />
inventive processes.<br />
Innovation is neither intentional nor purposeful, with invention<br />
instead occurring primarily on an ad hoc basis, with<br />
innovation becoming lost in the chaos of pressing day-to-day<br />
job responsibilities.<br />
Invention and innovation is generally expected only of technical<br />
personnel with little to no input sought from non-technical<br />
personnel, many of whom are customer-facing and may<br />
understand customer wants and needs much better than<br />
technical personnel, in some cases.<br />
A resulting inability to fully unlock and realise the full inventive<br />
potential of inventors and to effectively create a culture of<br />
creativity and innovation throughout the organisation to ensure<br />
a continuous stream of fresh ideas with maximum volume and<br />
optimised focus.<br />
How can patent counsel help correct these deficiencies? The answer<br />
is not as difficult, disruptive or time-intensive as it may seem, and<br />
patent counsel plays a leading role in the solution.<br />
The role of patent counsel as innovation stimulator<br />
Sessions executed over the years consistently produce a large<br />
volume of ideas in a very short timeframe, ranging between 50<br />
concepts to 200 concepts in a typical four to six-hour session.<br />
The following are examples from an actual session:<br />
The session was executed to improve a relatively old ‘known’<br />
portion of a medical device system. Because of the age of the<br />
related art, and the absence of new concepts, the client was<br />
pessimistic that anything of value would be produced, but<br />
nonetheless agreed to do the session.<br />
The session produced 75 potentially patentable concepts,<br />
impressive enough for a subsystem considered ‘old’. But more<br />
significantly, and of much more value to the client, 25 of the<br />
concepts were commercialisable in the short term, while 25 more<br />
concepts were commercialisable in the medium term.<br />
The client now engages in regular sessions covering various<br />
aspects of the overall system as well as exploration of new<br />
strategic directions.<br />
A successful purposeful innovation session comprises, among other<br />
things, the following key characteristics:<br />
First, the client should be introduced to the potential power of<br />
purposefully focusing on new idea generation to solve existing issues,<br />
meet customer needs, and/or explore new strategic areas.<br />
While this may sound like what the client currently expects and<br />
requires from the inventors, the actual result is almost always less<br />
than optimal.<br />
Patent counsel provides an overview of the shortcomings of the<br />
current inventive model and why it does not produce optimal<br />
results. Discussion of elements of an optimal inventive model is<br />
included with supporting research summary.<br />
Participant-inventors receive both classroom-style and<br />
experiential training that can be incorporated into daily routines,<br />
increasing invention frequency and capture.<br />
13 <strong>IPPro</strong> <strong>Patents</strong> www.ippropatents.com
Innovation Analysis<br />
When patent counsel takes on the role of innovation<br />
stimulator, it adds value to the attorney-client relationship<br />
Required endorsement of the session by management, with<br />
<br />
<br />
<br />
<br />
<br />
specific focal area(s) of the session provided by management.<br />
Management participation in the session itself, firmly demonstrating<br />
to all participants that they are absolutely empowered to innovate<br />
in ways that align with the businesses strategic goals. Management<br />
also experiences firsthand the previously unseen inventive talent<br />
possessed by the participant-inventors.<br />
Specific selection of session participants with regard to the following:<br />
[i] Intentional optimisation of diversity of participants’ thinking<br />
styles is critical to the success of the session. Linear and abstract<br />
thinkers are both accounted for, as are right-brain dominants<br />
(typically non-technical participants) and left-brain dominants<br />
(typically technical participants).<br />
[ii] Personnel with customer-facing roles are sought out<br />
for inclusion.<br />
Patent counsel knowledge of key competitive activity within<br />
the relevant patent landscape completed before the session<br />
is conducted.<br />
Perhaps most importantly—and most difficult to achieve during<br />
initial sessions, particularly for technical folks—participants<br />
are instructed to absolutely not optimise, or even enable, the<br />
concepts generated during the session. Adherence to the nooptimisation<br />
rule is critical to the success of the session in<br />
several respects, not the least of which is the efficient use of<br />
valuable session time, and is further supported by the fact that<br />
many of the most prolific inventors do not optimise solutions<br />
initially, preferring instead to first capture the concepts followed<br />
by selective optimisation.<br />
Post-session categorisation and ranking of the generated ideas,<br />
done in most cases by the participants themselves using an<br />
established ranking system across a number of key criteria. This<br />
