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BV - June 2013 Yr 1 Issue 1

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COOPERATIVE DIVERSIFICATION<br />

A review of the cooperative trends in the recent times<br />

indicates that cooperatives are already on the way to<br />

multiplicity in new areas like peace. The rural life is rich in<br />

cultural tradition. Cooperative Marketing Development<br />

Federation is having branches in village of Maharashtra.<br />

The cooperative products have developed strong brands<br />

which clearly indicate that cooperative principles and values<br />

which can be used for effective business. For example<br />

"Amul", brand of Gujarat Cooperative Milk Marketing<br />

Federation is a household name in India signifying milk<br />

revolution. Like Amul, Lijjat Papad, Katraj Milk etc. these<br />

cooperative products spread the message of peace.<br />

WHY SHOULD ONE MEDITATE?<br />

To realize who one is. This is the main goal of meditation.<br />

But, as there is extreme turbulence and suffering in most of<br />

the minds, the first motivating factor can be the cessation of<br />

agitation and pain. It is only when one understands that<br />

happiness and fulfillment are a state of being independent of<br />

external factors that one can learn to outgrow suffering and<br />

turmoil. When the mind is able to remain unconditionally<br />

peaceful vis-a-vis the external situations, there occurs the<br />

possibility of meditation. So the first reason that one should<br />

learn and practice meditation is the cessation of turbulence.<br />

It is not only the suffering, but even the apparently harmless<br />

agitations of mind have their roots in illusory conditionings.<br />

If one wants to experience true peace and happiness, one<br />

will have to understand and detach from these unconscious<br />

stories. The best de Conditioning happens through deep<br />

contemplation. The best way of doing deep contemplation is<br />

in a peaceful and solitary place. Doing a retreat is always<br />

helpful, but it might not be feasible for one and all. There<br />

can be exigencies, beyond one’s control, which don’t allow<br />

one to live in a retreat environment. These are revolutionary<br />

principles of meditation. Integrating them with one’s<br />

practice, one can make speedy and enduring progress in this<br />

beautiful mind-elevation. A person can train his or her mind<br />

to improve attention and regulate emotions; it can also<br />

improve a person's level of happiness and well-being.<br />

MEDITATION FOR LIFE<br />

Though it's predominantly rooted in Buddhist tradition, there<br />

are many varieties of meditation in the world. Some involve<br />

sitting quietly for hours at a time, while others encourage<br />

movement. Some are tied to religion or physical practices<br />

such as yoga and martial arts; others are based in<br />

psychology. There are also numerous techniques.<br />

India is ideal for formulating effective strategies for<br />

promoting peace. For promoting peace, the cooperative<br />

strategy merits consideration. The Indian cooperative<br />

movement is the largest movement in the world. National<br />

Cooperative Union of India (NCUI) is the apex organization<br />

of the cooperative movement in the country. 196 cooperative<br />

organizations at all levels are as its members. Being a<br />

promotional organization with emphasis on training,<br />

education, advocacy, research, publication etc. NCUI has<br />

worked hard to promote the cooperative movement in the<br />

country. It has always formulated effective policies to<br />

promote cooperative diversification. For example, due to<br />

strong campaigning of NCUI, the cooperatives were recently<br />

allowed entry into insurance. The NCUI has also taken<br />

initiatives in the new fields of insurance, electrification<br />

environment, etc. IFFCO, a major cooperative fertilizer<br />

giant, has already made effective forays in the fields of<br />

insurance, electrification etc. The NCUI has effectively<br />

popularized the concept of cooperation amongst the rural<br />

population by its Cooperative Education Field Projects<br />

located all over the country. NCUI is in a good position to<br />

promote rural peace in the country, taking into account the<br />

strength of Indian cooperatives in promoting peace through<br />

cooperatives.<br />

CONCLUSION<br />

Ahinsa, as preached and practiced by Buddha, is the only<br />

answer to problems of poverty and pollution confronting<br />

humanity. Gandhiji rightly stated: "Non-violence is the<br />

greatest force at the disposal of mankind. It is mightier than<br />

the mightiest weapon of destruction devised by the ingenuity<br />

of man. lt is remarkable that unlike Vedic religion, Jainism<br />

and Buddhism stands for pure Ahinsa without any condition:<br />

in Maharashtra Saint Eknath, Saint Tukaram, Saint Gora<br />

Kumbhar, Dnyashwar, Chokhomala and many others,<br />

showed faith that eventually our heart and mind will lean to<br />

let go of all obsessive patterns of thought and desire. Then<br />

we can awaken to true peace, love, and joy. When we go to<br />

spiritual counseling, By learning to trust ourselves and to<br />

open our hearts and trust the other, Spiritual counseling<br />

helps direct us, stop feeling. When we stop cutting the world<br />

into pieces with our judgmental mind, everything within us<br />

and within the world can then be experienced as Buddha.<br />

The fundamental goal of Buddhism is peace, not only peace<br />

in India but peace in all over the worlds. The Buddha taught<br />

the first step on the path to peace The Buddhist vision is a<br />

world in which all life is sacred, in which selfishness, in the<br />

guise of greed, anger and foolishness, does not interfere with<br />

the basic interconnectedness of all living beings. That<br />

interconnectedness, when freed from the distortion of<br />

selfishness, is based upon the potential for enlightenment<br />

that every being shares.<br />

___@@@___<br />

“Good men and bad men differ radically. Bad<br />

men never appreciate kindness shown to them,<br />

but wise men appreciate and are grateful.<br />

Wise men try to express their appreciation<br />

and gratitude by some return of kindness, not<br />

only to their benefactor, but to everyone else.”<br />

● Year – 1 ●<strong>Issue</strong> – 1 ●<strong>June</strong> <strong>2013</strong> ●Buddhist Voice ●www.buddhistvoice.com 22

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