Little Caesars Enterprises, Inc. Marketing Plan Little Caesars ...

give back to the communities that sustain its business.
Little Caesars Enterprises, Inc. 8
Little Caesars Pizza and its franchisees are devoted to numerous organizations
throughout the United States. One of the most significant programs Little Caesars has
founded is a nationally recognized program called the Love Kitchen, a pizza restaurant on
wheels, and was established in 1985 by Little Caesars founders to feed the homeless and
hungry in the United States and Canada. Since its start, the Love Kitchen has fed more
than 1.5 million people in need.
In addition to visiting soup kitchens and homeless shelters, the Love Kitchen also
responds to disasters, including the recent hurricanes in the Gulf Coast area, the site of
the World Trade Center attacks on September 11, 2001, and the Alfred P. Murrah Federal
Building bombing in Oklahoma City in 1995. The Little Caesars Love Kitchen has
received presidential declaration from the Reagan, Bush and Clinton Administrations, as
well as a certificate of appreciation from the State of Michigan. Its franchisees support
the Love Kitchen by providing food and labor for servings in their markets. There are
no fees associated with the Love Kitchen for the driver, the vehicle, or fuel. Franchisees
find it very rewarding to support the Love Kitchen in their communities. (“Little Caesars
Pizza – Franchise Opportunities: Philosophy”, 2006)