is followed by optimisation and full enablement of the highest<br />
ranked concepts—most typically these are ideas that are<br />
commercializable in the short to mid-term.<br />
Clearly, each session will differ not only in form, but also in substance<br />
depending on the client’s needs, expertise level.<br />
Creating an innovation stimulation program is a bit more involved,<br />
but companies can surely conduct some basic research into the<br />
optimisation of invention process stimulation strategies.<br />
Experience indicates that companies receive at least the following<br />
benefits from execution of at least one session:<br />
Participants recognise deficits of the current inventive model and<br />
learn techniques to unlock their full inventive potential and to<br />
further understand how the power of that inventive potential can<br />
be realised on a daily go-forward basis.<br />
Participants are infused with the knowledge that they are, in<br />
fact, inherently capable of generating profound and valuable<br />
inventions, and that they are empowered by management<br />
to innovate.<br />
Management has firsthand evidence of the inventors’ talent and<br />
skill to generate new and highly valuable concepts when given<br />
the proper framework, with management viewing the inventors in<br />
a much more favorable light post-session.<br />
The typical “inventor” is expanded to include non-technical, as<br />
well as technical, personnel, resulting in conceptions that are<br />
more customer-oriented and enhancing the depth and breadth of<br />
the generated ideas by, among other things, helping participants<br />
who may be introverted to freely participate.<br />
Each session generates a high number of new and useful<br />
inventive concepts for consideration that are purposefully<br />
targeted to strategic goals and needs of the business, with a high<br />
percentage likely capable of commercial execution.<br />
Properly focused sessions may identify the best possible concept for<br />
commercialisation, with simultaneous generation of a dense defensive<br />
sphere of protective ideas surrounding the identified best concept.<br />
The business realises enhanced value by:<br />
[i] Identifying and protecting commercial products<br />
[ii] Generating patent protection that strategically and defensively<br />
surrounds core commercial products to the effective elimination<br />
of commercially viable alternatives<br />
[iii] Strategically disrupting competitive patenting activities<br />
A true culture of invention and innovation is created throughout<br />
the organisation, not just within the technical groups, resulting in<br />
enhanced innovation flow over time.<br />
When patent counsel takes on the role of innovation stimulator,<br />
facilitating highly focused, commercially viable and valuable<br />
inventions with a key goal of helping to create a fully optimised culture<br />
of innovation, it adds value to the attorney-client relationship. <strong>IPPro</strong><br />
14 <strong>IPPro</strong> <strong>Patents</strong> www.ippropatents.com
European <strong>Patents</strong><br />
Strict and inflexible: material claims at the EPO<br />
Innovators in advanced materials can face an uphill struggle to get suitable<br />
patent protection at the European Patent Office. Matthew Smith, partner<br />
at Mewburn Ellis, explains<br />
When a useful new material is made, by whatever means, for whatever<br />
purpose, the intellectual property surrounding that must be protected.<br />
In my opinion this is true for all inventions, of course, but in the field of<br />
materials we are presented with some special challenges. These are<br />
particularly apparent before the European Patent Office (EPO).<br />
New materials are vital in addressing the problems we face individually<br />
as well as societally. But as materials become more complex, refined,<br />
and diverse, it seems to me that our systems for protecting such<br />
innovations must also change, evolve and improve to suit the modern<br />
technological landscape.<br />
Patent claims can primarily be split into two types: ‘item’ (product<br />
or apparatus) and ‘activity’ (use, method, process). Ideally we want<br />
protection of both types: to protect, for example, not just our new<br />
material but also uses of it and ways of making it.<br />
The EPO requires that we define a product in terms of its technical<br />
features (physical characteristics). This works well for a ‘conventional’<br />
product—a widget with part a connected to part b.<br />
attorneys: traditionally, the EPO does not like product-byprocess<br />
claims.<br />
The first problem stems from a point of interpretation: the EPO<br />
considers the product-by-process claim to be directly to the product<br />
itself, not limited by the method used to make it. That means the<br />
product itself must be novel and inventive.<br />
Fair and reasonable on paper, sure, but in practice a major headache.<br />
EPO case law going back over 30 years places a burden of proof<br />
on the applicant. This can put us in a very uncomfortable position:<br />
having to prove novelty of the claimed product.<br />
That generally requires experimental data reproducing prior art<br />
teachings (which is often difficult or even impossible), possibly within a<br />
