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Increasingly, prototypes are the key platforms and models are the core media for managing risk and creating value. This title talks about how the world s leading companies model, prototype, and simulate to innovate. With real-world examples and anecdotes, it argues that the future of prototyping is the future of innovation.
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Author : Michael Schrage<br />
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Pages : 272 pages<br />
Publisher : Harvard Business Review Press 1999-12-10<br />
Language : English<br />
ISBN-10 : 0875848141<br />
ISBN-13 : 9780875848143
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