MBA Marketing Assignment

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and is usually related to it for that reason, but it is not as close to what the public thinks of it. For personal advertising, the company pays to a person through financial or material benefits so that in return, she will get it to use, promote, or support her products. (Beech & Chadwick, 2007). Sport will become a professional and commercial exercise, gradually turning into a "show business". The training will continue to be training, but much will depend on the upgrading of sports equipment. There are four phenomena that can be seen (Bernstein, 2015). Expectations that can be expected from sports: 1. The psychological phenomenon of sport - sports will become more attractive in mass form. Certain phenomena that already exist in sports will further boost the emotional connection of sports with supporters. There is a great opportunity to expand the destruction of the basic ethical principles of sport. 2. The social phenomenon of sport - sports will become even more social communities, which will be dealt with by all generations, at all levels, from recreational, amateur and professional. Everyone will have more and more participation in the sport in any way. It will always be a great opportunity for young people to find their way of life, either as athletes or as workers. Sports will open the largest number of new jobs. 3. The economic phenomenon of sport - the economic aspect of sport continues to grow, which can seriously jeopardize the main mission of sport, or generally its purpose of existence and action. Profit could become the benchmark for success measurement. Even basic sports laws and sports laws could be disabled by business laws. 4. Political Sports Phenomena - It is assumed that sport will be more and more influenced by politics, whether through the political image of an individual or a political group. The reason is that different political groups will feed on his image. In this paper, the football club Real Madrid is being handled, because in today's world it represents what all other sports organizations are trying to do. The first introduced technology in the daily lives of its athletes and sports organizations, and has recently signed a contract with Microsoft, which has become their strategic technology partner. Microsoft will change with Cloud technology the
way football plays in Real Madrid, trains, looks and enjoys football that will be presented. The brand of Real Madrid is one of the most respected and valued globally, and its own licensing becomes the basis of the marketing strategy, alongside all the other (distribution, products and licenses, new technologies, sponsorship, image utilization, advertising and international marketing) sports products of this great Spanish club. In support of this, the astonishing increase in marketing revenues that took place from 2001 to 2006 was achieved, so it was a marketing gain in 2001, amounted to EUR 38.6 million, while only five years later it amounted to EUR 116 million. Thanks to the extraordinary efforts and work of the General Marketing Administration and the targeted marketing strategy, such an increase in revenue has occurred. The basis of the marketing strategy is to use the sports market segmentation and the identification of sports goods, services and resources owned by Real Madrid. The Marketing Directive made it a club of a kind of pioneer because they first started creating trade routes as if they were distribution channels, which reduced the image of the player and the club itself. In addition, the club has developed sales channels (catalogs, TV, internet). Other revenues include the sale of products related to "Real Madrid" in club shops, communications such as mobile telephony and the internet, and also worldwide tours (Asia, USA, Oceania) also serve to conquer new markets References Chadwick, S. & Beech, J. (2007) The Marketing of Sport, New Jersey: Financial Times Management. Mullen, B. J. (1980) Sport Management, Massachusetts: University of Massachusetts. Bernstein, G (2015) The Principles of Sport Marketing. Urbana: Sagamore Publishing.
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MBA Marketing Assignment

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