relatively short time frame, perhaps six and a half months, unless extra<br />
fees are paid. Such activity can be prohibitive for small companies,<br />
who may not have resources available for such investigations. It may<br />
even prove a challenge for larger concerns, whose research and<br />
development departments are not set up to reproduce but to innovate.<br />
What do we do when our product is a material? In the best case<br />
scenario, we can recite or explain the structural features which define<br />
it—particles of X, dispersed homogeneously in Y, for example.<br />
However increasingly we face situations where this is simply not<br />
possible. We cannot say, or do not know, the microstructure of our<br />
new material—perhaps it is subtly variable through its bulk; perhaps<br />
a purely structural definition would be too narrow to capture the true<br />
scope of the invention. Composites and particularly alloys are just<br />
two areas where this is often a concern.<br />
This gives us two options. First, a process based definition of the<br />
material by reference to the way in which we have made it. Second,<br />
a parameter based definition of the material by reference to its key<br />
performance properties and characteristics.<br />
A process-based definition<br />
While the EPO examiner does need to explain their objection to a<br />
product-by-process claim, for example by explaining why they<br />
think the product of two processes would be the same, it is not<br />
straightforward to overturn such an objection without hard evidence.<br />
The second problem again stems from interpretation, but this time of<br />
process claims.<br />
How so? Well, Article 64(2) of the European Patent Convention (EPC)<br />
states that the protection afforded by a process claim extends to<br />
“products directly obtained by such process”. This seemingly removes<br />
the need for product-by-process claims, and indeed the EPO often<br />
argues to that effect.<br />
However, that interpretation is not quite right. Article 64(2) of the EPC<br />
very carefully recites that protection is given to only those products<br />
directly obtained by the claimed process.<br />
This is what is commonly referred to as a product-by-process claim.<br />
These claims define a product in terms of the process used to make<br />
it: for example, a material X, obtainable by the steps a, b, c.<br />
There are two problems here: both are somewhat swept up by<br />
a comment seen frequently in comments from European patent<br />
That is, the product must actually have been obtained by the claimed<br />
process. The product-by-process, on the other hand, is not so limited<br />
(when the word ‘obtainable’ is used—using ‘obtained’ has some<br />
limiting effect in some EPO countries but not in others, although the<br />
EPO make no distinction). The product-by-process claim covers the<br />
product as obtained by any method.<br />
15 <strong>IPPro</strong> <strong>Patents</strong> www.ippropatents.com
European <strong>Patents</strong><br />
Clearly this is a more useful scope. It’s also more enforceable–as a<br />
patentee, I don’t have to prove or investigate the alleged infringer’s<br />
process. Having their product is enough.<br />
It follows from the above that product-by-process claims are not only<br />
important in their own right, they are also judged to a very high standard<br />
by the EPO. In my opinion, this is a rather unsatisfactory situation.<br />
Ironically, in the field of polymers ‘product-by-process’ claims are<br />
often accepted without question. There, it is well understood that the<br />
product of the reaction between a number of monomers is somewhat<br />
unpredictable at an atomic/molecular scale—but that the product<br />
can still be useful and predictable at a macro scale.<br />
It seems to me that the EPO should start taking a more similar<br />
approach with claims directed to other types of material than<br />
polymers. Denying the inventors of complex materials protection for<br />
those inventions simply because they have created, for example, a<br />
composite not a polymer is unreasonable.<br />
The EPO (in particular the examining divisions) should also accept that<br />
the enhanced protection afforded a process claim by Article 64(2) of the<br />
EPC is no substitute for an actual product claim (even if it is a productby-process<br />
claim). Applicants have justifiable reasons for wanting<br />
product protection, which should be understood and respected.<br />
A property based definition<br />
So a process-focused definition is less than ideal. What about the other<br />
option, a property-based claim? Sadly, things are not much better.<br />
Let’s say we define our excellent new material as comprising<br />
components A and B, and having a thermal conductivity of X, tensile<br />
strength of Y, and a refractive index of Z.<br />
Again we face a number of problems beyond the normal. The main<br />
one is analogous to the ‘first problem’ mentioned above: the EPO is<br />
able to place the burden of proof on the applicant, to prove that prior<br />
art materials comprising A and B do not have the properties X, Y and<br />
Z. The EPO is strict here: no benefit of doubt can be accorded if the<br />
applicant does not provide evidence.<br />
