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BROKERAGE, PLANNING & DEVELOPMENT, INVESTMENTS, CONSULTING & PROPERTY MANAGEMENT

JOHN ROSATO . PRINCIPAL
John C. Rosato applies his 30 years of
commercial real estate experience to all
of Southwest Strategies' four service
areas of planning and development,
investments, brokerage, and public
agency consulting. He has been a
general partner in over 30 real estate
partnerships responsible for the
management of all activities of the
partnerships including acquisition,
development, financing and investor
relations.
He was a general partner and planning
consultant for the 230,000-square-foot
Penn Field, named the Best Mixed-Use
Development of 2004 by the Austin
Business Journal. He manages real
estate acquisitions and leasing for
Austin Travis County MHMR, a public
agency with more than 60 commercial
and residential buildings. Mr. Rosato
recently coordinated project
management for a $9 million joint
public works project for the City of
Austin and Travis County, and has
provided relocation consulting for
those displaced by construction of
State Highway 130. He is currently the
Managing Partner for Seaholm, a
$150M mixed use development in
downtown Austin.
Mr. Rosato earned a Master of Science
in Community and Regional Planning
from the University of Texas School of
Architecture. A licensed real estate
broker, he has furthered his education
with courses in the psychology of
marketing, real estate contracts and
appraisal.
He serves as President of the Heritage
Society of Austin and was the Chair of
the Downtown Austin Alliance board of
directors. Previously he served on the
Citizens Planning Committee, the
Robert Mueller Redevelopment Task
Force, and the Capital Metro develop
enhancement guidelines for South
Congress Avenue, and he has provided
consulting services to Victoria Bank and
the University Catholic Center at UT.
His memberships include ULI,
International Right of Way Association,
Commercial-Investment Division of the
Austin Board of Realtors and the
Commercial Leasing Brokers
Association.

DANNY ROTH . PRINCIPAL
Daniel L. Roth, principal, has been a
licensed real estate broker for more
than 30 years. His extensive experience
includes commercial leasing, sales and
acquisition, as well as land acquisition
for nonprofit and public agencies.
Mr. Roth has managed a lease portfolio
for Austin Regional Clinic, an Austinbased
health care delivery system
comprising 250,000 square feet in 11
locations. Other tenants Mr. Roth
represents include Alamo Drafthouse
Cinema, HomeAway, LaCorsha
Hospitality and a number of medical
and office users.
Mr. Roth was a general partner and
leasing broker for the 230,000-squarefoot
Penn Field mixed-use
development in South Austin; and
continues to assist in leasing almost
200,000 square feet of offices in Central
Austin.
Mr. Roth and Mr. Rosato are the
general and managing partners for
over $100 million of commercial
properties in the Austin area. Together
they managed the Austin Independent
School District’s land acquisition and
relocation activities for a $390 million
bond package.
Mr. Roth has a master’s degree in public
affairs from the Lyndon B. Johnson
School of Public Affairs at the University
of Texas attends continuing education
courses each year.
He has served on the Facilities Planning
Committee and the Campus
Leadership Team for Eanes Elementary
School, on the Eanes Education
Foundation board and on the Zoning
and Planning Commission for the City
of Westlake Hills.

PUBLIC-PRIVATE
POWER . TEXAS ARCHITECT
MAY-JUNE 2018 . HTTPS://TXAMAGAZINE.ORG
For four decades, the Seaholm Power Plant generated electricity for Austin. After decommissioning, it sat mostly vacant for the
next 25 years. Becoming an occasional cultural venue and beloved sentinel of industrial dereliction in a town without much of
an industrial past. Now reborn as a mixed-use development of residences, office space, and retail. It is another example of how
downtown Austin is creating urban density.
... This turned out to be an essential ingredient in Seaholm's success. Soon after the project was awarded to the developer
Southwest Strategies Group and architecture firm STG Design in 2005, the financial crisis of 2007-08 turned the market on its
head. "When we started competing for Seaholm, mixed-use projects were really the hot thing," says John Rosato, a principal
at Southwest Strategies Group. "The projects that incorporated hotel, office, condo, commercial — all of that together really
were doing well. When the crisis hit, almost all of those started to fail, for various reasons. The outcome was that banks were no
longer interested in funding mixed-use projects."
The initial scheme located offices and a hotel in the tower, apartments in the low-rise structure, and retail space in the turbine
hall. After the crisis, the program was rearranged: Apartments were located in the tower, retail and commercial in the low-rise
structure, and a corporate headquarters — the offices of Athenahealth, designed by Charles Rose architects — in the turbine
hall. While construction was underway, Southwest, noting a pent-up demand, switched the tower apartments to condos. It
turned out to be the right move. All of the tower's 275 condos sold in 10 days, and by the time Southwest sold its interest in
the project it was able to reimburse the city 100 percent of its investment.