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IPPro Patents Issue 049

In this issue: Andrei Iancu confirmed as USPTO director

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ISSUE<strong>049</strong> 21 Feb 2018<br />

www.ippropatents.com<br />

Iancu at the USPTO<br />

Trump’s nomination is finally confirmed<br />

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Lead News Story<br />

Andrei Iancu confirmed as USPTO director<br />

Andrei Iancu has been confirmed as the new<br />

undersecretary of commerce for intellectual<br />

property and director of the US Patent and<br />

Trademark Office (USPTO) by the US Senate.<br />

Iancu, who previously served as managing<br />

partner of law firm Irell & Manella, was<br />

nominated by US President Donald Trump in<br />

August last year.<br />

His practice at Irell & Manella focused on<br />

IP litigation, prosecution, due diligence<br />

and licensing.<br />

He has represented clients across the<br />

technology spectrum, including those<br />

associated with medical devices, genetic<br />

testing, therapeutics, the internet, TV<br />

broadcasting, video game systems and<br />

computer peripherals.<br />

Prior to law school, Iancu was an engineer at<br />

Hughes Aircraft.<br />

Iancu replaces Michelle Lee as director of the<br />

USPTO, who resigned from the role in June<br />

last year.<br />

Lee was appointed to lead the USPTO in<br />

2014, but her position came under threat with<br />

the election of Trump.<br />

For three months after Trump’s inauguration<br />

it had been unclear whether Lee would<br />

be replaced, despite an outcry of industry<br />

support for Lee.<br />

Associate solicitor Joseph Matal took on the<br />

role as acting undersecretary of commerce<br />

for IP and director of the USPTO following<br />

Lee’s departure.<br />

3 <strong>IPPro</strong> <strong>Patents</strong> www.ippropatents.com


Contents<br />

www.ippropatents.com<br />

@<strong>IPPro</strong><strong>Patents</strong><br />

Acting Editor: Becky Butcher<br />

beckybutcher@blackknightmedialtd.com<br />

+44 (0)203 750 6019<br />

Senior Reporter: Barney Dixon<br />

barneydixon@blackknightmedialtd.com<br />

+44 (0)203 750 6026<br />

Junior Reporter: Jenna Lomax<br />

jennalomax@blackknightmedialtd.com<br />

Marketing and Sales Support: Paige Tapson<br />

paigetapson@blackknightmedialtd.com<br />

+44 (0)203 750 6020<br />

Designer: James Hickman<br />

jameshickman@blackknightmedialtd.com<br />

+44 (0)203 750 6021<br />

IP Portfolio Manager: Serena Franklin<br />

serenafranklin@blackknightmedialtd.com<br />

+44 (0)203 750 6025<br />

Account Manager: Brenda Shanahan<br />

brenda@blackknightmedialtd.com<br />

+44 (0)203 750 6024<br />

Publisher: Justin Lawson<br />

justinlawson@blackknightmedialtd.com<br />

+44 (0)203 750 6028<br />

Office Manager: Chelsea Bowles<br />

accounts@blackknightmedialtd.com<br />

Published by Black Knight Media Ltd<br />

Copyright © 2018 All rights reserved<br />

Patent Approaches<br />

Craig Thomson of HGF discusses<br />

innovation in emerging fields such as<br />

bacteriophage therapeutics<br />

p8<br />

Innovation Analysis<br />

Jeffrey Stone of Barnes & Thornburg explains<br />

how patent counsel can become “innovation<br />

stimulators” to enhance their work<br />

p12<br />

Pacific Partnership<br />

As US President Donald Trump threatens to<br />

negotiate the TPP, the knock-on effect for IP<br />

rights is becoming more apparent<br />

p17<br />

Value Analysis<br />

Cindy Ahn of Longford Capital explains how<br />

general counsels of IP-centric companies<br />

can maximise value and innovation<br />

p10<br />

European <strong>Patents</strong><br />

Innovators in advanced materials can face<br />

an uphill struggle to get suitable patent<br />

protection at the EPO<br />

p15<br />

Case Report<br />

Sachin Sinha of Concur IP provides an<br />

overview of TCL v Ericsson and what it<br />

means for FRAND rate setting<br />

p20<br />

4 <strong>IPPro</strong> <strong>Patents</strong> www.ippropatents.com


News Round-Up<br />

Uber Waymo litigation ends<br />

“To be clear, while we do not believe that any<br />

trade secrets made their way from Waymo to<br />

Uber and Waymo have reached a settlement<br />

in their trade secret dispute after nearly a year<br />

of litigation.<br />

Uber, nor do we believe that Uber has used<br />

any of Waymo’s proprietary information in<br />

its self-driving technology, we are taking<br />

Waymo, Alphabet’s self-driving car<br />

steps with Waymo to ensure our LiDAR and<br />

software represents just our good work.”<br />

company, sued Uber for the theft of trade<br />

secrets and intellectual property in February PatSnap joins WIPO ASPI programme<br />

2017, accusing the ride hailing service of<br />

taking and using “key parts of Waymo’s selfdriving<br />

Research and development analytics<br />

technology”.<br />

company PatSnap has joined the World<br />

Intellectual Property Organisation’s (WIPO)<br />

According to Waymo, Otto founder Anthony<br />

Levandowski, who previously worked at<br />

Access to Specialised Patent Information<br />

(ASPI) programme.<br />

Waymo and later worked at Uber, had stolen<br />

more than 14,000 highly confidential design<br />

files for various hardware systems, including<br />

Light Detection and Ranging (LiDAR) sensor<br />

technology, from Waymo.<br />

The ASPI programme is designed to support<br />

innovation in developing countries by offering<br />

free or low-cost access to sophisticated tools<br />

and services for retrieving and analysing<br />

patent data.<br />

In acquiring Otto, Uber had allegedly acquired<br />

this stolen technology.<br />

PatSnap’s addition to the programme will<br />

provide eligible patent offices, academic<br />

Under the settlement, Waymo will receive institutions, and research institutions<br />

$245 million payment from Uber.<br />

with free or low-cost access to its R&D<br />

analytics platform.<br />

Uber CEO Dara Khosrowshahi said that<br />

he wanted to acknowledge and correct<br />

“mistakes of the past”.<br />

Jeffrey Tiong, CEO of PatSnap, commented:<br />

“WIPO’s ASPI programme plays a crucial role<br />

in providing equal opportunities for innovation<br />

“To our friends at Alphabet: we are partners, across the globe, enabling some of the world’s<br />

you are an important investor in Uber, and we<br />

share a deep belief in the power of technology<br />

to change people’s lives for the better.”<br />

He added: “Of course, we are also competitors.<br />

And while we won’t agree on everything going<br />

forward, we agree that Uber’s acquisition of Otto<br />

could and should have been handled differently.”<br />

brightest minds to research and pursue their<br />

new ideas regardless of their background or<br />

socio-economic status.”<br />

He said: “Open innovation is a fundamental<br />

part of the PatSnap philosophy. In 2017, we<br />

launched PatSnap Academy to open the<br />

floodgates of innovation, by providing those<br />

Khosrowshahi continued: “There is no<br />

with no knowledge of IP with a free platform to<br />

learn how to protect and pursue their ideas.”<br />

question that self-driving technology is crucial<br />

to the future of transportation—a future in “The ASPI programme ties in perfectly with<br />