Certainly as a first step the EPO examiner must make some comparison<br />
with the prior art, but often it falls to the applicant to explain in detail<br />
why the claimed materials are different from those of the prior art, and<br />
often to provide experimental evidence proving that. Again, this is not<br />
always straightforward or even possible for all applicants.<br />
Furthermore even if the objection is addressed using argument there<br />
is no particular standard to be met: we must simply ‘convince’ the<br />
examiner. What is needed to achieve that can be highly variable.<br />
Then there is the matter of clarity. Of course the meaning of claims must<br />
be clear but the EPO has special rules for the consideration of materials’<br />
(all) parameters in patent claims. Definition in terms of parameters is only<br />
allowable if “the invention cannot be adequately defined in any other<br />
way”—but there is no clear standard for what “adequate” means.<br />
Parameters must be reliably measurable—in practice this often means<br />
extensive explanation of measurement methods must be included<br />
in the description, adding a time and cost burden for applicants.<br />
Further problems can arise if there are a number of different ways of<br />
measuring a property (the classic example being viscosity).<br />
While the need for claim clarity is understandable from the EPO’s (and<br />
hence the public’s) perspective, their strict approach is again, in my<br />
opinion, excessively hard on applicants making complex innovations,<br />
particularly in the materials field. In my view, it is important for EPO<br />
examiners to be encouraged to demonstrate a strong prima facie case<br />
for lack of novelty, without shifting the burden of proof to the applicant<br />
until a solid case based on cited references has been put forward.<br />
What does the future hold?<br />
Innovators in advanced materials can face a serious uphill struggle<br />
to get suitable patent protection at the EPO. That is not to say it is<br />
impossible, or that applicants should be discouraged from applying.<br />
It is merely a recognition that when writing such applications we must<br />
do so with an eye for the future (including plenty of flexibility) and<br />
with a plan for success. While it is unlikely that things will change<br />
drastically at the EPO in the short term, I am hopeful that gradual<br />
trends in technology will mean the EPO will appreciate the difficulties<br />
its evolved case law represents for emerging technologies. <strong>IPPro</strong><br />
Innovators in advanced materials can<br />
face a serious uphill struggle to get suitable<br />
patent protection at the EPO<br />
Matthew Smith, partner, Mewburn Ellis<br />
16 <strong>IPPro</strong> <strong>Patents</strong> www.ippropatents.com
Pacific Partnership<br />
The transition of the trans pacific<br />
Oscar Mago and Kaylee Savournin of OMC Abogados explain<br />
how a renegotiation of the TPP could effect Peru’s IP landscape<br />
17 <strong>IPPro</strong> <strong>Patents</strong> www.ippropatents.com
Pacific Partnership<br />
Barney Dixon reports<br />
From an intellectual property standpoint, how can Peru benefit<br />
from the Trans-Pacific Partnership?<br />
One example of this is second use patents in pharmaceutical products.<br />
To date Peru has implemented exclusions and protection systems in<br />
accordance with the TRIPS agreement, decision 486 and decision<br />
345 of the Andean Community with regard to the patentability of<br />
pharmaceutical products, prohibiting second-use patents.<br />
The Trans-Pacific Partnership (TPP) helps us gain the knowledge,<br />
innovation and technology from other more developed countries.<br />
By regulating the protection of IP in the Peruvian market, it will make<br />
it more attractive and safe for international companies dedicated to<br />
research in various fields, especially to cutting edge research.<br />
This will mean a leap for Peru, access to new tools for its development<br />
and also a decisive step in the way of putting national standards at<br />
the level of the most developed economies in the world.<br />
In addition, Peru is a country of innovators, which urgently needs to<br />
stimulate and protect its own innovations.<br />
In contrast, the TPP establishes that second-use patents are patentable.<br />
It is for this reason that the members of the TPP had to negotiate this<br />
point, reaching the following agreement, patents of second use will<br />
be accepted, but in the case of Peru, the competent authority should<br />
consult the Andean Community to be able to accept it.<br />
How could the potential renegotiation of the TPP affect the IP<br />
portion of the agreement, considering Trump’s stance on nondomestic<br />
trade and IP?<br />
The ministers of the remaining members of the TPP have tasked<br />
officials to engage in a process of assessing options to bring the<br />
comprehensive, high quality agreement into force expeditiously.<br />
Also, we must highlight that one important benefit for a mega-diverse<br />
country like ours, is the recognition of the existing link between<br />
traditional knowledge, genetic resources and IP, topics that come<br />
together in a way that contributes to their protection and adequate<br />
