LinkedIn Trainings - 4 Part Series

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LONG TERM GOAL ▶ Dale Corporation will routinely post on LinkedIn, thus exuding a brand image that outwardly showcases the organizational authenticity and familial company culture. It will accomplish this in three ways: 1. Leveraging key leadership relationships with partners and community organizations. 2. Highlighting business accomplishments, employee appointments and achievements. 3. Becoming a thought leader on industry topics and contributing information. 1st LinkedIn Training 4
SHORT TERM GOAL ▶ Dale Corporation will understand LinkedIn and the business case for its use, develop Dale Corporations brand and voice, and routinely develop posts with purpose that will meet and exceed its long term goals. 1st LinkedIn Training 5
Page 1 and 2: LinkedIn Training - 4 Part Series D
Page 3: 1st Training Session: LinkedIn Busi
Page 7 and 8: LINKEDIN FUN FACTS 1st LinkedIn Tra
Page 9 and 10: LINKEDIN USES ▶ ▶ ▶ ▶ ▶
Page 11 and 12: BUSINESS USE - ROLODEX ▶ Corporat
Page 13 and 14: BRAND, BRAND VOICE, and MESSAGING
Page 15 and 16: THE GOOD … http://bit.ly/2nkzd48
Page 17 and 18: BRAND AND BRAND VOICE ▶ Company C
Page 19 and 20: AUTHENTICITY + FAMILIAL COMPANY CUL
Page 21 and 22: GOALS - THE FOUNDATION YOU LAY WILL
Page 23 and 24: DALE CORPORATION - POSTS WITH A PUR
Page 25 and 26: THINK ABOUT THESE FOR NEXT SESSION:
Page 27 and 28: LinkedIn Training Week 1 27
Page 29 and 30: 2nd Session Expanding the Dale Corp
Page 31 and 32: SHORT TERM GOAL ▶ Dale Corporatio
Page 33 and 34: Dale Corporation……..the Family
Page 35 and 36: Dale Corporation……..the Busines
Page 37 and 38: Posting on LinkedIn… ...Let’s B
Page 39 and 40: The LinkedIn fun continued 39
Page 41 and 42: QUESTIONS? THANK YOU! 2nd LinkedIn
Page 43 and 44: LONG TERM GOAL ▶ Dale Corporation
Page 45 and 46: SCHEDULING CONTENT - BEST PRACTICES
Page 47 and 48: LinkedIn Training | 3rd Training 47
Page 49 and 50: CONTENT SCHEDULING LinkedIn Trainin
Page 51 and 52: HOOTSUITE - SOCIAL MEDIA MANAGEMENT
Page 53 and 54: Without strategy, content is just s
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4th Training Session: Policies, Pro
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SHORT TERM GOAL ▶ Dale Corporatio
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WHY HAVE POLICIES & PROCEDURES? ▶
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BEST PRACTICES ▶ ▶ ▶ Setting
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INCREASE FOLLOWERS - ASK AND ADD
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MEASUREMENT - SUCCESS DEFINED ▶
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CHEAT SHEET - POSTING TIPS (referen
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Without strategy, content is just s
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THANK YOU 4th LinkedIn Training 71
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LinkedIn Trainings - 4 Part Series

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