which Uber intends to play an important role.<br />

Through that lens, the acquisition of Otto<br />

made good business sense.”<br />

our ethos, and we hope that through this<br />

partnership we can provide the necessary<br />

insight that can help to bring a largely<br />

untapped ocean of new ideas and inventions<br />

“But the prospect that a couple of Waymo to the global marketplace.”<br />

employees may have inappropriately solicited<br />

others to join Otto, and that they may have<br />

potentially left with Google files in their<br />

possession, in retrospect, raised some hard<br />

questions,” he said.<br />

Yo Takagi, assistant director general of<br />

WIPO, added: “WIPO is pleased to welcome<br />

PatSnap as a partner in the ASPI programme<br />

in making available sophisticated patent<br />

search and analysis tools for free or at low<br />

cost to institutions in least developed and<br />

other developing countries.”<br />

“PatSnap joins seven other leading patent<br />

database service providers in providing<br />

researchers, innovators, and entrepreneurs<br />

in developing countries with critical insights<br />

into emerging trends in a wide range of<br />

technologies and industries.”<br />

“This contributes to ASPI’s ultimate goal of<br />

encouraging innovation.”<br />

Anaqua partners with Ceva Santé Animale<br />

Animal healthcare company Ceva Santé<br />

Animale has chosen Anaqua to manage its<br />

intellectual property portfolio.<br />

The partnership will see Anaqua manage<br />

Ceva’s portfolio of patents, inventions,<br />

trademarks and awards.<br />

Ceva has 12 research and development<br />

centres and a growing IP portfolio.<br />

Bob Romeo, CEO of Anaqua, commented:<br />

“With Anaqua’s unified IP management<br />

software, Ceva will be able to better<br />

manage the innovation process and more<br />

easily track the status of their valuable IP<br />

assets worldwide.”<br />

“Ceva has a truly global network of R&D<br />

teams who work together to keep shifting the<br />

boundaries of science, and we are looking<br />

forward to supporting their IP and innovation.”<br />

AQUA to manage Nokia patent<br />

portfolio sale<br />

AQUA Licensing has been selected to<br />

manage the sale of a second patent portfolio,<br />

including patents developed by Alcatel-<br />

Lucent/Bell Labs, Nokia Technologies and<br />

Nokia Networks.<br />

The new telecommunications portfolio<br />

offering comprises 557 patent families. It is<br />

made up of former Alcatel-Lucent patents,<br />

which total around 83 percent of the assets,<br />

including patents from the former AT&T<br />

Bell Labs.<br />

5 <strong>IPPro</strong> <strong>Patents</strong> www.ippropatents.com


News Round-Up<br />

Approximately 10 percent of the patent<br />

families originated from the former devices<br />

and services business of Nokia.<br />

Though the business was acquired<br />

by Microsoft in 2014, Nokia retained<br />

the intellectual property in its Nokia<br />

Technologies business.<br />

The other 7 percent of the patent families<br />

originated from Nokia Networks, previously<br />

Nokia Siemens Networks.<br />

The second portfolio covers seven technology<br />

sectors, including cellular access and mobile<br />

core, components and devices, fixed and IP<br />

networking, multimedia and imaging, security,<br />

services and applications, and short-range<br />

radios and home networking.<br />

The sale follows from the sale of the first<br />

telecommunications portfolio offering,<br />

made in August last year via AQUA<br />

Licensing. The previous portfolio consisted<br />

of 4,260 patent families.<br />

Ilkka Rahnasto, head of patent business<br />

at Nokia, said: “As we continue to optimise<br />

our own patent portfolio, we are pleased that<br />

AQUA will make a further set of former Nokia<br />

patents available to operating companies and<br />

startups, enabling them to obtain strategic or<br />

defensive IP advantage.”<br />

“We believe AQUA has an innovative approach<br />

and we are encouraged by their early success<br />

with the first offering.”<br />

Mark McMillan, managing director of<br />

AQUA Licensing, added: “We’re extremely<br />

pleased to be working with Nokia again on<br />

this next portfolio.”<br />

“The first former Nokia portfolio offered through<br />

us back in August generated a great deal of<br />

interest, and we’re confident that the superior<br />

assets in this second Nokia portfolio will offer<br />

buyers an exceptional opportunity to obtain<br />

significant value and defensive enforcement<br />

advantages at a reasonable price.”<br />

The portfolio is being made available for cash<br />

purchase, in whole or in part, on a first-come,<br />

first-served basis.<br />

Trio of Australian firms combine<br />

Australian intellectual property law firms<br />

Fisher Adams Kelly Callinans, Cullens and<br />

Spruson & Ferguson will merge under the<br />

Spruson & Ferguson brand as of April 2018.<br />

The merged entity will cover all aspects<br />

of IP law, including patents, trademarks<br />

and designs.<br />

businesses have the capability, resources<br />

and systems to deliver the highest quality<br />

service to clients and provide strong<br />

career paths for our people.”<br />

He added: “Through this merger, we<br />

expect significant benefits will flow to<br />

the business, its clients and people, with<br />

synergies in operations, access to an<br />

It will employ a team of more than 400 even greater talent base and integration<br />

staff, including 152 IP professionals with Spruson & Ferguson’s Asia Pacific<br />

across its 10 offices in Bangkok, Beijing, service offering.”<br />

Brisbane, Hong Kong, Jakarta, Kuala<br />

Lumpur, Melbourne, Shanghai, Singapore<br />

and Sydney.<br />

Tracey Berger, managing director Sydney/<br />

Melbourne at Spruson & Ferguson, said:<br />

“We are delighted to join with Fisher Adams<br />

All three firms are members of IP services<br />

group IPH Limited.<br />

Kelly Callinans and Cullens to provide an<br />

even greater pool of IP talent to our local<br />

and international clients.”<br />

Andrew Blattman, managing director<br />

and CEO of IPH Limited, commented: “Our combined firm will draw on the<br />

“This announcement today reinforces strengths of all three businesses to provide<br />

our market-leading approach and our clients with an enhanced top-tier IP<br />

commitment to ensuring our group service across the Asia Pacific region.”<br />

BPTO extends USPTO highway including the European Patent Office, the<br />

State Intellectual Property Office of China,<br />

The Brazilian Patent and Trademark Office and the Japan Patent Office.<br />

(BPTO) has extended its Patent Prosecution<br />

Highway (PPH) agreement with the US Patent The BPTO is also a part of a PPH programme<br />

and Trademark Office.<br />

that encompasses the Latin American<br />

PROSUR group, including Argentina, Chile,<br />

According to a BPTO bulletin, the agreement, Colombia, Costa Rica, Ecuador, Paraguay,<br />

which had a deadline of 31 January 2018, has Peru and Uruguay.<br />

been extended to 10 May 2018.<br />

According to Brazilian law firm, Di Blasi<br />

PPH agreements allow patent offices to Parente & Associados, the implementation<br />

request fast-track examination in a partner of such agreements is part of the BPTO’s<br />

country after a patent has already been strategy to reduce its backlog.<br />

granted in the home country.<br />

In January, the BPTO implemented a pilot<br />

Brazil has entered into a range of PPH programme aimed at tackling the backlog of<br />

agreements with various patent offices, patent applications at the office.<br />

6 <strong>IPPro</strong> <strong>Patents</strong> www.ippropatents.com


Patent Approaches<br />

Emerging innovation<br />

Craig Thomson of HGF discusses innovation in emerging fields such as<br />

bacteriophage therapeutics, and the challenges of protection in these areas<br />