utilisation by society.<br />
According to the USTR, the TPP would set a strong patentability<br />
standard in participating countries. How would this differ from<br />
Peru’s current standard?<br />
After the World Trade Organisation’s Doha Round of trade negotiations<br />
held in Qatar, the US started to negotiate multilateral and bilateral<br />
trade agreements with other countries. In those agreements, the<br />
most controversial chapter was the one related to IP.<br />
Why do we say it is controversial? Because at the moment of negotiating<br />
this chapter, the US applies what is known as the agreement on Trade-<br />
Related Aspects of IP Rights (TRIPS) plus, that is, they apply a higher<br />
standard than that stipulated in the TRIPS agreement.<br />
The TRIPS plus concept covers both provisions designed to raise<br />
the level of protection for rightsholders beyond the provisions<br />
of the TRIPS agreement, as well as measures to reduce the<br />
scope or effectiveness of limitations to the rights and exceptions<br />
arising from the TRIPS agreement, all of which have the effect<br />
of reducing the capacity of developing countries to protect the<br />
public interest.<br />
This makes developing countries, with low negotiating capacity, sign<br />
adhesion contracts, renouncing their autonomy to control their own<br />
resources, because on the one hand, they restrict their sovereignty<br />
by liberalising the regimes of access to biological material and<br />
the protection of traditional knowledge, placing at risk one of their<br />
strategic resources of development: biodiversity.<br />
Over the past several months, officials have worked to reach a<br />
balanced outcome that maintains the significant benefits of the TPP.<br />
This renegotiation consisted in suspending 20 clauses of the<br />
original TPP agreement, including postal service, electronic<br />
commerce and the fight against illegal wildlife trade; but more than<br />
half of them are related to IP one of the most controversial chapters<br />
of the agreement.<br />
In January 2018, they reached an agreement and the renegotiated<br />
TPP, called Comprehensive and Progressive Agreement for Trans-<br />
Pacific Partnership (CPTPP) was born.<br />
Comparing both treaties, we can say that the TPP’s IP chapter aims<br />
at the protection and observance of IP rights, and its contribution<br />
to the promotion of technological innovation and to the transfer and<br />
dissemination of technology.<br />
But it also ensures that signatories can adopt the necessary<br />
measures to protect the public health and nutrition of the population,<br />
or to promote the public interest in sectors of vital importance for<br />
their socio-economic and technological development, either by<br />
preventing the abuse of IP rights by their owners or through the use<br />
of practices that unjustifiably limit trade or are detrimental to the<br />
international transfer of technology.<br />
The CPTPP maintains the high standards, overall balance, and<br />
integrity of the TPP while ensuring the commercial and other interests<br />
of all participants and preserves their inherent right to regulate,<br />
including the flexibility of the parties to set legislative and regulatory<br />
priorities. Ministers also affirm the right of each party to preserve,<br />
develop, and implement its cultural policies. Ministers consider that<br />
the CPTPP reflect the desire of the parties to implement the TPP<br />
outcomes among themselves.<br />
18 <strong>IPPro</strong> <strong>Patents</strong>
Pacific Partnership<br />
Trump’s actions benefited the<br />
developing countries that are members of<br />
the TPP, because there will no longer be a<br />
conflict between the national legislation<br />
and the CPTPP, reaching an equilibrium<br />
point in this topic<br />
Maylee Savournin, lawyer, OMC Abogados<br />
Taking in consideration Trump´s “Make America Great Again” slogan,<br />
and the withdrawal of the US from this treaty, we can say that the<br />
IP chapter of the original TPP has not been severely affected by the<br />
renegotiation, because the US is a great innovative and technological<br />
power in the world, and it is natural that it seeks to protect to the<br />
maximum its investment in research and production of new products,<br />
so when they negotiate bilateral or multilateral trade agreements, it is<br />
not surprising that its content resembles its legislation.<br />
Trump’s actions benefited the developing countries that are members<br />
of the TPP, because there will no longer be a conflict between the<br />
national legislation and the CPTPP, reaching an equilibrium point in<br />
this topic.<br />
Are there any potential gains to be had for Peru in the renegotiation<br />
of the TPP? Are there any concerns that Peruvian IP professionals<br />
have about the original agreement that could be addressed?<br />
Yes, there are. As we said before, the objective of the CPTPP,<br />
was not to modify the original text, but to obtain an equilibrium<br />
point after the withdrawal of US. Therefore, Peru has obtained the<br />
following benefits:<br />
Winning five new markets in a single trade agreement, as is the<br />
case of Australia, Brunei Darussalam, New Zealand, Malaysia and<br />
