[+][PDF] TOP TREND Nintendo Magic [NEWS]


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Back in the 80s, Nintendo ruled the home-entertainment market with the NES (Nintendo Entertainment System). But then rival Sony introduced PlayStation, which featured advancements and cutting-edge technology that put Nintendo s Super-NES to shame. Nintendo quickly lost its dominant market share to Sony and found itself floundering. In 2006, Nintendo released Wii at the same time Sony introduced its highly-anticipated and much-vaunted PlayStation III and Microsoft s XBox 360. Wii s David defeated PlayStation s Goliath, inversely echoing the SNES/PlayStation outcome of a decade previous. Nintendo Magic: Winning the Videogame Wars is the story of what went right, discussing the business strategies and marketing savvy that took on the mighty Sony and won. Topics include: How where you put your company is just as important as how you run it: being in KyotoFrom work force to policies, why Nintendo s "just enough" attitude succeedsWhy the ability to read a balance sheet is overratedRespect seniority but approve huge R&D budgets for talented junior employeesAllowing maximum communication between disparate divisions (hardware and software)Enlarging the pie: going after casual gamers (The art of mainstreaming)How the Wii will be the next major household appliance and the DSi will be the cell phone of the future. "Nintendo Magic: Winning the Videogame Wars" should serve as a warning to similar powerhouse industries never to understimate the modest competitor. It should occupy the bookshelf of any business person smart enough to know they don t need to be a giant to win.

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[+][PDF] TOP TREND Nintendo Magic [NEWS]

Author : Osamu Inoue

Pages : 275 pages

Publisher : VERTICAL 2010-06-03

Language : English

ISBN-10 : 1934287229

ISBN-13 : 9781934287224

[+][PDF] TOP TREND Nintendo Magic [NEWS]

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