Biotechnological approaches used today in medicine have been<br />

shaped by explosions of research in many emerging fields. Innovating<br />

in such emerging fields can be more interesting than innovating in<br />

an established field. There can be more potential to identify real<br />

game-changing innovations, there are no established ‘standards’<br />

set by commercialised products, and the field can change daily.<br />

However, for the same reasons, developing an optimised strategy<br />

for the patent protection of innovations in emerging fields can be<br />

very challenging.<br />

In this article, we will look at the emerging field of bacteriophage<br />

therapeutics, and the challenges of protecting innovations in this area.<br />

An introduction to bacteriophage<br />

Bacteriophage (phage) are viruses for bacteria. Many will be familiar<br />

with their use, since the 1970s, as a cloning vector (for example, the<br />

lambda phage). Outside of former Soviet states (notably Georgia),<br />

phage’s ability to target and kill specific strains of bacteria has been<br />

largely overlooked as a potential new form of antibiotic. Medicine<br />

in the West has focused on the raft of small-molecule antibiotics<br />

that have been developed. With the growing number of strains of<br />

antibiotic-resistant bacteria, a new-found interest in the use of phage<br />

as an antibiotic has emerged.<br />

To date, however, there has been no phage therapeutic authorised for<br />

sale as a medicine in Europe or in the US.<br />

This presents us with the first challenge. When drafting claims<br />

to any therapeutic product, one normally wishes to have a clear<br />

understanding of what is likely to be sold, so that granted claims<br />

can provide the required subject-matter cover, but also so that<br />

opportunities for patent term extensions can be optimised. It is<br />

common when one drafts an application to a set of new therapeutic<br />

compositions not to know what precisely will be approved for<br />

market. However, generally one knows the form of related classes<br />

of therapeutics that have been approved, including aspects of such<br />

approved therapeutics such as formulation.<br />

Until a clearer understanding is reached, drafters must draft broadly<br />

and include as many options for protection as possible within new<br />

filings. Are phage therapeutics going to be single-phage, or more<br />

likely cocktails of phage, such as formulations of different types<br />

of phage? What formulations will be most efficient for delivery of<br />

phage? Are wild-type phage going to be approved, or is it going to<br />

be easier to obtain marketing authorisation for phage that have been<br />

modified in some way?<br />

Learning from the past<br />

An analysis of the available patent literature suggests that there are<br />

only about 450 patent families that have been filed and that focus on<br />

the use of phage as a therapy (excluding uses of phage as vectors).<br />

Although the number of filings is relatively low, the filings in the last<br />

4 or 5 years have been increasing. Figures for the last half of 2016<br />

and 2017 are not yet available, but what is available suggest that the<br />

filings for 2016 will be considerably greater than either of the previous<br />

two years.<br />

Over the last 20 years, strategies for claiming antibody therapeutics<br />

have been tested through prosecution before patent office around<br />

the world. One can now look at recent patent filings for companies<br />

with a proven track record of commercialising antibody therapeutics<br />

to see how they optimise patent filing strategies for this field. Defining<br />

restrictively with reference to hybridoma deposit is now less common.<br />

We now understand how patent offices require us to define antibodies<br />

with reference to their complementarity-determining regions, a<br />

drafting style that can enable us to encompass minor modifications<br />

of the wild type. We cannot rely on such developed prosecution<br />

strategies when it comes to bacteriophage.<br />

What can we learn from past filings? Patent filings perhaps start to<br />

become interesting around the 2000s. Take, for example, the first<br />

independent claim granted under US Patent 7,459,272 in 2008<br />

(Intralytix): “A method for reducing the risk of bacterial infection or<br />

sepsis in a person colonised with pathogenic bacteria comprising<br />

treating the colonised person with a pharmaceutical composition<br />

containing bacteriophage of one or more strains which produce lytic<br />

infections in said pathogenic bacteria, wherein said treatment occurs<br />

prior to said colonised person developing an illness due to said<br />

pathogenic bacteria and said treatment reduces the risk of bacterial<br />

infection or sepsis in said colonised person.”<br />

This is an impressively broad claim, not being restricted to any<br />

specific bacteriophage (other than it being a lytic phage). It was<br />

successfully argued that in 2003 such prophylactic methods in the<br />

terms defined within the claim were both novel and not obvious.<br />

As the art developed, it has become increasingly difficult to obtain<br />

such broad claims. It is now more common to see product and<br />

use claims restricted to phage defined by deposit and or nucleic<br />

8 <strong>IPPro</strong> <strong>Patents</strong> www.ippropatents.com


Patent Approaches<br />

acid sequence. For example, looking at US Patent 8,071,352,<br />

granted to Intron Biotechnology in 2011, we see a claim to “an<br />

isolated bacteriophage belonging to Myoviridae family, which has<br />

killing activity specific to Staphylococcus aureus, and the genome<br />

comprises sequences of SEQ ID. NOs:1-26”, with a sub-claim<br />

further defining the phage as “one that was deposited under the<br />

Accession No: KACC 97001P”.<br />

US law. Additionally, case law in Funk Bros Seed Company v Kalo<br />

Inoculant Co has made it difficult to obtain protection for novel<br />

phage cocktails.<br />

Consequently, it is likely that the product claims outlined above are<br />

no longer valid in the US, with the likely exception of the claim drawn<br />

to a modified phage.<br />

Although such product claims are unlikely to now be valid in the US,<br />

method claims in the US are now more acceptable. We now also see<br />

more claims drawn to consortia (for example “a panel of bacteriophage,<br />

wherein the panel comprises any one or more bacteriophage<br />

selected from the group”) and to modified phage. Look, for example,<br />

to US Patent 9,623,058, the principle claim in this patent being: “A<br />

Staphylococcus bacteriophage K mutant, which comprises one or<br />

more mutations within one or more of the following regions: a) the<br />

region between ORF 18 and ORF 19; and/or h) ORF 100.”<br />

With the US in mind, it is now useful when preparing new applications<br />

to include as much information relating to modifications or<br />

formulations of the phage. If a synergistic effect can be demonstrated<br />

from your cocktail, then this should also be included as it should help<br />

issues arising from Funk Bros.<br />

Of course, we should still be able to rely on protection in the US<br />

from claims drawn to methods of treating specific diseases with<br />

specified phage.<br />

Current challenges and looking to the future<br />

It is now difficult to obtain methods of use claims where the invention<br />

comes from the use of phage in general, rather than the use of<br />

specific phage. However, where we can argue that the general use<br />

of phage is novel and inventive in the context of the method, such<br />

claims should be pursued.<br />

Applicants are now more focused on developing specific therapeutics,<br />

and so will now more likely want to pursue product claims drawn<br />

to phage compositions that will be useful in therapy, with narrower<br />

claims drawn to the therapeutic uses of those phage.<br />

In Europe, the patent system is well disposed to such a strategy. The<br />

most significant problem in many current cases in Europe is having to<br />

demonstrate to patent examiners that a phage in a patent application<br />

is different to that in cited prior art. For this reason, it is advised to<br />

include as much characterisation data as possible in new filings,<br />

such as morphological and functional data.<br />

The US patent system is, however, perhaps the greatest current<br />

challenge. It is not presently possible to obtain patent protection in<br />

the US for ‘natural products’, which include isolated phage under<br />

Perhaps the biggest challenge comes from trying to future-proof your<br />

patent filings. A patent has the potential to provide protection for 20<br />

years, so we need to have an eye to the products of the future. With<br />

the interest in synthetic biology, will synthetic phage be the preferred<br />

therapeutic agent?<br />

Will phage that have been modified to remove genes that are not<br />

required (or potentially detrimental to full therapeutic potential) be the<br />

therapies of the future?<br />

If this is the case, we must ask ourselves if claims drawn to specific<br />

deposited phage, or to tightly defined nucleic acid sequence are<br />

broad enough to cover these future potential therapeutics.<br />

For that reason, we should try and be innovative in our claim strategies<br />

and our applications should push patent offices to accept more<br />

broadly defined phage (including modifications to those sequences).<br />

Finally, as this field becomes established, and the levels of<br />

competition in the market rise between the principle parties, we will<br />

no doubt see a corresponding increase in defensive and aggressive<br />

patent strategies. The field will then become more interesting, for<br />

perhaps a different reason. <strong>IPPro</strong><br />

Perhaps the biggest challenge comes from<br />

trying to future-proof your patent filings.<br />

A patent has the potential to provide<br />

protection for 20 years, so we need to have<br />

an eye to the products of the future<br />

Craig Thomson, partner, HGF<br />

9 <strong>IPPro</strong> <strong>Patents</strong> www.ippropatents.com


Value Analysis<br />

Getting with the times<br />

Cindy Ahn of Longford Capital explains how the general counsels of IP-centric<br />

companies can maximise value and innovation while staying within budget<br />

Budget constraints often act as a barrier to aggressive litigation and<br />

patent protection. But it doesn’t have to be that way. Companies can<br />

pursue justice and have their holiday bonuses, too.<br />

revenue. They are shifting the risk and costs that sometimes prevent<br />

companies from defending patents, and redefining the role of legal<br />

departments along the way.<br />

As general counsel managing multiple litigations for a publicly traded<br />

biotech firm, no statement crystalised the pressure of balancing<br />

budgetary constraints and quality legal practice more than a warning<br />

my former boss gave early in my tenure, that if I didn’t come in under<br />

my budget, the company wouldn’t be able to give Christmas bonuses<br />

that year. That statement kept me intensely focused on controlling<br />

costs. I didn’t have the luxury of taking big risks, unless I wanted my<br />

colleagues to potentially suffer the consequences. Luckily, our company<br />

was extremely intellectual property savvy, in part because the CEO was<br />

a former patent litigation attorney with the confidence to assess the<br />

importance of IP in protecting our technology and market position.<br />

As a result, we did not hesitate to litigate when appropriate. This<br />

required me to hire legal teams I trusted to win, which accounted for<br />

the lion’s share of my legal budget every year. I spent a lot of time<br />

pouring over invoices and attempting to cut costs in a manner that<br />

would not jeopardise the overall quality of work that I expected from<br />

my outside legal teams, and in turn was expected from me. I never<br />

cost my colleagues their Christmas bonuses, but it certainly wasn’t<br />

easy. I was recently reminded of the immense pressure to balance<br />

costs with effective legal counsel when I read that pharma, biotech<br />

and life science had easily the highest legal spend of any industry in<br />

the US last year. Looking back on my own situation, however, I don’t<br />

think I would be on such a knife’s edge if I were an in-house counsel<br />

today, and here’s why.<br />

A new era of innovation<br />

For an industry built around innovation, many legal departments at<br />

pharma and biotech firms can be relatively stuck in their ways, relying<br />

largely on time-tested methods of cost cutting just as I did: tamping<br />

down on billable hours, seeking alternative fee arrangements or<br />

potentially sacrificing quality for low cost options. While most inhouse<br />

counsel would agree these options can be helpful in controlling<br />

costs, they would concede that they are merely band-aids, to be<br />

applied when the ideal strategy or solution simply seems too costly.<br />

Now, however, a few innovative general counsels are challenging this<br />

paradigm. They aren’t struggling to choose between aggressively<br />

pursuing IP claims and coming under budget, because they know<br />

they can do both. Rather than obsessing over saving money, they<br />

are focusing instead on identifying winning cases and generating<br />

From cost centre to value driver<br />

The volume of legal spending in the pharma and biotech industries<br />

is staggering: firms spend, on average, 2.5 percent of revenue<br />

on internal and external legal services, according to a survey<br />

from the Corporate Legal Operations Consortium. That’s a whole<br />

percentage point higher than the next highest industry, media and<br />

entertainment, and in an industry with an estimated $370 billion<br />

in sales, that’s some $9 billion in legal spending. Controlling<br />

these soaring costs has to be a priority for every company in<br />

the industry, from big pharma to biotech startups. However, the<br />

spirit of innovation at the heart of the industry—labs filled with<br />

brilliant scientists, discoveries that save lives and global searches<br />

for the next wonder drug—often seems to be missing from legal<br />

departments, which are too often seen as cost centers, tasked with<br />

the near-impossible tasks of keeping expenses in check while also<br />

defending all-important IP.<br />

When it comes to litigation, many of these companies are still<br />

asking themselves the questions: “do we have the budget for that?”<br />

or “what if we lose?”, that can cause them to miss opportunities to<br />

extract value from meritorious IP claims. After all, even a successful<br />

case can eat up resources and act as a short-term drag on profits,<br />

potentially doing more damage that it is worth. But in order to remain<br />

competitive, general counsels and their bosses know a vigorous IP<br />

strategy is essential.<br />

Many beleaguered general counsels have set out to spend less<br />

without scaling back on their caseload, pushing the risks and pricing<br />

pressure on to their outside law firms, and driving a race to the bottom<br />

for firms that specialise in IP cases. Patent attorneys at established<br />

firms are being undercut by new entrants offering to take on cases<br />

for a fraction of the cost—and with a fraction of the experience and<br />

expertise. Rather than rethinking their strategy, companies are simply<br />

trying to litigate as lean as possible.<br />

It doesn’t have to be this way. Innovative new tools like litigation<br />

financing allow companies to deploy the best available legal<br />

resources without causing major disruptions to cash flow or<br />

absorbing a multimillion-dollar hits to quarterly earnings. Forwardthinking<br />