Vietnam. The potential increase of Peruvian non-traditional exports<br />
is estimated to these markets in $2,250 million with the entry into<br />
force of the TPP. The country also wins by the improvement in access<br />
conditions and rules agreed in previous bilateral agreements.<br />
Access to global value chains, as a result of the application of<br />
the mechanism known as “accumulation of origin”, which allows<br />
to consider consumable goods, materials or intermediate goods<br />
originating in any country as if they were Peruvian. This mechanism<br />
will particularly benefit small companies, since they will be able to<br />
export inputs that are linked to a value chain in the TPP block.<br />
The integral nature and high standards of the TPP will contribute<br />
to the process of modernisation of state institutions, as well as the<br />
application of expeditious systems and procedures of institutions<br />
linked to foreign trade. At the same time, it will allow Peru to benefit<br />
from the good management practices of its partners in the treaty. And<br />
the most important gain for Peru is that the CPTPP members have<br />
recognised the existing link between traditional knowledge, genetic<br />
resources and IP, topics that come together in a way that contributes<br />
to their protection and adequate utilisation by society.<br />
Peruvian IP professionals have one main concern about the TPP,<br />
which is the acceptance of the protocol relating to the Madrid<br />
Agreement concerning the international registration of trademarks,<br />
approval has always been objected by different sectors involved<br />
using constitutional, legal and administrative reasons and also<br />
because of the negative impact on the resources generated by the<br />
competent national office. <strong>IPPro</strong><br />
Peruvian IP professionals have one<br />
main concern about the TPP, which is<br />
the acceptance of the protocol relating<br />
to the Madrid Agreement concerning the<br />
international registration of trademarks<br />
Oscar Mago, managing partner, OMC Abogados<br />
19 <strong>IPPro</strong> <strong>Patents</strong>
J. Varbanov & Partners<br />
European and Bulgarian Patent & Trademark Attorneys<br />
One of the oldest and leading IP companies in Bulgaria<br />
Professional, cost effective services and quality advices<br />
Areas of practice:<br />
*IP Protection<br />
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*Anti-counterfeiting<br />
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PO Box 1152, BG-1000 Sofia, Bulgaria<br />
South Park Complex, bl.1A, 2nd fl., BG-1421, Sofia, Bulgaria<br />
Tel.: (+359 2) 986 51 25, Fax: (+359 2) 980 32 47,<br />
e-mail: jvp@jvpatents.com<br />
www.jvpatents.com
Case Report<br />
TCL v Ericsson: the future of FRAND rate setting<br />
TCL Communication v Ericsson was the first time a US court has determined<br />
FRAND rates for a portfolio of cellular SEPs and will likely have far reaching<br />
implications for future SEP licences. Sachin Sinha of Concur IP explains<br />
21 <strong>IPPro</strong> <strong>Patents</strong>
Case Report<br />
A public version of the much awaited judgement in the TCL<br />
Communications v Ericsson case came out just before Christmas.<br />
The ruling, which was handed down at the US District Court for<br />
the Central District of California on 21 December, is the first time a<br />
US court has determined Fair, Reasonable, and Non-Discriminatory<br />
(FRAND) rates for a portfolio of cellular standard-essential patents<br />
(SEPs), and will likely have major implications for future SEP<br />
licences. It is also the first time a top-down approach has been<br />
reliably used by a court to determine FRAND rates for cellular SEPs.<br />
The decision from a UK court in Unwired Planet v Huawei case<br />
also referred to the top-down approach, but it was used merely as<br />
a cross check for comparable licences.<br />
In the TCL v Ericsson judgement, it is the primary method<br />
used in combination with comparable licences for determining<br />
the FRAND rates. Many industry experts have expressed their<br />
opinions on this judgement, most of them considering it to be<br />
favorable to implementers.<br />
The key takeaways from TCL v Ericsson<br />
A firm stand against royalty stacking<br />
The court took a firm stand against royalty stacking. The judgement<br />
cited one of the key reasons for using top down analysis is that it<br />
prevents royalty stacking.<br />
The court also found that the results from the ex-standard approach<br />
proposed by Ericsson are highly suggestive of royalty stacking and<br />
lack fundamental credibility.<br />
The court adopted a maximum aggregate royalty rate based on<br />
various public announcements made by SEP owners and industry<br />
leaders for the top down calculations.<br />
Top-down approach as a preferred method<br />
The court relied on the top down approach for determining a fair and<br />
reasonable royalty rate.<br />
It said: “A top down model aims to value a portfolio of SEPs by<br />
determining a fair and reasonable total aggregate royalty for all<br />
patents that are essential to a standard.”<br />
conceded number of Ericsson SEPs and Ericsson’s disputed number<br />
of SEPs as the numerator.<br />
