MBA Marketing Assignment

More documents

Recommendations

Info

SPORT MARKETING Sports marketing as a business function refers to the concept of demand for sports products and services, the concept of satisfaction and demand, the concept of sporting goods, the concept of exchange, the concept of sports market and the concept of marketers. As a business function, there is a systematic approach to the function of the set goal, with the identification and anticipation of demand, definition and satisfaction of demand for sports products and services. And as a scientific discipline, it studies the procedures and activities that enable the highest degree of efficiency of marketing application in the given circumstances, using scientifically recognized and elaborated methods and principles for the purpose of advancing and developing the activity in question. Sport, given its social and economic role and its great publicity, is extremely suitable for economic activities. Therefore, sports enthusiasm has wide-ranging possibilities of application for animation, in different ways, by the masses of people. The development of a range of activities, which are in any way related to sport or sport, as well as to improving the conditions and lifestyle of people, favored the active participation of an increasing number of people in sports activities as active or passive participants. Thus the market was created as the first precondition for any kind of entrepreneurship. Growth in entrepreneurship was also contributed by the growing demand for sports and sporting goods. Sports programs are related to activities such as the production and sale of sports equipment, clothing, footwear and food items, tourism and various other service activities consumed by the masses of people. And it provides a great opportunity for earning. In the modern world, certain areas of sport are economic activities that not only provide the opportunity to earn, but can also generate large business ventures with high earnings. We come to see that the profit is higher, it is a more profitable investment. Profitability is therefore the driving force behind the motive of entrepreneurship in sport, whose products and programs, as well as every other, are valued by the market. In 1980, B. J. Mullin recognized, for the first time, a series of features of sports products that affect the marketing process. B. J. Mullin (1980) argues that sport has advanced from a form of institution that is simply administrative to the form of organization that requires leadership. By making that distinction, B. J. Mullin emphasized that sport reached its
level of development where the task of a sports manager is to actively seek ways to expand the fundamentals of the organization's revenue. On the one hand, the manager is in charge of retaining a status in a sports organization, and on the other hand, the manager is responsible for evaluating and evaluating trends to influence the survival of the organization and its success. Operational sports marketing deals with sport marketing and consists of research, analysis, planning, implementation and control. The environmental analysis collects the most important data about the sport environment and analyzes them to understand the sport market and the key success factors better. Planning can then take place to set goals, develop strategies to accomplish these goals, and consider actions for successful implementation and control of marketing efforts. Collecting data is achieved through a review of sports marketing aimed at systematically observing all key parts of the sport environment: macro - environment, customers, competitors, markets and organizations. In order to look at the company's position with a balanced appraisal of relative strengths and weaknesses and market opportunities and threats, a SWOT analysis should be conducted for the purpose of organizing the data. That is why a sports marketing manager should have a clear idea of what factors would lead to successful action. Sponsorship is considered the fastest growing form of promotional marketing sphere in the world. Although sponsorship is increasingly popular and increasingly used as a form of marketing, there are still many companies that are skeptical because they do not know what sponsorship offers and what it is. Sponsorship is an invested marketing effort whose main goal is to connect the organization to the public. <strong>Marketing</strong> experts are convinced that by regular, well-designed and organized sponsorship, they can increase sales and enhance the community of events happening in it. Of all forms of marketing, sponsorship is most popular in the public. Some of the sponsoring goals are: increasing sales; creating and increasing awareness of the company and / or product / brand; building a company and / or product image; bringing a targeted market. Personal advertising has some similar characteristics as sponsorship
Page 1: MBA MARKETING ASSIGNMENTS SAMPLE
Page 5: way football plays in Real Madrid,

MBA Marketing Assignment

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?