general counsels are using these tools to once again pursue<br />

the ideal path forward, rather than the most affordable one.<br />

10 <strong>IPPro</strong> <strong>Patents</strong> www.ippropatents.com


Value Analysis<br />

A flexible new solution<br />

Although the use of litigation finance in the US is rising at a rapid clip,<br />

about a third of corporate lawyers are now using it, up more than<br />

400 percent since 2013, we remain far behind the UK and Australia<br />

in adoption. Yet the main concerns stifling broader adoption are<br />

evaporating. Just five years ago, 85 percent of US lawyers believed<br />

legal financing would lead to unnecessary litigation. Today, that figure<br />

has dropped to 10 percent.<br />

While litigation finance has historically been used mainly for trials,<br />

the legal battlefield for pharma and biotech has expanded beyond<br />

the courtroom in recent years, with generic drug makers often<br />

seeking approval under the Hatch-Waxman act or requesting inter<br />

partes reviews (IPRs) to settle patent disputes. But as long as there<br />

is a resolution point and financial reward at the end of the process,<br />

litigation finance remains a valuable tool.<br />

A standard litigation finance arrangement calls for the financier<br />

to take a percentage of the proceeds in the event of a successful<br />

outcome. In an IPR—or any other administrative proceeding—the<br />

value exchange would derive from a market analysis that determines<br />

the potential value of a win. A company seeking to bring a generic<br />

drug to market, for example, might agree to share a percentage of<br />

sales for a finite period.<br />

Litigation finance is also a democratising force. It is just as useful<br />

to a large-cap firm looking to alleviate short-term costs as it is to<br />

a growth-stage company whose success depends on its ability to<br />

defend ground-breaking patents. In the raging IP battle between<br />

innovators and generics, it offers both sides a fair chance to prevail,<br />

based on the merits of their claims, not on their resources.<br />

Embracing disruption<br />

For any company operating in the pharma/biotech space, legal<br />

costs are built into the business model. Generics know they will face<br />

costly lawsuits as they try to bring cheaper drugs to market, just<br />

like innovators can expect to spend millions fighting off attacks on<br />

their signature drugs, particularly in the age of IP rights. Any startup<br />

seeking to break into the industry should know that their innovations<br />

will be gobbled up by bigger competitors if they don’t come with<br />

a savvy IP strategy. It’s safe to say that those costs aren’t going<br />

down anytime soon. Which is why general counsels need to get<br />

creative, and be prepared to deploy a full array of tools. Because IP<br />

is so central to the pharma and biotech industries, business leaders<br />

generally appreciate the value of applying for patents and protecting<br />

them. But that doesn’t mean they can always afford to wield them.<br />

Even companies with vast resources are apt to pass on smaller cases<br />

that could spoil a quarter, possibly damaging shareholder value more<br />

in the short-term than they would boost it in the event of a favorable<br />

outcome. Yet general counsels are essentially throwing away assets<br />

if they ignore patent infringement. Again, the scenario cries out for<br />

innovation. And again, litigation finance offers an elegant solution.<br />

Because the cost is incurred only when, and if, a case reaches a<br />

successful conclusion, income and expenditures are synchronised.<br />

For generics, the legal winds have lately been blowing in a positive<br />

direction, thanks to legislation that not only encourages them to<br />

attack patents, but also allows them to do it faster and cheaper than<br />

ever before. But it’s still a costly endeavor, particularly for companies<br />

without the cash hoards of their large-cap competitors. For these<br />

firms, the ability to litigate at the same level—hiring lawyers of equal<br />

ability and expertise—is essential to carving out a market share.<br />

The same goes for growth-stage companies, which may have the<br />

next great breakthrough, but will quickly see its value destroyed<br />

if they can’t afford to protect and monetise it. For companies<br />

whose future depends on one big innovation, there is no greater<br />

risk than having their resources sucked up by legal battles, rather<br />

than marketing or production. It’s all but impossible to avoid these<br />

disputes, however, which is why partnering with a litigation finance<br />

firm makes so much sense.<br />

In each case, it no longer has to be a question of whether the legal<br />

department will blow the holiday bonus pool, but whether it will<br />

deliver a holiday surprise.<br />

General counsels no longer have to ask themselves how much they<br />

can do with their budget. The question is how much value they can<br />

get from their company’s IP. <strong>IPPro</strong><br />

General counsels no longer have to<br />

ask themselves how much they can do with<br />

their budget. The question is how much<br />

value they can get from their company’s IP<br />

Cindy Ahn, director, Longford Capital<br />

11 <strong>IPPro</strong> <strong>Patents</strong> www.ippropatents.com


Innovation Analysis<br />

Patent counsel: innovation stimulator<br />

Jeffrey Stone, partner at Barnes & Thornburg describes how patent<br />

counsel can become “innovation stimulators” to enhance their work<br />

Patent counsel, including patent attorneys and patent agents, take<br />

on a number of roles in assisting clients with a variety of patent and<br />

other intellectual property matters.<br />

One key non-traditional role for patent counsel is that of “innovation<br />

stimulator”. In this role, counsel facilitates the purposeful stimulation<br />

of a client’s inventive conception and innovation processes.<br />

These roles typically include that of counselor; documenter;<br />

protector; and strategist. However, I encourage patent counsel to<br />

look beyond these traditional roles to seek out unique and creative<br />

ways to provide maximum value to the client.<br />

Patent counsel is—by virtue of training, experience, intense<br />

knowledge of the client business strategy and the relevant competitive<br />

landscapes—well-positioned to take on the role of innovation<br />

stimulator. The rewards for taking on this challenging role are many,<br />

This article should not be construed as legal advice or legal opinion on any specific facts or circumstances. The contents are intended for general informational purposes only, and you<br />

are urged to consult your own lawyer on any specific legal questions you may have concerning your situation.<br />