After applying an adjustment, the court used the same denominator<br />
determined by Concur IP, in collaboration with other TCL experts, for<br />
the number of industry-wide SEPs in all four calculations.<br />
It then compared these four rates against the unpacked rates from<br />
the comparable licences and adopted a rate of 0.45 percent, which<br />
is very close to one of the rates (0.452 percent) given by the top<br />
down calculation using 6 percent maximum aggregate royalty rate<br />
and Ericsson’s disputed number of SEPs.<br />
3G: For 3G, the court derived two rates for the US using top down<br />
analysis (one using TCL’s conceded number of Ericsson SEPs and<br />
other using Ericsson’s disputed number of SEPs).<br />
However, the court found both these rates (0.103 percent and<br />
0.129 percent) to be significantly lower than the rates from the<br />
comparable licences analysis and adopted a rate of 0.30 percent,<br />
which is close to the lowest rate (0.39 percent) from the comparable<br />
licences analysis.<br />
“It then apportions that royalty to the SEP owners based on the<br />
relative value of their portfolio against the value of all patents<br />
essential to the standard.”<br />
2G: For 2G, the court directly used the royalty rate (0.16 percent)<br />
derived from the top down analysis, as there was no reliable unpacked<br />
2G rates from comparable licences.<br />
The court, however, noted that the top down approach cannot address<br />
the discrimination aspect and relies on analyses of comparable<br />
licences to determine a rate that is non-discriminatory.<br />
It applied the combination of top-down and comparable licences<br />
analyses to arrive at a FRAND rate for each of 4G, 3G, and 2G.<br />
4G: The court first determined royalty rates for Ericsson portfolio<br />
using top down calculations.<br />
It derived four royalty rates for the US using maximum aggregate<br />
royalty rates of 6 percent and 10 percent for 4G and using both TCL’s<br />
Industry-wide essentiality analysis feasible<br />
The court took a positive view on the industry-wide essentiality<br />
analysis performed by Concur IP and considered this as a reliable<br />
source for the number of industry-wide essential patents. Dr Zhi Ding<br />
cross-checked a sample of essentiality analysis outcome with his<br />
own analysis and found very few disagreements.<br />
Ericsson made numerous challenges to the process including the<br />
time and fee charged by Concur IP, qualification of team members<br />
and the fact that the team members were aware of the parties<br />
involved in the case.<br />
22 <strong>IPPro</strong> <strong>Patents</strong>
Case Report<br />
However, the court was not persuaded by Ericsson’s arguments to<br />
reject Concur IP’s analysis and used the number of industry-wide<br />
SEPs determined by Concur IP and Dr Ding, after some adjustments,<br />
as the denominator for the top down calculation.<br />
Contribution count not an indicator of patent portfolio strength<br />
Ericsson proposed the use of technical contribution counting as a<br />
means to determine the strength of its portfolio.<br />
The court rejected the idea citing two major flaws: a lack of<br />
correspondence between technical contributions and patents, and<br />
its inability to account for transferred and expired patents.<br />
Importance of individual patents difficult to quantify<br />
TCL experts analysed the importance and contribution of Ericsson<br />
SEPs and used the analysis to calculate a value share for Ericsson’s<br />
SEPs relative to the value-distribution of all SEPs in the standard.<br />
While the court did find some value in the importance and contribution<br />
analysis, particularly to show that Ericsson’s patent portfolio is<br />
certainly not as strong or essential as it has claimed, it found the<br />
application of this analysis to calculate the overall rates too flawed<br />
to be used.<br />
The court cited three flaws:<br />
Lack of similar analysis on rest of the SEPs for comparison with<br />
importance and contribution of Ericsson’s SEPs<br />
Lack of analysis on whether the alternatives identified for various<br />
Ericsson SEPs would be mutually consistent with each other,<br />
who owned the alternatives, whether the alternatives were<br />
unpatented, expired, or part of a previous standard<br />
Lack of justification to map specific importance and contribution<br />
ratings to quantifiable values<br />
Broad interpretation of similarly situated firms<br />
The court took a broad interpretation of similarly situated firms and<br />
found Apple and Samsung to be similarly situated as TCL for licence<br />
comparison along with Huawei, LG, HTC, and ZTE.<br />
The court made following observations in this regard:<br />
Sales volume alone does not justify giving lower rates to otherwise<br />
similar firms<br />
Factors such as the firm’s overall financial success or risk,<br />
brand recognition, the operating system of their devices, or the<br />
existence of retail stores have no bearing on whether Ericsson’s<br />
royalty rates for its SEPs are discriminatory<br />
Local kings, such as Karbonn and Coolpad, are not similarly<br />
situated to TCL<br />
Competitive harm to a firm sufficient to prove discrimination<br />
