Little Caesars Enterprises, Inc. Marketing Plan Little Caesars ...
Little Caesars Enterprises, Inc. Marketing Plan Little Caesars ...
Little Caesars Enterprises, Inc. Marketing Plan Little Caesars ...
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TABLE OF CONTENTS<br />
<strong>Little</strong> <strong>Caesars</strong> <strong>Enterprises</strong>, <strong>Inc</strong>. 2<br />
1. Executive Summary……………………………………………………………... 3<br />
2. Description of Company………………………………………………………… 5<br />
3. Strategic <strong>Plan</strong>/Focus…………………………………………………………….. 6<br />
a. Mission/Vision………………………………………………………………... 6<br />
b. Goals………………………………………………………………………….. 6<br />
c. Core Competency and Sustainable Competitive Advantage…………………. 7<br />
d. Corporate Philosophy………………………………………………………….7<br />
4. Situation Analysis……………………………………………………………….. 9<br />
a. SWOT Analysis……………………………………………………………….. 9<br />
b. Industry Analysis……………………………………………………………... 11<br />
c. Competitors Analysis…………………………………………………………. 13<br />
d. Company Analysis……………………………………………………………. 14<br />
e. Customer Analysis……………………………………………………………. 15<br />
5. <strong>Marketing</strong>- Product Focus………………………………………………………..16<br />
a. Market and Product Objectives……………………………………………….. 16<br />
b. Target Market…………………………………………………………………. 18<br />
c. Point of Difference……………………………………………………………. 18<br />
d. Positioning……………………………………………………………………. 18<br />
6. <strong>Marketing</strong> Program……………………………………………………………… 19<br />
a. Product Strategy………………………………………………………………. 21<br />
b. Price Strategy…………………………………………………………………. 21<br />
c. Promotional Strategy………………………………………………………….. 21<br />
d. Place (Distribution) Strategy…………………………………………………. 22<br />
7. R&D/Operations Program………………………………………………………. 23<br />
8. Financial Projections…………………………………………………………….. 24<br />
9. Organization Structure…………………………………………………………... 26<br />
10. Implementation <strong>Plan</strong>…………………………………………………………….. 27<br />
11. Evaluation & Control……………………………………………………………. 29<br />
12. Appendix A: Biographies of Key Personnel…………………………………….. 30<br />
13. Bibliography…………………………………………………………………….. 32<br />
14. Team Meetings…………………………………………………………………... 34<br />
FIGURES<br />
Figure 1 - SWOT Analysis for <strong>Little</strong> <strong>Caesars</strong>…………………………........................ 9<br />
Figure 2 – Pizza Chains Ranked by Systemwide Sales Growth……………………… 12<br />
Figure 3 – Pizza Chains Ranked by Top 100 Market Share………………………….. 12<br />
Figure 4 – Pizza Chains Ranked by Systemwide Sales………………………………. 13<br />
Figure 5 – Top Pizza Restaurants, 2003……………………………………………..... 14<br />
Figure 6 – Organizational Structure Hierarchy………………………………….. ……26<br />
Figure 7 – Boston Case Study ……………………………………………................... 28<br />
Figure 8 - Prepped Pizza Projection Chart…………………………………………… 31
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