12 <strong>IPPro</strong> <strong>Patents</strong> www.ippropatents.com


Innovation Analysis<br />

including an enhanced attorney-client relationship and satisfaction<br />

that comes from helping a client’s business grow in value.<br />

Invention and innovation are key drivers of client value<br />

Technology-based client businesses operate in highly<br />

competitive, knowledge-driven environments that are constantly<br />

changing and evolving.<br />

Accordingly, these clients must continually innovate to deliver<br />

valuable new solutions to meet customers’ evolving needs and to<br />

remain differentiated from competitors.<br />

Tech-based clients, therefore, must strive for a relatively continuous<br />

and vibrant flow of new ideas focused on serving strategic goals<br />

to not only maintain the current competitive position, but also to<br />

strategically grow revenue in new ways.<br />

Problems often go unsolved, solutions are not properly focused on<br />

the problem, solutions are not the best solution, the raw number<br />

of ideas generated by the organisation is suboptimal. For example,<br />

many organisations use brainstorming sessions to discover answers<br />

to questions that, unfortunately but predictably, continue to remain<br />

largely unanswered post-session.<br />

Most of these brainstorming sessions are uncontrolled, producing<br />

a large number of off-topic or non-feasible results, and are further<br />

contaminated by various inventive model elements that are<br />

counterproductive, thus producing suboptimal results.<br />

A purposeful innovation session can help patent counsel<br />

address some of the problems with clients’ innovation systems.<br />

The session may be executed, with patent counsel preparation<br />

and facilitation, with minimal expense, time commitment and<br />

disruption to the organisation.<br />

All tech-based businesses understand this, and many of those<br />

businesses strive for a culture of innovation, but an unfortunately<br />

large number fail to reach full innovative potential.<br />

Some of the key reasons for these innovation shortcomings include:<br />

Our experience facilitating numerous sessions is that they<br />

consistently provide both immediate and long-term value measured<br />

by: specific focus targeting; near- to mid-term commercial potential;<br />

the sheer volume of ideas generated; and training in an optimised<br />

innovation process.<br />

A general deficit of organisational knowledge of optimal<br />

inventive processes.<br />

Innovation is neither intentional nor purposeful, with invention<br />

instead occurring primarily on an ad hoc basis, with<br />

innovation becoming lost in the chaos of pressing day-to-day<br />

job responsibilities.<br />

Invention and innovation is generally expected only of technical<br />

personnel with little to no input sought from non-technical<br />

personnel, many of whom are customer-facing and may<br />

understand customer wants and needs much better than<br />

technical personnel, in some cases.<br />

A resulting inability to fully unlock and realise the full inventive<br />

potential of inventors and to effectively create a culture of<br />

creativity and innovation throughout the organisation to ensure<br />

a continuous stream of fresh ideas with maximum volume and<br />

optimised focus.<br />

How can patent counsel help correct these deficiencies? The answer<br />

is not as difficult, disruptive or time-intensive as it may seem, and<br />

patent counsel plays a leading role in the solution.<br />

The role of patent counsel as innovation stimulator<br />

Sessions executed over the years consistently produce a large<br />

volume of ideas in a very short timeframe, ranging between 50<br />

concepts to 200 concepts in a typical four to six-hour session.<br />

The following are examples from an actual session:<br />

The session was executed to improve a relatively old ‘known’<br />

portion of a medical device system. Because of the age of the<br />

related art, and the absence of new concepts, the client was<br />

pessimistic that anything of value would be produced, but<br />

nonetheless agreed to do the session.<br />

The session produced 75 potentially patentable concepts,<br />

impressive enough for a subsystem considered ‘old’. But more<br />

significantly, and of much more value to the client, 25 of the<br />

concepts were commercialisable in the short term, while 25 more<br />

concepts were commercialisable in the medium term.<br />

The client now engages in regular sessions covering various<br />

aspects of the overall system as well as exploration of new<br />

strategic directions.<br />

A successful purposeful innovation session comprises, among other<br />

things, the following key characteristics:<br />

First, the client should be introduced to the potential power of<br />

purposefully focusing on new idea generation to solve existing issues,<br />

meet customer needs, and/or explore new strategic areas.<br />

While this may sound like what the client currently expects and<br />

requires from the inventors, the actual result is almost always less<br />

than optimal.<br />

Patent counsel provides an overview of the shortcomings of the<br />

current inventive model and why it does not produce optimal<br />

results. Discussion of elements of an optimal inventive model is<br />

included with supporting research summary.<br />

Participant-inventors receive both classroom-style and<br />

experiential training that can be incorporated into daily routines,<br />

increasing invention frequency and capture.<br />

13 <strong>IPPro</strong> <strong>Patents</strong> www.ippropatents.com


Innovation Analysis<br />

When patent counsel takes on the role of innovation<br />

stimulator, it adds value to the attorney-client relationship<br />

Required endorsement of the session by management, with<br />

<br />

<br />

<br />

<br />

<br />

specific focal area(s) of the session provided by management.<br />

Management participation in the session itself, firmly demonstrating<br />

to all participants that they are absolutely empowered to innovate<br />

in ways that align with the businesses strategic goals. Management<br />

also experiences firsthand the previously unseen inventive talent<br />

possessed by the participant-inventors.<br />

Specific selection of session participants with regard to the following:<br />

[i] Intentional optimisation of diversity of participants’ thinking<br />

styles is critical to the success of the session. Linear and abstract<br />

thinkers are both accounted for, as are right-brain dominants<br />

(typically non-technical participants) and left-brain dominants<br />

(typically technical participants).<br />

[ii] Personnel with customer-facing roles are sought out<br />

for inclusion.<br />

Patent counsel knowledge of key competitive activity within<br />

the relevant patent landscape completed before the session<br />

is conducted.<br />

Perhaps most importantly—and most difficult to achieve during<br />

initial sessions, particularly for technical folks—participants<br />

are instructed to absolutely not optimise, or even enable, the<br />

concepts generated during the session. Adherence to the nooptimisation<br />

rule is critical to the success of the session in<br />

several respects, not the least of which is the efficient use of<br />

valuable session time, and is further supported by the fact that<br />

many of the most prolific inventors do not optimise solutions<br />

initially, preferring instead to first capture the concepts followed<br />

by selective optimisation.<br />

Post-session categorisation and ranking of the generated ideas,<br />

done in most cases by the participants themselves using an<br />

established ranking system across a number of key criteria. This<br />

is followed by optimisation and full enablement of the highest<br />

ranked concepts—most typically these are ideas that are<br />

commercializable in the short to mid-term.<br />

Clearly, each session will differ not only in form, but also in substance<br />

depending on the client’s needs, expertise level.<br />

Creating an innovation stimulation program is a bit more involved,<br />

but companies can surely conduct some basic research into the<br />

optimisation of invention process stimulation strategies.<br />

Experience indicates that companies receive at least the following<br />

benefits from execution of at least one session:<br />

Participants recognise deficits of the current inventive model and<br />

learn techniques to unlock their full inventive potential and to<br />

further understand how the power of that inventive potential can<br />

be realised on a daily go-forward basis.<br />

Participants are infused with the knowledge that they are, in<br />

fact, inherently capable of generating profound and valuable<br />

inventions, and that they are empowered by management<br />

to innovate.<br />

Management has firsthand evidence of the inventors’ talent and<br />

skill to generate new and highly valuable concepts when given<br />

the proper framework, with management viewing the inventors in<br />

a much more favorable light post-session.<br />

The typical “inventor” is expanded to include non-technical, as<br />

well as technical, personnel, resulting in conceptions that are<br />

more customer-oriented and enhancing the depth and breadth of<br />

the generated ideas by, among other things, helping participants<br />

who may be introverted to freely participate.<br />

Each session generates a high number of new and useful<br />

inventive concepts for consideration that are purposefully<br />

targeted to strategic goals and needs of the business, with a high<br />

percentage likely capable of commercial execution.<br />

Properly focused sessions may identify the best possible concept for<br />

commercialisation, with simultaneous generation of a dense defensive<br />

sphere of protective ideas surrounding the identified best concept.<br />

The business realises enhanced value by:<br />

[i] Identifying and protecting commercial products<br />

[ii] Generating patent protection that strategically and defensively<br />

surrounds core commercial products to the effective elimination<br />

of commercially viable alternatives<br />

[iii] Strategically disrupting competitive patenting activities<br />

A true culture of invention and innovation is created throughout<br />

the organisation, not just within the technical groups, resulting in<br />

enhanced innovation flow over time.<br />

When patent counsel takes on the role of innovation stimulator,<br />

facilitating highly focused, commercially viable and valuable<br />

inventions with a key goal of helping to create a fully optimised culture<br />

of innovation, it adds value to the attorney-client relationship. <strong>IPPro</strong><br />

14 <strong>IPPro</strong> <strong>Patents</strong> www.ippropatents.com


European <strong>Patents</strong><br />

Strict and inflexible: material claims at the EPO<br />

Innovators in advanced materials can face an uphill struggle to get suitable<br />

patent protection at the European Patent Office. Matthew Smith, partner<br />

at Mewburn Ellis, explains<br />

When a useful new material is made, by whatever means, for whatever<br />

purpose, the intellectual property surrounding that must be protected.<br />

In my opinion this is true for all inventions, of course, but in the field of<br />

