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DenizBank DenizBank AG sees itself as a specialist and financial interface between Austria and Turkey. Following the takeover of the bank by Dexia S.A., a Belgian-French banking group based in Brussels, DenizBank is successfully en route to surpassing the 100,000 customer threshold in Austria. Ismail Ergener, Director General at DenizBank AG VIP Service for Lira Investors Expansion of DenizBank's branches and special services. With seven branches across the country (three in Vienna), Austria is now home to genuine experts in the Turkish financial market. Two further foreign branches have been established in Frankfurt am Main and Dortmund, in addition to those in Vienna, Bregenz, Linz, Graz and Innsbruck. As well as providing the usual range of banking services, these branches broker insurance and building society services, as well as handling international money transfers. The bank's partnership with Money- Gram ensures that customers are provided with rapid money transfers to over 75,000 agents globally. DenizBank provides specialist services for bilateral transactions between Austria and Turkey: Daily stock market reports from Istanbul, hourly electronic money transfers and substantial opportunities for returns on investments in the Turkish Lira are just a few examples. Ismail Ergener, Director General at DenizBank AG, suggests accordingly that the Austrian economy in general should scrutinise Turkey's developments more closely. “Because of prejudice and politically misleading discussions, the Austrian economy is only tapping into a fraction of the potential offered by Turkey.” The bank's growth itself reflects the success of dedicated entrepreneurship in Turkey. Founded in February 1996, parent company DenizBank AG is expanding rapidly, with 236 branches and over 6,500 employees, making it the eighth largest private banking institute in Turkey. VIP Service in Vienna DenizBank provides a comprehensive range of banking services, is an expert on Turkey, and a credit and forfaiting specialist, as well as providing professional investment management, returning high interest rates. DenizBank A.G. is automatically able to offer its customers a rich diversity of investment vehicles suitable for balanced investments precisely by means of DEX- IA S.A.'s broad spectrum of investment portfolios. The local Istanbul branch has played an important role in ensuring that bilateral transactions are concluded optimally. The treasury and investment banking department are up to date on successful investments in Turkey, and are thus well informed on current growth opportunities. These developments led to the opening of an investment centre in September 2006. Located at Kärntner Ring 14, in Vienna the centre houses its own private banking VIP lounge for major investors. 38 LOCATIONAUSTRIA 04/2006
SME: Turkey is calling! Engagement is not a question of size Growth opportunities rather than the size of a firm are decisive in engagements by small and medium-sized enterprises (SMEs) in Turkey. A picture-book example of that is the expansion of Embers Consulting GmbH in Ternitz, Lower Austria. The service provider's 210 employees, most of whom work in Austria, have been active in the areas of customer communication, telemarketing, call centres and back offices since 2006 not only in Györ, Hungary but also in Istanbul. The history of Embers' initiative underscores the high quality of human capital on the Bosporus. Embers CEO Katharina Schneider became acquainted with her future partners in the framework of a contract. The existing trust between them quickly led to the next step, the acquisition of an existing call centre and its renovation and expansion. Sixty employees are making telephone calls for some of Germany's Outbound Projects, and their number is expected to increase to 100 by the middle of 2007. Satisfaction of employee needs stood in the foreground from the beginning. Besides a canteen and a prayer room, Embers Consulting Istanbul provides a daily shuttle bus service to and from work for employees. Schneider has some practical tips for SMEs. "The expansion of management processes above all else played an important role in the initial phase. In addition, the institution of a bonus system based on performance, which qualified as a novelty, functioned as a motivator." Full Power under the Crescent Moon Fortis Fonds Türkei bietet Alternative zur Euro-Zone The successful currency developments in Turkey, which are independent of developments in the Euro zone, coupled with a large domestic market and other factors including a youthful population, make Turkey an exciting market on our doorstep. According to Eil Koen, fund manager at Fortis Invest Management, opportunities for investors are largely down to corporate structures: “Turkey is a much richer corporate universe than the rest of emerging Europe. In addition, the market is not well covered by the investment community.” For this reason, the Fortis L fund “Equity Turkey“ was introduced in April of 2005, so as to benefit optimally from these developments. The fund's capital of 126.4 million Euro is distributed across various growth sectors, from Turk Traktor, one of two tractor manufacturers (national market share: 40%) to telecommunications giant Turkcell Iletsisim Hizmet AS to media corporation Dogan yayin. The current point in time is an ideal opportunity for Austrian investors, with ongoing negotiations regarding Turkish EU membership. Entrepreneurship is being rewarded, as Koen illustrates using an example. “One of our very first investments in Turkey was Finansbank, which we bought for our Emerging Europe fund for a price of less than EUR 0.50/share - it recently got bought out by National Bank of Greece for over EUR 3/share.” Fortis Investments Monika Reisinger, Client Relationship Management 1010 Vienna, Kärntner Ring 10/13 Tel.: +08000-367847 e-mail: fortisfunds.austria@fortisinvestments.com www.fortisinvestments.com SME "Our entry into the Turkish market has shown that Turkey can play an important role in the business sense for Austrian firms." - Magister Katharina Schneider, GF Moore Stephens Embers Consulting GmbH Eli Koen, Fortis Investments PROMOTION Interesting alternative:The Turkish capital market is largely independent from European currency trends. Low correlation with other European markets (weekly rolling correlations) – Turkey-Emerging Europe – Turkey-Eurozone 04/2006 LOCATIONAUSTRIA 39 1 0,9 0,8 0,7 0,6 0,5 0,4 0,3 0,2 0,1 0 -0,1 07/01/2000 07/05/2000 07/09/2000 07/01/2001 07/05/2001 07/09/2001 07/01/2002 07/05/2002 07/09/2002 07/01/2003 07/05/2003 07/09/2003 07/01/2004 07/05/2004 07/09/2004 07/01/2005
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