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PUBLIC-PRIVATE <br />

POWER . TEXAS ARCHITECT<br />

MAY-JUNE 2018 . HTTPS://TXAMAGAZINE.ORG<br />

For four decades, the Seaholm Power Plant generated electricity for Austin. After decommissioning, it sat mostly vacant for the<br />

next 25 years. Becoming an occasional cultural venue and beloved sentinel of industrial dereliction in a town without much of<br />

an industrial past. Now reborn as a mixed-use development of residences, office space, and retail. It is another example of how<br />

downtown Austin is creating urban density. <br />

... This turned out to be an essential ingredient in Seaholm's success. Soon after the project was awarded to the developer<br />

Southwest Strategies Group and architecture firm STG Design in 2005, the financial crisis of 2007-08 turned the market on its<br />

head. "When we started competing for Seaholm, mixed-use projects were really the hot thing," says John Rosato, a principal<br />

at Southwest Strategies Group. "The projects that incorporated hotel, office, condo, commercial — all of that together really<br />

were doing well. When the crisis hit, almost all of those started to fail, for various reasons. The outcome was that banks were no<br />

longer interested in funding mixed-use projects."<br />

The initial scheme located offices and a hotel in the tower, apartments in the low-rise structure, and retail space in the turbine<br />

hall. After the crisis, the program was rearranged: Apartments were located in the tower, retail and commercial in the low-rise<br />

structure, and a corporate headquarters — the offices of Athenahealth, designed by Charles Rose architects — in the turbine<br />

hall. While construction was underway, Southwest, noting a pent-up demand, switched the tower apartments to condos. It<br />

turned out to be the right move. All of the tower's 275 condos sold in 10 days, and by the time Southwest sold its interest in<br />

the project it was able to reimburse the city 100 percent of its investment.

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