materials we are presented with some special challenges. These are<br />

particularly apparent before the European Patent Office (EPO).<br />

New materials are vital in addressing the problems we face individually<br />

as well as societally. But as materials become more complex, refined,<br />

and diverse, it seems to me that our systems for protecting such<br />

innovations must also change, evolve and improve to suit the modern<br />

technological landscape.<br />

Patent claims can primarily be split into two types: ‘item’ (product<br />

or apparatus) and ‘activity’ (use, method, process). Ideally we want<br />

protection of both types: to protect, for example, not just our new<br />

material but also uses of it and ways of making it.<br />

The EPO requires that we define a product in terms of its technical<br />

features (physical characteristics). This works well for a ‘conventional’<br />

product—a widget with part a connected to part b.<br />

attorneys: traditionally, the EPO does not like product-byprocess<br />

claims.<br />

The first problem stems from a point of interpretation: the EPO<br />

considers the product-by-process claim to be directly to the product<br />

itself, not limited by the method used to make it. That means the<br />

product itself must be novel and inventive.<br />

Fair and reasonable on paper, sure, but in practice a major headache.<br />

EPO case law going back over 30 years places a burden of proof<br />

on the applicant. This can put us in a very uncomfortable position:<br />

having to prove novelty of the claimed product.<br />

That generally requires experimental data reproducing prior art<br />

teachings (which is often difficult or even impossible), possibly within a<br />

relatively short time frame, perhaps six and a half months, unless extra<br />

fees are paid. Such activity can be prohibitive for small companies,<br />

who may not have resources available for such investigations. It may<br />

even prove a challenge for larger concerns, whose research and<br />

development departments are not set up to reproduce but to innovate.<br />

What do we do when our product is a material? In the best case<br />

scenario, we can recite or explain the structural features which define<br />

it—particles of X, dispersed homogeneously in Y, for example.<br />

However increasingly we face situations where this is simply not<br />

possible. We cannot say, or do not know, the microstructure of our<br />

new material—perhaps it is subtly variable through its bulk; perhaps<br />

a purely structural definition would be too narrow to capture the true<br />

scope of the invention. Composites and particularly alloys are just<br />

two areas where this is often a concern.<br />

This gives us two options. First, a process based definition of the<br />

material by reference to the way in which we have made it. Second,<br />

a parameter based definition of the material by reference to its key<br />

performance properties and characteristics.<br />

A process-based definition<br />

While the EPO examiner does need to explain their objection to a<br />

product-by-process claim, for example by explaining why they<br />

think the product of two processes would be the same, it is not<br />

straightforward to overturn such an objection without hard evidence.<br />

The second problem again stems from interpretation, but this time of<br />

process claims.<br />

How so? Well, Article 64(2) of the European Patent Convention (EPC)<br />

states that the protection afforded by a process claim extends to<br />

“products directly obtained by such process”. This seemingly removes<br />

the need for product-by-process claims, and indeed the EPO often<br />

argues to that effect.<br />

However, that interpretation is not quite right. Article 64(2) of the EPC<br />

very carefully recites that protection is given to only those products<br />

directly obtained by the claimed process.<br />

This is what is commonly referred to as a product-by-process claim.<br />

These claims define a product in terms of the process used to make<br />

it: for example, a material X, obtainable by the steps a, b, c.<br />

There are two problems here: both are somewhat swept up by<br />

a comment seen frequently in comments from European patent<br />

That is, the product must actually have been obtained by the claimed<br />

process. The product-by-process, on the other hand, is not so limited<br />

(when the word ‘obtainable’ is used—using ‘obtained’ has some<br />

limiting effect in some EPO countries but not in others, although the<br />

EPO make no distinction). The product-by-process claim covers the<br />

product as obtained by any method.<br />

15 <strong>IPPro</strong> <strong>Patents</strong> www.ippropatents.com


European <strong>Patents</strong><br />

Clearly this is a more useful scope. It’s also more enforceable–as a<br />

patentee, I don’t have to prove or investigate the alleged infringer’s<br />

process. Having their product is enough.<br />

It follows from the above that product-by-process claims are not only<br />

important in their own right, they are also judged to a very high standard<br />

by the EPO. In my opinion, this is a rather unsatisfactory situation.<br />

Ironically, in the field of polymers ‘product-by-process’ claims are<br />

often accepted without question. There, it is well understood that the<br />

product of the reaction between a number of monomers is somewhat<br />

unpredictable at an atomic/molecular scale—but that the product<br />

can still be useful and predictable at a macro scale.<br />

It seems to me that the EPO should start taking a more similar<br />

approach with claims directed to other types of material than<br />

polymers. Denying the inventors of complex materials protection for<br />

those inventions simply because they have created, for example, a<br />

composite not a polymer is unreasonable.<br />

The EPO (in particular the examining divisions) should also accept that<br />

the enhanced protection afforded a process claim by Article 64(2) of the<br />

EPC is no substitute for an actual product claim (even if it is a productby-process<br />

claim). Applicants have justifiable reasons for wanting<br />

product protection, which should be understood and respected.<br />

A property based definition<br />

So a process-focused definition is less than ideal. What about the other<br />

option, a property-based claim? Sadly, things are not much better.<br />

Let’s say we define our excellent new material as comprising<br />

components A and B, and having a thermal conductivity of X, tensile<br />

strength of Y, and a refractive index of Z.<br />

Again we face a number of problems beyond the normal. The main<br />

one is analogous to the ‘first problem’ mentioned above: the EPO is<br />

able to place the burden of proof on the applicant, to prove that prior<br />

art materials comprising A and B do not have the properties X, Y and<br />

Z. The EPO is strict here: no benefit of doubt can be accorded if the<br />

applicant does not provide evidence.<br />

Certainly as a first step the EPO examiner must make some comparison<br />

with the prior art, but often it falls to the applicant to explain in detail<br />

why the claimed materials are different from those of the prior art, and<br />

often to provide experimental evidence proving that. Again, this is not<br />

always straightforward or even possible for all applicants.<br />

Furthermore even if the objection is addressed using argument there<br />

is no particular standard to be met: we must simply ‘convince’ the<br />

examiner. What is needed to achieve that can be highly variable.<br />

Then there is the matter of clarity. Of course the meaning of claims must<br />

be clear but the EPO has special rules for the consideration of materials’<br />

(all) parameters in patent claims. Definition in terms of parameters is only<br />

allowable if “the invention cannot be adequately defined in any other<br />

way”—but there is no clear standard for what “adequate” means.<br />

Parameters must be reliably measurable—in practice this often means<br />

extensive explanation of measurement methods must be included<br />

in the description, adding a time and cost burden for applicants.<br />

Further problems can arise if there are a number of different ways of<br />

measuring a property (the classic example being viscosity).<br />

While the need for claim clarity is understandable from the EPO’s (and<br />

hence the public’s) perspective, their strict approach is again, in my<br />

opinion, excessively hard on applicants making complex innovations,<br />

particularly in the materials field. In my view, it is important for EPO<br />

examiners to be encouraged to demonstrate a strong prima facie case<br />

for lack of novelty, without shifting the burden of proof to the applicant<br />

until a solid case based on cited references has been put forward.<br />

What does the future hold?<br />

Innovators in advanced materials can face a serious uphill struggle<br />

to get suitable patent protection at the EPO. That is not to say it is<br />

impossible, or that applicants should be discouraged from applying.<br />

It is merely a recognition that when writing such applications we must<br />

do so with an eye for the future (including plenty of flexibility) and<br />

with a plan for success. While it is unlikely that things will change<br />

drastically at the EPO in the short term, I am hopeful that gradual<br />

trends in technology will mean the EPO will appreciate the difficulties<br />

its evolved case law represents for emerging technologies. <strong>IPPro</strong><br />