While Ericsson argued that discrimination must have the effect of<br />
impairing the development or adoption of standards, the court took<br />
a much broader view and found that harm to the competitor firm<br />
offered discriminatory rate is sufficient to prove discrimination.<br />
Impact on future SEP licences<br />
It would be interesting to see how this judgement and the underlying<br />
findings impact SEP licences going forward, both new licences<br />
(particularly for the upcoming 5G technology) and the existing ones<br />
when they are up for renewal. Are we going to see another series<br />
of disputes when licensees at the higher end of the range try to<br />
negotiate rates closer to the ones determined by the court or will<br />
the SEP owners and implementers develop an understanding and<br />
commonly agreed upon rate? If one goes by the history, the latter<br />
looks less likely.<br />
Patent portfolios are dynamic due to acquisition and sale, as well as<br />
filing of new patent applications, and so will be the FRAND rate for each<br />
of these portfolios. This will give both SEP owners and implementers<br />
opportunity to renegotiate the rates once the existing licences end.<br />
The approach adopted by the court for royalty calculation is certainly<br />
going to play an important role in future SEP licenses.<br />
Particularly, the top down approach may gain more popularity<br />
going forward. The cellular industry has been demanding more<br />
transparency in royalty rate setting and this judgement will go a long<br />
way in addressing that. <strong>IPPro</strong><br />
The cellular industry has been<br />
demanding more transparency in royalty<br />
rate setting and this judgement will go a<br />
long way in addressing that<br />
Sachin Sinha, co-founder, Concur IP<br />
23 <strong>IPPro</strong> <strong>Patents</strong>
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Industry Appointments<br />
Movers and shakers at Adams and Reese, Leason Ellis and more<br />
Adams and Reese has added Maia Woodhouse to its Nashville office.<br />
Woodhouse’s practice focuses on trademarks, patents, trade dress,<br />
trade secret and copyright disputes.<br />
She previously worked at Baker Donelson where she was an associate.<br />
Gif Thornton, managing partner of Adams and Reese, commented:<br />
“Maia Woodhouse is a superb young IP litigator.”<br />
“She makes our strong intellectual property practice even stronger.<br />
We welcome her to the team.”<br />
Mitch Boult, an IP attorney who sits on Adams and Reese’s executive<br />
committee, added: “This move continues the upward trajectory of our<br />
global IP team.”<br />
Buchalter has recruited three IP attorneys in its Orange<br />
County office.<br />
Rick Taché joins Buchalter as shareholder from Greenberg<br />
Traurig, alongside Erikson Squier and Roger Scott who are both<br />
senior counsel. Taché will serve as co-chair of the firm’s patent<br />
litigation group. His practice focuses on complex IP litigation, as well<br />
as patent and trademark prosecution. Squier is experienced in patent<br />
prosecution and litigation and Scott works in civil litigation matters,<br />
particularly employment litigation.<br />
Adam Bass, president and CEO of Buchalter said: “Adding a highlyregarded<br />
and elite intellectual property shareholder such as Rick Taché<br />
and his team to our patent and litigation groups is reflective of the type<br />
of talent we want to attract to properly service our clients … We are<br />
delighted to welcome Taché, Erikson Squier, and Roger Scott to the firm.”<br />
“[Woodhouse] is one of the top IP litigators of her generation and our<br />
clients will benefit immediately from her skills and insights.”<br />
Robert Isackson has joined Leason Ellis as partner, effective 1 February.<br />
Taché commented: “My practice fits extremely well within Buchalter’s<br />
expanding full-service platform. I am thrilled to join the firm’s<br />
extremely talented patent and litigation teams with a demonstrated<br />
ability to serve high profile clients.”<br />
Isackson is an IP law litigator that completed nine patent trials,<br />
including four as first chair.<br />
OMC Abogados & Consultores has welcomed Maylee Savournin<br />
and Rodrigo Manzur as new members of the team.<br />
He has led trial teams in various patent litigations, as well as nonpatent<br />
IP cases and arbitrations, including those in trade secret,<br />
trademark, trade dress and copyright matters.<br />
In addition, he handles IP counselling, procurement work and<br />
transactional matters.<br />
Previously, Savournin served as a legal advisor in the Grupo<br />
Empresarial de la Construccion of Havana of the Ministry of<br />
Construction for three years. In addition, she has completed courses<br />
on the legal protection of trademarks, as well as another course<br />
which covered copyright. She has also completed a course on tax<br />
law, international trade and foreign investments.<br />
Isackson has previously served at Orrick, Herrington & Sutcliffe,<br />
where he headed up the firm’s New York IP group.<br />
Manzur has worked in the areas of civil, criminal and administrative<br />
law, as well as intellectual property law. <strong>IPPro</strong><br />
27 <strong>IPPro</strong> <strong>Patents</strong> www.ippropatents.com