Innovators in advanced materials can<br />

face a serious uphill struggle to get suitable<br />

patent protection at the EPO<br />

Matthew Smith, partner, Mewburn Ellis<br />

16 <strong>IPPro</strong> <strong>Patents</strong> www.ippropatents.com


Pacific Partnership<br />

The transition of the trans pacific<br />

Oscar Mago and Kaylee Savournin of OMC Abogados explain<br />

how a renegotiation of the TPP could effect Peru’s IP landscape<br />

17 <strong>IPPro</strong> <strong>Patents</strong> www.ippropatents.com


Pacific Partnership<br />

Barney Dixon reports<br />

From an intellectual property standpoint, how can Peru benefit<br />

from the Trans-Pacific Partnership?<br />

One example of this is second use patents in pharmaceutical products.<br />

To date Peru has implemented exclusions and protection systems in<br />

accordance with the TRIPS agreement, decision 486 and decision<br />

345 of the Andean Community with regard to the patentability of<br />

pharmaceutical products, prohibiting second-use patents.<br />

The Trans-Pacific Partnership (TPP) helps us gain the knowledge,<br />

innovation and technology from other more developed countries.<br />

By regulating the protection of IP in the Peruvian market, it will make<br />

it more attractive and safe for international companies dedicated to<br />

research in various fields, especially to cutting edge research.<br />

This will mean a leap for Peru, access to new tools for its development<br />

and also a decisive step in the way of putting national standards at<br />

the level of the most developed economies in the world.<br />

In addition, Peru is a country of innovators, which urgently needs to<br />

stimulate and protect its own innovations.<br />

In contrast, the TPP establishes that second-use patents are patentable.<br />

It is for this reason that the members of the TPP had to negotiate this<br />

point, reaching the following agreement, patents of second use will<br />

be accepted, but in the case of Peru, the competent authority should<br />

consult the Andean Community to be able to accept it.<br />

How could the potential renegotiation of the TPP affect the IP<br />

portion of the agreement, considering Trump’s stance on nondomestic<br />

trade and IP?<br />

The ministers of the remaining members of the TPP have tasked<br />

officials to engage in a process of assessing options to bring the<br />

comprehensive, high quality agreement into force expeditiously.<br />

Also, we must highlight that one important benefit for a mega-diverse<br />

country like ours, is the recognition of the existing link between<br />

traditional knowledge, genetic resources and IP, topics that come<br />

together in a way that contributes to their protection and adequate<br />

utilisation by society.<br />

According to the USTR, the TPP would set a strong patentability<br />

standard in participating countries. How would this differ from<br />

Peru’s current standard?<br />

After the World Trade Organisation’s Doha Round of trade negotiations<br />

held in Qatar, the US started to negotiate multilateral and bilateral<br />

trade agreements with other countries. In those agreements, the<br />

most controversial chapter was the one related to IP.<br />

Why do we say it is controversial? Because at the moment of negotiating<br />

this chapter, the US applies what is known as the agreement on Trade-<br />

Related Aspects of IP Rights (TRIPS) plus, that is, they apply a higher<br />

standard than that stipulated in the TRIPS agreement.<br />

The TRIPS plus concept covers both provisions designed to raise<br />

the level of protection for rightsholders beyond the provisions<br />

of the TRIPS agreement, as well as measures to reduce the<br />

scope or effectiveness of limitations to the rights and exceptions<br />

arising from the TRIPS agreement, all of which have the effect<br />

of reducing the capacity of developing countries to protect the<br />

public interest.<br />

This makes developing countries, with low negotiating capacity, sign<br />

adhesion contracts, renouncing their autonomy to control their own<br />

resources, because on the one hand, they restrict their sovereignty<br />

by liberalising the regimes of access to biological material and<br />

the protection of traditional knowledge, placing at risk one of their<br />

strategic resources of development: biodiversity.<br />

Over the past several months, officials have worked to reach a<br />

balanced outcome that maintains the significant benefits of the TPP.<br />

This renegotiation consisted in suspending 20 clauses of the<br />

original TPP agreement, including postal service, electronic<br />

commerce and the fight against illegal wildlife trade; but more than<br />

half of them are related to IP one of the most controversial chapters<br />

of the agreement.<br />

In January 2018, they reached an agreement and the renegotiated<br />

TPP, called Comprehensive and Progressive Agreement for Trans-<br />

Pacific Partnership (CPTPP) was born.<br />

Comparing both treaties, we can say that the TPP’s IP chapter aims<br />

at the protection and observance of IP rights, and its contribution<br />

to the promotion of technological innovation and to the transfer and<br />

dissemination of technology.<br />

But it also ensures that signatories can adopt the necessary<br />

measures to protect the public health and nutrition of the population,<br />

or to promote the public interest in sectors of vital importance for<br />

their socio-economic and technological development, either by<br />

preventing the abuse of IP rights by their owners or through the use<br />

of practices that unjustifiably limit trade or are detrimental to the<br />

international transfer of technology.<br />

The CPTPP maintains the high standards, overall balance, and<br />

integrity of the TPP while ensuring the commercial and other interests<br />

of all participants and preserves their inherent right to regulate,<br />

including the flexibility of the parties to set legislative and regulatory<br />

priorities. Ministers also affirm the right of each party to preserve,<br />

develop, and implement its cultural policies. Ministers consider that<br />

the CPTPP reflect the desire of the parties to implement the TPP<br />

outcomes among themselves.<br />

18 <strong>IPPro</strong> <strong>Patents</strong>


Pacific Partnership<br />

Trump’s actions benefited the<br />

developing countries that are members of<br />

the TPP, because there will no longer be a<br />

conflict between the national legislation<br />

and the CPTPP, reaching an equilibrium<br />

point in this topic<br />

Maylee Savournin, lawyer, OMC Abogados<br />

Taking in consideration Trump´s “Make America Great Again” slogan,<br />

and the withdrawal of the US from this treaty, we can say that the<br />

IP chapter of the original TPP has not been severely affected by the<br />

renegotiation, because the US is a great innovative and technological<br />

power in the world, and it is natural that it seeks to protect to the<br />

maximum its investment in research and production of new products,<br />

so when they negotiate bilateral or multilateral trade agreements, it is<br />

not surprising that its content resembles its legislation.<br />

Trump’s actions benefited the developing countries that are members<br />

of the TPP, because there will no longer be a conflict between the<br />

national legislation and the CPTPP, reaching an equilibrium point in<br />

this topic.<br />

Are there any potential gains to be had for Peru in the renegotiation<br />

of the TPP? Are there any concerns that Peruvian IP professionals<br />

have about the original agreement that could be addressed?<br />

Yes, there are. As we said before, the objective of the CPTPP,<br />

was not to modify the original text, but to obtain an equilibrium<br />

point after the withdrawal of US. Therefore, Peru has obtained the<br />

following benefits:<br />

Winning five new markets in a single trade agreement, as is the<br />

case of Australia, Brunei Darussalam, New Zealand, Malaysia and<br />

Vietnam. The potential increase of Peruvian non-traditional exports<br />

is estimated to these markets in $2,250 million with the entry into<br />

force of the TPP. The country also wins by the improvement in access<br />

conditions and rules agreed in previous bilateral agreements.<br />

Access to global value chains, as a result of the application of<br />

the mechanism known as “accumulation of origin”, which allows<br />

to consider consumable goods, materials or intermediate goods<br />

originating in any country as if they were Peruvian. This mechanism<br />

will particularly benefit small companies, since they will be able to<br />

export inputs that are linked to a value chain in the TPP block.<br />

The integral nature and high standards of the TPP will contribute<br />

to the process of modernisation of state institutions, as well as the<br />

application of expeditious systems and procedures of institutions<br />

linked to foreign trade. At the same time, it will allow Peru to benefit<br />

from the good management practices of its partners in the treaty. And<br />

the most important gain for Peru is that the CPTPP members have<br />

recognised the existing link between traditional knowledge, genetic<br />

resources and IP, topics that come together in a way that contributes<br />

to their protection and adequate utilisation by society.<br />

Peruvian IP professionals have one main concern about the TPP,<br />

which is the acceptance of the protocol relating to the Madrid<br />

Agreement concerning the international registration of trademarks,<br />

approval has always been objected by different sectors involved<br />

using constitutional, legal and administrative reasons and also<br />

because of the negative impact on the resources generated by the<br />

competent national office. <strong>IPPro</strong><br />

Peruvian IP professionals have one<br />

main concern about the TPP, which is<br />

the acceptance of the protocol relating<br />

to the Madrid Agreement concerning the<br />

international registration of trademarks<br />

Oscar Mago, managing partner, OMC Abogados<br />

19 <strong>IPPro</strong> <strong>Patents</strong>


J. Varbanov & Partners<br />

European and Bulgarian Patent & Trademark Attorneys<br />

One of the oldest and leading IP companies in Bulgaria<br />

Professional, cost effective services and quality advices<br />

Areas of practice:<br />

*IP Protection<br />

*IP Enforcement<br />

*Anti-counterfeiting<br />

*Litigations<br />

*Domain name registrations<br />

*IP watches<br />

PO Box 1152, BG-1000 Sofia, Bulgaria<br />

South Park Complex, bl.1A, 2nd fl., BG-1421, Sofia, Bulgaria<br />

Tel.: (+359 2) 986 51 25, Fax: (+359 2) 980 32 47,<br />

e-mail: jvp@jvpatents.com<br />

www.jvpatents.com


Case Report<br />

TCL v Ericsson: the future of FRAND rate setting<br />

TCL Communication v Ericsson was the first time a US court has determined<br />

FRAND rates for a portfolio of cellular SEPs and will likely have far reaching<br />

implications for future SEP licences. Sachin Sinha of Concur IP explains<br />

21 <strong>IPPro</strong> <strong>Patents</strong>


Case Report<br />

A public version of the much awaited judgement in the TCL<br />

Communications v Ericsson case came out just before Christmas.<br />

The ruling, which was handed down at the US District Court for<br />

the Central District of California on 21 December, is the first time a<br />

US court has determined Fair, Reasonable, and Non-Discriminatory<br />

(FRAND) rates for a portfolio of cellular standard-essential patents<br />

(SEPs), and will likely have major implications for future SEP<br />

licences. It is also the first time a top-down approach has been<br />

reliably used by a court to determine FRAND rates for cellular SEPs.<br />

The decision from a UK court in Unwired Planet v Huawei case<br />

also referred to the top-down approach, but it was used merely as<br />

a cross check for comparable licences.<br />

In the TCL v Ericsson judgement, it is the primary method<br />

used in combination with comparable licences for determining<br />

the FRAND rates. Many industry experts have expressed their<br />

opinions on this judgement, most of them considering it to be<br />

favorable to implementers.<br />

The key takeaways from TCL v Ericsson<br />

A firm stand against royalty stacking<br />

The court took a firm stand against royalty stacking. The judgement<br />

cited one of the key reasons for using top down analysis is that it<br />

prevents royalty stacking.<br />

The court also found that the results from the ex-standard approach<br />

proposed by Ericsson are highly suggestive of royalty stacking and<br />

lack fundamental credibility.<br />

The court adopted a maximum aggregate royalty rate based on<br />

various public announcements made by SEP owners and industry<br />

leaders for the top down calculations.<br />

Top-down approach as a preferred method<br />

The court relied on the top down approach for determining a fair and<br />

reasonable royalty rate.<br />

It said: “A top down model aims to value a portfolio of SEPs by<br />

determining a fair and reasonable total aggregate royalty for all<br />

patents that are essential to a standard.”<br />

conceded number of Ericsson SEPs and Ericsson’s disputed number<br />

of SEPs as the numerator.<br />

After applying an adjustment, the court used the same denominator<br />

determined by Concur IP, in collaboration with other TCL experts, for<br />

the number of industry-wide SEPs in all four calculations.<br />

It then compared these four rates against the unpacked rates from<br />

the comparable licences and adopted a rate of 0.45 percent, which<br />

is very close to one of the rates (0.452 percent) given by the top<br />

down calculation using 6 percent maximum aggregate royalty rate<br />

and Ericsson’s disputed number of SEPs.<br />

3G: For 3G, the court derived two rates for the US using top down<br />

analysis (one using TCL’s conceded number of Ericsson SEPs and<br />

other using Ericsson’s disputed number of SEPs).<br />

However, the court found both these rates (0.103 percent and<br />

0.129 percent) to be significantly lower than the rates from the<br />

comparable licences analysis and adopted a rate of 0.30 percent,<br />

which is close to the lowest rate (0.39 percent) from the comparable<br />

licences analysis.<br />

“It then apportions that royalty to the SEP owners based on the<br />

relative value of their portfolio against the value of all patents<br />

essential to the standard.”<br />

2G: For 2G, the court directly used the royalty rate (0.16 percent)<br />

derived from the top down analysis, as there was no reliable unpacked<br />

2G rates from comparable licences.<br />

The court, however, noted that the top down approach cannot address<br />

the discrimination aspect and relies on analyses of comparable<br />

licences to determine a rate that is non-discriminatory.<br />

It applied the combination of top-down and comparable licences<br />

analyses to arrive at a FRAND rate for each of 4G, 3G, and 2G.<br />

4G: The court first determined royalty rates for Ericsson portfolio<br />

using top down calculations.<br />

It derived four royalty rates for the US using maximum aggregate<br />

royalty rates of 6 percent and 10 percent for 4G and using both TCL’s<br />

Industry-wide essentiality analysis feasible<br />

The court took a positive view on the industry-wide essentiality<br />

analysis performed by Concur IP and considered this as a reliable<br />

source for the number of industry-wide essential patents. Dr Zhi Ding<br />

cross-checked a sample of essentiality analysis outcome with his<br />

own analysis and found very few disagreements.<br />

Ericsson made numerous challenges to the process including the<br />

time and fee charged by Concur IP, qualification of team members<br />

and the fact that the team members were aware of the parties<br />

involved in the case.<br />

22 <strong>IPPro</strong> <strong>Patents</strong>


Case Report<br />

However, the court was not persuaded by Ericsson’s arguments to<br />

reject Concur IP’s analysis and used the number of industry-wide<br />

SEPs determined by Concur IP and Dr Ding, after some adjustments,<br />

as the denominator for the top down calculation.<br />

Contribution count not an indicator of patent portfolio strength<br />

Ericsson proposed the use of technical contribution counting as a<br />

means to determine the strength of its portfolio.<br />

The court rejected the idea citing two major flaws: a lack of<br />

correspondence between technical contributions and patents, and<br />

its inability to account for transferred and expired patents.<br />

Importance of individual patents difficult to quantify<br />

TCL experts analysed the importance and contribution of Ericsson<br />

SEPs and used the analysis to calculate a value share for Ericsson’s<br />

SEPs relative to the value-distribution of all SEPs in the standard.<br />

While the court did find some value in the importance and contribution<br />

analysis, particularly to show that Ericsson’s patent portfolio is<br />

certainly not as strong or essential as it has claimed, it found the<br />

application of this analysis to calculate the overall rates too flawed<br />

to be used.<br />

The court cited three flaws:<br />

Lack of similar analysis on rest of the SEPs for comparison with<br />

importance and contribution of Ericsson’s SEPs<br />

Lack of analysis on whether the alternatives identified for various<br />

Ericsson SEPs would be mutually consistent with each other,<br />

who owned the alternatives, whether the alternatives were<br />

unpatented, expired, or part of a previous standard<br />

Lack of justification to map specific importance and contribution<br />

ratings to quantifiable values<br />

Broad interpretation of similarly situated firms<br />

The court took a broad interpretation of similarly situated firms and<br />

found Apple and Samsung to be similarly situated as TCL for licence<br />

comparison along with Huawei, LG, HTC, and ZTE.<br />

The court made following observations in this regard:<br />

Sales volume alone does not justify giving lower rates to otherwise<br />

similar firms<br />

Factors such as the firm’s overall financial success or risk,<br />

brand recognition, the operating system of their devices, or the<br />

existence of retail stores have no bearing on whether Ericsson’s<br />

royalty rates for its SEPs are discriminatory<br />

Local kings, such as Karbonn and Coolpad, are not similarly<br />

situated to TCL<br />

Competitive harm to a firm sufficient to prove discrimination<br />

While Ericsson argued that discrimination must have the effect of<br />

impairing the development or adoption of standards, the court took<br />

a much broader view and found that harm to the competitor firm<br />

offered discriminatory rate is sufficient to prove discrimination.<br />

Impact on future SEP licences<br />

It would be interesting to see how this judgement and the underlying<br />

findings impact SEP licences going forward, both new licences<br />

(particularly for the upcoming 5G technology) and the existing ones<br />

when they are up for renewal. Are we going to see another series<br />

of disputes when licensees at the higher end of the range try to<br />

negotiate rates closer to the ones determined by the court or will<br />

the SEP owners and implementers develop an understanding and<br />

commonly agreed upon rate? If one goes by the history, the latter<br />

looks less likely.<br />

Patent portfolios are dynamic due to acquisition and sale, as well as<br />

filing of new patent applications, and so will be the FRAND rate for each<br />

of these portfolios. This will give both SEP owners and implementers<br />

opportunity to renegotiate the rates once the existing licences end.<br />

The approach adopted by the court for royalty calculation is certainly<br />

going to play an important role in future SEP licenses.<br />

Particularly, the top down approach may gain more popularity<br />

going forward. The cellular industry has been demanding more<br />

transparency in royalty rate setting and this judgement will go a long<br />

way in addressing that. <strong>IPPro</strong><br />

The cellular industry has been<br />

demanding more transparency in royalty<br />

rate setting and this judgement will go a<br />

long way in addressing that<br />

Sachin Sinha, co-founder, Concur IP<br />

23 <strong>IPPro</strong> <strong>Patents</strong>


Industry Events<br />

Don’t miss your copy of <strong>IPPro</strong> <strong>Patents</strong><br />

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April 2018<br />

11-13<br />

intellectualpropertysummit.com<br />

May 2018<br />

19-23<br />

inta.org/2018am<br />

25 <strong>IPPro</strong> <strong>Patents</strong> www.ippropatents.com


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Industry Appointments<br />

Movers and shakers at Adams and Reese, Leason Ellis and more<br />

Adams and Reese has added Maia Woodhouse to its Nashville office.<br />

Woodhouse’s practice focuses on trademarks, patents, trade dress,<br />

trade secret and copyright disputes.<br />

She previously worked at Baker Donelson where she was an associate.<br />

Gif Thornton, managing partner of Adams and Reese, commented:<br />

“Maia Woodhouse is a superb young IP litigator.”<br />

“She makes our strong intellectual property practice even stronger.<br />

We welcome her to the team.”<br />

Mitch Boult, an IP attorney who sits on Adams and Reese’s executive<br />

committee, added: “This move continues the upward trajectory of our<br />

global IP team.”<br />

Buchalter has recruited three IP attorneys in its Orange<br />

County office.<br />

Rick Taché joins Buchalter as shareholder from Greenberg<br />

Traurig, alongside Erikson Squier and Roger Scott who are both<br />

senior counsel. Taché will serve as co-chair of the firm’s patent<br />

litigation group. His practice focuses on complex IP litigation, as well<br />

as patent and trademark prosecution. Squier is experienced in patent<br />

prosecution and litigation and Scott works in civil litigation matters,<br />

particularly employment litigation.<br />

Adam Bass, president and CEO of Buchalter said: “Adding a highlyregarded<br />

and elite intellectual property shareholder such as Rick Taché<br />

and his team to our patent and litigation groups is reflective of the type<br />

of talent we want to attract to properly service our clients … We are<br />

delighted to welcome Taché, Erikson Squier, and Roger Scott to the firm.”<br />

“[Woodhouse] is one of the top IP litigators of her generation and our<br />

clients will benefit immediately from her skills and insights.”<br />

Robert Isackson has joined Leason Ellis as partner, effective 1 February.<br />

Taché commented: “My practice fits extremely well within Buchalter’s<br />

expanding full-service platform. I am thrilled to join the firm’s<br />

extremely talented patent and litigation teams with a demonstrated<br />

ability to serve high profile clients.”<br />

Isackson is an IP law litigator that completed nine patent trials,<br />

including four as first chair.<br />

OMC Abogados & Consultores has welcomed Maylee Savournin<br />

and Rodrigo Manzur as new members of the team.<br />

He has led trial teams in various patent litigations, as well as nonpatent<br />

IP cases and arbitrations, including those in trade secret,<br />

trademark, trade dress and copyright matters.<br />

In addition, he handles IP counselling, procurement work and<br />

transactional matters.<br />

Previously, Savournin served as a legal advisor in the Grupo<br />

Empresarial de la Construccion of Havana of the Ministry of<br />

Construction for three years. In addition, she has completed courses<br />

on the legal protection of trademarks, as well as another course<br />

which covered copyright. She has also completed a course on tax<br />

law, international trade and foreign investments.<br />

Isackson has previously served at Orrick, Herrington & Sutcliffe,<br />

where he headed up the firm’s New York IP group.<br />

Manzur has worked in the areas of civil, criminal and administrative<br />

law, as well as intellectual property law. <strong>IPPro</strong><br />

27 <strong>IPPro</strong> <strong>Patents</strong> www.ippropatents.com

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